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Visual Design Princples

Consistency in margins, typeface, color, and elements is important for documents with multiple pages to provide visual harmony and directional flow. The center of interest is the key object or area that attracts initial attention through contrast, color, or placement. Balance can be symmetrical or asymmetrical through equal or varied use of shape, form, value, and color. Contrast is used to create emphasis and show differences between elements or as a background to make objects stand out. Perspective and rhythm create a sense of movement and recurrence to guide the viewer's eye through the composition in a visually pleasing way.

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Jann Lar
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46 views

Visual Design Princples

Consistency in margins, typeface, color, and elements is important for documents with multiple pages to provide visual harmony and directional flow. The center of interest is the key object or area that attracts initial attention through contrast, color, or placement. Balance can be symmetrical or asymmetrical through equal or varied use of shape, form, value, and color. Contrast is used to create emphasis and show differences between elements or as a background to make objects stand out. Perspective and rhythm create a sense of movement and recurrence to guide the viewer's eye through the composition in a visually pleasing way.

Uploaded by

Jann Lar
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Visual Design Princples

Consistency
- the consistency of margins, typeface, typestyle, and color. It is necessary especially in slide
presentations or documents with more than one page.

Center of interest
- an area that first attracts attention in a composition. These are the important objects or elements in
the composition. It can be achieved by contrast of values, more colors, and placement.

Balance
- visual equality in shape, form, value, color, etc. It can be symmetrical and evenly, or asymmetrical or
unevenly balanced.
Harmony
- brings together a composition with similar units.

Contrast
- offers some change in value creating a visual discord in a composition. It shows the difference between
shapes, and can be used as a background to bring objects out and forward in a design. It can also be
used to create an area of emphasis.

Directional Movement
- a visual flow through the composition. It can be the suggestion of motion in a design as you move from
object to object by the placement and position
Rhythm
- a movement in which some elements recur regularly. Like a dance, it will have a flow of objects that
will seem to be like the beat of music.

Perspective
- created through the arrangement of objects in two dimensional space to look like they appear in real
life.

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