SPB GLOBAL

SEO Audit Report

https://spb-global.com/
SEO Expert

2019

https://spb-global.com/
 SEO Report, Oct 31, 2019

SEO Report for https://spb-global.com

89 / 100 41 / 48 5 / 48 2 / 48
SEO SCORE PASSED CHECKS FAILED CHECKS WARNINGS

COMMON SEO ISSUES

Meta Title Test The meta title of your page has a length of 10 characters. Most search engines will
truncate meta titles to 70 characters.

SPB-Global

Meta Description The meta description of your page has a length of 424 characters. Most search engines
Test will truncate meta descriptions to 160 characters.

As an independent distributor, SPB Global is focused on developing strategic

relationships with worldwide electronics supply chains and implementing long term
stocking agreements with a range of electronics sources, including partners in
Russia, Europe, United Kingdom, Mexico, Singapore, Hong Kong, China, and Brazil.
The goal at SPB Global is to offer insight on what stocks of products are available on
a worldwide scale.

Google Search SPB-Global

Results Preview https://spb- global.com
Test As an independent distributor, SPB Global is focused on developing strategic
relationships with worldwide electronics supply chains and implementing long
term stocking agreements with a range of electronics sources, including
partners in Russia, Europe, United Kingdom, Mexico, Singapore, Hong Kong,
China, and Brazil. The goal at SPB Global is to offer insight on what stocks of
products are available on a worldwide scale.

Most Common There is likely no optimal keyword density (search engine algorithms have evolved
Keywords Test beyond keyword density metrics as a significant ranking factor). It can be useful,
however, to note which keywords appear most often on your page and if they reflect
the intended topic of your page. More importantly, the keywords on your page should
appear within natural sounding and grammatically correct copy.

unknown - 15 times
number - 15 times
global - 10 times
products - 6 times
supply - 6 times

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Keywords Usage Congratulations! You are using your keywords in your meta-tags, which help search
Test engines to properly identify the topic of your page.

Keyword(s) included in Title tag

Keyword(s) included in Meta-Description tag

Keywords Cloud advantages ahora applications battery blog busques cable capabilities
Test cart catv chain chains challenges charges choice circuit complex
component components contact customer decade design
detectors diodes distributor electronic electronics
equipment excess expand experience expert family fiber generators
global home igbt imports including independent inventory
inverters issues laser liama lightning long lookup management
manufacturers market mitigate number obsolescence
obsolete offer order page partes partner partnered parts photo
power precision price processors product products protection
quality read rectifier rectifiers rise road select services shield solve
specialty strategic supplies supply tarriffs team technical
telecom term testing todo trade transistors ultrasonics

unknown video welding worldwide

Heading Tags Your page contains too many H2 tags. H2 tags should re-inforce the related content of
Test your page to search engines - too many tags may make the topic less clear, or look like
spam tactics. Consider using less than 10 H2 tags.

H1 headings

Independent Electronics Component Distributor

Products We Offer
Products Showcase
Extensive Electronics Experience
Major Manufacturers We Proudly Partnered With

H2 headings

Our Specialty is TELECOM Parts!

Quality & Precision
Long Road of Complex Supply Chain Issues?
Do Power Rectifier Product Family
We Expand Testing Capabilities by Partnering With Emax Component Test Labs
Telecom Upgrades and Repairs
We're exclusive distributor for Lightning Shield Product
The perfect compliment to surge suppression & grounding
Trade with CN – Electronic Imports Tarriffs “No Go”
Vishay Releases Five New Infrared Sensors
Creating a Lean Process 2020 and Beyond

Robots.txt Test Congratulations! Your site uses a "robots.txt" file: https://spb-global.com/robots.txt

Sitemap Test Congratulations! Your website has a sitemap file.

http://spb-global.com/sitemap.xml

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SEO Friendly Your webpage contains URLs that are not SEO friendly!
URL Test
HOW TO FIX

In order for URLs to be SEO friendly, they should be clearly named for what they are
and contain no spaces, underscores or other characters. You should avoid the use of
parameters when possible, as they are make URLs less inviting for users to click or
share.
- If your website is new and is not indexed by search engines you can replace
underscores with hyphens or redirect those links to URLs that use hyphens.BUT, if your
website is ranked well by search engines you do not need to do this (probably you have
other ranking factors working very well).
- The general advice remains: build links that contain hyphens rather than underscores
and avoid dynamic URLs.

Image Alt Test Your webpage is using "img" tags with empty or missing "alt" attribute.

HOW TO FIX

In order to pass this test you must add an alt attribute to every <img> tag used into
your webpage.
An image with an alternate text specified is inserted using the following HTML line:

<img src="image.png" alt="text_to_describe_your_image">

Remember that the point of alt text is to provide the same functional information that a
visual user would see. Search engines, users who disabled images in their browsers and
other agents who are unable to see the images on your webpage can read the alt
attributes assigned to the image since they cannot view it.
Learn more about optimizing images for SEO.

Inline CSS Test Your webpage is using inline CSS styles!

HOW TO FIX

It is a good practice to move all the inline CSS rules into an external file in order to
make your page "lighter" in weight and decrease the code to text ratio.
check the HTML code of your page and identify all style attributes
for each style attribute found you must properly move all declarations in the
external CSS file and remove the style attribute
For example:

<!--this HTML code with inline CSS rule:-->

<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->

p{color:red; font-size: 12px}

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Deprecated Congratulations! Your page does not use HTML deprecated tags.
HTML Tags Test

Google Analytics Congratulations! Your webpage is using Google Analytics.

Test

Favicon Test Congratulations! Your website appears to have a favicon.

JS Error Test Congratulations! There are no severe JavaScript errors on your webpage.

Social Media Congratulations! Your website is connected successfully with social media using:
Test Facebook Twitter

SPEED OPTIMIZATIONS

HTML Page Size Congratulations! The size of your webpage's HTML is 15.55 Kb and is under the
Test average webpage's HTML size of 33 Kb. Faster loading websites result in a better user
experience, higher conversion rates, and generally better search engine rankings.

HTML Congratulations! Your webpage is successfully compressed using gzip compression

Compression/GZIP on your code. Your HTML is compressed from 90.9 Kb to 15.55 Kb (83% size
Test savings). This helps ensure a faster loading webpage and improved user experience.

Site Loading Your website loading time is around 1.82 seconds and this is under the average
Speed Test loading speed which is 5 seconds.

Page Objects Your page uses more than 20 http requests, which can slow down page loading and
Test negatively impact user experience.

HTML Pages: 1; CSS Files: 25; Scripts: 27; Images: 48; Flash Files: 0;

Page Cache Test Congratulations, you have a caching mechanism on your website. Caching helps speed
(Server Side page loading times as well as reduces server load.
Caching)

Flash Test Congratulations! Your website does not include flash objects (an outdated technology
that was sometimes used to deliver rich multimedia content). Flash content does not
work well on mobile devices, and is difficult for crawlers to interpret.

CDN Usage Test Your webpage is not serving all resources (images, javascript and css) from CDNs.

HOW TO FIX
In order to pass this test you are advised to use a CDN service. A Content Delivery
Network (CDN) is a globally distributed network of web servers that allows a quick
transfer of assets and provides high availability and high performance. The primary
benefits of using a CDN service are:
Improving website loading times
Reducing bandwidth costs
Increasing content availability and redundancy
Improving website security

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Image Caching Your webpage is not using uncached images from your domain.
Test

JavaScript Congratulations! Your website is using cache headers for all JavaScript resources.
Caching Test

CSS Caching Test Congratulations! Your website is using cache headers for all CSS resources.

JavaScript Congratulations! Your website's JavaScript files are minified!

Minification Test

CSS Minification Congratulations! Your webpage's CSS resources are minified.

Test

Nested Tables Congratulations, your page does not use nested tables. This speeds up page loading
Test time and optimizes the user experience.

Frameset Test Congratulations! Your webpage does not use frames.

Doctype Test Congratulations! Your website has a doctype declaration:

<!DOCTYPE html>

URL Redirects Congratulations! Your URL doesn't have any redirects (which could potentially cause
Test site indexation issues and site loading delays).

SERVER AND SECURITY

URL https://spb-global.com and https://www.spb-global.com resolve to the same URL.

Canonicalization
Test

HTTPS Test Your website is successfully using HTTPS, a secure communication protocol over the
Internet.

Security state: secure

Certificate issuer: Let's Encrypt Authority X3

Valid until: Jan 24, 2020

Safe Browsing This site is not currently listed as suspicious (no malware or phishing activity found).
Test

Server Signature Congratulations, your server signature is off.

Test

Directory Congratulations! Your server has disabled directory browsing.

Browsing Test

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Plaintext Emails Congratulations! Your webpage does not include email addresses in plaintext.
Test

MOBILE USABILITY

Media Query Congratulations, your website uses media query technique, which is the base for
Responsive Test responsive design functionalities.

Mobile Snapshot
Test

ADVANCED SEO

Structured Data Congratulations! Your website is using HTML Microdata specifications in order to
Test markup structured data.

Custom 404 Congratulations, your website is using a custom 404 error page. By creating a custom
Error Page Test 404 error page, you can improve your website's user experience by letting users know
that only a specific page is missing/broken (and not your entire site), providing them
helpful links, the opportunity to report bugs, and potentially track the source of broken
links in your site.

Noindex Tag Test Your webpage does not use the noindex meta tag. This means that your webpage will
be read and indexed by search engines.

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Canonical Tag Your webpage is using the canonical link tag. This tag specifies that the URL:
Test https://spb-global.com is preferred to be used in search results. Please ensure that this
specification is correct, as canonical tags are often hard-coded and may not always
reflect the latest changes in a site's URL structure.

<link href="https://spb-global.com/" rel="canonical"/>

Nofollow Tag Your webpage does not use the nofollow meta tag. This means that search engines will
Test crawl all links from your webpage.

Disallow Your robots.txt file disallow the search engines access to some parts of your website.
Directive Test You are advised to check carefully if the access to these resources or pages must be
blocked.

Disallow: /xmlrpc.php

SPF Records Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows
Test administrators to specify which hosts are allowed to send mail from a given domain by
creating a specific SPF record or TXT record in the Domain Name System (DNS). You
can find more information about SPF records here.

HOW TO FIX

An SPF record is a type of Domain Name Service (DNS) record that allows email
systems to check if the sender of a message comes from a legitimate source and refuse
an email if the source is not legitimate. Adding an SPF record is as easy as adding
CNAME, MX or A records in your DNS zone. You can find more information here.

Before creating the SPF record for your domain, it is important to have access at your
domain's DNS zone and to know what mail servers your domain is likely to use and plan
how you want any non-authorised email to be handled.

Example:

Let's say that you are planning to send emails using Google Apps and you also want to
ensure that no other mail servers are authorised. You can use an SPF record like this:

v=spf1 include:_spf.google.com -all

"v=spf1" - This sets the SPF version

"include:_spf.google.com" - This includes Google mail servers in your list of

authorized sending servers

"-all" - This means that any server not previously listed is not authorized

If you are using your own VPS to send email and not any other service like Mandrill,
Google Apps, etc. then you can create an SPF record like this:

v=spf1 mx -all

Note:

Setting an SPF record for your domain can help in reducing the chances of a spammer
using your domain name in unsolicited emails. Research carefully what mail servers
your domain is likely to use and plan how you want any non-authorised email to be
handled.

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