How To Make A Good Presentation - 7 Tips From The Experts
How To Make A Good Presentation - 7 Tips From The Experts
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So you’ve got to give a presentation. Fear not, it’s easy when you learn from the best.
Making and giving stellar presentations is an art form and here at Biteable we like to think we know
a thing or two about what makes a good presentation.
In this post, we’ll share all of our insider tips for presenting like a boss. Let’s go!
How to make a
good presentation
Making a good presentation starts with crafting the content. No matter how compelling your
message is, if you don’t get it out of your brain and on to the screen in a simple way, you’ll be met
with a sea of blank faces. So, where to begin?
A compelling introduction. Your introduction needs to briefly sum up what you’re going
to talk about and why it’s useful or relevant to your audience.
Offer a body of evidence. The body of your presentation is where you hit ’em with the
facts, quotes, and evidence to back up your main points.
Sum up with key takeaways. The conclusion is where you loop back to your original
statement and give the audience some key takeaways on how they can put into practice what
they’ve learned.
No more than 10 slides in total. Who wants to sit through pages and pages of slides? No
one, that’s who. By keeping your slide deck to 10 slides, even if your presentation is 30
minutes long, you’ll give the audience a chance to digest the on-screen messages in line with
your talk.
No more than six words per slide. Marketing king Seth Godin says we should have just
six words per slide – that’s not a lot of copy. Choose your words carefully and rewrite until
you’ve got it just right.
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Think ‘bite-size’ information. We called ourselves Biteable a reason: studies have shown
that information is retained better when it’s broken down into bite-sized chunks. Video is a
great way to learn and research suggests it’s 95% more compelling than text.
Use color sparingly. Bright colors can dazzle, but too many can be offputting. Use the
colors most relevant to your message. We’d recommend sticking with one or two (not
counting black and white) for your palette so it has a consistent look and feel.
Be consistent with your font. Consistent design makes you look more professional. Don’t
switch between caps and lower case, Times New Roman and Comic Sans, or 8 and 30 point
text size. Stick with one font and one size throughout. You can vary the emphasis with your
words later, but keep your on-screen text uniform for a more cohesive message.
Format for perfection. A wonky line on a slide or a badly pixelated graphic will put some
people off, as it will look like you haven’t tried very hard (or worse, that you just aren’t very
good). Make sure your text is aligned and neat like in the example below.
Edit ruthlessly. At first you might have a huge amount of information and will wonder how
you’re ever going get it down to six words per slide. That’s OK. Keep editing ruthlessly until
you’ve pared your message down to the bare essentials.
Get someone else to look at it. A fresh pair of eyes can work miracles when it comes to
refining your presentation. Get a trusted mentor or colleague to review your work. If you don’t
know anyone who can help, an online writing assistant like Grammarly can help you weed out
a lot of problems.
Delivery
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their minds about someone in the first 7 seconds, so make those first moments count.
Be different. You’re doing a presentation about saving tree frogs in Costa Rica. You open
with an amusing story about one that escaped on a bunch of bananas to the UK. A story like
this is different and unexpected for your audience, so they’ll sit up and take notice.
Ask a question. Rhetorical questions are a great way to frame a topic and introduce ideas.
Martin Luther King Jr. said: ‘there are those who are asking the devotees of civil rights,
“When will you be satisfied?’”
Tailor it to your audience. How much do you know about your audience? The more you
know, the better. Especially if you know their likes and dislikes. Inserting a relevant metaphor
or popular culture reference. Oprah Winfrey’s Stanford commencement address spoke to the
graduates about her lessons learned and how they were entering ‘the classroom of life.’
6. Be genuine
Oscar Wilde said ‘Be yourself; everyone else is already taken.’ A lack of authenticity will be spotted a
mile away. Whatever you’re saying, speak from the heart and don’t try to impress – there’s no need
to prove yourself, just to get the point across as you see it. After all, that’s why you’re there, and you
can’t do more than that.
Use humor. Humor can be great for giving a presentation, but cut it out if it feels like a
stretch. Telling a humorous story can break down any barriers, make you more likeable, and
make your message more memorable (and people are surprisingly generous with laughter)
but the faintest whiff of desperation will kill a funny vibe.
Don’t be afraid to mess up. The fear of making a mistake can make you inordinately
nervous. Relax, even the best speakers mess up or have bad luck. Theresa May, ex-Prime
Minister of England, once stumbled and coughed her way through a presentation, with
someone even handing her a resignation letter. She battled through like a pro, though, and
simply acknowledged it and moved on. No big deal.
Have a practice run-through. There’s nothing like reading it out loud to ensure your
message makes sense before you actually deliver it. Try recording your presentation on video
— this way you’ll be able to review with an accurate eye and notice whether your speech
matches up with your slides. It’ll also help you sort out your run time.
Use a remote. A clicker or remote will help you face the audience and not have to keep
turning back to your laptop. Sought-after public speaker Garr Reynolds says a remote is
essential in order to pause and advance your presentation so you have time to be spontaneous
and control the flow of your delivery.
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Have backup material. Not everything you say is going to resonate with your audience. It’s
best to be flexible enough to change the game as and when needed. Steve Jobs had standby
anecdotes prepared to fill time when the technology he was using to give the presentation
failed. Preparing for every eventuality will help soothe your nerves and allow you to feel more
in control.
Use a timer. When you get into the flow of your message, it’s easy to go off on a tangent or
even spend too long on audience questions. Put your phone on airplane mode and set the
stopwatch just as you begin speaking. A quick glance down at the table during a pause will
allow you to make sure you’re not going overtime.
Leave your audience with an emotional impression.‘They might forget what you said,
but they’ll never forget the way they made you feel’ said the poet Maya Angelou. By leaving
them with an emotional impression, from a piece of video with moving music to a line from a
song or poem, you’ll strike that resonant chord and end on a high.
Use a pause for key takeaways. Want the audience to remember something specific? Say
it slowly and leave a pause at the end. The silence will emphasize what you said and make it
meaningful.
Make your core message sing. A call to action is the best way to wrap up your
presentation with strength and impact. What do you want your audience to do next? Tony
Robbins tells a great story at the end of this presentation, moving his audience emotionally
towards change.
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