A

SUMMER TRAINING PROJECT REPORT

ON

“Customers Satisfaction of SHOPPINGKART24.COM”

Submitted for partial fulfillment of requirement for the award of

Degree

Of

Bachelor of Business Administration

Of

Chandigarh University, Mohali

Under the Supervision of Submitted By:

Company Mentor Nilesh Ranjan

Miss. Pooja Singh UID: 17 BBA 1117
(HR Manager of Shoppingkart24 Online Services Pvt. Ltd.)

Faculty Mentors
Miss. Jyoti Thakur
(Asst. Professor. of Chandigarh University, Mohali)
 DECLARATION
I, Nilesh Ranjan solemnly declare that the report of the project work entire
SHOPPINGKART24.COM., is based my own work carried out during the course of my study
under the supervision of Miss. Pooja Singh (HR Manager)

I assert that the statement made and conclusion drawn are an outcome of the report work. I
further declare that to the best of my knowledge and belief that the project report does not
contain any part of any work which has been submitted for the award of any other
degree/diploma/certificate in this University or any other University.

_____________________

Nilesh Ranjan

UID: 17 BBA 1117

University school of Business

Chandigarh University
CERTIFICATE BY COMPANY
 ACKNOWLEDGEMENT
Unparalleled help and guidance from respected person with whom I have been acquainted with
in the course of the project support my project work. I fell extremely satisfied to be able to
acknowledge their help and support in the completion of my project work. I express my
gratitude and thanks to my mentor Miss. Pooja Singh A HR Manager and Asst. Prof. Miss.
Jyoti Thakur Ma’am, my project guides whose inspiring suggestions and guidance made it
possible for me to go on with the project and had great influence on my thinking.

I am indebted to my faculty member who had a great influence on my thinking, serving as a

positive role model and showing their immense faith to me.

It has been great pleasure and varies enriching experience working in

SHOPPINGKART24.COM. I wish to accord my gratitude to each and every person of the
“Training department” for their help rendered to me.

_____________________

Nilesh Ranjan

UID: 17 BBA 1117

Semester: 5th

BBA
Contents
A.................................................................................................................................................................... 1
Bachelor of Business Administration ........................................................................................................ 1
Of .................................................................................................................................................................. 1
Chandigarh University, Mohali ................................................................................................................. 1
Faculty Mentors .......................................................................................................................................... 1
Miss. Jyoti Thakur ...................................................................................................................................... 1
(Asst. Professor. of Chandigarh University, Mohali) DECLARATION ...... 1
Nilesh Ranjan .............................................................................................................................................. 2
UID: 17 BBA 1117....................................................................................................................................... 2
University school of Business ..................................................................................................................... 2
Chandigarh University ............................................................................................................................... 2
...................................................................................................................................................................... 3
ACKNOWLEDGEMENT .......................................................................................................................... 5
Nilesh Ranjan .............................................................................................................................................. 5
Executive Summary .................................................................................................................................. 10
Chapter- 1 .................................................................................................................................................. 11
Introduction ............................................................................................................................................... 11
About the company .............................................................................................................................. 12
Company Profile.................................................................................................................................... 20
Product Offerings .............................................................................................................................. 20
Marketing Strategy of Shoppingkart24.Com ............................................................................... 28
Chapter 2 ................................................................................................................................................... 34
Review of Literature ................................................................................................................................. 34
Review of literature .............................................................................................................................. 35
Chapter-3 ................................................................................................................................................... 38
Research Methodology ............................................................................................................................. 38
Research Methodology ......................................................................................................................... 39
Introduction to methodology.......................................................................................................... 39
EXPLORATORY RESEARCH ..................................................................................................................... 42
Descriptive Research....................................................................................................................... 45
Objective of the study ............................................................................................................................... 46
Scope of the study ................................................................................................................................ 46
Rationale Study ............................................................................................................................... 46
Chapter- 4 .................................................................................................................................................. 51
Data Analysis and Interpretation ............................................................................................................ 51
Data Analysis and interpretation .......................................................................................................... 52
Chapter-05 ................................................................................................................................................. 61
Findings of the Study ................................................................................................................................ 61
Findings ................................................................................................................................................. 62
Chapter - 06 ............................................................................................................................................... 63
Conclusion and Recommendations.......................................................................................................... 63
Conclusion ............................................................................................................................................. 64
Recommendations ........................................................................................................................... 65
Chapter-7 ................................................................................................................................................... 66
Limitation of Study ................................................................................................................................... 66
Bibliography .............................................................................................................................................. 68
Annexure.................................................................................................................................................... 70
Questionnaire ....................................................................................................................................... 70
Executive Summary

Shoppingkart24: A unique shopping portal offering the wide range of handicraft products
to art connoisseurs
India is widely known for its rich heritage and culture since ages.
This culture has, since ages, acted as a mother by virtue of giving birth to assorted art forms.
This invokes a myriad of hopes among citizens creating a sense of euphoria that everything is
hunky dory in the world of Indian art and culture.

The Company’s core focus is to highlight the hard work of Indian weavers, craftsmen,
upcoming designers, and entrepreneurs globally so that their tremendous efforts can be
appreciated worldwide.

ShoppingKart24 acts as a beacon to a number of artisans and small-scale vendors, by

providing them a global platform through online and offline channels to advertise or promote
the finely crafted Indian products. It works towards boosting the richness and uniqueness of
Indian arts and crafts along with the other non-crafts products from beaucoup of artisans or
local manufacturers and vendors belonging to rural and urban India.

Company mainly focus on promoting GI products all around the country and promoting their
selling and their reach to other edge of the country.

There are 361 Registered GI products from different-different state of India.

Chapter- 1

Introduction
About the company

Shoppingkart24.com
Shoppingkart24: A unique shopping portal offering the wide range of handicraft products
to art connoisseurs

Business Name: SHOPPINGKART24

Business Genre: eCommerce

Short Startup Description: Educate, Empower & Enrich Vendors from Rural/Urban areas and
showcase their products/designs globally.

Business Website Address: Shoppingkart24.com

CEO, Founder and Co-founders Details: Prateek B Singh – Founder an Entrepreneur with
Passion…Living in Loving Startups…
Shoppingkart24: A unique shopping portal offering the wide range of handicraft products
to art connoisseurs.

In 2015, had a Dream – Dream converted into an Idea – an Idea into Planning and in Pursuit of
Success initiated the Plan into Motion & Here it is Shoppingkart24.

Ready to explore more and help in creating startup ecosystem, Working on few more startups as
Co-Founder. Being an IAS aspirant in past & experience in Corporate, Media & Entertainment
& E-commerce Sector have seen life through many phases.

Believes in a practical situation and react accordingly. Learning every day from all connections
as everyday someone makes you learn something new through his positive or negative attitude.
Positive optimistic attitude with patience is the best way to make your life easy going.

Business City: Varanasi

Business Address: India

India is widely known for its rich heritage and culture since ages.
This culture has, since ages, acted as a mother by virtue of giving birth to assorted art forms.
This invokes a myriad of hopes among citizens creating a sense of euphoria that everything is
hunky dory in the world of Indian art and culture. But the reality is far from this perception.
These art forms are marred by the lack of platforms which leads to a lacuna of the targeted
audience. What’s more disheartening is the fact that the patrons and artisans of these legacies
are the struggling market and sell their products compelling them to look out for alternatives to
run their lives. This paucity of platform gave vision to a young man to develop a digital
platform for these people.

The young man was none other than Mr. Prateek B. Singh himself who was well aware of the
worsening conditions of these artists. Mr. Prateek B. Singh, hailing from Varanasi, knew
exactly what the need of the hour was. He brushed up his knowledge about E-commerce and
started a career as a vendor on different e-commerce portals with an aim to start his own E-
commerce business. Subsequently, he became the brainchild of Shoppingkart24.com in the year
2015. The startup since then has been marching ahead with a mission to provide a unique
selling portal to these neglected artisans, craftsmen, rural and urban vendors.

Initially, the company was marred by the challenge of developing a trust among the rural
artisans, craftsmen, local vendors and the consumers as well. As the concept was altogether
new, it was nothing sort of a herculean task for the startup company to persuade vendors to
work with them. But the conviction and vision of the company invigorated a sense of trust in
them. In its next stage, the company set its target to tap the customers so that it could increase
customers’ footprint on the portal. Apart from this, it is educating artisans and local vendors to
make them aware of e-commerce and the humongous potential it has imbued into it.
Shoppingkart24 is enthusiastically working on its core idea to narrow down the gap between
artisans or craftsmen, local vendors and buyers.

It is encouraging artisans, medium & small-scale entrepreneurs, women entrepreneurs and

products from rural and urban India. In this way, it is providing a helping hand to scale up their
business. Shoppingkart24 was established with a vision to offer a global platform to many
artisans/craftsmen, small-scale vendors, to showcase their unique & versatile line of products
and hence promoting richness & uniqueness of Indian products. With a vision to offer a global
platform to many artisans/craftsmen, small-scale vendors, started Shoppingkart24, an online
platform to showcase the unique & versatile line of products and hence promoting richness &
uniqueness of Indian arts & crafts and other products from artisans/craftsmen, local
manufacturers &vendors. Our only mission is to promote these artisans/craftsmen, small-scale
entrepreneurs, women entrepreneurs/young entrepreneurs and products from rural & urban India
and to assist them to scale up their business.

They aim to create a huge marketplace online and offline for each of these artisans/craftsmen,
local sellers and for the consumers who look forward to buying Indian artistic and unique
products.
Shoppingkart24’s USP lies in their product offerings, and therefore its future plan is to grow in
the Indian market by promoting the art of India & their exclusive products and designs across
boundaries. To offer the ease of shopping to all the consumers across the globe, a Mobile
Application with a special user-friendly Voice Search Feature is launched on Android Play
Store, and this is not the end, the company is also planning for offline presence in the market.
We are adding Exclusive GI (Geographical Indication) Tagged Products with all other crafts
with other Indian manufactured products promoting richness & uniqueness of India globally.
Shoppingkart24 started its journey on a path of powerful concept where it focuses on
empowering rural and urban vendors, therefore giving them a platform for their worth-full
products. Where India is heading towards a digital & a cashless economy, this stand is created
considering the same. Make in India is the basic yet important factor in which it put sincere
efforts to. Uplifting the Indian Brands and giving them their own identity under this stereotypic
competitive market is the main secret.

Founded in 2016, the company has emerged as a bootstrapped startup. It particularly focuses on
providing local vendors and shoppers a platform to connect. Working on ‘Business to Customer
(B2C) Business’ model, it aims at promoting the work of Indian craftsmen, artisans, upcoming
entrepreneurs, home based women entrepreneurs, designers & categories globally. This E-
commerce marketplace is running under Shoppingkart24 Online Services Pvt. Ltd. The
company is rooted in Varanasi, it intends to empower and endorse local vendors. Thus,
expanding its reach to Bengaluru where shoppingKart24 has its main office.
In startup journey, Shoppingkart24 has observed a considerable round of increment in terms of
registered sellers and buyers. Currently, it represents 1100+ sellers from all over India and
10,000+ products in the catalog from past 6 months which is increasing day by day. The online
shopping portal has recorded 100+ registered customers, 5k-10k visitors/month with 17-20%
visitor returning in a span of 3 months. One year of hard work has ripened the fruits yet more to
go with a target of 10 x growths in customer within a span of 6 months.
In order to start a business full-fledged, engaging with customer becomes the primary concern.
To elevate the user’s experience and step into the m-commerce segment, team Shoppingkart24
is working hard to launch a hybrid mobile application. In today’s technology world, it is quite
difficult to surprise people with a new application particularly with a shopping App.

One can find a numerous of shopping applications on Google or Apple Store. Where
Shoppingkart24 has taken a step ahead with an ice breaking feature of ‘Voice Search’ (Voice
Recognition) in their mobile app. Spending one’s precious time while exploring to get the right
application stands out as a challenge. Loaded with immersive feature it comes out as an
extremely user-friendly mobile app with a ‘speak to search’ feature, thus providing the customer
a perfect choice of consideration.

Mr. Prateek B Singh along with Ms. Jyotsna Rai has aimed to offer the best quality products
from different regions of India globally. They want to aware the customers with the Brand India
and bring the enthusiastic vendors up front. They have kept customer’s need and easy to shop
demand at the front, all this while with a robust communication. Still focusing on the above
criteria constant up-gradations of internal system and process is happening. Just to add more
intuitive features on web portal and application.

In this established E-commerce sector players have extended their reach to Tier II 7 Tier III
cities. They mostly promote the branded products. Shoppingkart24 has raised the question in
favor of Indian Brands, where the overlooked Indian Brands get a readymade platform to
showcase their quality products at affordable price. In this competitive online world, our Indian
customers reach gets limited to only a few local vendors’ product because of this most of the
products are left unnoticed as they remain ill equipped or unavailable on an online portal.
Today, India is heading towards a digital & a cashless economy. The country’s current focus is
to empower rural/urban India. Nowadays, we all require everything at ease. So, same goes for
an easy & quick shopping facility & what is better than an online shopping platform but there
are still many vendors/retailers who are not aware of online business whereas they deal into
unique products or even best products in terms of qualities and looks.

Most of the established e-commerce players are extending their reach to Tier-II & Tier-III cities
but promoting the top brand products /designs. As a result, the Indian brands are losing demand
in market & hence missing on its fame beyond a certain boundary.
Sadly, our Indian customer reach is limited to only few vendors’ products as many products are
left unnoticed because of their unavailability on online platforms.
“So, we are creating a multi-products ecommerce marketplace for vendors from rural/urban
craftsmen, artisans, home based women entrepreneurs/entrepreneurs & showcasing the products
in different categories & designs globally and trying to make best products available for our
customers. We are coming up with a hybrid mobile application for all users with a Voice Search
Feature & trying to bring many other best features so that we can make our portal or mobile app
much user friendly and one can shop with at ease,” said Prateek Singh,
Founder, Shoppingkart24.com.

In this growing era of ecommerce, Shoppingkart24 is offering a unique & versatile line of
products, promoting richness & uniqueness of Indian products from local
manufacturers/vendors/artisans & craftsmen, encouraging small scale entrepreneurs, women
entrepreneurs & products from rural/urban India & helping in scaling up their business. The
startup is aiming to create a huge marketplace for Tier-II & Tier-III customers & vendors to
showcase their products & designs globally in different product categories.

The company’s USP lies in its products – offering the best quality products from different
regions of India on a global platform. The plan is to stabilize in Indian market and create same
platform in other countries and promote their products and designs to create a cross boundaries
trade and make the products available for the customers globally at ease.

Shoppingkart24 was launched by Prateek Singh and Jyotsna Rai. It is based in ancient city
Varanasi situated in the northern Indian state of Uttar Pradesh and having a main branch office
in e-city Bengaluru (Karnataka). The company is planning soon to have next office in pink city
Jaipur (Rajasthan).
While talking about the startup’s traction details, Prateek said, “It has been tough yet productive
growth till now & we are growing slowly and steadily. We are proud to acknowledge that we
are representing more than 1100+ sellers & 10000+ products on our website in last 6 months’
time. Also, we are having 100+ registered customers and 5k-10k visitors/month with 17-20%
returning visitors in the span of 3 months.”
“Shoppingkart24’s competitive advantage is offering product lines that will make a statement.
We offer products that are just ahead of the curve & so affordable that our customers will return
to the website often to check out, what's new. Another competitive factor is that the products are
available for every age group,” added Prateek.

Shoppingkart24 is focused on serving customers outside the metropolitan areas .To facilitate
that connection, its website will have a chatbot between buyers and support team/vendors,
where customers can buy at bargain price/best price, share their views and comment on
products.

Going forward, the startup is planning to showcase a larger product selection base to the
customers from vendors of rural/urban areas with best features integrated in website and mobile
application. They are installing warehouses in multiple cities and planning ahead for best
delivery service to customers. The firm is also implementing new features on the website to
give the best customer experience to both our sellers & customers database.

“In future, the company will be launching offline stores as well and even they have different
concept for the same and they wish that they can create Shopingkart24 plan in every country
and promote their unique/rich products and designs globally so the customers can easily avail
the products throughout the globe.
Indian textile and handicrafts industry are one of the largest employment generators in the
country after agriculture, employing about 7 million people directly or indirectly. Sharing a
major portion of Indian economy, textile and handicrafts industry has been estimated to
contribute 18 percent annual growth to the economy. However, presently the industry suffers
lots of setbacks due to lack of education, low capital, and poor exposure to new technologies,
absence of market intelligence, and a poor institutional framework.

Many of the artisans/weavers/craftsmen and small shopkeepers are struggling to sell their
products and searching for a channel to showcase their offerings, where they get maximum
profit and coverage. With a vision to offer a global platform for artisans, craftsmen, small-scale
vendors, shopping-kart24.com provides an online website to showcase unique and versatile
Indian products. Prateek B Singh, MD, Shoppingkart24, says, “In this growing era of
digitization, there are so many artisans/craftsmen, vendors, retailers and
shopkeepers who are still not aware of online businesses even though they produce unique and
quality products.

As a result, the Indian originated brands are losing their share of demand in the market.
Shoppingkart24 has only one mission: provide the bestselling portal to these neglected artisans/
craftsmen, rural and urban vendors and work for their growth.”

Established in 2015, Shoppingkart24 is delivering authentic and unique Geographical Indication

products and other quality handicrafts directly from rural or urban vendors to customer’s
doorstep. Started with a humble beginning, Shoppigkart24 envisions a radical transformation of
Indian textile and handicrafts industry; hence, they focus on three main areas – Educate,
Empower and Enrich. They are Educating rural craftsmen/women with practical skills and
bringing it to the online market: thus, Empowering them through providing a better quality of
life: and finally, enriching them by help scale up their businesses. Prateek describes,
“Shoppingkart24 is a solid platform to sell and publish various indigenous Indian crafts and arts
globally.

Beyond that, we are promoting uniqueness and richness of our GI products by connecting
vendors and identifying the authorized/registered users of GI Products or assisting those who
are not received GI registration, so that they can use the GI tag on their products to prove the
authenticity or genuineness of their products. We are the first company to get collaborated with
CIPAM-DIPP (Ministry of Commerce) to enhance the market ability of GI Products. Our team
is also associated with some NGOs and SHGs, who are working towards the betterment of
Artisans and Craftsmen.
Shoppingkart24's USP lies in their product offerings. To ensure easier shopping experience to
all the customers across the globe.
Company basically promoting the GI (Geographical Indication) Products from all around the
country.
Company Profile
Product Offerings

Shoppingkart24.com is an exclusive coordinated collection of GI products like Kashmiri shall

Makharna marble, Eatable like Cashew, Nagpur Orange, Litchi and tons of Geographical
indication products are exclusively available on website.

Website offers tons of products which are Various GI tag Sarees i.e. Varanasi Saree, Chanderi
Cotton Silk Saree, Various Types of silks, Handicrafts, Agricultural Products and so on.

What is a Geographical Indication?

A Geographical Indication (GI) is a name or sign used on products which correspond to a

specific geographical location or origin (e.g. a town, region, or country). GI is an intellectual
property right, which identifies a good as originating in a certain region where a given quality,
reputation or other characteristics of the product is essentially attributable to its geographical
origin. India, as a member of the World Trade Organization (WTO), enacted the Geographical
Indications of Goods (Registration and Protection) Act, 1999 has come into force with effect
from 15 September 2003. GIs have been defined under Article 22(1) of the WTO Agreement on
Trade-Related Aspects of Intellectual Property Rights (TRIPS)

Agreement as: "Indications which identify a good as originating in the territory of a member, or
a region or a locality in that territory, where a given quality, reputation or characteristic of the
good is essentially attributable to its geographic origin."

The GI tag ensures that none other than those registered as authorized users (or at least those
residing inside the geographic territory) are allowed to use the popular product name. Darjeeling
tea became the first GI tagged product in India, in 2004-05, since then by April 2019, 344 had
been added to the list.
Geographical Indications of Goods are defined as that aspect of industrial property which refer
to the geographical indication referring to a country or to a place situated therein as being the
country or place of origin of that product.

Typically, such a name conveys an assurance of quality and distinctiveness which is essentially
attributable to the fact of its origin in that defined geographical locality, region or country. A
geographical indication (GI) is a sign used on products that have a specific geographical origin
and possess qualities or a reputation that are due to that origin. In order to function as a GI, a
sign must identify a product as originating in a given place. In addition, the qualities,
characteristics or reputation of the product should be essentially due to the place of origin. Since
the qualities depend on the geographical place of production, there is a clear link between the
product and its original place of production.

A Geographical indication means any indications which define the goods as originating in the
territory of a country or a region or locality in that territory, provided a given quality reputation
or other characteristics of the product are attributable to its geographical origin. this means that
the geographical indications have to indicate that a product of a particular origin has a certain
quality or reputation or some other characteristics, which is essentially attributable to its
geographical origin.

Geographical indications are, for purposes of the TRIPS Agreement, a type of intellectual
property ("IP"). "Geographical Indications," ("GIs") are defined, under Article 22(1) of the
TRIPS Agreement, as "indications which identify a good as originating in the territory of a
Member, or a region or locality in that territory, where a given quality, reputation or other
characteristic of the good is essentially attributable to its geographic origin." Geographical
indications are valuable to producers from particular regions for the same reasons that
trademarks are valuable. First, they are source; identifiers; they identify goods as originating in
a particular territory, or a region or locality in that territory. Geographical indications are also
indicators of quality they let consumers know that the goods come from an area where a given
quality, reputation or other characteristic of the goods is essentially attributable to their
geographic origin. In addition, GIs are business interests? GIs exist solely to promote the goods
of a particular area. Finally, for purpose of the TRIPS Agreement, GIs are intellectual property,
eligible for relief from acts of infringement and/or unfair competition.

Geographical indications are used to indicate the regional origin of particular goods, whether
they are agricultural products or manufactured goods; provided that those goods derive their
particular characteristics from their geographic origin. Any producer who meets the standards
set by the GI owner can use a GI. In the United States, the owner of a GI can be any legal entity
be it a government, an association of producers, or even an individual.
The registration of geographical indications confers certain rights on the registered proprietor
and the authorized user and they can institute suit for infringements of geographical indications.

In India some of the examples of geographical indications are:

 Basmati Rice
 Darjeeling Tea
 Kanchipuram Silk Saree
 Alphonso Mango
 Nagpur Orange
 Kolhapuri Chappal
 Bikaneri Bhujia
 Agra Petha
 Malabar pepper

Controversy regarding geographical indications arises when names that are protected in one
region have a common usage in another. For example, products such as Dijon mustard, Feta
cheese, or Basmati rice may be viewed as having obtained a generic status in the marketplace.
Thus, some may claim that these names should not belong exclusively to a specific group of
producers in a specific geographic location as consumers expect these names to identify a class
of product that can be produced in one of many locations. On the other hand, others argue that
the products associated with the name have a certain quality that derives from the geographic
region and specific production process used. Thus, the protection of the name helps prevent the
development of a generic association thereby preserving the ability of the product to be made in
the traditional manner. If a geographical term is used as the designation of a kind of product,
rather than an indication of the place of origin of that product, this term does no longer function
as a geographical indication. Where that has occurred in a certain country over a substantial
period of time, that country may recognize that consumers have come to understand a
geographical term that once stood for the origin of the product - for example, "Dijon Mustard,"
a style of mustard originally from the French town of Dijon - to denote now a certain kind of
mustard, regardless of its place of production.

Champagne, Florida Oranges, Prosciutto di Parma, and New Zealand Lamb. While most often
used on food products, geographical indications can be used to identify any product (e.g., Czech
crystal, Swiss watches, Indian carpets. other examples of geographical indications
internationally are: Camembert cheese, from camembert, a village in Normandy, France.
Champagne, an effervescent wine usually white in color and made in champagne a former
province in north eastern France. parmesan, a variety of cheese originally from Parma in Italy.
A trademark is a sign used by an enterprise to distinguish its goods and services from those of
other enterprises. It gives its owner the right to exclude others from using the trademark. A
geographical indication tells consumers that a product is produced in a certain place and has
certain characteristics that are due to that place of production. It may be used by all producers
who make their products in the place designated by a geographical indication and whose
products share typical qualities.

In India geographical indications are protected and governed by the geographical indications of
goods (registration and protection) act 1999.

Under the geographical indications of goods (registration and protection) act 1999 an
application can be made for registering a geographical indication by an association of persons or
producers or any organization or authority representing the interests of the producers of the
goods concerned under section 11 of the act.

Every Geographical indication goods (registered and protected) is known as Geographical Tag
Product of their respective country.
What rights does a geographical indication provide?

A geographical indication right enables those who have the right to use the indication to prevent
its use by a third party whose product does not conform to the applicable standards. For
example, in the jurisdictions in which the Darjeeling geographical indication is protected,
producers of Darjeeling tea can exclude use of the term “Darjeeling” for tea not grown in their
tea gardens or not produced according to the standards set out in the code of practice for the
geographical indication.

However, a protected geographical indication does not enable the holder to prevent someone
from making a product using the same techniques as those set out in the standards for that
indication. Protection for a geographical indication is usually obtained by acquiring a right over
the sign that constitutes the indication.
For what type of products can geographical indications be used?
Geographical indications are typically used for agricultural products, foodstuffs, wine and spirit
drinks, handicrafts, and industrial products.

How are geographical indications protected?

Geographical indications are typically used for agricultural products, foodstuffs, wine and spirit
drinks, handicrafts, and industrial products.

How are Geographical Indications Protected?

There are three main ways to protect a geographical indication:

so-called sui generis systems (i.e. special regimes of protection);

using collective or certification marks; and

methods focusing on business practices, including administrative product approval schemes.

These approaches involve differences with respect to important questions, such as the
conditions for protection or the scope of protection. On the other hand, two of the modes of
protection — namely sui generis systems and collective or certification mark systems — share
some common features, such as the fact that they set up rights for collective use by those who
comply with defined standards. Broadly speaking geographical indications are protected in
different countries and regional systems through a wide variety of approaches and often using a
combination of two or more of the approaches outlined above. These approaches have been
developed in accordance with different legal traditions and within a framework of individual
historical and economic conditions.
There is 361 Registered GI Products are exits in India from different-different state of the
country.

According to the data with the department for promotion of industry and internal trade (DPIIT),
the other products which received this tag include Coorg Arabica coffee from Karnataka,
Wayanad Robusta coffee from Kerala, Araku Valley Arabica from Andhra Pradesh, Sirisi
Supari from Karnataka and Himachali Chulli oil.

The tag helps growers of these products get premium price as no other producer can misuse the
name to market similar goods.
“Once the GI protection is granted, no other producer can misuse the name to market similar
products. It also provides comfort to customers about the authenticity of that product," National
Intellectual Property Organization (NIPO) President T C James said.

Once a product gets this tag, no person or company can sell a similar item under that name. This
tag is valid for a period of 10 years following which it can be renewed. GI is covered under a
law of the World Trade Organization (WTO).

A geographical indication tag is used for an agricultural, natural or a manufactured product

(handicraft and industrial goods) originating from a definite geographical territory.

Typically, such a name conveys an assurance of quality and distinctiveness, which is essentially
attributable to the place of its origin.

Darjeeling Tea, Tirupati Laddu, Kangra Paintings, Nagpur Orange and Kashmir Pashmina are
among the registered GIs in India.

The first product to get a GI tag in India was the Darjeeling Tea in 2004. There is a total
of 361 products from India that carry this indication till 11 November 2019.
Marketing Strategy of Shoppingkart24.Com

In a very short span of time, Shoppingkart.com has become a well-known name in the market of
GI tag products. The reasons are affordability and Government registered. While
Shoppingkart.com is known for promoting handicrafts, agricultural Geographical Products, it is
also known for Promoting artisan products. Most people love handicrafts products but hesitate
to buy them because of their hefty price.Shoppingkart.com has bridged this gap for the mid-
level consumers. It brings the same designs at lower prices quick to the market. The result is
higher sales and a larger market share. However, the brand is not known to market itself the
way the other brands do. Again, it has cleverly used a strategy that differentiates it from other
brands and helps find higher visibility, popularity and brand loyalty. Based on lower prices and
sufficiently good quality, Shoppingkart.com has been able to win loyalty quick. It does not
invest as aggressively in marketing itself and yet the brand does its marketing in ways that
might not be easily evident.

It has used its positioning and pricing scheme in a manner that differentiates it from the others.
The focus is on building brand loyalty through affordability. However, if the focus was only on
affordability, Shoppingkart.com would not have been as popular as it is. The reason its
popularity kept climbing is because of its focus on style. Shoppingkart.com brings the latest
designs and its products cycles are also shorter. A Geographical product that can be found this
week will not be there two or three weeks later. This gives rise to a sense of urgency among the
buyers and thus leads to higher sales. Moreover, the traditional and style are just so good that
customers would not like to let them go. The quality of the fabric is also good enough to last a
few months when the customer will be back again looking for fresh fashion.
Competitors analysis
Main Three competitors of Shoppingkart24.com

1. Amazon.in,
2. IndiaMart.com,
3. GItagged.com

These three websites have differing approaches to their ownership of materials, sourcing of
manufacturing, and treatment of auxiliary brands and GI Products. Here's a look at each
company, what their focus is, who their customers are, and how they have developed their
brands over the years.

Amazon.in

Amazon.com is the oldest of the three. The discount retailer, known for its affordable prices, 5
July 1994, Bellevue, Washington, United States and has, over the years, grown into one of the
most recognizable brands in the fashion industry. Amazon is publicly traded, both in its native
Washington and in the United States. It went public in Sweden in 1994.

IndiaMart.com

IndiaMART InterMESH Ltd. is an Indian e-commerce company that provides B2C, B2B and
customer to customer sales services via its web portal. The group began in 1996 when Dinesh
Agarwal and Brijesh Agrawal founded the website IndiaMART.com, a business-to-business
portal to connect Indian manufacturers with buyers.

GItagged.com

GItagged.com is an Indian eCommerce company which also sells the GI products.

GItagged.com started on 2016. Geographical Indication Tagged World Premium Products (p)
Limited is a network of celebrated products worldwide. We intend to build a community of all
those consumers who have remained out of reach of such products by providing them with such
distinct flavors of the Land, from that very Land.

All three of the websites sells Geographical Indication Products. They all competitive to

Shoppingkart24.com. Some of the brand have a good reputation on the market which cause the
reason to trust them instead of shoppingkart24.com cause shoppingkart24.com is a new and its

just sells and promote the GI products whether it’s a handicrafts GI or Agricultural GI products.
Karnataka has the highest number of GI-tagged products. However, when geographical
area is factored in, Kerala has the highest. Products GI-tagged to multiple locations were
omitted. The graph shows the recent GI-tagged items of some States.
While Tamil Nadu has the highest number of handicraft GIs, Maharashtra leads in the
number of GI-tagged agricultural products. The graph shows the number of GI tags
across categories and States.
A text analysis of the names of GI-tagged products show that over 30 types of sarees and
fabrics have been the tag (the highest), with specialized craft items figuring second.

Odisha’s rasagola comes under the food category which includes other famous items such
as the Tirupati laddu, Hyderabad Haleem, Dharwad pedha and Bikaneri bhujia.
 Chapter 2

Review of Literature
Review of literature
Review of related studies is essential for a well-designed research study. A summary of writings
of recognized authorities and of previous research abstracts provide evidence that the researcher
is familiar with what is already known and what is still unknown and untested. The survey of
related studies implies reading and analyzing the researches already done and reported in
dissertations, thesis, journals, abstracts, encyclopedia, yearbooks and hand books or in any other
published form. Hence, we can say that review of related studies provides direction to the
researcher in putting a fence around the research problem. For this research work, the researcher
has reviewed the researches done in the field of environment both in India and foreign
countries.

Importance of literature review:

It indicates weather the evidence already available solves the problem adequately without
requiring further investigation. It avoids the replication.

It provides the sources for hypothesis. The researchers can formulate research hypothesis on the
basis of available studies. It suggests method, procedure sources of data and statistical
techniques appropriate to the solution of the problem. It helps in developing expertise and
general scholarship of the investigator in the area of investigated. It contributes towards the
accurate knowledge of the evidence or literature in one’s area of activity is Good Avenue
towards making oneself. Whether one is employed in an institute of higher learning or a
research organization, this knowledge is an asset. It provides some insight regarding strong
points and limitations of the previous studies. It enables the researcher to improve his own
investigation. The purpose of this review of studies is to explore past research conducted on the
impact of co-curricular activities on student performance and achievements. A customer is 'a
person or organizational unit that plays a role in the consummation of a transaction with the
marketer or an entity'. (Sheath et al., 1999). From this definition, customers of mobile phone
companies could be individuals, households and organizations. Even as these companies pay
more attention to meeting the needs of their individual customers, they need also to make sure
that the needs of their corporate customers are met as well.
Customers' needs desires and expectations. Kotler (2003) also defines satisfaction as 'a person's
feeling of pleasure or disappointment resulting from comparing a product's perceived
performance (or outcome) in relation to his or her expectations'. Satisfaction is an overall
customer attitude towards a service provider, or an emotional reaction to the difference between
what the customer anticipates and what they actually receive, as far as the fulfilment of some
need, goal and desire are concerned. (Hans mark and Albinsson 2004).

These definitions all point to the fact that every customer has in one way or the other something,
he/she expects from his/her service providers. These expectations have come into play because
of a need that has to be satisfied. These expectations are not the same as there are many
customers. Kotler et al (2002), posit that the customer gets dissatisfied if performance is below
expectation and vice versa. If performance goes beyond the expectation of the customer, the
customer is highly satisfied and delighted.

Motley, (2003), corroborates the idea of matching service performance with customers'
expectations. He notes that the mission of a business is the creation of satisfied clients who tend
to favor the organization through time by patronizing the services being delivered by the
business. He goes further to mentions that, businesses can achieve this aim by understanding
what satisfies and dissatisfies their customers or clients.

Christopher, Payne, and Ballantyne (1993) have defined service quality as the ability of the
organization to meet or exceed customer expectations. Service quality is believed to depend on
the gap between expected and perceived performance (Anderson, Fornell, & Lehmann, 1994).
Gitlow, Oppenheim, and Oppenheim (1989) also stated that service quality is the extent to
which the customer or users believe the service surpasses their needs and expectations.

Customer Satisfaction and Loyalty: The Relationship The question which needs to be answered
is whether there is any correlation and/or relationship between customer satisfaction and
customer loyalty. Kotler (2003) put forward that there is no direct relationship between
customer satisfaction and customer loyalty. In other words, the relationship is not proportional.
The idea of customer satisfaction not directly linked with customer loyalty is supported by
Oechsli and Matt (2000). They hold the view that; the fact that a customer is satisfied with the
services of a business does not guarantee his or her loyalty. They therefore see a sharp
distinction between customer satisfaction and loyalty. In their own words, 'satisfaction is a
fleeting emotional response to the quality of the client's last business transaction'. 'Being
satisfied at the moment is no guarantee of an ongoing relationship'. Hokanson (1995) mentions
the fact that a very satisfied customer does not necessarily mean a loyal customer.

Winstanley and Martha (1997), have a different view about the relationship between customer
satisfaction and loyalty. They perceive a direct relationship between satisfaction and loyalty.
They claim that when customers are satisfied, they concentrate their business with one business
or service provider. Also customers who are highly satisfied are much more likely to view their
service providers as their main relationship business.

Thus, Clarke (2001), has put forward the argument that, 'a business that focuses exclusively on
customer’s satisfaction runs the risk of becoming an undifferentiated brand whose customers
believe only that it meets the minimum performance criteria.
 Chapter-3

Research Methodology
Research Methodology
Marketing Research is the systematic & objective identification, collection, analysis,
dissemination & use of information for the purpose of improving decision making related to the
identification & solution of problems & opportunities in Marketing.

A research process consists of stages or steps that guide the project from its conception through
the final analysis, recommendations and ultimate actions. The research process provides a
systematic, planned approach to the research project and ensures the all aspects of at the
research project are consistent with each other. Research studies evolve through a series of
steps, each representing the answer to a key question.

Introduction to methodology
This chapter aims to understand the research methodology establishing a framework of
evaluation and revaluation of primary and secondary research. The techniques and concepts
used during primary research in order to arrive at findings; which are also dealt with and lead to
a logical deduction towards the analysis and results.
Research Design
Research design is a conceptual structure within which research was conducted. A research
design is the detailed blueprint used to guide a research study towards its objective. It is a series
of advanced decision taken together comprising a master plan or a model for conducting the
research in consonance with the research objectives. Research design is needed because it
facilitates the smooth sailing of the various research operations, thereby making research as
efficient as possible yielding maximum information with the minimum effort, time and money.

(I) Exploratory Research

To gather preliminary information that will help define problems and suggest hypotheses. (uses
Secondary Data & Focus Groups)

(II) Conclusive Research

 Descriptive Research

To describe things, such as the market potential for a product or the demographics & attitudes
of consumers who buy the product. (Hypotheses Testing)

 Experimental Research: (Causal Research)

To establish the cause-and-effect relationships

Research Process

The research process has five distinct yet interrelated steps for research analysis.

1. Define the information needed.

2. Design the Exploratory, Descriptive and/or Causal phases of the Research.

3. Specify the measurement and scaling procedures.

4. Construct and pretest a Questionnaire (interviewing form) or an

appropriate form for Data Collection.

5. Specify the Sampling Process & Sample Size.

6. Develop a plan of Data Analysis.

Each step is viewed as a separate process that includes a combination of task, step
and specific procedure. The steps undertake are logical, objective, systematic,
reliable, valid, impersonal and ongoing.
EXPLORATORY RESEARCH

The method I used for exploratory research was Primary Data, Secondary data.

Primary Data

New data gathered to help solve the problem at hand. As compared to secondary data which is
previously gathered data. An example is information gathered by a questionnaire.

Qualitative or quantitative data that are newly collected in the course of research Consists of,
original information that comes from people and includes information gathered from surveys,
focus groups, independent observations and test results. Data gathered by the researcher in the
act of conducting research.

This is contrasted to secondary data, which entails the use of data gathered by someone other
than the researcher information that is obtained directly from first-hand sources by means of
surveys, observation or experimentation.

Primary data is basically collected by getting questionnaire asked to the respondents. Customer
Satisfaction in 7 Steps

1. Encourage the Customer In Telephonic Dealings.

This is the most daunting and downright scary part of interacting with a customer. If you're not
used to this sort of thing it can be a pretty nerve-wracking experience. Rest assured, though, it
does get easier over time. It's important to meet your customers face to face at least once or
even twice during the course of a project.
 2. Respond to Messages Promptly & Keep Your Clients Informed

This goes without saying really. We all know how annoying it is to wait days for a response to an email
or phone call. It might not always be practical to deal with all customers' queries within the space of a
few hours, but at least email or call them back and let them know you’ve received their message and
you'll contact them about it as soon as possible. Even if you're not able to solve a problem right away, let
the customer know you're working on it.

3. Be Friendly and Approachable.

A fellow Site Pointer once told me that you can hear a smile through the phone. This is very
true. It's very important to be friendly, courteous and to make your clients feel like you're their
friend and you're there to help them out. There will be times when you want to beat our clients
over the head repeatedly with a blunt object - it happens to all of us. It's vital that you keep a
clear head, respond to your clients' wishes as best you can, and at all times remain polite and
courteous.

4. Have a Clearly-Defined Customer Service Policy.

This may not be too important when you're just starting out, but a clearly defined customer
service policy is going to save you a lot of time and effort in the long run.

If a customer has a problem, what should they do? If the first option doesn't work, then what?
Should they contact different people for billing and technical enquiries? If they're not satisfied
with any aspect of your customer service, who should they tell?

There's nothing more annoying for a client than being passed from person to person, or not
knowing who to turn to. Making sure they know exactly what to do at each stage of their
enquiry should be of utmost importance.

So, make sure your customer service policy is present on your site and anywhere else it may be
useful.
 5. Attention to Detail (also known as 'The Little Niceties')

Have you ever received a Happy Birthday email or card from a company you were a client of?
Have you ever had a personalized sign-up confirmation email for a service that you could tell
was typed from scratch? These little niceties can be time consuming and aren't always cost
effective, but remember to do them.

Even if it's as small as sending a Happy Holidays email to all your customers, it's something. It
shows you care; it shows there are real people on the other end of that screen or telephone; and
most importantly, it makes the customer feel welcomed, wanted and valued.

6. Anticipate Your Client's Needs & go out of Your Way to Help Them
Out.

Sometimes this is easier said than done! However, achieving this supreme level of
understanding with your clients will do wonders for your working relationship.

7. Honor Your Promises

It's possible this is the most important point in this article. The simple message: when you
promise something, deliver. Clients don't like to be disappointed. Sometimes, something may
not get done, or you might miss a deadline through no fault of your own.

Projects can be late; technology can fail and sub-contractors don't always deliver on time. In this
case a quick apology and assurance it'll be ready ASAP wouldn't go a miss. Secondary source of
data used consists of books and websites

My proposal is to first conduct an intensive secondary research to understand the full impact
and implication of the industry, to review and critique the industry norms and reports, on which
certain issues shall be selected, which I feel remain unanswered or liable to change, this shall be
further taken up in the next stage of exploratory research.
Descriptive Research

STEPS in the descriptive research.

 Statement of the problem

 Identification of information needed to solve the problem

 Selection or development of instruments for gathering the information

 Identification of target population and determination of sampling Plan.

 Design of procedure for information collection

 Collection of information

 Analysis of information

 Generalizations and/or predictions

Objective of the study
 To find out the problems faced by Shoppingkart24.com in finding
manufacturers and Suppliers of desired (lack of online business awareness)

 To find out the how much they are the people using shoppingkart24.com
identifying and developing new products and their market (Regarding Fund
Allocation) products.

 To learn the whole process involved in identification of product

requirement, supplier search, and search of prospective customers.
(Regarding location problematic.)

 To find out the preferences of the consumer regarding the attributes of

online shopping website through shoppingkart24.com

Scope of the study

The scope of the study is limited to Shoppingkart24.com, which is place of Indian

buyers with global suppliers It’s also prepares online catalog, trade leads and tender.
After the completion of the reports we will come to know the whole process of
Shoppingkart24.com and how shoppingkart24 has become a geographical indication
product seller of the India. Registered to respective body of government.

Rationale Study

Provides information about Shoppingkart24.com to the companies, how India Market is helpful
for the SME’S growth. Help to analysis operation of India Mart the report shall be helpful for
the further in-depth study on the subject.
Data Collection

Data collection took place with the help of filling of questionnaires. The questionnaire method
has come to the more widely used and economical means of data collection.

The common factor in all varieties of the questionnaire method is this reliance on verbal
responses to questions, written or oral. I found it essential to make sure the questionnaire was
easy to read and understand to all spectrums of people in the sample.

It was also important as researcher to respect the samples time and energy hence the
questionnaire was designed in such a way, that its administration would not exceed 4-5 mins.
These questionnaires were personally

Primary Research was based on the Telephonic Session (Questionnaire Session), it was B2B
and B2C, most likely questions asked is as followed

1) What is your name?

2) What is type of company?

3) What is the company description?

4) What is the designation of the contact person?

5) What is the e-mail id, website, contact number, fax number, address?

6) How many employees are working in your organization?

7) What type of product /services do they have?

 DETERMINATION THE SAMPLE PLAN AND SAMPLE SIZE TARGET
POPULATION

It is a description of the characteristics of that group of people from whom a course is intended.
It attempts to describe them as they are rather than the describer would like them to be. Also
called the audience the audience to be served by our project includes key demographic
information (i.e.; age, sex etc.).

The specific population intended as beneficiaries of a program. This will be either all or a subset
of potential users, such as adolescents, women, rural residents, or the residents of a particular
geographic area. Topic areas: Governance, Accountability and Evaluation, Operations
Management and Leadership. A population to be reached through some action or intervention;
may refer to groups with specific demographic or geographic characteristics.

The group of people you are trying to reach with a particular strategy or activity. The target
population is the population I want to make conclude an ideal situation; the sampling frames to
matches the target population. A specific resource set that is the object or target of investigation.
The audience defined in age, background, ability, and preferences, among other things, for
which a given course of instruction is intended.
Sample Size

This involves figuring out how many samples one need. The numbers of samples you need are
affected by the following factors:

 Project goals
 How you plan to analyze your data?
 How variable your data are or are likely tube?
 How precisely you want to measure change or trend?
 The number of years over which you want to detect a trend?
 How many times a year you will sample each point?
 How much money and manpower you have?

I have targeted 100 people for the purpose of the research. The target population influences
the sample size. The target population represents there Varanasi. The people were from different
professional backgrounds. The details of our sample are explained in chapter named primary
research where the divisions are explained in demographics section.
Significant of Study

Every research is conducted to fulfill certain objective and these objectives in turn fulfill some
purpose.

The need of the stud y arises because of the reason that a trainee must understand the company,
its achievements and task, product s and services and also to collect information about its
product s and services offered to customer through collecting their views as per t heir percept in
about company. So that, after understanding and collecting information about the organization
performance in eyes of customer, a trainee will be able to work well for the organization.

This hand on experience helps him in identifying the critical factor of changing consumer
perception. It provides a feedback to the organization about their sales schemes and what impact
dose it has on the consumer. It helps the firm acquire a better understating of the buyer thinking.
The very essence of every project related to marketing is providing a view to management for
chalk out the organization. So that they can maintain a viable fit between the organization
objective, skill and resources and its changing market opportunities.

Also give proper shape to the company business target profit and growth. It also aids he
formulation of marketing mix, decision on each element of marketing mix, product, distribution
and promotion and pricing etc. need the support of marketing research.
 Chapter- 4

Data Analysis and Interpretation

Data Analysis and interpretation
Q.1. Do you access any website for Shopping?

Options Numbers Percentage

Yes 74 74%

No 24 24%

Fig no.1 Do you access any website for Shopping?

Interpretation

In the survey we Ask people do they access any website for shopping? In the
response 74% of people says YES and rest 24% people says NO.
Q.2. Do people still like and adore traditional products?

A. Yes B. No C. Maybe

Options Numbers Percentage

Yes 60 60%

No 34 34%

Maybe 6 6%

Fig.2. Do people still like and adore traditional products?

Interpretation

When we ask people about Do people still like and adore traditional products Then
60% of the respondent said Yes, 34% of said No, and 6% said Maybe.
Q.3. Do you know about GI (Geographical Indication) Products?

Options Numbers Percentage

Yes 48 48%

No 42 42%

Maybe 10 10%

Fig.3. GI popular between People.

Interpretation

48% of people know about GI Products and a majority of 42% people said they
don’t know about GI Products.
Q.4. Do you heard of "Shoppingkart24.com" ?

Options Numbers Percentage

Yes 43 43%

No 43 43%

Maybe 14 14%

Fig.4. Heard of Shoppingkart24.com

Interpretation

A majority of people Know about shoppingkart24.com, 43% of people said YES

along with 43% said NO too.
Q.5. Do you know a website called Shoppingkart24.com promotes Handicrafts,
Traditional products, and GI products?

Options Numbers Percentage

Yes 56 56%

No 29 29%

Maybe 15 15%

q Fig.5. Know about shoppingkart24 which promotes GI,

Handicrafts.

Interpretation

56% of people said they had heard about the shoppingkart24.com which promotes
GI Products.
Q.6. What are your views towards offers provided by Shoppingkart24.com for
Traditional, Handicrafts and GI products?

Options Numbers Percentage

Good Initiative 80 80%

Not sure Anything 20 20%

Fig.6. it’s a good initiative or bad.

Interpretation

80% of people said it’s a good initiative. Promoting GI and Handicrafts products by
Shoppingkart24.com and 20% of respondents were not sure about anything.
Q.7. Do you believe on shoppinkart24 claims that it sells 100% genuine
products?

Options Numbers Percentage

Yes 46 46%

No 30 30%

Maybe 24 24%

Fig.7. Sells genuine products?

Interpretation

46% of people believes shoppingkart24 sells genuine GI products on their portal,

30% of people don’t believe they sells genuine products.
Q.8. Do you think promoting GI products and Handicrafts helps small
business entrepreneurship?

Options Numbers Percentage

Yes 71 71

No 18 18

Maybe 11 11

Fig.8. Promoting GI, Handicrafts helps small entrepreneurship.

Interpretation

71% of people believe its helps to promote GI and Handicrafts helps small business
entrepreneurship.
Q.9. Amazon.com, Indiamart.com are tough competition to
Shoppingkart24.com.

Options Numbers Percentage

Yes 74 74%

No 13 13%

Maybe 13 13%

Fig.9. Tough Competitors.

Interpretation

74% of people believes amazon.com and indiamart.com are the tough competitors
to shoppingkart24.com.
 Chapter-05

Findings of the Study

Findings
 Majority of people access website for shopping but amount of people
doesn’t choose websites for shopping too.
 60% of people said they adore and like traditional products they still believe
in traditional crafts.
 48% percentage know about GI products but 42% said No and 10% are Said
Maybe.
 43% of people had heard the name Shoppingkaet24.com but 43% were
never heard of the company called Shoppingkart24.com and 14% said
maybe they heard.
 56% of people said they know about the company that promotes GI and
Handicrafts.
 80% of people believes it’s a good initiative promoting GI and handicrafts.
 46% of people believes Shoppingkart24.com sells genuine products along
with 30% people who doesn’t believe this.
 71% of people agree that promoting GI and Handicrafts helps the small-
scale entrepreneurs too.
 74% of people believes Amazon.com, Indiamart.com are tough competition
to the Shoppingkart24.com
 Chapter - 06

Conclusion and Recommendations

Conclusion
The main purpose of Summer Internship Program is to gain practical knowledge and apply our
skills in practical and real environment.

It is the time when we have to sharpen our skills, abilities and knowledge which would help me
in getting final placement.

In Shoppingkart24.com, I have got an opportunity to explore my potential. By preparing

extensive research reports we have attained fundamental knowledge of online promotional
services, its scope and its importance in coming years.

I have also come across various technicalities related to online promotional services.

I am very confident that after completing my internship in Shoppingkart24.com Company I

would have mastered in various online promotional services.
Recommendations
 Company should have a scheme of rewards and recognition to employees
and the field persons to boost their motivation.
 After sales services and follow up calls are important for getting new
references so trained tele sales should be appointed for this purpose whose
sole work should be to make feedback calls.
 Make the complaint process and complaint redressal process easy so that
there is a scope of improvement to identify regions where promotions are
required.
 The company needs to go for aggressive advertisement campaign Increase
two-way communications between the company and the client Company
should contact with their clients regularly for knowing the problems faced
by them.
 This will result in additional customer base by getting further references
from satisfied clients.
 The Company should give training to the customers and keep seminars for
the customers.
 Company should always check the availability of the various products at its
web portal.
 Company should change their sales strategy as the sales of premium products is not that
good.
 From the website the company should remove the information of the
product which they have discontinued selling as it gives the wrong
information to their customers.
 Chapter-7

Limitation of Study
Limitation of Study

 Some of the customers are satisfied with the present status of their business. They don’t
want to expand further due to limited resources or lack of vision and to avoid risk. For
e.g. if company gets regular order from government, shows no interest to online
promotional services.
 The price factor also plays key role in generating leads because aware customers are
likely to respond to that services which offer maximum advantage at minimum cost. For
e.g. indiamart.com provides almost same services but at considerably low amount as
compared to Shoppingkart24.com.
 Some of the clients are not able to afford the cost or price thatindiamart.com offers. It
necessities keeping record of their status at regular interval. For e.g. with the help of
appointment at regular intervals, the probability of converting the prospect into regular
client can be found out.
 Many of the clients had bad experience as a result they have withdrawn from it. The
most likely reasons are unsatisfactory inquiries and fake inquiries. Some of them had
suffered heavy losses by accepting those fake enquiries.
 Most of the organization is controlled from their respective headquarters as a result the
decision remains pending for a long period of time. Regular follow up is required to
maintain their proper status. Some of the organization have their own web pages and
also have contacts of website developers who help them to develop website for
companies in more cost-effective way.
 The research was carried out in a short period. Therefore, the sample size and the
parameters were selected accordingly so as to finish the work within the given time
frame. Some of the respondents were unable to answer due to lack of knowledge
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 Prashant Singh (2014), Consumer ‘s buying behavior towards online shopping national
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 Annexure
Questionnaire
I am Nilesh, student of BBA at Chandigarh University, gharuan conducting a survey on
“Customers Satisfaction of SHOPPINGKART24.COM” as a part of my curriculum. Kindly
help me to gather the information by sparing your 5-10 minutes for fulfilling the questionnaire. I
assure you that information will be kept confidential. I will be very Thankful for you.

Q.1. Do you access any website for Shopping?

a.) Yes

b.) No

Q.2. Do people still like and adore traditional products?

a.) Yes

b.) No

c.) Maybe

Q.3. Do you know about GI (Geographical Indication) Products?

a.) Yes

b.) No

c.) Maybe

Q.4. Do you heard of "Shoppingkart24.com”?

a.) Yes

b.) No

c.) Maybe
Q.5. Do you know a website called Shoppingkart24.com promotes Handicrafts,
Traditional products, and GI products?

a.) Yes

b.) No

c.) Maybe

Q.6. What are your views towards offers provided by Shoppingkart24.com for
Traditional, Handicrafts and GI products?

a.) Good Initiative

b.) Not sure anything

Q.7. Do you believe on shoppinkart24 claims that it sells 100% genuine products?

a.) Yes

b.) No

c.) Maybe

Q.8. Do you think promoting GI products and Handicrafts helps small business
entrepreneurship?

a.) Yes

b.) No

c.) Maybe

Q.9. Amazon.com, Indiamart.com are tough competition to Shoppingkart24.com.

a.) Yes

b.) No

c.) Maybe