Editor: Nguyen Tien Duc

TRƯỜNG ĐẠI HỌC NGÂN HÀNG TP. HỒ CHÍ MINH

KHOA NGOẠI NGỮ

BÀI THI KẾT THÚC HỌC PHẦN

Tên học phần: Đọc 2 Số tín chỉ: 3 Hệ: ĐHCQ

Thời gian làm bài: 60 phút

Lưu ý: sinh viên không được sử dụng tài liệu.

PART ONE

Read the sentences below and the extracts from a text about branding. For questions 1-7, choose
which extract (A, B, C or D) that each sentence refers to. The extracts may be chosen more than
once.

Having a good brand identity is critical. It can not only position a company above its competitors, but it
also communicates to your customers the reason why they should choose you instead of your
competitors. But developing a strong brand image takes time, money and effort, and it involves much
more than redesigning a logo or developing a new tagline. Your new brand identity should evolve from
your previous identity. Be careful not to start from scratch and come up with something completely
new, as you may end up losing loyal customers who have forged emotion ties with your product.
B

It’s important to understand that changing the visual aspects of your company, your logo, your
packaging and so forth, you are not actually changing your brand identity. Your brand identity is the
promise a company makes to its customers – its features, quality, values and service support. Just
modernising visual image does not entail a change in brand values. Many companies, sadly, are led
to believe by branding agencies that visual changes will alter customer’s perception of their products.
But such changes only inform consumers that a company is concerned about how it looks. At best,
they will assume the company is modern; at worst they will accuse the company of unnecessary
extravagance.
C

Successful branding may not be actually connected with the product at all, but may represent a
greater sense of purpose or a more satisfying experience. They may affirm that drinking a cup of
coffee can really make a difference, or that exercising may bring about a sense of challenge and
personal achievement. Many successful brands study emerging societal ideals and trends, so that
they can take advantage of how customers wish they could be. Then they push forward the message
that by using their product, their dreams can be fulfilled, and the customer can gain the lifestyle he or
she is looking for, be it a sense of glamour, freedom, popularity or self-satisfaction.
D

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Lack of consistency is probably the most common pitfall when it comes to designing an image for your
brand. You need to provide a consistent message in your proposals and presentations so that your
company develops credibility and gets noticed and remembered. To ensure that your branding ins
consistent, gather all the information that leaves your company, be it faxes, emails, advertisements,
invoices or packages. Examine them for discrepancies in your company’s image. Doing so will also
give you the chance to evaluate the image you are trying portray.

Which section, A, B, C or D, does each statement 1-7 refer to?

1. ………… a list of some items which should display your brand identity
2. ………… the difference between brand identity and logo design
3. ………… brands which do not reflect the product itself
4. ………… how companies are fooled by companies offering branding services
5. ………… what is involved in creating an image for your brand
6. ………… why companies study current social trends to develop a brand
7. ………… a warning about redesigning your brand

PART TWO

You are going to read an article about the making of an unusual television commercial. Five
sentences have been removed from the article. Choose from the sentences A-G the one which fits
each gap from 8-12. Do not use any letter more than once.

A Then the falling dominoes head out of the room into the streets, causing

progressively larger objects to tumble.

B These were all chosen to suit the town and fit in with the people’s way of life.

C Getting there involved driving along 48 kilometres of dirt roads and crossing

twelve rivers.

D Iruya is situated 3000 metres above sea level and the film crew was not used to

working in such conditions.

E The prop department did construct a small version on site, but most of the work

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was done in a studio in London.

F Added to this was the total of one hundred and thirty 'actors' who were recruited

from a five neighbouring towns.

G Not so with the famous Irish drink company Guinness.

The Making of 'Tipping Point'

Many of the most expensive commercials ever made are those in which an A-list celebrity
flashes a beautiful smile at the cameras. Not so with the famous Irish drink company
Guinness. Their recent television advertisement, the most expensive in British history,
cost ten million pounds, and it features, not the rich and famous, but villagers from the
mountains of Argentina.
The advertisement features a game of dominoes. It begins in a darkened room where
several thousand ordinary dominoes are set up on a specially-designed table.
(8)________________. Dominoes knock over books, which in turn knock bigger household
objects such as suitcases, tyres, pots of paint, oil drums and even cars. The final piece
in the chain reaction is a huge tower of books. These flutter open to reveal a structure
in the shape of a pint of Guinness.
The location chosen for the commercial was Iruya, a village high up in the mountains
of north-west Argentina.(9)________________. The journey there could take up to ten hours.
Asked why this remote destination was chosen for the shoot, the director said that even
though it was the most difficult location they could have picked, it was perfect.
For one month, the village, population thousand, increased in size by almost thirty
percent. One hundred and forty crew members descended on the village. These included the
world record holders in domino toppling, Weijers Domino productions from the Netherlands.
(10)________________.
Creating this film was no easy task. Preparations for filming took well over a month.
Twenty six truckloads of objects were brought in. (11)________________. They included
10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars. Setting the
objects up took skill and patience. They needed to be arranged so they would fall over
easily, and this involved balancing them on stones. Some of the sequences had to be reshot
15 times and 24 hours of footage was captured. However, the sequence in which six cars

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fell over was successfully shot in just one take.

Filming in this location was not without its difficulties. Firstly, being so isolated,
it was hard to obtain resources at short notice. The second problem was the high altitude.
(12)________________. It was also hard working with the villagers who had no experience
of film-making. Finally, setting and resetting the props caused a good deal of frustration.
Director Nicolai Fuglsig said about the project: ‘Despite all the challenges, the
cast was fantastic and it was a really amazing experience.’ Whether or not the effort
put into the advert pays off is another matter entirely.

PART THREE

You are going to read a magazine article about an African film festival. For questions 13-18,
mark one letter A, B, C or D for the best answer.

THE SAHARA FILM FESTIVAL

After a bumpy 225km drive from a meagre flee their native Western Sahara.
airstrip in Tindouf, south western Algeria, a Western Sahara, Africa’s last colony, was
sprawling single-story town begins to emerge taken over by Morocco when the Spanish
from the desert’s dust. As the sun climbs in the withdrew in 1976, despite a ruling from the
cloudless sky, visitors are rewarded with their International Court of Justice. This was
first glimpse of Dakhla refugee camp. It isn’t followed by a brutal 16-year war, during which
the most obvious setting for a film festival, but time tens of thousands of Sahrawis fled across
for seven years, just before the glitz and the Algerian border to refugee camps. In 1991,
glamour of Cannes, the Sahrawi people of a ceasefire agreement was drawn up, in which a
Dakhla have hosted actors and film-makers referendum on self-determination was
from around the world for this six-day promised to decide the fate of the country and
event. This year, for the first time, direct its people. However, almost twenty years later,
flights were laid on from London, giving the the gears of diplomacy have turned slowly and
opportunity for overseas visitors to play a part nothing has happened. Meanwhile the
in this extraordinary occasion. But despite the refugees have been left stranded in five refugee
energy and excitement, the background to the camps dotted around the vast, inhospitable
film festival is a serious one, as the Sahrawi desert.
people have been living for thirty years in this Dakhla, home to nearly 30,000 of these
isolated desert outpost, having been forced to refugees, is the most remote of these camps,

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being located 175 km from the nearest Egyptian epic Agora which proved to be a
city. Unlike its namesake, the beautiful coastal highlight for many older boys. However, the
city in Western Sahara, this Dakhla has no runaway favourite was ‘a Victime’, a
paved roads and is entirely dependent on documentary about Ibrahim Leibeit, a
outside supplies for food and water. 19-year-old Sahrawi who lost his leg to a land
Temperatures regularly top 120 degrees, there mine last year.
is minimal vegetation and there are frequent Films are screened at night, so the daytime
sandstorms. Locally it is known as the Devil’s is taken up with exhibitions, camel races and
Garden. Despite these obvious setbacks, the football matches. One afternoon the
town is clean and well organised, with wide London-based charity ‘Sandblast’ put on a joint
sandy streets. Houses and tents are grouped in workshop with a film-maker, giving refugees
neat family compounds. There are hospitals, the opportunity to learn about filmmaking and
funded by aid agencies, and a good standard of create their own video messages. These were
education. For the duration of the festival, an put online so that their extended families in
articulated lorry is parked in the central Western Sahara, from whom they have been
compound, and a multiplex-sized screen is separated for more than 33 years, could watch
mounted on its side. Around it are stalls and them. Helen Whitehead, a film-maker from
tents housing workshops and exhibitions. London said, ‘Working together really broke
The aim of the festival is to raise down language and cultural barriers. It was
international awareness on the plight of the very rewarding, and we came across some real
refugees. However, it also offers a rare chance talent.’
for the refugees to go to the movies and More than 500 visitors flew into Tindouf
experience some educational opportunities. It on charter planes and braved the rough drive
is hoped that it might foster a new generation to the settlement. All the visitors to the festival
of Sahrawi film-makers, especially as this year, stay with Sahrawi families, sharing their homes
the festival also celebrated the opening of a and partaking of their food. Living with these
permanent film, radio and television school in a displaced people gives overseas participants an
neighbouring camp. invaluable insight into the conditions in which
The program of films for this year included the refugees live. Alongside the film buffs
over forty films from around the world. Films there are real celebrities such as actors Victoria
range from international blockbusters to Demayo and Helena Olano. They are mostly B
various works on and by the Sahrawi and C listers from the Spanish film industry,
people. The themes mostly centre on although the real stars do take an
experiences of struggle and hope, but there interest. Director Javier Cardozo was a visitor
were lighter moments, such as an animated last year, and Penelope Cruz is a long-term
film for the children and a flash of Rachel supporter, but pulled out of attending the
Weisz’s naked bottom during the ancient festival this year at the last minute. Will the
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celebrity backing make a difference to the Jordi Ferrer and Paul Vidal for ‘El Problema’,
plight of the refugees? Possibly. Cardozo’s their 2009 film about Western Sahara. Actors,
suggestion that the Spanish, as the ex-colonial activists and festival organisers gather on stage
masters of Western Sahara, were responsible in high spirits to show their solidarity with the
for the situation received significant coverage refugees. But as the stalls are dismantled and
in the Spanish Media and put some pressure on the trucks are driven away, the thoughts of the
the government to take some action. However, visitors turn to the people they are leaving
although the campaign in Spain is growing behind. They may never get the chance to see
steadily, the focus of attention cannot only be the world or fulfil their dreams of becoming
on the Spanish government. actors or film-makers. For them, there is
On the final day of the gathering, there is a nowhere to go. Dakhla is essentially a desert
dusty red-carpet ceremony in which the White prison.
Camel award for best picture is presented to

13. In the first paragraph, the writer emphasises:

A. the enthusiasm that the festival instils

B. the sensational nature of the festival

C. the festival’s increasing media attention

D. the festival’s unlikely location

14. According to the writer, the refugees have been in the desert for so long because:

A. International agencies do not know they are there

B. the Moroccan government disagree with the UN

C. a proposed vote is yet to take place

D. there is a war in their home country

15. What does the writer say about the original city of Dakhla?

A. It is by the sea.

B. It has good health and educational facilities.

C. It does not have proper roads

D. It gets food and water from aid agencies.

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16. What is said about the films shown at the festival?

A. They mostly show the personal experiences of the Sahwari people.

B. All of the films are serious in content.

C. The variety of films suited a wide range of tastes

D. The international films were more popular than the local films

17. What was the British visitors’ response to the workshops?

A. They were surprised by the refugee’s film knowledge

B. The workshops enabled them to communicate with local people.

C. the workshops taught the visitors a lot about local culture.

D. They showed the local films to their families via the internet.

18. What point does the writer highlight in the final paragraph?

A. There is a contrast between the visitors’ freedom and the refugees’ confinement

B. The film festival only gives the refugees unattainable dreams

C. The visitors only care about the refugees for the duration of the festival

D. The festival is a poor copy of the more famous film festivals.

PART FOUR

Read the advice below about the use of technology in presentations. Choose the best word to fill
each gap from A, B, C or D on the opposite page. For each question 19 – 33, mark one letter (A,
B, C or D) on your Answer Sheet.

Guidelines for giving Presentations

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Most presentations today depend on the use of some sort of technology, such as a laptop

computer linked to a projector. While this technology can help to(19)...... presentations better, it

also has a(20)...... of getting in the way. As a general(21)...... , it is better to(22)...... on the content

of a presentation as a means of(23)...... your audience’s attention, rather than relying on

sophisticated equipment.

Bear in mind that when an organisation invites(24)...... for a contract, they may(25)...... four or

five presentations from different companies on the same day. Each of these companies will

probably be using the same computer graphics(26)...... and the same equipment. The chances are

the presentations will be similar too.

That’s why the content and(27)...... of what you say are important. Think about what you

want to say and how to say it as clearly as possible. As a first step, you need to(28)...... the main

points you want to get across. Audiences are easily bored and(29)...... to remember only the most

entertaining,exciting or unusual ideas.

Next create your materials, choosing the images for your presentation carefully. Remember

you do not want to stop your audience from listening to you, nor do you want to(30)......them.

Finally, make all the necessary(31)...... for the equipment you need. If technology is to be an

important(32)...... of your presentation, make sure you know how to use it(33)...... and test it out

beforehand.

19 A produce B make C construct D build

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20 A behaviour B habit C practice D routine

21 A method B law C rule D course

22 A focus B define C target D direct

23 A gaining B acquiring C collecting D taking

24 A requests B calls C bids D commands

25 A appoint B programme C schedule D catalogue

26 A parcels B packets C bundles D packages

27 A formation B design C structure D system

28 A catalogue B label C mark D identify

29 A point B tend C lead D move

30 A disorder B mistake C confuse D complicate

31 A appointments B procedures C arrangements D organisations

32 A share B role C function D element

33 A precisely B suitably C properly D accurately

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PART FIVE

 Read the article below about stress in the workplace.

 In most of the lines 34-45, there is one extra word. It is either grammatically incorrect or
does not fit in with the meaning of the text. Some lines, however, are correct.

 If a line is correct, write CORRECT on your Answer Sheet.

 If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your
Answer Sheet.

 The exercise begins with two examples (0) and (00).

Example:

0 CORRECT

00 SEEN

Work-related stress

0 Long hours and a heavy workload can cause stress. While some degree of pressure

00 at work can be seen motivating, when it becomes excessive it can lead to work-related

34 stress. Symptoms of this can be with heart palpitations, headaches, other aches

35 and pains, and a loss of appetite. Triggers of stress are much varied and can be caused

36 by bullying and victimisation in the work place, as well as extreme pressure,

37 deadlines and changes to the management. Stress can lead to unhealthy behaviour,

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38 such as smoking and drinking too much, which in turn that can increase the risk of

39 other health problems. There is also the risk so that the effects of work-related

40 stress will affect your personal, family and social life. It is therefore vital for to

41 your overall physical and mental health to can manage stress correctly.

42 You must need to recognise the symptoms of stress early and get help from

43 someone within your company. Remember that employers have a responsibility

44 towards the health and welfare of their workers. If you will prefer, it is also possible

45 to contact an external organisation for help dealing with stress.

_____________ END OF THE TEST _____________

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KEY OF THE TEST

PART 1: 18. C

1. D PART 4:

2. B 19. B

3. C 20. B

4. B 21. C

5. A 22. A

6. C 23. A

7. A 24. C

25. C

PART 2: 26. D

8. C 27. C

9. F 28. D

10. B 29. B

11. D 30. C

12. E 31. C

32. D

PART 3: 33. C

13. D

14. C PART 5:

15. A 34. US

16. C 35. STRICT

17. B 36. THAT

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37. WITH 42. WHILE

38. CORRECT 43. CORRECT

39. WHAT 44. OF

40. IT 45. BEEN

41. CORRECT

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