Scribd
Upload
99 views

Economics Project Synopsis Topic - Effect of E - Shopping On Consumers and Retailors

This document provides a synopsis for an economics project on the effect of e-shopping on consumers and retailers. The project will analyze how online shopping has impacted pricing patterns of retail stores and forced changes to business models to achieve customer satisfaction. A questionnaire will be used to collect data from consumers and retailers on their experiences with and perspectives on e-commerce. The analysis will focus on how some consumers are satisfied with e-shopping's convenience while others are not, and how retailers' profits have decreased as many customers now prefer online shopping.

Uploaded by

Rajat pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
99 views

Economics Project Synopsis Topic - Effect of E - Shopping On Consumers and Retailors

This document provides a synopsis for an economics project on the effect of e-shopping on consumers and retailers. The project will analyze how online shopping has impacted pricing patterns of retail stores and forced changes to business models to achieve customer satisfaction. A questionnaire will be used to collect data from consumers and retailers on their experiences with and perspectives on e-commerce. The analysis will focus on how some consumers are satisfied with e-shopping's convenience while others are not, and how retailers' profits have decreased as many customers now prefer online shopping.

Uploaded by

Rajat pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

ECONOMICS PROJECT SYNOPSIS

TOPIC – EFFECT OF E – SHOPPING ON CONSUMERS AND RETAILORS

SUBMITTED TO: SUBMITTED BY:


Dr. Mitali Tiwari Tarush Mangla
(Assistant Professor Economics) Section B
180101148
BACKGROUND
Purchasing products or services over the Internet, online shopping has attained immense
popularity in recent mainly because people find it convenient and easy to shop from the
comfort of their home or office and also eased from the trouble of moving from shop to shop
in search of the good of choice. Online shopping is a form of e-commerce which allows
consumers to directly buy goods and services over the internet through a virtual shop. Some
of the leading online stores currently in India are Amazon, Flipkart etc.
Retail is a process of selling goods and services to customers through multiple channel of
distribution. Retail stores may be small or big but they mostly operate in the same line as
“purchasing to sale”. Retail form of business is as old as civilization and is the most basic
form of business. Types of Retail Stores are like-
Departmental Stores - A department store is a retail store which offers wide range of products
to the end-users under one roof.
Discount Stores - Discount stores also offer a huge range of products to the end-users but at a
discounted rate.
Supermarket - A retail store which generally sells food products and household items,
properly placed and arranged in specific departments is called a supermarket.
Mom and Pop Store (also called Kirana Store in India) - Mom and Pop stores are the small
stores run by individuals in the nearby locality to cater to daily needs of the consumers
staying in the vicinity.
Malls - Many retail stores operating at one place form a mall. A mall would consist of
several retail outlets each selling their own merchandise but at a common platform.
The Internet has many advantages over retail stores. Firstly, the choice, whereas the
bookstore at the corner of the street or the nearby cloth store hardly offers 5000 references on
its stalls or 20 designs of a particular garment of same size, Amazon has got hundreds of
thousands of variety. Internet is full of online retailers offering 10 times or even 100 times
more products than the average retailer can possibly dream of. For an e-commerce website,
the costs of storing and referencing a product represent a small fraction of the cost as
compared to the cost of storing and referencing a product for "physical" stores. From the
customer satisfaction and availability of services, online shopping is creating a major impact
upon the retail stores.
RESEARCH QUESTIONS
1. When did e-commerce begin?
2. What are the merits and demerits of e-shopping?

OBJECTIVES
The research has been conducted with the following objectives:
To analyze the effect upon pricing patterns of retail stores in recent times
To analyze the change in business pattern to achieve customer satisfaction.

RESEARCH METHODOLOGY
The research methodology comprises of sourcesof data, methods adopted to collect such data,
sampling techniques, statistical tools for analysis, data interpretation etc. The data for the
study have been collected from Primary Sources.
Framing appropriate questionnaires. The initial step of my project is to frame a less
complicated questionnaire so that all will have a clear idea what is being required by them.
The questionnaire will be constructed in a specific manner which will be asked from the
consumers as well as retailers.

ANALYSIS
The project work analysis the impact of online shopping on consumers as well as retailers in
the market through questionnaires and communicating with them. I have analysed that some
consumers are happy due to e shopping but some are not. It is also analysed that retailers
profit has been decreased by some percentage because many people prefer online shopping as
it is convienient.
CHAPTERISATION
1. Introduction on online shopping

2. Importance of online shopping

3. Merits and demerits of e-shopping

4. Scope for e-shopping

5. Result of study

6. Suggestions and Policy recommendations

7. Conclusion

CONCLUSION
The face of retail has changed. The advent of technology in recent period being the primary
reason for it.Today, retailing means going into shopping centers, going online and going
mobile. In all these, small retailers miss out somewhere. But the nearby store is always the
most important concern for all reason and seasons. It needs to revive not just survive. The
retail stores needs to simply uplift its pattern of business and face the competitive world with
a more positive outlook. E-stores and retail stores both have to survive, none at the cost of the
other. It’s not just about the livelihood it gives to the thousands of people but also the
convenience and the steadfastness of a fixed retail store.

REFERENCES
1. https://en.wikipedia.org/wiki/Online_shopping
2. http://infosecawareness.in/online-shopping-govtemployee
3. http://www.newworldencyclopedia.org/entry/Online_shopping

You might also like