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The Production Concept-Lower Production 1. The Marketing Concept

The traditional marketing approach focused on production methods, product quality, and selling to maximize profits. In contrast, the contemporary approach is centered around customer needs, relationships, and societal well-being. Specifically, it considers customer and product needs, builds long-term customer relationships through detailed data tracking, and takes into account environmental and societal impacts beyond just satisfying customers.

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marissa casareno almuete
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412 views

The Production Concept-Lower Production 1. The Marketing Concept

The traditional marketing approach focused on production methods, product quality, and selling to maximize profits. In contrast, the contemporary approach is centered around customer needs, relationships, and societal well-being. Specifically, it considers customer and product needs, builds long-term customer relationships through detailed data tracking, and takes into account environmental and societal impacts beyond just satisfying customers.

Uploaded by

marissa casareno almuete
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TRADITIONAL APPROACH- focused CONTEMPORARY APPROACH-

on production methods, product centered on customer, relationships,


quality, and effective selling methods and the well-being of society.
as profit drivers in marketing.
1. The Production Concept- lower production 1. The Marketing Concept
costs resulting in lower prices. This concept The marketing considers the needs of both
assumes customers prefer products that are the customer and the product offered. The
inexpensive, affordable, and widely objective is to provide a solution to the
available. Efforts are concentrated toward customer’s actual or perceived problem.
expanding distribution, and improving The key is to be more effective in the
production efficiency. creation, communication, and delivery of
this value to customers.
2. The Product Concept-This concept assumes 2. The Relationship Marketing Concept
that customers will always prefer and patronized The relationship marketing concept believes that
products of high quality. Resources are focused all marketing activities are for the purpose of
on product improvement and innovation. establishing, maintaining, and strengthening
Product attributes and features are continuously meaningful long-term relationships with
enhanced. customers. Extensive customer databases are
created maintained, and updated. Customer
profiles, purchase habits, and preferences are
tracked and monitored. This is to ensure that
customer’s needs are fulfilled and the
relationship with them is maintained.
3. The Selling Concept- emphasizes aggressive 3. The Societal Marketing Concept
selling and promotional efforts. It assumes that The concept is similar to the marketing concept.
customers are generally timid, and must be However, beyond providing solutions to
persuaded into buying. The objective is to sell customers, the societal marketing concept also
what is manufactured rather than manufacture includes considerations that protect the
what the market wants. customer’s well-being and interests, as well as
the interests of the environment and society.

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