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HCI First Assignment

To attract customers to an online clothing store website, the design should focus on a good user experience. An effective design has a user interface that is easy to navigate and a user experience that makes customers feel positive. Key aspects of a good homepage design include compelling content that engages visitors, a simple and clean layout, responsiveness for mobile users, avoiding an overly sales-focused tone, and using call-to-action buttons strategically.

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72 views5 pages

HCI First Assignment

To attract customers to an online clothing store website, the design should focus on a good user experience. An effective design has a user interface that is easy to navigate and a user experience that makes customers feel positive. Key aspects of a good homepage design include compelling content that engages visitors, a simple and clean layout, responsiveness for mobile users, avoiding an overly sales-focused tone, and using call-to-action buttons strategically.

Uploaded by

Hash zee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Q .

If you are designing a website


(clothing) what type of a good design
you choose to attract your customer?
From groceries to jewelry, clothes, and other
household items, online shopping has become
more of a norm than a novelty. To capture your
share of this trend, you will need to create an
effective online store, one with great web design.
You’ll need a site that can outperform the
thousands of eCommerce stores that share your
target audience.

With the rise of online shopping, one of the most


important tasks in creating great web design
includes focusing on a good user experience. So
what creates a good User Experience? In the web
design world, User Experience consists of two
separate but equally important concepts, the UX
(User Experience) and the UI (User Interface).
1 UI – The best way to separate these two concepts
is to remember that UI is tangible. It is what
the user interacts with as they are navigating
your web store. It dictates how a user will use
your site.
2 UX – The UX is more encompassing. It’s
everything on your website that creates the
total user experience. The UX is what the user
feels when they are using your UI.
Ultimately, UI and UX work together to attract
customers and keep them coming back to shop at
your online store.

Your homepage is the most important page on your


website. It may not be the first page an online user
lands on when they are directed to your site but
your homepage is usually what your eCommerce
store will be judged by. If the UX of your site is
cluttered and unprofessional, visitors will think the
same of your business. A study conducted by the
Society of Digital Agencies (SoDA) reports that the
“UX was identified as the biggest shortfall on the
client side, with 77% of agency respondents
identifying it as a weakness.”
If customers visit your site but are not impressed
with it, they won’t hesitate to shop your
competitors. Back when brick and mortar stores
were the only option, businesses had proximity on
their side. If a physical store was cluttered and
unkept, customers would be less likely to leave
because the next option was a distance off. With
online shopping, however, a simple click of the
mouse opens a world of stores that are very similar
to yours. If your store doesn’t represent well, your
visitor will be gone in an instant, typically forever.
Here are a few things you can bet on:
• Bad website design will increase bounce rates and
decrease conversions.
• First impressions are typically lasting impressions.
• Starting with a great eCommerce design software
will avoid many problems.
It’s important to make sure your customer’s first
impression is excellent. You only have seconds to
prevent that mouse from clicking away.

1. Compelling content

One of the essential aspects of a good homepage


design is compelling and engaging content. Speak
your target market’s language and make it
convenient for your customers to understand your
brand — who you are, what you do, and what they
can get from your site. Your branding content will
affect your success for years to come so choosing
the right company logo and the tagline is incredibly
important. Another thing to pay attention to — less
is more when it comes to homepage text. Your goal
is to hook the user into engaging with your store so
having too much content can actually dampen your
conversion rate. No one wants to read paragraphs
of text on a home page. Excite and delight, get
them engaged first and educate them later!

2. Simple design sells

Part of having a great web design is making sure


your homepage is crisp and clean. This ensures
visitors won’t get confused or feel your company is
outdated. Opt for a simple and interesting layout
as this usually leaves a positive impression on your
visitors. When designing your homepage, properly
align the content and use simple typography. This
will help users avoid distractions and focus more
on important points – you know, the ones that lead
to sales!

3. Ready for mobile sales

Have you ever looked at your website on different


screens? How does it look? Does it give the same
experience and smooth eCommerce performance?
When your website has a responsive design, it will
perform well on any type of device. Mobile
browsing continues to increase rapidly, year after
year. Don’t lose sales because your page is not
compatible with the latest and greatest mobile
devices.

4. Don’t be too ‘salesy’

Most shoppers don’t appreciate an overeager sell.


If your homepage is cluttered with a variety of
different sales pitches, it can seem unprofessional
and untrustworthy. Read over your homepage for
‘salesy’ content that competes for a visitor’s
attention. Have a friend read it over and tell you if
anything seems suspicious or makes them feel like
they are reading spam. Develop great web design
by taking all feedback and using it to clearly state
your offerings in a professional way. This will help
you maintain a respectable brand reputation.

5. Use effective call-to-action buttons

Place call-to-action buttons in strategic places to


boost click-through rates and increase conversion.
When placed properly on your homepage, call-to-
action buttons assist in site navigation and help in
creating a great web design. It’s worth investing
some time to figure out the best placement for
these important links. To do so, use A/B testing and
make adjustments in call-to-action placement
based on the data it provides. Even small changes
can make an incredible impact on your conversion
rates. Whether they link to more information, filling
out contact forms, or a product purchase, call-to-
action buttons must be clear and stand out in a
way that entices user interaction.

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