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1-2019-History of Bar Service Industry

The document discusses the historical importance of alcohol throughout various cultures and time periods, from its use in religious rites by ancient Greeks and Romans to its social role in celebrations and fellowship. It then traces the evolution of drinking establishments from early ale houses and taverns to modern bars, pubs, restaurants, and other facilities that serve alcoholic beverages. Today's beverage service industry encompasses a wide variety of establishment types that focus on drinks, food and drinks, or entertainment along with alcoholic beverage service.

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Aaron Castro
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2K views36 pages

1-2019-History of Bar Service Industry

The document discusses the historical importance of alcohol throughout various cultures and time periods, from its use in religious rites by ancient Greeks and Romans to its social role in celebrations and fellowship. It then traces the evolution of drinking establishments from early ale houses and taverns to modern bars, pubs, restaurants, and other facilities that serve alcoholic beverages. Today's beverage service industry encompasses a wide variety of establishment types that focus on drinks, food and drinks, or entertainment along with alcoholic beverage service.

Uploaded by

Aaron Castro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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History of Bar

Service Industry
Historical Importance of
Alcohol
1. Religious Rites
– Beer and wine were considered gifts.
– Greeks and Romans honored Bacchus
using wine. They considered Bacchus as
their god of wine.
– Catholic Christians use wine in the
sacrament of communion.
Historical Importance of
Alcohol
2. Celebrations/Occasions
– Victories such as winning competitions
– Weddings and different occasions

3. Fellowship
– Greeks held their famous symposiums
during hours of after-dinner drinking.
– Symposiums mean “drinking together”
Historical Importance of
Alcohol
4. Medicines/Tonic
– Use to prevent diseases; spirits like
aquavitae were used as medicine.

5. Food and drinks


– During early times, beer and wine were
disease-free, tasty and thirst-quenching
unlike water
The Evolution of Bar
1. Ale House
– It is located along the trade routes, with a
stable, with a place to sleep and
sometimes with meal served.
Ancient Roman
• Pompeii was covered with ashes when Mt.
Vesuvius erupted in 79 AD, which revealed
a thriving alcohol industry.
• The emperor prohibited the serving of
alcohol to the people because they believe
that it would cause sedition and revolution.
• Bars and inns were associated with
gambling and prostitutions.
The Evolution of Bar cont’d
2. Taverns

– Offer wines, beer/ales, meal, and improved


lodging condition.
– Derived from the Latin term taberna,
meaning a shed or workshop.
The Empire Era 3200 – AD 476
Ancient Egypt
A papyrus from ancient Egypt warns
“do not get drunk in taverns…for fear that
people repeat words which may have gone
out of your mouth with out you being aware
of being uttered them.”
The Evolution of Bar cont’d
3. Public Houses/ Pub House/ Pub
– In England, it is a place where people gather
for fellowship and pleasure.
– Each pub was identified by a sign as what a
pub house looked like, with a picture of white
swan or red lion since most people were
unschooled and could not read.
The Evolution of Bar cont’d

4. Inn
– Was an old concept of the hotel.
The Evolution of Bar cont’d
5. Cabaret
– It is a place for refreshment with entertainment,
music and dancing; a meeting place for
neighbors gathered to exchange the latest
news and gossip over a mug.
– 1643 – the beginning of American Beverage
service industry.
– 1650 – in Massachusetts a town without a
tavern was given penalty. Often a tavern
was built next to a church.
– 1850 – the tavern was turning into a large
scale inn for travelers and later became
hotels.
The Evolution of Bar cont’d
6. Saloon
– It is an unsavory place for prostitution,
gambling and other illegal activities such as
drug trafficking and gang wars.

7. Restaurant
– (19th century). It came from the Latin word
resturare meaning to restore. It is a place
where food and beverages are served.
The Evolution of Bar cont’d
9. Bar
– This is a place where beverages,
generally alcoholic, were sold and served
to the guests.
1920 – Prohibition Law or 18th
Amendment Law was passed.
This made manufacturing, selling and
importation of alcoholic beverage in
American illegal.
• Speakeasies – places that sold illegal
liquors

• Moonshines – term used for illegal liquors

• Bootleggers – are the illegal supplier of


illegal liquors.
• 1933 – 21st Amendment was passed
repealing the Prohibition Law

• Dramshop Law or third Party Liability Law


– this law shifted the liability for damages in the
drunken driven incident from the driver who
caused the accident to the server or the place
that served the drink to the driver.
Development Of Beverage Industry
In the Philippines
San Miguel Corporation
1890 – Founded by Don Enrique Maria
Baretto de Ycaza

La Fabrica de Cerveza de San Miguel


- the first brewery in South East Asia
1963 – San Miguel Brewery was
renamed San Miguel Corporation; the
largest food, beverage and packaging
company in the Philippines
Beer Belly
TODAY’S BEVERAGE
SERVICE INDUSTRY
The type of today’s beverage service
establishments

Beverage-only
Bar – serves
beverage alone with
no food serves
beyond snacks
The type of today’s beverage service
establishments
Bar / entertainment Combination –
offers drinks and a range of
entertainment (dancing; singing; sports)

Food and Beverage Combination –


serving food with beverage usually
some kind of food service
The type of today’s beverage service
establishments
Hotel beverage operation – three or
more bars in one roof with different
purpose and ambiance
Lobby bar
Coffee shop
Cocktail lounge/Piano bar
Restaurant bar / service bar
Disco bar / night club
Videoke bar
Poolside bar
Pool / sports bar
Banquet bar
Mini bar
Beverage Facility
Airline beverage service – serving
drinks on airline passengers.

Cruise and passenger ship beverage


service – serving passenger in a cruise
and passenger ship
Beverage Facility
Rail beverage service – serving
passengers on a rail travel

Coffee shops / Coffee Houses / Café –


a place specializing on coffee and serves
as a meeting place particularly for
transacting business
Beverage Facility
Tea Houses / Rooms Houses /
Rooms – small room or restaurant
where beverages and light meals are
served
Beverage Facility

Brew Pubs / Micro Breweries – pubs or


restaurants that brew beer in the
premises

Nightclub – a place for drinking,


dancing, and entertainment which does
its primarily business after dark
Beverage Facility
Internet café or cybercafe – a place
where one can use a computer with
internet access for a fee

Beer garden – an open-air area where


alcohol is legally served

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