PAGE 2

SUCCESS
AUTHENTICITY WINS
OPTIMISM WINS Common sense beats all rules,
stipulations and otherwise. You likely
Optimism makes people perform better.
know most of what you learn, it’s simply
Most importantly, the optimism that
being reorganized to fit your mind
literally anything can be defeated with
better. When it’s time to take action,
enough effort. Every obstacle is merely
trust that you know what you’re doing
a challenge, not a threat. x 8
and focus solely on moving. x 3
HABITS > WILLPOWER
ACTION + MODIFICATION = WIN
Habits are what form and deform your
Success comes from trying something,
life. Humans are short-sighted. Build a
failing and modifying the action -
ritual that will, much like compound
Thousands of times. No amount of
interest, build an amazing life.
preparation (beyond the basic) can
Working out twice a day for a week
prepare you for the first day with
won’t do much. But a year could make
sharks. ACTION + MODIFICATION =
for a transformation. Failure is not one
RESULTS x 3
dramatic fall, but a series of small
failures, compounded over a longer
SHOW GRATITUDE EVERY DAY
period. X 5
Show small amounts of gratitude every
SMALL, BITE SIZED GOALS day. Make it apart of your ritual. The
gratitude forces you to focus on the
Scale slowly. An overnight success still
things you are happy about. Small
had 1 step up goals every hour. A billion
gratitude is low commitment and high
dollar company once only had a goal of a
reward. X 2
million dollars. Set numerous small,
achievable, bite sized goals - as opposed
to a few, huge chunky goals. X 4
MAKE BAD HABITS DIFFICULT
Establish 3 to 20 second barriers
AUTHENTICITY WINS between bad habits. Take batteries out
the remote. Put junk food in trunk of
Authenticity is king. People enjoy
car. It won’t stop you completely. But it
authentic people, respect authentic
will decrease significantly. Make
people and welcome authentic people. x
positive habits easier. Pack a healthy
4
lunch. X 2
 PAGE 3

SUCCESS
SURROUND YOURSELF
SHOW UP EVERY DAY WITH SMART PEOPLE
A huge part of succeeding at something If you are always the smartest person in
is simply showing up. Even if that means the room, you’re probably in a room full
you just walked in the door and back of idiots or you’re lying to yourself.
out. If you show up, the math says you’ll
succeed, eventually. X 3 DOUBLE DOWN ON STRENGTHS
Double down on your strengths.
GO ABOVE & BEYOND
Neutralize your weaknesses. Make them
Go 150% +  beyond what you are just capable enough to swim still water.
expected to do. This is a 100% way to
gain immediate traction. Applied with
ALWAYS BE ADAPTING
consistency can skyrocket results. x 2
Adaptation is the key to survival. You
ISOLATE YOUR TASKS cannot run over a jungle, but with the
right small, frequent adjustments, you
Practice task isolation. The only thing
can run through a jungle.
that matters in that moment is the task
at hand. Work on that task only until
FOLLOW A PLAN
you are ready to stop. Nothing else
Discipline is not just following a plan
matters until. X 2
when you need a plan, but following the
plan when you’ve succeeded. Make a
EVALUATE YOURSELF
plan and follow it, regardless of your
Constantly be evaluating yourself.
emotions.
Every year, every month, week, day,
hour. - Do this 100% objectively and FAST FROM BAD HABITS
healthily. The more you look at yourself Try fasting from a bad habit completely.
objectively and decide what you’re Replace it with something less bad.
doing right and wrong, the better Over time, you can replace a lot of small
feedback you can use to improve. X 2 bad habits with less bad habits and get
big change.

THEY CALL YOU CRAZY UNTIL IT WORKS. THEN THEY CALL IT GENIUS.
- FORREST GRIFFIN, UFC
 PAGE 4

SUCCESS
LOVE IMMENSELY
ORGANIZE YOUR MIND
No amount of regret can bring back the
Organization, habits and the process of
dead. Love immensely and give your
planning is actually all simply tools to
friends and family what they deserve as
clear space in your brain. You cannot
soon as possible and as often as
use a car efficiently if it is jammed to
possible.
the ceiling with clothes and furniture
that belong in your house. And the CHAIN YOUR HABITS
furniture and clothes can’t be used
Chain together successful tasks and
correctly either.
create the illustration of commitment,
thus reducing your likelihood to miss
SUCCESS IS HUSTLE out. - Crossing off days on a calendar
Take stock in the understanding that chains a habit and thus reduces the
90% of successful people are doing a lot chance to break it.
of hustle underneath the glam and
money. They wake up early, they skip INVEST SLOWLY
parties and they work - A LOT.
Stage every commitment so you only
give what you get back, and scale it
FIND THE ROOT
slowly. Put in 1 cent, if it gives back 1
Most habits can be changed by finding cent, then put in 5 cents. If it gives back
the belief rooted to it and finding all the 5 cents, continue. Never Give 100% to
evidence you can to break it. - “The gym an idea you haven’t tested at 10%, 25%,
is a chore.” *Watch documentaries 50%, 75% etc.
about people who love the gym*

DONT TALK ABOUT IT NEVER SHOW CARDS

Tell no one your goals. Talking gives you Never show your cards first in a
a rush of endorphins and dopamine. You negotiation. The offer they have in mind
“dope yourself out” on talking and never may be much higher than you’re
get anywhere. thinking.

“I’ve never seen any life transformation that didn’t begin with the person in question finally
getting tired of their own BS. "
- Elizabeth Gilbert
 PAGE 5

FINANCE
ALWAYS INVEST
SAVE MONEY
Every successful person invests. Invest
Every successful person saves money.
in a bank, invest in real estate, invest in
EVERY. SUCCESSFUL. PERSON. SAVES.
yourself. No matter how you invest, it’s
MONEY. Save, at the very least, 10%
the only way to grow. Spend your money
SPEND WISELY on things that grow. - This includes your
health.
One of the most common failures in
business & personal is the GET INSURANCE
mismanagement of funds. Be very
Do not skip on insurance. The peace of
meticulous with how you spend your
mind that disaster will not ruin you is
money.
worth the duty paid.

SOCIAL BE MORE SOCIAL

You are upset because no one calls you
LISTEN TO PEOPLE to do things. So is the person who didn’t
Listen to people. Ask open-ended call you. Initiate activity. This is a solid
questions to get someone to talk. Why, way to be invited to more things, meet
what and how questions. To enhance new people and have fun. X 2
listening, look for a one sentence life
lesson to take from every story / Social people invite others out when
interaction.  x 4 they feel lonely. Antisocial people wait
for a phone call. Antisocial people have
TRAVEL MORE a higher probability of being lonely.
Traveling & expanding your social circle
makes you more confident in who you
are. BE EXCITED
Be 10% more excited than the person
you are talking to in positive
conversations.
 PAGE 6

SOCIAL
ADD VALUE LET GO OF BEING LIKED
You have value to add to every Letting go of the thought that people
interaction. Whether it’s with a CEO or have to like you is the best decision you
a janitor. No matter your past - If you’ve will ever make. People would have liked
burned many bridges, at least you had or disliked you regardless of how lightly
bridges to burn. you tread.

MAKE MORE FRIENDS

TALK TO PEOPLES
If 10 people in a row reject you as a
EMOTIONS
friend, that’s only .000000015 percent
Talk to people’s emotions. A metalhead
of the world’s population. You’ve got a
and a classical music lover can connect
whole lot more to choose from.
on how emotional they get during a raw,
SMALL TALK WORKS deep piece.

Small talk is the door to deep friendship.

You must make small talk first. You first
said “Hi” to your significant other, you
first had an interview at a company.
People need to know you won’t stab
them before they want to hang out.

HEALTH SLEEP, EXERCISE,

NUTRITION
6-8 HOURS OF SLEEP
Sleep is one of the more important
Get 6-8 hours of sleep. It can cause huge
aspects of health, right beside nutrition
detriments to your wellbeing to get less.
and exercise. Master these three and
X3
you are doing well.
KEEP A SCHEDULE MEDITATE
Go to sleep and wake up at the same Meditation provides a range of health
time every day. X 2 benefits.
 PAGE 7

HEALTH ENJOY NATURE

Exposure to nature prevented hay fever
SLEEP WELL and other illnesses in cavemen.
Optimum sleep temperature is 61-64
degrees F. Optimal sleep warm up is 1 AVOID ALCOHOL
hour before bed to begin process Alcohol consumption linked to many
attempting sleep. - No screens, no diseases we didn’t think - such as
exercise, no stress. Alzheimer's, Dementia, Cancer, etc.
Alcohol companies are funding research
EXERCISE to make alcohol okay or “healthy”. X 2
Not exercising is worse for your health
than smoking, diabetes and heart AVOID TOBACCO
disease. Tobacco use linked to a quarter of a
billion life-years lost vs. illegal drugs
LOSE THE PHONE accounting for only tens of millions.
Dropping smartphones from evening
GET SMART, LIVE
activity led to 93.6% of participants
opting to keep their phones off at night.
LONGER
- Increased happiness, focus & Education linked to better health than
wellbeing. income. Intelligent people make smarter
health decisions that prevent the need
for reactive, potentially too-late
healthcare.

BUSINESS
CONNECT PEOPLE
WHO FIRST, WHY NEXT
Facebook, Uber, AirBnb, eBay - All got
WHO matters most, then WHY, then
their start connecting two people
HOW, then WHAT, then WHEN. Hire
together who could help each other.
the right people with the right motives
None have inventory, shipping centers,
who follow a great plan and what you do
etc.
and when you do it should work out on
it’s own. x 2
 PAGE 8

BUSINESS

BUY LOW, SELL HIGH IDEAS + WORK =

Buy low, sell high. Every business is in SUCCESS
the business of buying something Ideas are like treadmills. It can be a
cheaper than they sell it. Simplify your catalyst to something great, but will
business by asking what you’re buying require you to execute methodically and
for cheap, and selling for more. frequently. A treadmill without work is
worthless.

PERSONALIZE
MANAGE YOUR MONEY
Personal letters are the only way to get
One of the most common failures in
through a noisy world today. Find a way
business & personal is the
to personalize every communication you
mismanagement of funds. Be very
send.
meticulous with how you spend your
money.
PRODUCT SELLS
The product will sell itself. Build a
product that people will talk about. WORD OF MOUTH IS
KING
TEST EVERYTHING The best marketing is word of mouth.
Test EVERYTHING. We live in a hyper- Talk to the loudest birds and get noticed
feedback world. Run test after test and effortlessly.
build on what works. Methodically test
every single aspect of your business.
KNOW YOUR WORTH
THINK DETAILS Know your worth. Ask for that raise. It
costs money to replace an employee,
“Big Picture” thinkers don’t work well in
and it could be a significant amount.
a startup. You need detail oriented
thinkers to calculate every move and
thought.
CHEAT SHEET
Finance Business
Success
1. Save at least 10%. 1. WHO matters most,
1. Be an optimist
2. Always be investing. then WHY, then HOW,
2. Form good habits.
3. Always get insurance. then WHAT, then WHEN
3. Set small goals.
4. Manage money wisely. 2. Connect people who
4. Be 100% authentic.
need each other together.
5. Common sense wins. Social 3. Buy low, sell high.
6. Act, review, refine
1. Listen to people. 4. Personalize
7. Show gratitude.
2. Invite people to do everything.
8. Make bad habits hard
more things. 5. The produce will sell
9. Show up. Every day.
3. Travel more. itself.
10. Go 150% beyond.
4. Be excited in 6. Test EVERYTHING.
11. Work in solace.
conversation. 7. Be details oriented.
12. Evaluate often.
5. Always be adding 8. Execute on ideas, else
13. Meet smart people.
value. they are worthless
14. Build on strengths.
6. Make more friends 9. Manage your money.
15. Keep adapting.
7. Small talk is good. 10. The best marketing is
16. Make a plan.
word of mouth.
17. Fast from bad habits. 8. Let go of people
11. Know your worth.
18. Organize everything. having to like you.
19. Hustle more. 9. Talk to peoples
20. Automate everything. emotions.
21. Break limiting beliefs.
Health Be humble. Be kind.
22. Tell no one your goal.
23. Love immensely. 1. Get 6-8 hours of sleep. And never forget who
24. Chain your habits. 2. Have a schedule. you are.
25. Invest slowly. 3. Meditate.
26. Never show your 5. Enjoy nature.
cards. 6. Avoid alcohol Failure will tire of
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everything. 8. Get smarter.
9. Turn off the phone.