Scribd
Upload
54 views7 pages

Research Questioner Survey Temples

This document discusses research on factors that influence online shopping intentions. It presents a conceptual model that purchasing intentions are affected by perceived risk, customer perception, emotional design, customer knowledge, and product packaging. It outlines 5 research questions and hypotheses about the relationships between these variables. A survey is then presented to collect data from respondents about their level of agreement with statements related to perceived risk, customer perception, emotional design, customer knowledge, product packaging, and purchasing intentions of Samsung products purchased online. The goal is to analyze the data and relationships between these variables to understand problems people face with online shopping.

Uploaded by

Sayyed Abubakar Bukahari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
54 views7 pages

Research Questioner Survey Temples

This document discusses research on factors that influence online shopping intentions. It presents a conceptual model that purchasing intentions are affected by perceived risk, customer perception, emotional design, customer knowledge, and product packaging. It outlines 5 research questions and hypotheses about the relationships between these variables. A survey is then presented to collect data from respondents about their level of agreement with statements related to perceived risk, customer perception, emotional design, customer knowledge, product packaging, and purchasing intentions of Samsung products purchased online. The goal is to analyze the data and relationships between these variables to understand problems people face with online shopping.

Uploaded by

Sayyed Abubakar Bukahari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

RESEARCH PROBLEM IN MARKETING ONLINE

SHOPPING

What factors People Face While Online Shopping?

CONCEPTUAL MODEL:

Perceived Risk

Customer
perception

PURCHASING
INTENTIONS
Emotional
Design

Customer
Product
Knowledge
packaging

Purchasing Intensions = I.V Customer Knowledge=D.V


Perceived Risk=D.V Product Packaging=D.V
Customer Perception=D.V
Emotional Design=D.V

RESEARCH QUESTIONS:

1. Does Perceived Risk Effect purchasing intentions?


2. Does Customer perception effects purchasing intentions?
3. Does emotional design effects purchasing intentions?
4. Does customer knowledge effects purchasing intentions?
5. Does products packaging effects purchasing intentions?

HYPOTHESIS:

1. There is Relationship B/W perceived risk & purchasing intentions.


2. There is relationship B/W customer perception & purchasing intentions.
3. There is relationship B/W emotional design & purchasing intentions.
4. There is relationship B/W customer knowledge & purchasing intentions.
5. There is relationship B/W Product packaging & purchasing intentions.
A SURVEY FOR ONLINE SHOPPING IN
MARKETING

Dear Respondent:

I am a student of BBA(Hons) semester 5th from Superior Group of Colleges & Management
sciences Department. As a part of my study. It is requiring to make a project report on
problems people face while online shopping. This project is done by me in subject QTB
(quantative techniques in business) and all information would be strictly confidential. So I
request you to read every question properly and give your feedback in 5 different answers. It
just takes few minutes to fill complete survey so I can make a final report.

 No Cutting and Wrong answers are allowed in this survey.


 Your participation in this survey is important to make it success.

Thank you for your participation.

Student Name:

Email Address:
QUESTIONNAIRE

GENERAL INFORMATION:

Name of Participant:(optional)

Email Address:

Phone Number:

City: Country:

1. Gender 2. Age 3. Qualification

Male Under 25 Years MPhil or PhD

Female Between 30 – 40 Bachelor Degree


Between 40 - 50 Master’s Degree

Name of Your Institution:

Name of Your Department:


Please indicate how strongly you agree or disagree with each statement using the scale
provided. Check () the corresponding number beside each statement.
1 = Strongly disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly agree

PERCEIVED RISK 1 2 3 4 5

I have fear of getting wrong product of


Samsung which I ordered online.
I sometimes buy Samsung product which is
expensive on online shopping site.
I sometimes have risk what if I don’t get the
exact Samsung products which is available
on online shopping site.
I have a risk of delivery what if they deliver
broken or unstamped product of Samsung.

CUSTOMER PERCEPTION 1 2 3 4 5

I am Loyal to Samsung products.

I feel better opinion about sales promotional


activities of Samsung.

I feel better with battery backup capacity of


Samsung.
I feel that Samsung’s sales , service is better
than other products.
EMOTIONAL DESIGN 1 2 3 4 5

I mostly order Samsung products just


because of its elegant design.
I order Samsung products for better
reliability and long-term use.
I see different variety of attractive Samsung
product.

CUSTOMER KNOWLEDGE 1 2 3 4 5

I have a complete knowledge of Samsung


product I’m buying.
I don’t read the user manual while buying a
new product of Samsung.
I have information of new innovative
features of Samsung product.

PRODUCT PACKAGING 1 2 3 4 5

I mostly affected by the packaging of


Samsung product.
I can switch the brand just because of its
packaging.
I see the attractiveness and safety of product
packaging.
I see language, color , design and
information printed on packaging.
If Samsung don’t offer complete things in
packaging no one will buy it.

PURCHASE INTENTION 1 2 3 4 5

I evaluate Samsung product according to


printed information while purchase.
I am inspired by the wrapping design of
Samsung product while purchase.
I mostly see the color and design of
Samsung product while purchasing.
I see the quality and various things in
Samsung product while purchasing.
I feel better attractiveness of location for
Samsung product.

You might also like