Business Startup Checklist

Starting your own business may sound like an undertaking

of epic proportions. The truth is, it’s not.
Yes, you’re going to have to work hard, and commit to working on it at all hours of the day, but actually
getting set up is simply down to making sure you’ve “checked all the boxes,” which is exactly what this
business startup checklist aims to help you do.

1 Find a good business idea

A good business idea isn’t just one that turns a profit. It’s one that’s a good fit for you personally,
for your target market, and for your location. You’re going to be in business for the long haul, so
you really should pick something you can live and breathe.

‰‰ Conduct a SWOT analysis to identify your strengths and weaknesses

‰‰ Come up with a business idea that caters to your strengths
‰‰ Define what success looks like for you
‰‰ Do your research: What are popular businesses today?

2 Test your business idea and do market research*

The adage goes, “ideas are a dime a dozen”—but what about good ideas? How do you really
know you’ve hit upon something that’s going to work on all levels?

We use the lean planning methodology to figure this out. Of course, you may also want to start
by getting out and talking to real people—do they really want a fancy Basque restaurant in their
neighborhood or is another donut shop going to be more to their taste?

‰‰ Define the “problem” your business is solving

‰‰ Summarize the “solution” your business offers
‰‰ Define your target market and ideal customer
‰‰ Figure out the best place to set up shop
‰‰ What advantages does your solution have over your competitors?
‰‰ Outline the team that will help you execute your idea
‰‰ Create a basic financial plan (estimate your basic expenses and forecast sales to ensure
that you can make a profit with your business)
‰‰ Map out business milestones or goals and when you plan to achieve them

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2 Test your business idea and do market research* (continued)

‰‰ Validate your idea: Interview potential customers to ensure that they have the problem
you are trying to solve
‰‰ Validate your idea: Interview potential customers to validate that your solution is
something your customers will pay for.
‰‰ Validate your idea: Determine if your initial price points will work for your customers

* While we advise students and new entrepreneurs to do market research before they start, we’d
like to clarify that you should not let “doing market research” hold you up if you already know
your market. The reality is, the vast majority of real startups are driven by people who know their
market from experience and who are ready to bet the farm on it! Market research does not have
to be a part of the business planning process. According to Tim Berry, “If you know your market,
move on!”

3 If you’re seeking funding, you may need a formal business plan

While you don’t need a 40-page business plan in order to get your business up and running, if
you’re seeking funding, institutions like banks may ask for one.

In this case, you can ask if a “one-page pitch” (also known as a one-page business plan) will suffice,
or if they’d like a traditional business plan with a detailed financial section (this is the part they pay
most attention to).

Complete each of the plan’s sections, as listed below:

‰‰ Write your executive summary
‰‰ Write the company overview
‰‰ List your products and services and the problems
they are solving or needs they are fulfilling
‰‰ Flesh out your target market details
‰‰ Create a marketing and sales plan
‰‰ Outline key milestones and metrics
‰‰ List your management team
‰‰ Create a financial plan
‰‰ Include an appendix
‰‰ Create an elevator pitch

Continue reading for checklists on branding your business, making it

legal, and more!

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4 Brand your business

A strong brand is the key to customer loyalty and higher sales. If you think it’s just for big business,
think again; a brand is critical for businesses of all shapes and sizes.

This is where all the hard work pays off. Now that you know a bit more about your target audience,
you’ve got the opportunity—through your brand—to grab their attention. And of course, to have
fun doing it!

‰‰ Choose a name for your business or choose a brand name you know you can trademark
‰‰ Decide on your “brand message,” also known as your unique selling proposition or value
proposition
‰‰ Develop a tagline
‰‰ Identify your brand’s “tone of voice”—the heart and soul of all your written
communication, your voice is what you say and how you say it
‰‰ Define what your brand looks like (choose a color scheme and fonts)
‰‰ Create a logo

5 Make it legal
Before you can open shop and comfortably start doing business, you’ve got to make sure you’ve
checked all the necessary boxes. Have you registered your business name? Applied for local and
state licenses? Obtained an Employer Identification Number? You are going to have to do some
things “by the book.”

‰‰ Decide on a legal structure or business structure

‰‰ Register your business name
‰‰ Register for a domain name that matches your business name
‰‰ File for trademark protection if you will use your business name to identify a product or
service
‰‰ Obtain any federal and state licenses or permits that you need
‰‰ Obtain your federal business tax ID number (also called your Employer Identification
Number)
‰‰ Find an attorney if you think you may need help

Continue reading for checklists on getting financed, setting up shop,

marketing, and launching your business!

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6 Get financed (only if you need it)*

While not every startup needs outside funding, most businesses do require some help, at least
at the beginning. If you’ve worked through your business plan and have a sound handle on your
financials, pitching for funding should be a breeze, whether it’s to a banker, a VC, or your family.

‰‰ Estimate your startup costs

‰‰ Decide whether you will use personal finances, loans, investor money, money from
friends and family, crowd-sourced finances, or perhaps something alternative
‰‰ Prepare the relevant financial statements
‰‰ Sales forecast
‰‰ Profit and loss statement
‰‰ Cash flow statement
‰‰ Balance sheet
‰‰ Refine your elevator pitch for investors
‰‰ Apply for financing
‰‰ Open a business bank account
‰‰ Set up an accounting system
‰‰ Know your exit strategy

* It’s worth noting at this point that not all startups need financing. The vast majority of service
startups can use planning to stay on track, but don’t really need funding. If you’re a freelance
writer, a designer, a management consultant, a business plan writer, or anyone else making use of
a skill that doesn’t need a lot of money behind it, just get started.

7 Set up shop
You’re almost ready to go; just a few more details to work though. Once you’ve found your business
or office location and set the hiring motions in process, you’ll be ready to begin marketing.

‰‰ Find a business location

‰‰ Decide whether or not to extend credit to your customers
‰‰ Purchase insurance (the type of insurance you’ll need will vary depending on your
business)
‰‰ Workers’ compensation insurance
‰‰ General liability insurance
‰‰ Property or casualty coverage
‰‰ Life insurance
‰‰ Disability insurance

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7 Set up shop (continued)

‰‰ Define your staffing needs (do you need full-time, part-time, or freelance employees?)
‰‰ Draft job descriptions
‰‰ Post advertisements for the jobs
‰‰ Interview and hire employees
‰‰ Set up your technology
‰‰ Point of sale (POS) systems
‰‰ CRM
‰‰ Billing and payment systems
‰‰ Accounting
‰‰ Email
‰‰ Phone systems

8 Market and launch your business

It’s time to start getting people hyped up about your opening day. This is your opportunity to get
things going with a bang! If you give yourself enough time, the press may ask to run a story on you;
of course, you’ll also be able to spread the word yourself, as well as asking others to do their bit
getting word out.

‰‰ Create a marketing plan

‰‰ Network, network, network (talk to people!)
‰‰ Create your marketing materials
‰‰ Shop signs
‰‰ Stationery, invoices, and PowerPoints
‰‰ Brochures and flyers
‰‰ Create a website
‰‰ Register a domain name (if you didn’t do this when you first registered your
business name)
‰‰ Purchase hosting
‰‰ Build your site
‰‰ Get your site listed on key directories
‰‰ Get set up on social media platforms
‰‰ If necessary, create t-shirts or uniforms
‰‰ Let the press know when you’re opening
‰‰ Organize an opening day

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