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Car Max

CarMax Inc. is a used car company that offers integrity and transparency in sales. It acquires used cars at fair prices from customers and stores them at locations worldwide. CarMax also provides low, no-haggle prices on thousands of vehicles and will buy customers' cars even if they don't purchase one. The company prioritizes customer satisfaction and treats employees well, contributing to its success and growth in the used car industry.

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0% found this document useful (0 votes)
172 views

Car Max

CarMax Inc. is a used car company that offers integrity and transparency in sales. It acquires used cars at fair prices from customers and stores them at locations worldwide. CarMax also provides low, no-haggle prices on thousands of vehicles and will buy customers' cars even if they don't purchase one. The company prioritizes customer satisfaction and treats employees well, contributing to its success and growth in the used car industry.

Uploaded by

migire kennedy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Surname 1

Student’s Name

Professor’s Name

Course

Date

Specific Product/ Services Offered By CarMax Inc.

CarMax Company upholds integrity and honesty in the automotive industry offering sales

and acquisition of used car. After public inception 1997, CarMax Inc. has had incredible success

owing to the level of transparency in every interaction (“CarMax Reports Fourth Quarter

Results” 48). The company acquires all sorts of used cars at a friendly price. All customers do

take the lead whenever they visit any of the company stores worldwide. Customer preferences

are highly valued and with friendly sales consultants, customers are ever satisfied (Greenwald

et.al. 74).

In terms of prices, there is always low, no-haggled prices for tens of thousands of used

vehicles available worldwide. Moreover, the company buys used cars from customers even if

they will not be able to purchase cars from the company (Rogers 91). Again there is unwavering

commitment in the company how they treat customers and associates. Through customer focus,

teamwork, respect, diversity, quality and continuous pride, CarMax has managed to remain

competitive in automotive industry according to Stoll and Steele (102). CarMax as well

contribute to the community where they live and work through youth promotion, grants,

leadership and wellness workshops.

Job creation is also key in the success of CarMax Inc. where they readily accepts anyone

interested in selling cars and is able to create rapport with the customers upholding integrity.
Surname 2

Lieber (B1(L)) also comments that through exploitation of new market niche every now and

then, CarMax Inc. has experienced skyrocketing growth and expansion of operations worldwide.

Sales of shares has also contributed greatly to the company’s income annual profit.

Works Cited

“CarMax Reports Fourth Quarter Results.” CarMax, investors.carmax.com/news-releases/news-

releases-details/2018/CarMax-Reports-Fourth-Quarter- Results/default.aspx.

Lieber, Ron. "Buying a Used Car in an Age of Chaos, Conflict and Recalls." New York Times,

28 Jan. 2017, p. B1 (L).

GeneralOneFile, http://link.galegroup.com/apps/doc/A479128721/ITOF?u=s1185784&si

d=ITOF&xid=0c9d8037. Accessed 1 Oct. 2018.

Rogers, Christina. "Corporate News: CarMax to Get New Rival in Preowned Vehicles. “Wall

Street Journal, Aug 18, 2014. P ProQuest,

http://stats.lib.pdx.edu/proxy.php?url=http://search.proquest.com.proxy.lib.pdx.edu

/docview/1553691277?accountid=13265.

Greenwald, John, and Jordan Bonfante. “Buying a Car without the Old Hassles.” Time, vol. 147,

no. 12, 18 Mar. 1996, p. 74. Academic Search Premier, E

EBSCOhost, stats.lib.pdx.edu/proxy.php?url=http://search.ebscohost.com.proxy.lib.pdx.e

du/logi n.aspx?direct=true&db=aph&AN=9603127648&site=ehost-live. Accessed 1 Oct.

2018.

Stoll, J. D., & Steele, A. (2015, Dec 19). Business news: CarMax hit as used-car sales slip. Wall

Street journal Retrieved


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from http://stats.lib.pdx.edu/proxy.php?url=http://search.proquest.com/docview/1750154

353? accountid=13265

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