Scribd
Upload
668 views12 pages

Success of Activa: Presented By:Sapna Sengar

The document summarizes the success of the Honda Activa scooter in India. It discusses the Activa's configuration, features, mileage, safety features, engine specifications, and compares it to competitors. The key reasons for the Activa's success are its positioning as a complete family vehicle, excellent build quality and ride quality, strong brand recognition of Honda in India, and competitive pricing that provides good value. The Activa currently dominates the scooter market in India.

Uploaded by

jassi nishad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
668 views12 pages

Success of Activa: Presented By:Sapna Sengar

The document summarizes the success of the Honda Activa scooter in India. It discusses the Activa's configuration, features, mileage, safety features, engine specifications, and compares it to competitors. The key reasons for the Activa's success are its positioning as a complete family vehicle, excellent build quality and ride quality, strong brand recognition of Honda in India, and competitive pricing that provides good value. The Activa currently dominates the scooter market in India.

Uploaded by

jassi nishad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 12

SUCCESS OF ACTIVA

PRESENTED BY:SAPNA SENGAR


 INTRODUCTION
 CONFIGRATION
 WHY ACTIVA IS BEST?
 ACTIVA IN PRESENT SCENARIO.
 COMPARISION WITH OTHERS COMPETITORS.
 CURRENT MARKET CAPUTRE.
INTRODUCTION
The Honda Activa is a motor scooter made
by Honda Motorcycle and Scooter India and Honda
de México. It was launched in India in 2000.
Production in Mexico began in 2004. It is a 102 cc,
7 bhp (5.2 kW) scooter. The vehicle has the option of
kick- and self-start, includes the puncture-resistant
"tuff-up" tyre and tube combination.
CONFIGARATION

Ride and Handling


Overall, Honda Activa feels capable and powerful, and is energetic
from the moment you start it up. It’s certainly one of the best-
performing bikes of this type, particularly when weaving in and out of
dense city traffic. The bike’s weight, while inconvenient when storing
or raising it.
Tyre Size
Front and back, the bikes tyres are metal alloy wheels. Its large
wheelbases offer greater safety while riding by ensuring a better grip
on road surfaces and improved stability in motion.
Shades Available in Honda Activa
The Honda Activa is available in a range of eye-catching colors,
including Purple, Black, White, Grey and Red.
Honda Activa Suspension
The bike’s suspension is, on the whole, well designed and performs to
a high standard on ordinary road surfaces. It includes competent
shock absorbers on the front and back tyres. The front tyres have
bottom link suspension with spring-loaded hydraulic dampers.
Honda Activa Brakes
The brakes system of the Honda Activa is another strong feature. The
brakes feel solid and are responsive to the squeeze of your hand,
showing significant improvement on the previous generation of
Hondas thanks to the inclusion of a new Combi Brake System
(CBS), which applies the front brake at the same time as the back
brakes, resulting in greater balance and a shorter stopping distance.
Honda Activa Mileage
Honda promotes the Activa as offering a mileage increase of 15%.
However, when put to the test the bike’s performance places it as merely
average in its class: you can expect to get roughly 45km/ltr in inner city
areas, and 60km/ltr on highways.

Safety Features
The Honda Activa Deluxe comes complete with a key shutter, to help to
insure it against theft. The tyres of both the Deluxe and Standard models
feature tuff-up tubes, which incorporate a double layer insulated with
fluid that makes the tyre significantly more resistant to punctures.
Storage Space
Storage space is one of the bike’s unique selling points, with a generous
allowance that all drivers will appreciate when on the go .
Engine and Gearbox
The Honda Activa is powered by a 109cc dream mileage engine.
It generates maximum power of 8 bhp at 7500 rpm and
maximum torque of 8.74 nm at 5500 rpm. It boasts v-matic
four-speed transmission.
Acceleration and Top Speed
On this gearless scooter, the acceleration is capable of pushing
you from 0 to 60 kmph in 10.2 seconds, which is a respectable
performance for this type of scooter. Even when heavily
weighted down with a pillion and on-board luggage, the
acceleration responds admirably.
WHY ACTIVA IS BEST

1. Downfall of Bajaj scooters lead to the rise of


Honda Activa - Bajaj was the undisputed leader in Indian
scooter market as all its products like Chetak and Super was a
huge hit in Indian market but after the middle class boom in
India during 2003-04 sales of Bajaj scooters decreased and
demand for bikes and cars increased tremendously at that time
Honda Active enters into Indian market with its good looks, and
solid performance through which it start snatching Bajaj's
marketshare. After 5-6 years of struggle Bajaj finally shutdown
scooters production and market Honda Activa is declared as a
new leader of Indian Scooter.
 2. Honda Activa is a complete family vehicle - Unlike Bajaj's
scooters which are mainly targeted to male community, Honda Activa
targets the complete family so the biggest advantage of Honda Activa
over other vehicles is that every member of the family can drive it
without any hurdle as Activa is gearless which makes it easy to drive
even for females and at the same time powerful enough to attract male
community. Activa has a simple design which looks good both on
males and females which makes Activa a complete family vehicle.
3. Complete value for money - Priced around Rs 50,000/- Activa is a
complete value for money product as the maintenance cost of Activa is
very low and also the resale value of old Activa is pretty high in
compared to other vehicles which means owning cost of Activa is very
low. Some people will argue that mileage of Activa is not good but
according to me considering the performance of Activa a mileage
figure between 40-45kmpl is quite good.

4. Excellent built quality and ride quality of Activa - Anyone who 
has drive Active will tell you why they love it. Honda Activa is superb 
gearless scooter with excellent built quality and ride quality. Driving 
Activa is smooth and fun thats why Honda Activa is very popular 
among youngsters.
5. Brand Honda Trust and assurance - Honda is synonym with 
quality in automobile space thats why when Honda launched Activa 
in Indian markets, customers doesn't hesitate to buy it because of 
Brand Honda. After all these years Brand Honda has become even 
more stronger.
So these are the five major resons for the huge success of Honda 
Activa in Indian market where Bajaj Chetak was ruling for decades. 
IN PRESENT
 Honda Activa Variants
    The original Honda Activa model, released back in 2001, is no longer 
available for purchase. Instead, Honda’s current model comes in two 
variants: the Honda Activa Standard, and its premium version the 
Honda Activa Deluxe.
 Distinctive Features of Honda Activa
    The bike’s front locking system includes a protective lock shield.

 Value for Money


    The Honda Activa is a powerful scooter with plenty of driver-friendly 
features that put it ahead of the competition, making it good value for 
the asking price of around INR 46000 (may vary). Its viscous air filter 
now offers a longer interval between services than previous models, 
which will help to keep the bike’s running costs low.
Honda Activa vs Honda Dio vs TVS Wego
vs Hero Maestro vs Suzuki Access 125

 The reasons for the above options:
Honda Activa - Reliability, After Sale, Good Service Network (In the 
city at least where else would I take my scooter !)
Honda Dio - For the new scooters looks, I know it does not have the 
best build quality in comparison to the activa but it does look smart.
TVS Wego - Has been tough competitor like Micromax vs Samsung 
but yet to gain a lot of ground
Suzuki Access - Heard a lot about it - good at mileage bad at service, 
pickup, etc
Hero Maestro - Have not ridden it yet but just curious to know if 
anyone has & has any feedback
BTW weight of the bike is also a concern here as my mom also wants 
to ride it, not sure if she will take it up as a daily ride but count it as 
occasional for now.As we see its complete family scooty. 

You might also like