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TECHTALK Hypermedia

Hypermedia refers to digital technologies that allow for nonlinear presentation of multimedia content, unlike traditional linear media such as books and records. It introduces user-directed interactivity by letting the user experience content through their own chosen path rather than a fixed order. Hypermedia extends the concept of hypertext, which are text links between documents, by applying the same principles to non-text elements. It is a core part of the World Wide Web and other digital products that enable random, nonlinear access to content.

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27 views

TECHTALK Hypermedia

Hypermedia refers to digital technologies that allow for nonlinear presentation of multimedia content, unlike traditional linear media such as books and records. It introduces user-directed interactivity by letting the user experience content through their own chosen path rather than a fixed order. Hypermedia extends the concept of hypertext, which are text links between documents, by applying the same principles to non-text elements. It is a core part of the World Wide Web and other digital products that enable random, nonlinear access to content.

Uploaded by

Kirb
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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TECHTALK

Hypermedia

The term hypermedia refers to a host of digital technologies that enable the
presentation of multimedia content in a nonlinear form. Traditional media
such as books and vinyl records have a native linear structure. The
contents are arranged in a logical order of presentation from beginning to
end. This structure is fixed and cannot be changed or modified by the
reader. The digital revolution introduced the concept of hypermedia into the
language of media design and production. Hypermedia is not dependent on
linear presentation alone, but allows the user to experience content in a
nonlinear fashion. The path can vary depending on user-directed choices
or spontaneous detours encountered along the way.

Hypermedia is an extension of hypertext, a term coined in 1963 by


technology pioneer and author Ted Nelson to describe text that is linked to
other text, allowing the user to move between sections of text, within the
same page or between linked documents. In the case of hypermedia, the
principle is applied to nontext elements. Hypertext and hypermedia are
core elements of the World Wide Web, though the principles extend
beyond the Web to any type of digital product that allows users to randomly
access content in a nonlinear way. The compact disc is a hypermedia
technology because it allows users to skip tracks or change the location of
the play head rapidly rather than having to fast-forward through a tape.
FIGURE 1.6
Hypermedia makes watching a video online a more interactive and nonlinear experience. Visitors to
NASA’s video gallery can search the video library, post comments, and control viewing and listening
options using the media player’s visual interface.
Source: nasa.gov

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