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Topic 10: Legal, Ethical and Societal Impact of E-Commerce

This document discusses several key legal, ethical and societal issues related to e-commerce, including privacy, intellectual property rights, free speech vs censorship, and consumer protection against fraud. It outlines principles of privacy such as notice, choice, access, and security of personal data. Intellectual property issues covered include copyright, trademarks, and patents. Free speech vs censorship concerns controlling spam and other legal matters. Consumer protection and societal impacts of e-commerce fraud are also addressed.

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LucyChan
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198 views

Topic 10: Legal, Ethical and Societal Impact of E-Commerce

This document discusses several key legal, ethical and societal issues related to e-commerce, including privacy, intellectual property rights, free speech vs censorship, and consumer protection against fraud. It outlines principles of privacy such as notice, choice, access, and security of personal data. Intellectual property issues covered include copyright, trademarks, and patents. Free speech vs censorship concerns controlling spam and other legal matters. Consumer protection and societal impacts of e-commerce fraud are also addressed.

Uploaded by

LucyChan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Topic 10: Legal, Ethical and Societal

Impact of E-commerce

BBED 4103
E-Commerce
E-commerce Ethical and Legal Issues
(a) Privacy

(b) Intellectual Property Rights

(c) Free Speech versus Censorship

(d) Consumer and Merchant Protection Against


Fraud
(e) Internet Governance
In general, privacy is the right to be left alone and
the right to be free of unreasonable personal
intrusions.

– (a) Collecting Information about Individuals

– (b) Web Site Registration

– (c) Cookies

– (d) Protection of Privacy (see table in next slide)

– (e) Technological Solutions to Privacy Invasion on the


Web
Ethical Principles Descriptions
Notice/Awareness Consumers must be given notice of an
entity’s information practices prior to
collection of personal information.

Choice/Consent Consumers must be made aware of their


options as to how their personal
information may be used, as well as any
potential secondary uses of the
information.

Access/Participation Consumers should be able to review and


contest the accuracy and completeness of
data collected about them in a timely,
inexpensive process.

Integrity/Security Consumers must be assured that their


personal data are secure and accurate.
Enforcement/Redress A method of enforcement and remedy
must be available.
Technological Protection for Online
Privacy
Copyright
A copyright is an exclusive grant from the
government that confers on its owner an
essentially exclusive right to:
• Reproduce a work in whole or in part; and
• Distribute, perform or display it to the public
in any form or manner, including the internet.
Trademarks
• The symbol can be composed of words,
designs, letters, numbers, shapes, a
combination of colors, or other such
identifiers.
Patents
• A patent is a document that grants the holder
exclusive rights on an invention for a fixed
number of years.
Free Speech Vs Censorship &
Other Legal Issues
• Controlling Spam

• Other Legal Issues

• Electronic Contracts
– Shrink-wrap agreements
– Click-wrap contracts
E-Commerce Fraud & Societal Issues
(a) Fraud on the Internet

(b) Consumer Protection

(c) Societal Issues

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