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Davangere University Institute of Management Studies

The document outlines the syllabus for the PhD Entrance program in Management at Davangere University Institute of Management Studies. It covers 5 units in the Management syllabus, including functions of management, strategic management, marketing management, financial management, and human resource management. It also covers 5 units in Research Methodology, including research process, sampling methods, data collection, statistical analysis techniques, and report writing. The syllabus provides an overview of key topics that PhD candidates will study to gain foundational knowledge in management and research methods.

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247 views

Davangere University Institute of Management Studies

The document outlines the syllabus for the PhD Entrance program in Management at Davangere University Institute of Management Studies. It covers 5 units in the Management syllabus, including functions of management, strategic management, marketing management, financial management, and human resource management. It also covers 5 units in Research Methodology, including research process, sampling methods, data collection, statistical analysis techniques, and report writing. The syllabus provides an overview of key topics that PhD candidates will study to gain foundational knowledge in management and research methods.

Uploaded by

appu kunda
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Davangere University

Institute of Management Studies

PhD Entrance- Management Syllabus

Unit–I : Management, functions of management, scientific management, operational management,


Manager vs. Leaders, Planning, steps, Types of planning, MBO, MBE, Decision Making –process and
types of decision making, motivation, theories of motivation, leadership, styles of leadership,
Communication and its barriers, Control process and techniques. Strategic Management Process, Mission,
Vision, Environmental appraisal, Strategy – Function/Importance, Types of strategies, BCG, GE matrix
and SWOT Analysis.

Unit – II : An overview of political, social, cultural, legal, technological and Global Environment.
Contract, Types of Contract, Essentials of Contract, IT Act 2000, SEBI, IRDA, Features of Companies
Act 2013, Intellectual property rights (IPR), Environments laws, Meaning and Types of demand, Law of
demand and Law of supply, Economies of scale, Meaning and Types of Markets, perfect competition and
pricing strategies. Production planning and control. Break even analysis. PERT and CPM. Inventory
Management- ABC method and EOQ. Supply Chain Management.

Unit – III : Marketing Management– Analyzing Marketing Opportunities, target marketing and Market
segmentation, Branding, packaging and labeling – New product development and product life cycle,
Strategies. Marketing Channels- Direct Marketing, Tele Marketing, Internet Marketing, Green Marketing,
Social Media, Advertising campaign, promotion mix, Introduction to service Marketing & CRM. Features
of E Commerce in India.

Unit-IV : Introduction, scope of financial management- evolution of financial management-goals of


financial management-financial planning, financial decision area-organization for financial management,
Basic techniques of financial Management-Time Value of Money, Theories of Capital Structure , Capital
budgeting methods, Working Capital Management, principles of working capital Management.
Accounting theory & Principles. Stock Markets, IPO.

Unit V : Introduction – meaning – objectives-functions of HRM-scope and activities in HRM-HR


Manager – qualities and qualification – challenges before HR in modern organization – Global HR
manager – Emerging issues in HR. Human Resource Development concept – sub – system of HRD, HR
Policies- Man power planning, Recruitment. Training Methods, Career planning. Performance appraisal,
and potential appraisal, Problems before HR- Stress Management, talent management and Retention
Management. Competency Mapping.
Research Methodology
Unit I
Research, objectives importance of research in management decisions, types of research. Elements of
research process, Problem statement, Research proposal (synopsis), Review of literature, research design,
types of research design, exploratory studies, descriptive studies, casual studies, experience survey
statement of the problem.

Unit-II
Sampling, methods of sampling, sampling frame, Methods of data collection in detail, hypothesis and its
construction, , procedure of testing hypothesis, Type I and II errors , one-tailed and two tailed test,
construction of questionnaire. Attitude measurement scales and its construction.

Unit III
Measures of Central Tendency-Mean median, mode, standard deviation, quartile deviation, percentiles,
coefficient of variation, skewness, Correlation, Rank correlation, Regression, Multiple Regression, least
square method , forecasting, Time series analysis, Index numbers, Chi-square distribution.

Unit IV
Probability: Addition theorems, multiplication theorems, conditional probability, Bayes theorem,
problems, random numbers, mean and variance of probability, Bernoulli, Binomial, Poisson, Exponential,
Normal distribution Processing of data with statistical tools- factor analysis, cluster analysis, conjoint
analysis, multi-dimensional scaling.

Unit V
Data presentation and analysis, data editing, coding, tabulation, preliminary analysis, Statistical analysis,
interpretation, Z-Test, T-test, F-test, ANOVA, one way and two way classification, Introduction to all
parametric and non-parametric tests. Report writing and presentation, report components, writing the
draft, presenting statistics and graph, oral presentation, final report and footnotes, preliminary pages,
bibliography, annexure

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