PITCH

BLOOP
Each year, tonnes of plastic waste are being dumped in oceans around the world. Staggering
news have also shown that ever since China banned the import of plastic in 2017, Malaysia has
suffered an influx of plastic waste. In order to increase the longevity of the earth with a better
environment, we strive to provide an easier way for Malaysians to do their part in the movement
towards a sustainable future.

The creative idea is to provide consumers with collapsible tupperwares, cups, bottles, straws and
shopping bags that can be used in partnered outlets. The collapsible products are reusable and are
made available on a designated e-commerce store. Consumers who use the products in any of our
partnered outlets are eligible for a discount on certain purchases. This encourages consumers to
bring their own products when visiting the partnered restaurants and stores. Consumers are able
to take their sustainable living on the go and essentially decrease the plastic wastage.

The model used to gain revenue would essentially be through the e-commerce store. However,
the products will also be made available in the partnered restaurants and cafes. Additional
partners include infamous boba tea stores, food truck vendors, and also supermarkets.

The second method to gain revenue for the business would be through ads placed on the
e-commerce website. There will be two types of ad placements on the website. The first would
be for the associated partners, in which discounted ad prices will be given. This is to encourage
the partners to place their ads on a relatively new website. The second type of ad placement
would be open to the public to place their ads on our website, this is done through Google ads
display—a method of advertising. To further encourage businesses and partners to advertise on
our website, different methods of digital marketing such as search engine optimisation (SEO)
will be carried out, this will increase web traffic.
The target market will cater to two different target audience: Baby Boomers as the primary target
audience and Generation Y (also known as Millennials) as the secondary target audience.
Statistics show that the latter mentioned generation is seeing an increase growth in purchasing
more eco friendly and sustainable products as they are being raised in an environmentally
conscious era. Both of these target audience groups share similar psychographics in which they
are eco-conscious, making them the perfect target audience for ​BLOOP.

Links:
http://www.climateaction.org/news/5-companies-leading-the-movement-to-go-plastic-free

https://www.theguardian.com/sustainable-business/blog/rise-generation-y-sustainable-mar
ketplace

https://www.star2.com/living/2019/01/27/plastic-waste-malaysia/
 MCM60304 | E-Marketing

New Business Idea: Bloop

Student Names: Tarisma Adele Sagayam (0334565)

Eliza Wong Yanie (0334632)

Bella Chin Sie Ruu (0328783)

Weightage: 35%

Lecturer Name: Lim Con Nee

Table of Contents

1.0 Executive Summary 6

2.0 New Business Idea 6

3.0 Situation Analysis 8

3.1 Environmental and SWOT Analysis 8
3.2 Competitive Matrix Analysis 11

4.0 Target Market and Targeting Strategy 13

4.1 Target Market 13
4.2 Niche Marketing 14

5.0 Marketing Objectives 15

6.0 E-marketing Strategies 16

7.0 Website Plan 17

8.0 Reference List 19

9.0 Appendix 20
Executive Summary
xcz
2.0 New Business Idea
Every minute, a million plastic bottles are being bought all around the world. Broken down into
seconds, 20 thousand plastic bottles are being bought. This would see a 20% growth by 2021.
While only 6% of plastic is being recycled (Laville and Taylor, 2017). One major movement that
was seen recently is the move from single-use plastic straws to non-plastic or biodegradable
straws to eliminate and decrease plastic waste (Buxton, 2019). Here in Malaysia, there has been
an influx of plastic waste due to the ban on plastic import in 2017 by China. This has resulted in
the burning and burying of plastic waste leading to the release of harmful fumes that are
detrimental to human health and the environment (Bendix, 2019).

In an aim to create a better and sustainable environment, the business idea behind Bloop was
coined from the motion towards a more eco-friendly environment and to increase the longevity
of the earth. This way, Malaysians would be able to do their part in creating a sustainable future.
The creative idea of Bloop is to provide consumers with collapsible food containers, cups, bottles
and cutlery that can be used in Bloop’s partnered outlets. Made with conscious consumerism in
mind, Bloop’s goal is to increase the use of eco-friendly products in the Malaysian environment
that would ultimately lead towards a zero-waste environment and space. Bloop’s business model
is essentially to provide consumers with an easier way to being more eco-friendly. This is done
with a designated e-commerce store that features different collapsible products. To motivate
consumers to go more eco-friendly and purchase Bloop products, consumers who purchase any
of the products can enjoy discounts on purchases with Bloop’s partnered restaurants and cafes.
This would encourage consumers to bring their own products when visiting the partnered
restaurants and cafes and taking their sustainable living on-the-go.

To ensure Bloop is able to stand out amongst its competitors in the market, several positioning
and differentiation strategies will be implemented. Bloop’s differentiation strategy lies in the
crux of its business idea. Bloop’s ​product innovation​ sees to the collapsible containers, cups,
bottles and straws that uses silicon material. The material used is to allow the product to be
folded into a smaller piece and to enlarge it when needed to use. This would allow consumers to
easily carry the folded products. Adding to this, the unconventionally designed collapsible
products sees a simple and minimalist design that is available in different sizes apart from the
durable material used and functionality. Another differentiation dimension is ​service
differentiation,​ which refers to the benefit that consumers will obtain upon purchasing any
Bloop products. Consumers are able to enjoy added discounts and rebates in partnered
restaurants and cafes. Consumers would need to bring along their collapsible Bloop product to
the brand partners to be eligible for the discounts. ​Site atmospherics​ differentiation is another
dimension that Bloop has implemented. It involves the brands’ website with the domain
www.bloop.com. The website sees to a visually appealing design interface that was built to
affect consumers’ emotions and attitudes toward the products which essentially is to develop a
positive response towards the purchase of Bloop products.

Bloop’s positioning strategy, however, is its ​unique selling proposition​ which sees to the perk
or benefit of purchasing any Bloop products in which leads to the discounts and rebates that
consumers can enjoy in Bloop’s partnered restaurants and cafes. This can be categorised as
benefit positioning​. Another benefit that consumers can get is website orders in which
consumers can purchase on the Bloop website and receive their order in 1-3 days upon placing
the order. This mode is done through drop shipping. This gives consumers the benefit of not
having to travel to specific stores to purchase the products physically. However, an option for
consumers who want to purchase the products themselves has also been made available.
Consumers have the option of purchasing the products physically at partnered restaurants and
cafes. Bloop’s ​competitive positions,​ on the other hand, sees the price of the products which are
less expensive than Bloop’s competitor products which are usually priced at a high price.
Consumers will be able to enjoy the inexpensive products with the added benefit that comes with
it.
3.0 Situation Analysis

3.1 Environmental and SWOT Analysis

Marketers actively participate in analysing an organisation’s environment although both the

micro-environment and macro-environment cannot be controlled. Nonetheless, marketers can
adapt to the evolving environment, avoid potential threats, as well as anticipate dormant
opportunities (Media, B. L, 2012). Looking at Bloop, the suppliers and resellers play major roles
that impact the organisation. As an E-business website, Bloop adopts dropshipping due to its
flexibility and capability to cut operational costs. Suppliers are crucial in this case, as partnering
with the wrong supplier can potentially ruin the entire business. Merchants are also an essential
part of Bloop’s business plan, as they are not only resellers of the products, but important
partners of the organisation to provide optimum customer value to consumers.

Sustainability is Bloop’s biggest strength. Every product offered are advocates of sustainable
living. To position strongly as an environmentally-friendly business, the ecological environment
affects Bloop greatly due to the organisation’s focus on promoting environmental-friendly
practices. It’s important for Bloop to research and keep up with new sustainable innovations that
aids in protecting the natural environment.

To better understand our E-business and identify both internal and external factors of Bloop, a
SWOT analysis must be conducted to identify the strengths, weaknesses, opportunities and
threats of the related organisational environment. Internal factors, including strengths and
weaknesses, are identified as internal characteristics of a business. External factors, on the other
hand, are outside forces such as the threats and opportunities of a business.

Understanding and analysing the strengths and weaknesses of a business helps face key issues
that may occur and execute prevention strategies for potential setbacks during business
operation. It also provides insight into utilizing opportunities for maximum profit generation.
Nonetheless, it is crucial for businesses to identify competitors, as they are a key factor in the
decision-making process for Bloop’s product and promotional strategies. With an improved
marketing strategy, expansions of internal and external business can be done effectively
(Pickton, et al., 1998). With this, the strengths, weaknesses, opportunities and threats of Bloop
has been analysed:

Strengths Weaknesses

1. Bloop is an 1. No prior brand equity.

environmentally-sustainable 2. Service is not available outside of
company. Malaysia.
2. Wide variety of sustainable 3. Higher operational cost.
products to choose from. 4. Challenge in raising environmental
3. Bloop offers lower prices and awareness in a developing country.
discounts to users adopting their 5. Products are higher in cost due to the
products in merchant’s stores. sustainable factor.
4. Easy accessibility.
5. Little competition in the
Malaysian market.

Opportunities Threats
1. Collaboration with a wide 1. Change in economic conditions.
array of restaurants and cafes. 2. Threat of new entrants of similar
2. Potential to expand into other concept E-business.
countries given its unique 3. Rising competition such as Stojo, Zip
concept. Top, Outlery, Squish and The Hive.
3. Niche market penetration.
4. Rise of Stojo:​ ​https://stojo.co/
environmentally-conscious Zip Top: ​https://ziptop.com/
trends. Outlery:
https://www.indiegogo.com/projects/pocke
t-sized-reusable-cutlery-for-on-the-go#/
Squish:​ ​http://www.robinsonus.com/squish
The Hive:​ ​https://thehivebulkfoods.com/
3.2 Competitive Matrix Analysis

As per Grant (1997, p.174), “The competitive advantage is the ability of the firm to have
superior performance to its competitors in terms of the basic purpose of the organization's
existence: the profitability”. Thus, it is crucial for Bloop to identify and analyse its competitive
advantages against other similar industry giants. The competitive matrix allows researchers to
identify opportunities for organisational growth and expansion and compare and contrast existing
features with that of others. With this, the competitive matrix of Bloop has been analysed against
competitors: Stojo, Zip Top, Outlery, Squish and The Hive. ​(1 – 5, with 1 being low and 5
being high.)

Description Bloop Stojo Squish Zip Top Outlery The Hive

Products Collapsible Collapsible Collapsible Zip Top Cups Collapsible Metal Straws
Straws Coffee Cups Kitchen Cutlery
Utensils Zip Top Bags Collapsible
Collapsible (Mixing Collapsible Lunch Box
Containers Bowls, Zip Top Dishes Chopsticks
Colanders, Reusable
Collapsible Measuring Sanitary
Cups Cups Pads

Collapsible Sustainable
Cutlery daily
products
Collapsible
tumblers

Pricing 3 4 4 3 5 3
Place Online site Online site Physical Online site Online site Online site
store in
Drop Ship Agents Robinson Crowdfunding Physical
under Store
Merchants Amazon Indiegogo

Product Affordable Sustainable Sustainable Affordable Pocket Wide variety

Benefits price living living price size of products

Sustainable Sustainable Sustainable Sustainable

living living living living

Discounts Microwavable Affordable

from price
merchant
stores

Web
Navigation 5 5 2 5 2 5

Web First-time Detailed Newsletter Free

Features visitor customer — subscription — shipping
discounts reviews over RM250
Pre-order
Free Free available Preferred
shipping shipping section
over RM100 over $50 Instagram
(US only) product reviews Blog posts
Detailed
customer Wholesale Newsletter
reviews application subscription
available
Newsletter Workshops
subscription Newsletter Available
subscription
Overview of Loyalty
merchants program
4.0 Target Market and Targeting Strategy

4.1 Target Market

Bloop’s potential target market consists of young adults aged 18 to 35 living in urban areas in
Malaysia such as Kuala Lumpur, Klang Valley, George Town and Johor Bahru. While both
females and males will be targeted, the focus will be on women. According to Mintel (2018),
71% of women compared to 59% of men try to live more ethically, which would mean that
women are more likely to use Bloop’s products. In terms of marital status and occupation, Bloop
will be targeting students and full-time workers who are single, as they would most probably be
living alone while practising busy lifestyles. Besides that, the younger generation is more
concerned about making ethical purchase decisions, with more than 50% being willing to spend
more on sustainable products (GlobeNewswire, 2019).

In addition to living alone and having busy lifestyles, Bloop will also be targeting those who love
working out or playing sports during their free time. They are health-conscious and into a
sustainable living lifestyle. As these people are very active and always on-the-go, they would
seek sustainable products that are not just portable but space-saving. Besides that, the target
market of Bloop is also tech-savvy. This is important as Bloop is an e-business, selling its
products from its own website.

The behavioural traits of Bloop’s target market are eating out or ordering takeaways often as
they are too busy to cook at home. Therefore, Bloop will target heavy product users as well as
those who are completely loyal to certain food eateries. As Bloop’s products include reusable
collapsible containers, heavy product users will be targeted as they would make full use of the
products. Loyalty to certain food eateries is also a targeted trait as these people would be more
likely to purchase Bloop products if they could get discounts. Hence, the benefits sought by the
target market would include reducing waste as well as finding cheaper food alternatives.
4.2 Niche Marketing

According to Kotler (2018), concentrated marketing, also known as niche marketing, is a

strategy used by firms to target a large share of one or a few smaller segments or niches instead
of going after a small share of a large market. The same strategy can be applied to Bloop, as its
products are not targeted at the entire market as a whole, but towards those who are
environmentally conscious and moving towards the green movement. Our goal is to be able to
successfully penetrate a small segment, unlike firms such as Tupperware or OXO that produces
similar utensils targeted at a large market.

Statistics have shown that 73% of Millennials are willing to pay more for sustainable goods.
They are no longer simply buying products, but buying items that align with their beliefs and
values (Nielsen, 2015). With the escalating decline of our natural environment, there has been a
perceptible increase in environmental awareness across the country. This theory can be further
strengthened with the plastic straw ban that has been implemented by Malaysian government
authorities earlier this year, effective as of July 2019 (Rajendra, 2019). With this, it provides
Bloop with an advantage by focusing all our marketing efforts at the environmentally-conscious.

Through niche marketing, Bloop is able to secure a strong market position in Malaysia due to its
lack of competitors within the nation. While products such as metal straws and cups are slowly
being introduced to the people, collapsible utensils have yet to make its debut into the Malaysian
market. Bloop can target its market much more efficiently and effectively by calibrating its
prices, products and promotions to the wants and needs of a specific and distinct segment,
gaining a reputable and unique name for itself within Malaysia.
5.0 Marketing Objectives

1. O
​ ver the next 6 months, Bloop will work to increase the website’s traffic by 10%,

reaching a total of 50,000 clicks and site visits by May 2020.

In order to achieve this, Bloop will create more backlinks that will link our website to other
websites. This can be done through our partner sites, or through affiliation with industry
influencers. The use of social media sites such as Facebook and Instagram also allows us to
promote and boost our postings to reach a wider and broader audience.

2. Over the next 8 months, Bloop will build connections and collaborations with 20
additional restaurants and merchants within Klang Valley.

In order to achieve this, Bloop will have to work to build a trustworthy brand identity and a
name for themselves with existing partners. Besides that, it is also important for the team to
get out and network with the local business communities. Soft-selling is a more preferable
alternative compared to hard-selling. Seeing as Bloop heavily advocates sustainable living,
it’s important to have a strong stand in helping collaborating partners build their own “green
movement” reputations through partnership with Bloop.
6.0 E-marketing Strategies

Product
In terms of Bloop’s product strategy, Bloop’s branding would be the most prominent. Bloop is
represented with a minimalist design style with bright colours to attract its target market of
young adults. The logo is simple and easily identified. Bloop’s branding can be seen through the
website design as well, boasting a modern look with lots of product photos with minimal text to
avoid a cluttered site.

Besides that, Bloop products tap into a niche in the market, focusing on an eco-friendly and
sustainable lifestyle that aims to create zero-waste — in terms of food packaging and food waste.
Through Bloop’s collapsible and reusable containers, cutlery, straws and tumblers, Bloop hopes
to make sustainability easy in the lives of their consumers. Being Malaysia’s first eco-conscious
brand is a strategy Bloop would focus on to penetrate the market and potentially become a
household brand, as Malaysians are becoming more aware of eco-living.

Bloop also offers its products as a service, in partnering with selected eateries all over Malaysia.
This is in hopes that consumers will continuously use Bloop products whilst taking advantage of
the discounts and rebates when eating out. This will, in turn, create a win-win situation for all
parties — sales for Bloop, loyal customers for partners and discounted meals for consumers.

Price
Bloop employs competition-based pricing as one of its overall pricing strategies. Bloop sets the
prices of the products in comparison to its competitors’ prices, in hopes of offering better value
for a lower price (Kotler and Armstrong, 2018). According to the competitive matrix analysis
above in section 3.2, competitors such as Stojo, Squish and Outlery offer their products for a
high price. Bloop also uses customer value-based pricing concurrently by ensuring that the prices
set are based on customer’s perceptions (Bloomenthal, 2019). This is done by pricing Bloop
products affordably in the eyes of Malaysians. These strategies are used to make sure that
Bloop’s products are at the best price for its quality; high enough for a profit, but low enough to
compete in the market while being a price that consumers are willing to pay.

Other than that, Bloop uses product-bundle pricing strategy by combining the products of a
container, a tumbler, a set of straws and cutlery set into a bundle at a reduced price. This will
encourage consumers to buy more products from Bloop at once as well as increase the sales of
products consumers might not otherwise buy such as the straws and cutlery set. Selling Bloop
products in a bundle may appeal more to consumers as they may view it as getting more for less.

Place
Bloop utilises the Internet as its main distribution channel. Using the intermediary model, Bloop
is an online retail store where all its business activities are done on the Internet. With Bloop’s
website, goods can be purchased and then delivered to the customer through drop shipping to
reduce the time of delivery. As there is no physical store, drop shipping will be useful in
reducing the cost of storage and delivery.

However, a certain number of products will be available for sale at all partnered restaurants and
cafes. This is to encourage point-of-sale purchases when consumers are dining in at Bloop’s
partners’ stores. Consumers can be informed of the new Bloop products as well as the discount
benefit that comes with it by the partners. Placing Bloop products physically at partnering
restaurants and cafes can be important in boosting sales as consumers are more likely to buy
products if they have held it in their hands (Streicher and Estes, 2015).

Promotion
Bloop’s promotion strategies can be divided into owned, paid and earned media respectively. For
owned media, Bloop is taking advantage of its website with a page for blog posts and social
media. Content marketing in the form of eco-related information and updates will be posted as
blog posts or social media captions to not only attract customers but educate them as well. Bloop
also employs search marketing or search engine optimization (SEO) especially with the use of
the domain www.bloop.com. Search engine optimisation also extends to Bloop’s paid media, in
which Bloop will purchase paid placements for its website on search engines so that it will
appear at the top of the search results.

As for earned media, Bloop’s affiliation with the partnered restaurants and cafes come into play.
In return for the partnership as well as placing Bloop’s products at their physical locations, Bloop
will repay the favour by advertising for its partners on the website. A dedicated ‘Partners’ page is
made to list all the partnering eateries, however, featured restaurants or cafes may be advertised
on the Home page as well.
7.0 Website Plan

Bloop’s website is registered under the domain www.bloop.com. The layout of the website sees
a minimalistic and clean approach that is easy to navigate. The structure of the website is built by
creating site atmospheric differentiation in mind. This is to entice consumers into purchasing the
products and taking a positive step into making the environment more sustainable. The website
features five main pages - Home, Products, Eco-Now, Partners, Contact Us.

The home page includes slides of a variation of banners that showcases the latest products, user
reviews and blog articles which are all clickable links. This feature is to allow consumers to be
able to see the product variants and newly launched Bloop products, to have the option to read
reviews and user-generated content, or to read up the latest stories on moving towards an
eco-friendly environment. The slides will also showcase Bloop’s partners’ advertisements.
Essentially, the ‘Home’ page has different sections that lead to specific pages of its own. This
includes a section for featured products, a preview of different product categories, an ‘Our
Partners’ section and a section with a form for consumers to fill in to subscribe to Bloop’s email
newsletters. Each section has clickable buttons that lead to its own specific page should the
consumer require more details.

The ‘Product’ page includes all of Bloop products that are categorised into tumblers, containers,
straws, cutlery, and cups. This allows users to view all the products or by their individual
categories. The ‘Partners’ page allows consumers to view all Bloop’s partnered restaurants and
cafes and see what discounts they are eligible for. Another feature on the ‘Partners’ page is the
advertisement section which is placed on the right side of a desktop view. This is to display
partners advertisements. Eco-now is a blog page that includes articles written by the Bloop team
and also user-generated articles that are related to eco-friendly products or current news.

Lastly, the ‘Contact Us’ page features all the contact information of Bloop such as the address,
phone number and email that can be used to reach Bloop’s customer service. However,
consumers can also opt to leave their information or queries on a contact form that is on the same
page. For partners who are looking to team up with Bloop, there is an option to choose ‘Be A
Partner’ on the contact form. The aesthetics of each element of the website is placed prominently
in sections and areas to capture the attention of consumers, ultimately alluring them to make a
positive purchase.

Other features that the Bloop website contains is the ‘Add to cart feature’ which is placed on the
top right on the website. This feature will show the number of products in the consumers’ cart.
When the consumer hovers over the feature, a dropdown will then appear with all the products in
the cart with its price. This is to give consumers the ability to navigate around the website on
other product pages while still being able to keep the items they intend to purchase in-cart.

52.5 per cent of users worldwide spend their time on mobiles instead of desktops (Gibbs, 2016).
To ensure the best experience and easy navigation of the Bloop’s platform, the website is fully
mobile optimised. The layout aesthetic of the mobile optimisation sees a further minimalist
design which gives consumers the satisfaction of having a completely friendly website and the
best visual experience.
8.0 References

Bendix, A. (2019). ​Staggering photos show one small town covered in 19,000 tons of plastic
waste.​ Business Insider. Available at:
https://www.businessinsider.my/malaysia-town-plastic-waste-china-photos-2019-2/?r=US&IR=
T [Accessed 30 Oct. 2019].

Bloomenthal, A. (2019). ​Valuing Value-Based Pricing​. [online] Investopedia. Available at:

https://www.investopedia.com/terms/v/valuebasedpricing.asp [Accessed 5 Nov. 2019].

Buxton, E. (2019). ​Say Goodbye To Plastic With These Chic Eco-Friendly Straws.​ Refinery29.
Available at: https://www.refinery29.com/en-us/best-reusable-straws-eco-friendly [Accessed 30
Oct. 2019].

Gibbs, S. (2016). Mobile web browsing overtakes desktop for the first time. The Guardian.

GlobeNewswire. (2019). CGS Survey Reveals Sustainability Is Driving Demand and Customer
Loyalty. [online] Available at:
https://www.globenewswire.com/news-release/2019/01/10/1686144/0/en/CGS-Survey-Reveals-
Sustainability-Is-Driving-Demand-and-Customer-Loyalty.html [Accessed 30 Oct. 2019].

Grant, R. M., (1997). Contemporary Strategy Analysis. London: Blackwell Business.

Kotler, P. and Armstrong, G. (2018) ​Principles of marketing​. Pearson Education Limited.

Laville, S. and Taylor, M. (2017). ​A million bottles a minute: world's plastic binge 'as dangerous
as climate change'.​ The Guardian. Available at:
https://www.theguardian.com/environment/2017/jun/28/a-million-a-minute-worlds-plastic-bottle
-binge-as-dangerous-as-climate-change [Accessed 30 Oct. 2019].
Media, B. L. (2012) ​CIM 2 Assessing the Marketing Environment 2012 : Study Text.​ London:
BPP Learning Media (CIM). Available at:
https://search-ebscohost-com.ezproxy.taylors.edu.my/login.aspx?direct=true&db=nlebk&AN=80
5641&site=eds-live&scope=site​ [Accessed 26 Oct. 2019].

Mintel (2018). UK women try to live more ethically than men. [online] Mintel. Available at:
https://www.mintel.com/press-centre/social-and-lifestyle/the-eco-gender-gap-71-of-women-try-t
o-live-more-ethically-compared-to-59-of-men [Accessed 30 Oct. 2019].

Nielsen (2015). ​Consumer-goods’ brands that demonstrate commitment to sustainability

outperform those that don’t​. Available:
https://www.nielsen.com/us/en/press-releases/2015/consumer-goods-brands-that-demonstrate-co
mmitment-to-sustainability-outperform/​ [Accessed 30 Oct. 2019].

Pickton, D. & Wright, S., 1998. Strategic Change. p. p. 103. Smithson, E., 2015. ​What is
Branding and Why is it Important for your business?. [​ Online]
Retrieved from:
https://www.brandingmag.com/2015/10/14/what-is-branding-and-why-is-it-important-for-your-b
usiness/​ [Accessed 30 Oct. 2019].

Rajendra, E. (2019). ‘Ban on plastic straws in Selangor eateries from July 1’ ​The Star Online,​ 18
May. Available at
https://www.thestar.com.my/metro/metro-news/2019/05/18/ban-on-plastic-straws-in-selangor-ea
teries-from-july-1#uuk0vs0442IQ3QFy.99​ [Accessed 23 Oct. 2019].

Streicher, M. and Estes, Z. (2015). Touch and Go: Merely Grasping a Product Facilitates Brand
Perception and Choice. ​Applied Cognitive Psychology​, [online] 29(3), pp.350-359. Available at:
https://doi.org/10.1002/acp.3109 [Accessed 5 Nov. 2019].
9.0 Appendix

Sitemap of ​www.bloop.com​ with main pages