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B. Company Information

Shoppers Stop is an Indian department store chain owned by K Raheja Corp Group. It was founded in 1991 and currently has 83 stores across 38 cities. Chandru Lachmandas Raheja established K Raheja Corp in 1996 and is the chairman of both the corporation and Shoppers Stop. Shoppers Stop provides a variety of household products through its department stores and focuses on fashion, footwear, cosmetics and other items. It has various store formats including department stores and hypermarkets. The company has a strong brand image and loyal customer base but also faces threats from economic slowdowns and competition.

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35 views

B. Company Information

Shoppers Stop is an Indian department store chain owned by K Raheja Corp Group. It was founded in 1991 and currently has 83 stores across 38 cities. Chandru Lachmandas Raheja established K Raheja Corp in 1996 and is the chairman of both the corporation and Shoppers Stop. Shoppers Stop provides a variety of household products through its department stores and focuses on fashion, footwear, cosmetics and other items. It has various store formats including department stores and hypermarkets. The company has a strong brand image and loyal customer base but also faces threats from economic slowdowns and competition.

Uploaded by

Himashree Sarmah
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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B.

Company Information
1. Company Snapshot
Shoppers Stop :
Shoppers Stop is an Indian department store chain, Owned by the K Raheja Corp Group. The first
store was opened in Andheri , Mumbai in 1991. There are 83 stores across 38 cities in India , with
clothing ,accessories,handbags,shoes ,jwellery , fragrances,cosmetics,health and beauty products
,home furnishing and décor products.
Shoppers Stop Ltd. Along with its subsidiary Company Hypercity Retail (India) Ltd. And Joint
Venture Companies Timezone Entertainment Pvt. Ltd. And Nuance Group(India) Pvt. Ltd. Operates
more than 3.93 million sq. ft. in the country.

Founder :

Chandru Lachmandas Raheja (born 1941) is an Indian


billionaire property developer , mostly of IT parks,hotel,malls and the department store chain
Shoppers Stop, of which he is the chairman . Chandru established his own real estate firm in the
year 1996 when the business was divided into three groups between Gopal Raheja who is the
chairman for K Raheja Constructions , Suresh Raheja , the chairman of K Raheja Universal and
Chandru Raheja, the chairman of K Raheja Corp and Shoppers Stop Ltd. K Raheja Corp has built
several residences ,offices ,malls,hotels and IT parks such as Mindspace Shoppers Stop and Orbit
Malls.

What Shoppers Stop is :


 Shoppers Stop Ltd. is engaged in the business of retailing a variety of household and consumer
products through departmental stores.
 From its inception Shoppers Stop has progressed from being a single brand shop to becoming a
Fashion & Lifestyle store for the family. Today Shoppers Stop is a household name known for
its superior quality products services and above all for providing a complete shopping
experience.
 It provides retail range of branded and own label apparel , footwear, perfumes,
cosmetics,jwellery,leather products and accessories , home products etc. in the cities of Mumbai
,Delhi, Kolkata , Chennai, Bengalore ,Hyderabad, Pune , Jaipur and Gurgaon.
 During the year 2007 the company signed Joint Venture(50:50) with the Nuance Group for
Airport Retailing and also linked the Memorandum of Understanding (MoU) with the Home
Retail Group of UK to enter into a franchise arrangement for the Argos formats of catalogue and
Internet retailing.
 In April 2008 Shoppers Stop had unveiled its new logo and introduced the new expression of
the brand.
 Shoppes Stop Ltd. Has been awarded “The Hall of Fame” and won “The Emerging Market
Retailer of The Year Award” by the World Retail Congress at Barcelona , in April 2008.
 Shoppers Stop is listed on the BSE and National Stock Exchange of India.
 As of 2013,Shoppers Stop had 83 stores in India.

Management – Shoppers Stop Ltd.:

Chandru L Raheja Chairman B S Nagesh Vice Chairman


Govind Shrikhande Managing Director Ravi C Raheja Director
Deepak Ghaisas Director Gulu L Mirchandani Director
Neel C Raheja Director Nitin Sanghavi Director
Shahzaad S Dalal Director Director

Shoppers Stop’s Types of Retail Outlets :

Shoppers
Stop Ltd.

Specialty Departmental Hypermart-


Retailing Stores Hypercity-10
2. Product Portfolio:

Apparel & Leather Goods Watches


Accessories

Jwellery Luggage Electronics

3.SWOT Analysis:
Strengths: Weakness:
1.Brand Image- The company has been
successful in keeping its brand differentiated
1.Low-risk Strategy :Shoppers Stop
and valued with a strong history and superior follows a low-risk strategy where the
quality company is growing very steady.
2.Loyalty Programme- 2 million Loyalty card 2. Pressure of increasing lease rentals
holders,First Citizen, largest in any format of malls
3.storage- 4 warehouses , covering more than
400000 SKU's working 24*7
SWOT Analysis
of the Company

Opportunities :
Threats :
1.Technology : Shoppers Stop has
always been known for introducing 1.Economic slowdown affecting the
new technology in the retail sector and purchasing power of the target
create a pleasant shopping experience consumers.
for customers. 2. Rivalry amongst the established
2.Expansion in different formats and players and threat of new entrants as
well.
varied locations across India.

4. Target Market :

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