Business Plan For Online Business 2. Business Plan For Manufacturing Sector 3. Business Plan For Service Sector
Business Plan For Online Business 2. Business Plan For Manufacturing Sector 3. Business Plan For Service Sector
LT P J C
3 0 0 4 4
Pre-requisite : Nil
L
Module Topics SLO
Hrs
1 Concepts of Entrepreneurship : Meaning - Entrepreneur, Manager,
Entrepreneur & Entrepreneurship; Conceptual model of
Entrepreneurship; Entrepreneurial role / functions, Qualities/ traits of
Entrepreneurs; Entrepreneur types; Motivational forces; Myths of 4 2, 3
Entrepreneurship; Factors affecting entrepreneurship growth; Reason for
business failures, causes and preventive measures; Future of
Entrepreneurship in India.
2 Entrepreneurial Environment: Business Environment; Role of Family
and Society; Environmental helps & barriers to entrepreneurship;
Entrepreneurship Development Training and Other Support 2 4
Organisational Services; Central and State Government Industrial
Policies and Regulations.
3 Theories of entrepreneurship: Entrepreneurship Decision process -
The Aspects of Entrepreneurial process; Identifying the opportunities,
1,2,
Sources for new ideas & evaluation of new idea for doing business; Idea 6
4,5 9
generation tools; Creative Problem solving techniques used in
entrepreneurial decision making.
4 Prefeasibility Study: Defining the product/service offering; Criteria for
Selection of Product; Customer Segment; Value Preposition; Channel 6 1, 4,
and customer relationship management; Revenue Structure.
5 Determine the resources required & management of the enterprise:
Finance and Human Resource Mobilization; Operations Planning; 6 1,4
Identifying Key partners; Growth Strategies.
6 Components of project cost: Sources of capital; Criteria’s for selecting 1,
6
a particular project. Feasibility report preparation. 6,8,14
7 Process of Business commencement: Process of setting up of a Micro
Small Medium Enterprise (MSME) – Procedures and formalities for
registration of business units and its benefits; Types of ownership in
Business & its merits and demerits; Government promotional measures
like Incentives and subsidies & bounties for business units; Policy
initiatives. 7 6, 8
Institutional support & Preparation of Business Plan: Central and
State level
Institutional support for business units. Industrial Estates & Special
Economic Zones in India - Business Plan: Meaning, Objectives, Model
format of business Plan
8 Contemporary topics 3,
2 8,15,
16
Total Lecture Hours 45
Project topics
1. Business Plan for online business
2. Business Plan for manufacturing sector 60
3. Business Plan for service sector
Textbook
1. Robert D Hisrich, Michael P Peters, & Dean A Shepherd, (2007) Entrepreneurship, The
McGraw Hill Companies
Reference Books
1. Prasanna Chandra, Projects : Planning, Analysis, Selection, Financing, Implementation and
Review 7th Edition
2. C.B Gupta & S. Srinivasan, Entrepreneurial Development, S. Chand & Co., Limited New Delhi.
2005
3. Donald Kuratho & Richard M Hodgetts, (2005) Entrepreneurship (Theory, Process and
Practice), Thomson
4. Robert D Hisrich, Michael P Peters & Dean a Shepherd (2005) Entrepreneurship, The McGraw
Hill Companies
5. Rajeev Roy (2008) Entrepreneurship, Oxford Higher Education
6. Mathew Manimala (2005), Entrepreneurship Theory at the Crossroads, Paradigms & Praxis,
Biztrantra, 2nd Edition.