Managerial Decision Making
Managerial Decision Making
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Decisions and Decision Making
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Certainty, Risk, Uncertainty, Ambiguity
● Certainty
● all the information the decision maker needs is fully available
● Risk
● decision has clear-cut goals
● good information is available
● future outcomes associated with each alternative are subject to
chance
● Uncertainty
● managers know which goals they wish to achieve
● information about alternatives and future events is incomplete
● managers may have to come up with creative approaches to
alternatives
● Ambiguity
● by far the most difficult decision situation
● goals to be achieved or the problem to be solved is unclear
● alternatives are difficult to define
● information about outcomes is unavailable
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Categories of Decisions
• Programmed Decisions
– Situations occurred often enough to
enable decision rules to be developed and
applied in the future
– Made in response to recurring
organizational problems
• Nonprogrammed Decisions –
in response to unique, poorly defined and
largely unstructured, and have important
consequences to the organization
Ethical Dilemma: The No-Show Consultant
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Selecting a Decision Making Model
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Classical Model
Logical decision in the organization’s best economic interests
Assumptions
Decision maker operates to accomplish goals that are
known and agreed upon
Decision maker strives for condition of certainty –
gathers complete information
Criteria for evaluating alternatives are known
Decision maker is rational and uses logic
Normative = describes how a manager should and
provides guidelines for reaching an ideal decision
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Administrative Model
How nonprogrammer decisions are made--uncertainty/ambiguity
● Managers actually make decisions in difficult situations characterized
by non-programmed decisions, uncertainty, and ambiguity
● Decision goals often are vague, conflicting and lack consensus among
managers;
● Rational procedures are not always used
● Managers’ searches for alternatives are limited
● Managers settle for a satisfying rather than a maximizing solution
● intuition, looks to past experience
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Political Model
Closely resembles the real environment
● Closely resembles the real environment in which most
managers and decision makers operate
● Useful in making non-programmed decisions
● Decisions are complex
● Disagreement and conflict over problems and solutions
are normal
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