Business & Society

Project Report on

CSR and Sustainability Programs by Tata Motors

& Suggestions for Improvement

Prepared by:
Amal
Ajex
Abilash

Submitted on: 19/08/2019

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Table of Contents
SN Topic Page No

1 Executive Summary 3

2 Conceptual Framework 3

3 Scope of the Study 5

4 Organization Profile 6

5 Data Analysis and Interpretations 11

6 Findings 30

7 Suggestions 31

8 Conclusion 32

9 References 33

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1. Executive Summary
Social responsibility is important for every business. Economic criteria alone cannot justify the
existence of business organizations. Social, moral and ethical aspects of business decisions are as
important as economic aspects to judge the success of a business. A socially responsible firm not
only meets the needs of society but also creates a long-term and sustainable market for its
products.

At Tata Motors, CSR efforts are focused on improving the quality of life of underprivileged
communities neighboring their business operations. The Company’s interventions focus on
health, education, employability, and environment, impacting over 6,44,000 lives in India.

Tata Motors has consistently been recognized for yielding excellent results and creating
significant value for all. Tata Motors association with distinguished organizations across the globe
has been instrumental in the achievement of greater outcomes through the CSR programs.

2. Conceptual Framework
The concept of Corporate Social Responsibility was first mentioned in 1953 in the publication
‘Social Responsibilities of the Businessman’ by William J Bowen. However, the term CSR become
only popular in the 1990s.

For a long time in the past, profit maximization was the sole business objective but this view no
more holds good. If companies want to survive and maintain growth in the market, if they want
to become market leaders, they have to sacrifice part of the profits in favor of groups other than
owners.

Today, the focus has changed from economic aspects to social aspects of the business decisions.
Business organizations help to solve a broad range of social problems like poverty, crime,
pollution, etc. They are expected to raise the level of education, create job opportunities, uplift
the minority and weaker sections of society.

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Managers have begun to realize that they owe the responsibility to society as they owe to
business enterprises. “Social responsibility is an organization’s obligation to benefit society in
ways that transcend the primary business objective of maximizing profit.”

From the above definitions, it is clear that:

• The CSR approach is holistic and integrated with the core business strategy for addressing the
social and environmental impacts of businesses.

• CSR needs to address the well-being of all stakeholders and not just the company’s
shareholders.

• Philanthropic activities are only a part of CSR, which otherwise constitutes a much larger set of
activities entailing strategic business benefits.

2.1 Corporate Social Responsibility

CSR generally refers to:

1. A collection of policies and practices linked to the relationship with key stakeholders,
values, compliance with legal requirements, and respect for people, communities, and
environment: and
2. The commitment of business to contribute to sustainable development, commonly
understood as sustainable development is the ability of the current generation to meet its needs
without compromising the ability of future generation to meet theirs.

2.2 CSR in India

CSR in India has traditionally been seen as a philanthropic activity. And in keeping with the Indian
tradition, it was an activity that was performed but not deliberated. As a result, there is limited
documentation of specific activities related to this concept. However, what was clearly evident
that much of this had a national character encapsulated within it, whether it was endowing
institutions to actively participating in India’s freedom movement, and embedded in the idea of
trusteeship.

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The Companies Act, 2013 has introduced the idea of CSR to the forefront and through its disclose-
or-explain mandate, is promoting greater transparency and disclosure. Schedule VII of the Act,
which lists out the CSR activities, suggests communities be the focal point. On the other hand, by
discussing a company’s relationship to its stakeholders and integrating CSR into its core
operations, the draft rules suggest that CSR needs to go beyond communities and beyond the
concept of philanthropy. It will be interesting to observe the ways in which this will translate into
action at the ground level, and how the understanding of CSR is set to undergo a change.

2.3 CSR and sustainability

Sustainability (corporate sustainability) is derived from the concept of sustainable development
which is defined by the Brundtland Commission as “development that meets the needs of the
present without compromising the ability of future generations to meet their own needs”.
Corporate sustainability essentially refers to the role that companies can play in meeting the
agenda of sustainable development and entails a balanced approach to economic progress, social
progress, and environmental stewardship.

3. Scope of the Study

The scope of the study is very much confined to the evaluation of the CSR and sustainability
program of Tata Motors India Pvt Ltd. Hence the topic required an of both positive and negative
aspects and is usually wide as the research preferred to have thorough go through over the
organizations report on CSR and Sustainability programs.

The purpose of the study was;

● To determine the activities under by Tata Motors as part of Corporate social responsibility
(CSR)
● To evaluate the CSR program and make suggestions for improvement

3.1 Referred for Research

The methodology of this study consists of the primary data collected through the reference of
the Annual CSR Report(2018-19) and Sustainability Report(2017-18) material available online. All
the figures and data are captured from these reports.

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3.2 Limitation of the Study
● The study was conducted within a limited duration. So a detailed and comprehensive
could not be made.
● The findings and conclusions are made based on the knowledge accumulate during the
literature review.
● The literature review of this nature is the complete reliance on corporate publications
by Tata Motors itself.

4. Organization Profile ( TATA Company)

Founded by Jamsetji Nusserwanji Tata in 1868 and headquartered in India, the Tata Group is a
global business conglomerate operating in over 100 countries across 5 continents. From an early
foray into steel and automobiles to staying abreast of the latest technologies, the Tata Group
today has a strong presence across diverse industries such as agrochemicals, automotive,
chemicals, construction, finance, consumer products, and hospitality.

Tata Motors Limited (TML) is a part of Tata Group founded by Jamshetji Tata in 1868. TML is the
largest manufacturer in the Indian automotive industry, with a wide range of portfolio covering
cars, sports vehicles, buses, trucks and also vehicles for the defence sector. The Company
continues to take the lead in shaping the Indian automobile industry landscape, with the
introduction of leading-edge powertrains and electric solutions packaged for power
performances and user comfort at the lowest life-cycle costs. The new passenger cars and utility
vehicles are based on Impact Design and offer a superior blend of performance, drivability, and
connectivity. Established in 1945, today TML operates from 163 countries, employing above
50,000 personnel and having more than We believe in ‘Connecting aspirations’, by offering
innovative sustainable mobility solutions that are in line with customers’ aspirations.

4.1 CSR Programs of Tata Motors

Following are the major CSR activities initiated

(a) Pollution Control

Tata Motors is the first Indian Company to introduce vehicles with Euro norms. Tata Motors' joint
venture with Cummins Engine Company, USA, in 1992, was a major effort to introduce emission
control technology in India. To make environment-friendly engines it has taken the help of world-
renowned engine consultants like Ricardo and AVL. It has manufactured CNG version of buses

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and also launched a CNG version of its passenger car, the Indica. Over the years, Tata Motors has
also made investments in the establishment of an advanced emission-testing laboratory.

(b) Restoring Ecological Balance

Tata Motors has planted 80,000 trees in the works and the township and more than 2.4 million
trees have been planted in Jamshedpur region. Over half a million trees have been planted in the
Poona region. The company has directed all its suppliers to package their products in alternate
material instead of wood. In Pune, the treated water is conserved in lakes attracting various
species of birds from around the world.

(c) Employment Generation

Relatives the employees at Pune have been encouraged to make various industrial co-operatives
engaged in productive activities like re-cycling of scrap wood into furniture, welding, steel scrap
baling, battery cable assembly, etc. The Tata Motors Grihini Social Welfare Society assists
employees' women dependents; they make a variety of products, ranging from pickles to
electrical cable harnesses, etc; thereby making them financially secure.

(d) Economic Capital

In Lucknow, two Societies - Samaj Vikas Kendra & Jan Parivar Kalyan Santhan have been formed
for rural development & for providing healthcare to the rural areas. These societies have made
great efforts for health, education and women empowerment in rural areas.

(e) Human Capital

Tata Motors has introduced many scholarship programs for the higher education of the children.
Through a scholarship program Vidyadhanam, the company supports 211 students. Out of these
students, 132 students are from the marginalized sections of society. These students get books,
copies and other study materials. They also undergo different kinds of workshops, creative &
outdoor sessions and residential camps as well. The company has entered into Public-Private
Partnership (PPP) for upgrading 10 Industrial Technical Institutes (ITI) across the country.

(f) Natural Capital

On the World Environment Day, Tata Motors has launched a tree plantation drive across India
and countries in the SAARC region, Middle East Russia and Africa. As many as 25,000 trees were

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planted on the day. Apart from this, more than 100,000 saplings were planted throughout the
monsoon.

4.2 Sustainability Programs

"No success or achievement in material terms is worthwhile unless it serves the needs or
interests of the country and its people.

- J R D Tata

In line with Tata Group Sustainability policy, TML has developed and launched the Sustainability
Policy in November 2017 which integrates environmental, social and ethical principles into its
business. The policy guides us in establishing sustainability governance, Identification of material
sustainability issues and development of sustainability strategies aligned with global and national
sustainability commitments, with the aim of creating value and contributing to sustainable
development.

Sustainability Management StructureThe Safety, Health, and Sustainability (SH & S) Committee
has been constituted with the objective of reviewing Sustainability practices and performance.
The overall sustainability performance of Tata Motors Limited is reviewed by the SH & S
Committee and SH & S council on a quarterly and monthly basis respectively. The terms of
reference of the Committee include:to take a holistic approach to sustainability matters in
decision making; to provide direction to TML in driving the sustainability agenda; to frame
guidelines, strategies, goals & Objectives, initiatives with regard to sustainability; to oversee the
implementation of these guidelines/ policies; and to review the policies, processes and systems
periodically and recommend measures for continuous improvement in sustainability
performance. The Committee comprises of Managing Director, one Independent Director, and
one Executive Director.

Dedications to the Nation at a Glance,

(a) Tata Health Infrastructure

● Tata main hospital at Jamshedpur
● ICU in Joda and Balangpur

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● CHC in Bari and Kuhika
● Hospitals in Gobarghati,sukinda, joda, belpahar, belipada and bamnipal
● Lifeline Express- the hospital on wheels
● Mobile health clinics
● Centre for hearing impaired children

(b) Tata Educational Infrastructure

● Institute of mathematics
● Sukinda college
● Joda college centenary Learning center at XIMB
● J N Tata Technical Education cent
● School of hope Shishu Niketan

(c) Tata Sports Infrastructure

● Tata athletics academy
● Tata archery academy
● Tata Football academy
● Tata steel adventure foundation
● Sports feeder centers
● Stadium at keonjhar

(d) Preservation of culture & Heritage

Contribution to setting up national Center for performing arts Mumbai Tribal cultural centers
showcases legacy of nine tribes Jharkhand and Orissa Gramshree mela activities

(e) Pollution Control

There are several initiatives to develop alternate fuel vehicles which reduce the impact of vehicles
on air pollution as well as climate change.

(f) Gender Equality

The commitment towards gender diversity is reflected in Tata Code of Conduct. The company
have developed a holistic charter for inclusive programs which is centered on gender diversity
and equality.
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(g) Clean Water And Sanitation

To address the water issue, we have initiated program “Amrutdhara”, focused on addressing the
‘drinking-water’ needs of needy and deserving communities.

(h) Affordable and Clean Energy

Tata Motors Ltd is committed to RE100 and aspires to achieve 100% renewable energy for Indian
operations by 2030. TML invested in wind power and solar rooftop for developing renewable
energy generation capacity.

(i)Decent Work and Economic Growth

The organization contribute towards Indian economic growth through the operations and engagement
with stakeholders TML is committed to providing a decent work environment to all employees and

this commitment is reflected in the Tata Code of Conduct

(j) Industry Innovations

Delivering exciting innovations is one of the visions for 2019 and have established procedure and
governance mechanism for research and development. The new sub-brand TAMO acts as a
center of innovation towards new technologies, business models and partnerships in order to
define future Sustainable Mobility Solutions.

(k) Reduced Inequality

The dedicated programs under Affirmative Action strive to reduce inequalities in the community.
The program, aimed at serving the socio-economically backward and disadvantaged Scheduled

(l)Sustainable Cities and Communities

The core philosophy of enhancing the quality of life acts as the guiding principle in the ways of
doing business. Through innovative electric and hybrid buses provide a safe, economical and
sustainable solution to mass transportation.

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(m) Life on Land

The TML continuously attempt to avoid and mitigate negative impacts and enhance positive
impacts on biodiversity. At every manufacturing plants, there are significant areas under Green
Belt and there is a focused approach to biodiversity conservation.

(n) Partnerships for the Goals

At Tata Motors Limited, it engages with communities through NGOs and civil societies and brings
in the required change in the life of deprived sections of the society.

5. Data Analysis and Interpretations

5.1 Data Analysis for CSR programs
The primary and secondary data analysis is emphasized on the basis of CSR Annual Report for
the FY 2018-19 and Sustainability Report 2017-18 of Tata Motors Limited.

5.1.1 Health: AROGYA

a) Malnutrition Project

● Since 2009 ,Tata Motors came up with malnutrition clinic /treatment centre
● During FY 2014-15 community-based intervention to address malnutrition
● In FY 2015-16 Malnutrition rehabilitation center was introduced
● By FY 2019-20 work on advocacy on nutrition

Impact : -

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● 90% of malnourished children brought to the sustained healthy zone over the past five
years
● Total of 3,76,310 lives touched
● Visible behavioral change in communities (health and hygiene awareness, WASH
knowledge, attitude, and practices )

b) Moolgaokar Development Foundation: Safe Drinking water Project

● 2 lac citizens benefitted till date
● 505 water-stressed habitations
● 30 Litres/Person/Day

Impact : -
● Over 2 lakh villages have access to clean drinking water
● Significant reduction of Dysentry and other diseases
● Reduction in the drudgery of women –distance traveled to procure water
● Higher enrollment & attendance of girls in rural schools
● 3 drought-prone villages in Osmanbad are now drought resilient, where 50% of the total
population were from SC/ST (Approximate no: 5000)
● 7.5 km nallas been dug and deepened with a storage capacity of 25 crore liters of water
● Recharged 201 wells, 303 bore wells, 20 hand pumps
● Soil moisture improvement on 730 acres of land
● 1.6 times (Rabi and Kharif crops) improvement in production
● Over 40 km of farm bunding has facilitated in-situ water
● Conservation resulting in double/multi-cropping
● Has arrested out-migration of youth to 40%
● No: of farmers benefitted approx. 400 in numbers

5.1.2 Education: VIDYADHANAM

● Since FY 2014-15, High school: Improving Scholastic performance through classes in Math,
Science, English

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● Since FY 2014-15, Senior Secondary Level: Enabling children for higher education through
IIT/NIT coaching
● Since FY 2014-15, Higher Education: Enabling students at education for better
performance through IIT/IAS/Engineering
● By FY 2019-20, Broadening the base at Senior secondary levels in JNV school
● 110 number of students from underprivileged socioeconomic backgrounds, Through India
Now Foundation, benefitting four years of free residential professional quality coaching for IAS
exams

Impact : -

● 1,46,894 Students benefitted VIDYADHANAM program overall

● 25% Increase in average pass % in government schools from FY 2015(55 %) to FY 2018
(80%)
● 44% OF Class X students secured first-class marks in their exams
● 5% improvement in average scores in math, science, English
● 70% of the students ( Total 199 no:s during FY 2015-16 to FY 2017-18 )supported by TML
made it to the prestigious institutes(IIT/NIT) through Avanti Fellow program

5.1.3 Employability: KAUSHALYA

● Total of 1,06,038 lives touched
● Since 2003, undertook Resource intensive residential based skilling initiative
● In FY 2013-14, partnered with organizations having domain knowledge: Resource support
for nonauto & agricultural and allied

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● In FY 2014-15, Leveraged partnership with organizations having shared resources:
rendering knowledge partnership for scale, sustainability for auto trades, lean operating models
● During FY 2018-19, Worked on proven models that were stable, replicable, scalable and
sustainable
● Annually TML trained close to 3600 youth under the novice driver training program, with
special batches for women
● TML provided training and Agri support to the livelihood of tribal farmers thereby self
employing 400 farmers through their DIARY project through technical partner Shashwat
● Lab to Land is a unique approach for promoting sustainable livelihood among the farming
community in seven identified tribal villages of Jamshedpur.
● Till date, 254 tribal farmers (196 female and 49 male) have attended training sessions.
100% of farmers are engaged in fruit plantation activities whereas 30% of the farmers are
engaged in vocations like mushroom cultivation and pisciculture
● The first harvest of mushroom cultivation yielded approximately 20 kg per farmer worth
A6,000 per month.
● The project is poised to scale up and reach 1000 farming households across 7 villages and
enhance their income level by INR 12,000 - INR 15,000 per month by the year 2019
Impact : -
● 1461 people were trained in Agriculture and allied sector
● 93,715 people skilled over Auto (driving and servicing) and technical trades
● 3483 people were provided Non-Auto training
● 85% of the trained people got placed in Auto Service technical trade
● 35% of the trained people got placed in Driving trade
● 53% employed and close to 10 % self-employed in Non-Auto trade
● 80 % self-employed in Agri & Allied sector
● Annual Income of the beneficiaries increased by 1 lakh Rupees

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5.1.4 Environment: VASUNDHARA
● Total of 89263 lives reached
● Planted 1,17,1186 samplings and achieved a survival success rate of 85%
● 90% of the samplings are local species
● Conducted environmental awareness program over 89,263 students
● Fruit-bearing trees enhanced livelihood opportunities
● 15 acres of land near Warje, Pune was transformed into an urban forest with the help of
TERRE Policy Centre and Forest department, now attracting 1000 visitors on a daily basis
● Environmental olympiad was organized in collaboration with TERRE policy where 1,25000
students participated in the quiz. To sustain many schools started eco clubs which work on the
issues of waste management, water management & reduction in usage of plastic.
● Health and Environment-friendly cooking stoves: ‘The innovation’ is a locally
manufactured device that comprises a mesh of hanging twisted tapes which are retrofitted in the
combustion chamber of traditional cookstoves.
Impact of The Innovation : -
● Adopted by 9300 + families spread across 532 villages in one single year (FY 2017-18)
● Environmental Impact: Reduction in the demand for wood.Saves 439 trees which help
recycle 70 tonnes of oxygen and sequestrate, 13 tonnes of carbon dioxide
● Economic Impact: 47 working days which translates to the addition of nearly Rs.13,000 to
annual family income
● Improvement in school attendance of girls: Directly lead to better attendance of girls to
schools leading to access to their right to education
● Health Benefits: Better combustion led to a reduction in smoke and home pollution
leading to better health

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5.1.5 Affirmative Action: AADHAR
● Tata Motors institutionalized Tata Affirmative Action program (TAAP) known as
“Aadhar” that practices positive discrimination for SC and ST in case of employment and
Entrepreneurship and higher coverage in CSR led programs
● No: of SC/ST lives touched by Essential Enablers: 1,88,091 lives
● No: of SC/ST lives touched by Education : 37,463 lives
● Employability : 25,280 lives
● Employment : 11% employees (SC/ST)
● Entrepreneurship : 26 (SC/ST) vendors developed
● Tata Motors collaborated with ‘Sahabhag’- the CSR cell of Government of Maharashtra to
improve quality of life of 3000 tribal communities of Pathardi gram panchayat of Palghar district
Impact : -
● SC & ST constitute 40% share in total beneficiaries and total CSR budget of Tata Motors
budget spent for beneficiaries

5.1.6 Other Activity /Areas

● Water: Desiltation check dams, construction, and repair of water storage tanks, repair of
broken water pipelines and solar-based water-lifting devices installed
● Health: Regular health check-ups in all hamlets, Farmers encouraged to start organic
kitchen gardening
● Education: Installation of e-learning through Navneet Foundation for learning through the
infotainment
● Livelihood: Soil testing and soil health dispensed to 340 + farmers, farmers training,
planting of saplings, Animal health checkups and vaccination did for 738 animals, animal rearing,
the formation of additional SHG group which caters to 340 women members
● Public Infrastructure: ensure public lighting by the installation of 57 solar lights,
construction of roads (500 meters), 2 functional toilets in schools, cremation ground,
commitment for 131 houses under Pradhan Mantri Awas Yojna. Preparation for the village
resource center, construction, and repair of Anganwadi and that of schools

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5.1.7 Volunteering: SEVA
● 10500 employees (40 % of the total workforce) invested 60000 volunteering hours for
social development
● 95 fast trackers under Leadership one engaged in CSR projects for 8 weeks
● 106 Managers signed up for Pro- Engage . Dedicated 6 months to address social causes
● Took initiative to bring awareness among people to ban plastic with a celebration of
“Technology Day” where vendors presented products as alternatives to plastics.

5.2 Sustainability programs

5.2.1 Sustainability Mobility Solutions
[SDG’s – Industry Innovation and Infrastructure, Sustainable Cities and Communities,
Responsible Consumption and Production]
● Committed to developing low emission vehicles that make a substantial contribution to
sustainable urban transport
● Ranked 2nd in the industry in the JD Power customer satisfaction Index in India
● R & D Expenditure amounted to Rs.23.97 billion
● 80 patents, 23 designs granted
● Delivered 25 Diesel Series Hybrid Buses to MMRDA
● Designed and Developed an electric version of Tigor and is supplying to EESL
● Unveiled electric concept sedan – Tata EVision
5.2.2 Materiality Assessment
● Use materiality assessment for identification of key issues relevant to the business
● The materiality matrix below is a representation of the outcome of materiality assessment by
Tata Motors. Topics have been rated on a scale of low, medium and high for the impact on business and
importance as perceived by the stakeholders

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5.2.3 Economic Performance
[SDG’s – Decent work and Economic growth, Sustainable Cities and Communities, Responsible
Consumption and Production, Climate Action]
● Made substantial investments in the development of clean & sustainable means of mass
transportation such as hybrid buses & Small Commercial Vehicle (SCV) for last-mile connectivity, taking
into consideration, low climate-related development increasing environmental consciousness &
changing socio-economic conditions.

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5.2.4 Energy and Environment
[SDG’s – Clean Water and Sanitation,Affordable and Clean Energy, Responsible Consumption
and Production,Climate Action,Life on Land, Partnerships for the Goals]

● 20.76% of total energy from renewable energy

● Total Energy Consumption 28,15,505 GJ
● Total GHG Emission 4,08,221 tCO2
● Energy Intensity : 4.91 GJ/Vehicle produced
● GHG Emission Intensity : 0.71 tCO2/Vehicle produced
● 15% reduction in hazardous waste disposed to CHWTSDF
● 7.88% decrease In Total Water Abstraction
● Specific Water Consumption : 9.51m3/vehicle produced
● 10.49% of Total water recycled
● Reduce direct emissions through enhanced energy efficiency of operations, increased usage of
renewable energy and offset mechanisms

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● Tata Motors Ltd. is signatory to RE100, aspiring to source 100% renewable electricity for its
manufacturing operations by 2030

● A rooftop solar PV plant one of 310 kWp capacity and the other of 2 MW capacity were
inaugurated at Pune CVBU and Lucknow manufacturing facilities respectively during FY 2017-18
● In 2017-18, reduced the quantum of Haz. waste disposed to CHWTSDF by 15% over 2016-17.

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● In 2017-18, total water abstraction decreased by 7.88% from previous year largely due to
dedicated actions on underground water leakages in plants, increase in rain water harvesting facilities
and, effluent re-cycling.
● Also, in 2017-18 ,used 9.5 m3 of water/vehicle, down from 11.31 m3 water/vehicle in 2016-17
● constantly strive to reduce consumption of fresh water, enhanced abilities to recycle and reuse
effluent generated from the commercial and domestic processes.

● In terms of energy consumption, prolife business has utilized 50 kWh electrical energy per
equivalent engine for remanufacturing, a reduction of 33% over 2011 levels.
● Launched an initiative to use returnable FLC packaging instead of expendable material. This has
resulted into reduced waste, lower lifetime costs and faster turnaround time

5.2.5 Work Force

[SDG’s – Gender Equality , Decent Work and Economic Growth ,Reduced Inequalities ]
● 3250 Employees trained for 15,178 hours in Human rights policies
● 12% Increase in total number of female employees
● Women Hiring through campuses increased to 19% in 2017 from 13% in 2016
● Conducted Leadership+, a focused program for techno-functional skill development of leaders

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● “B-HR” and “HR-VP” programs, related to Human Resource, focused on conceptual learning on
workforce management and TML’s way of working
● TML has partnered with ASDC (Automotive Skills Development Council), NSDC (National Skills
Development Corporation) and NAPS (National Apprenticeship Promotion Scheme), for various skill
development programs in the automotive sectors
● 166 trainees (94 boys and 72 girls) as a pilot batch at Pune plants of Tata Motors have been
awarded the ASDC Certification in automotive assembly skills
● TML plans to skill 40,000 people in next 3 to 4 years across all plants, subsidiaries and dealer
network

5.2.6 Workplace safety

[SDG’s – Good Health and well being ,Decent work and economic growth]
● LTIFR improved by 38%
● Lost time Injuries (no.) for Employees : Male – 20 & Female – 0
● have trained 1800 employees and associates on defensive driving in 81 Defensive Driving
Training (DDT) sessions.
● Launched Safe20, a 20 minutes safety engagement program, to make safety at work place a
culture.
● All plants OHSAS 18001 certified, Emergency preparedness plans have been put in place and
employees have been trained.
● 1800 + women trained as part of SenSHEtise
● 1000 + employees engaged in safe 20 road safety sessions
● 1 Fatality in FY 2017-18

5.2.7 Value Chain Sustainability

[SDG’s – Decent work and economic growth, Responsible Consumption and
Production,Climate Action ,Peace ,Justice and Strong Institutions ]
● 57.88% procurement from local stores
● During FY 2017-18 expanded supplier outreach from 52 suppliers in FY 2016-17 to 66 suppliers
under on-site Sustainability Assessment.
● 14 suppliers reduced Energy consumption and GHG Emissions
● Shared Sustainability guidelines with 120 Tier II suppliers

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● Fourteen suppliers achieved 7.3% reduction in their annual carbon footprint i.e. approximately
2,684 tonnes of CO2 saved. There were no incidents of labour and human rights violations and non-
compliance with environmental and social regulations
● In FY 2018-19, aim to target an additional 82 of total 200 critical Tier I suppliers.

5.3 Interpretation
5.3.1 5 year Roadmap of Tata Motors planned ( 2015-2019)
1. To touch 1 million lives in 5 years
2. Invest Rs. 125 crore of funds
3. Allocation of 40% beneficiary coverage and resource allocation for SC/ST

5.3.2 Achievement of Tata Motors in 5th Year

1. Touched over 2.45 million lives till date
2. 240 % higher achievement than planned
3. Invested Rs.105 crore till date
4. Within 80% of planned budget

5.3.3 Five year Journey highlights for the no: of lives touched

5.3.4 Summary of Five year Journey highlights (CSR)

● 3,81,437 people benefitted from health initiative “ Aarogya” which aimed to curb
malnutrition

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● 1,46,894 students were engaged through education initiative “Vidyadhanam” which
focused on improving academic performances

● 1,06,038 people were trained through employability initiative “Kaushalya” which focused
on training unemployed youth in segments viz. auto trades,non auto trades and agriculture and
allied activities

● 1,17,186 new saplings planted across Tata Motors locations through environment
initiative “ Vasundhara”

● Thus Tata Motors influenced lives of over 7 lakh people , out of which 40 % of the total
beneficiaries belong to SC and ST communities

● Over 40% employees (10500) invested 60,000 volunteering hours for social issues.

● Won the Golden Peacock Global Award for Corporate Social Responsibility 2019

● Awarded 4 star rating in the 2good4good awards for FY 2018-19 Economic times

5.3.5 Sustainability highlights

● Rs.317.5 miliion invested towards environmental protection

● Rs.23.97 billion invested in Research & Development, 80 patents granted in FY 2017-18

● 57.88 % procurement from local sources

● 20.76% of total electricity sourced from renewable energy

● 38% reduction in Loss Time Injury Frequency Rate (LTIFR) compared to previous year

● Onsite sustainability assessment of 66 suppliers

● Ranked no.8 in CDPs global auto report titled “Driving Disruption”

● Is among the 11 Indian companies selected on Dow Jones Emerging Markets Index 2017

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5.3.6 CSR Activity details during the FY 2018- 19

Sl no: CSR Project Activity Sector in which project is covered

Skill Development and Vocational Skills in Employability Enhancement skill

1
Automotive and Non-Automotive sector Development

Promoting Primary and secondary education

2 in Rural and Socially/Economically backward Promoting Education
communities

Eradicating hunger, Promoting

Preventive and Curative health services in preventive healthcare,
3
communities Malnutrition.sanitation and safe
drinking water

Ensuring Environmental sustainability

Ensuring Environmental
4 through awareness and protection of natural
Sustainability
habitats

5 Rural Development Rural Development

6 Drinking Water project under SMDF Safe Drinking Water

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5.3.7 Integration of Sustainability Development Goals [SDGs] - TATA MOTORS
SDG Sustainability Development
Tata Motors Integration
No: Goal
Skill development program Kaushalya, increasing
employability through vocational training,
1 No Poverty
eradicating poverty through CSR and employee
welfare programs

Through CSR Program Aarogya, focus on maternal

3 Good Health and Well Being and child health, striking a balance between
preventive and curative healthcare interventions

Encourage ‘holistic engagement’ with the entire spectrum

of formal education for needy, deserving and
4 Quality Education
marginalized students, under the Education program
“Vidyadhanam”.

Developed a holistic charter for inclusive programs which

5 Gender Equality
is centered on gender diversity and equality.

“Amrutdhara”, focused on addressing the ‘drinkingwater’

needs of needy and deserving communities,contribute to
6 Clean Water and Sanitation
sanitation through the product usage
for the cause of “Swachh Bharat Abhiyan”.

Committed to RE100 and aspire to achieve 100%

renewable energy for Indian operations by 2030 ,
7 Affordable and clean energy
invested in wind power and solar roof top for developing
renewable energy generation capacity

Economic growth through stake holder engagement

,committed to provide decent work environment to all
Decent Work and Economic
8 employees through to “Economic Performance”,
Growth
“Workforce”,“Workplace Safety”, “Value Chain
Sustainability”

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5.3.7 Integration of Sustainability Development Goals [SDGs] - TATA MOTORS …CONTD
SDG Sustainability Development
Tata Motors Integration
No: Goal

New sub-brand TAMO acts as a center of innovation

Industry,Innovation and towards new technologies, business models and
9
Infrastructure partnerships in order to define future Sustainable
Mobility Solutions

Programs under Affirmative Action strive to reduce

inequalities in the community,Program Aadhaar, is aimed
10 Reduced Inequalities at serving the socio-economically backward and
disadvantaged Scheduled
Caste and Schedule Tribe communities

Through innovative electric and hybrid buses provide a

Sustainable cities and
11 safe, economic and sustainable solution to mass
communities
transportation, “Sustainable Mobility Solutions”

Adhere to the European regulation of R-R-R and all

Responsible Consumption
12 passenger cars are 85% recyclable ,gradually shifting
and production
towards co-processing for hazardous waste disposal

Approach to climate change comprising of building

awareness among stakeholders, reducing the
environmental impact of manufacturing and developing
13 Climate Action
cleaner vehicles, "Vasundhara",“Economic Performance”,
“Value Chain Sustainability” and “Environmental
Expenditure”

All manufacturing plants are significant areas under

15 Life on Land Green Belt and there is a focused approach to biodiversity
conservation

Core principles address commitment towards conforming

Peace, Justice and Strong
16 to highest moral and ethical standards,Tata Code of
Institutions
Conduct, Value Chain Sustainability

Engage with communities through NGOs and civil

17 Partnership for the goals societies and bring in the required change in the life of
deprived sections of the society

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5.3.8 Tata Motors Outcome and Impact in Nutshell

90% malnourished children brought to sustained

healthy zone over the past 5 years

HEALTH Zero incidence of malnutrition in selected slums

Water security ensured across 450 habitations

Pass % in government schools improved from 55% in FY

2015 to 80% in FY 17
EDUCATION Average scores in Math, Science and English are
improved by 5%
44% of class X students secured first class marks

The placement has stabilized to 50% and 85% in

selected trades post-training
EMPLOYABILITY
4% of trained youth started their own enterprise

Increase in the annual income by ₹ 1 lakh

85% survival of the saplings

90% plants are indigenous

ENVIRONMENT
27% reduction in wood demand due to the adoption of
fuel-efficient cooking stove

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5.3.9 Number of lives touched and CSR spends over the past 5 years – graphical representation

From the above graphs we can infer that Tata Motors has been constantly improving its reach
over the lives of common people over the past five years where they could increase their impact
on the no: of lives from 2,00,000 in 2014-15 to 7,32,000 in FY 2018-19

Tata Motors had spend cumulative amount approx. Rs.110 Crore during the past five years

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Tata Motors were able to bring significant and valuable improvement in the lives of such people
in the field of Health,Education,Employability, Skill Development , Environment ,etc keeping the
vision of including SC/ST communities to a major percent around 40 %

Tata Motors Sustainability programmes had tremoundous impact over better mobility solutions,
material matrix assessment,Work force,Workplace Safety,Value Chain Sustainability, Supply
chain performance, Energy and Environment especially in achieving reduction in various emission
% as well as in the field of using renewable energy and recycling .

6. Findings
6.1 Following are the findings
1. As business is an integral part of the social system it has to care for the varied needs of
the society
2. A business which is resourceful has a special responsibility to society.
3. Social involvement of business would enhance a harmonious and healthy relationship
between society and business seeking mutual benefit for both.
4. Social involvement may create a better public image and goodwill for the company which
further becomes instrumental in attracting customers, efficient personnel and investors.
5. In certain cases, some CSR initiative has been extremely successful, especially in the
spread of computer education programs, providing a livelihood for the differently able persons,
etc.
6. CSR work done under each is not constant or same every year. The activity goes on
changing year wise

6.2 Reflection of Tata Motors Figures and Achievements

Harmonization of CSR programs
● Common Minimum Programmes harmonized initiatives across locations →offered cross-learning
→ brought in speed & agility

● Standardized processes and performance-based (with well-defined milestones) payouts based to

NGOs

● Proximity linked CSR programs ensured better monitoring (coupled with IT enabled tools)

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Forging partnerships with organizations having shared values
● Actively adopted the More from less for More approach - 40% resource mobilized from partners

● Supported in bringing per beneficiary cost down from ₹ 740 in 2014-15 to ₹332

● Enabled scale (2 lakhs in FY 2014-15 to 6.5 lakhs in FY 18

● Overhead cost stabilized to 5% of total project cost (a benchmark in the industry)

Leveraging Domain knowledge and core competency

● Domain expertise auto trade plowed in designing courses which were aspirational → high take
off in the market

● Business partners and competition found value (key account customers & dealers/service
stations)

7. Suggestions
The concept of the private-public partnership (PPP) should be applied in the effective
implementation of CSR i.e.programs government and business houses should act in collaboration
for the cause.

• The Human Resource department (at the political and private level both) should be
entrusted with the responsibility of measuring and evaluating in CSR activities. It can be
done in two forms – (a) direct results, such as economic and financial savings (b) indirect
results like increase in employee satisfaction, less absenteeism, less employee turnover
evaluated by staff surveys
• Periodic review of the CSR activities should be conducted by every business entity so as
to identify the pitfalls and the areas left out.
• Innovation should essentially be a matter of concern; be it searching the untouched areas
and scope of CSR or the formulation of CSR strategy or the implementation thereof.
• NGOs should be encouraged to act in collaboration for the CSR activities under different
schemes and projects as they play a crucial role in the upliftment of the masses.
• Tata Motors should increase its footprint on the Disaster Management Plan and Relief
Measures to improve the lives of affected people

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 • Health Sector always creates tremendous opportunities to organisations like Tata
Motors.Apart from their continuous efforts to reduce malnutrition / other common
health problem, they may come up with a nation wide programme to provide “TATA
Emergency Ambulances” to each District /Taluk with multispecial supports .This could
create huge impact to the lives of thousands of common people who faint daily and lose
their lives due to delay in immediate medical attention / delay in bringing them to the
nearby hospitals.
• Tata Motors should come up with various insurance schemes for the Tribal and lower
communities in cooperation with State and Central Governments, to ease the impact of
livelihood against disasters and natural calamities
• It has been observed that startups or new companies to be started should be of social
nature to the society and business nature to the company like hospitals and educational
institutes. This will be helpful in fulfilling the social and commercial objectives.
• The contribution in Poverty & hunger eradication and women empowerment has reduced
with the passage of time and no contribution is seen in the last two years.

8. Conclusion
The study concluded that Tata Motors is doing commendable work in different sectors as these
are notified by the government, but the company is performing these activities prior to the
government notification. The study found the different type of work done by the company and
the benefits provided to society. Company has done work in different nature and in different
areas which have led to the benefit of people in different areas and in different sense. In general,
the CSR policies of Tata Motors cover the general topics mentioned in the CSR frame of reference,
i.e. labour, environment and more economic related issues. A comparison between the CSR
frame of reference and the practice of Tata Motors in India shows a small gap between them as
the comparative table has shown that almost every variable in the sample companies is covered.
The study has shown a large number of people benefitted by these work in this study.

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# Contribution

SN Topic Contributed By
1 Executive Summary Ajex
2 Conceptual Framework Ajex
3 Scope of the Study Ajex

4 Organization Profile ( Included Total CSR & Sustainability Amal

Programs)
5 Data Analysis and Interpretations ( Deep Analysis of the all Abilash
the CSR and Sustainability Programs with the inferences)
6 Findings Abilash / Ajex / Amal
7 Suggestions Abilash / Ajex / Amal
8 Conclusion Ajex

# Reference links

1. https://indiacsr.in/tata-motors-releases-14th-annual-sustainability-report-fy-2017-18/
2. http://troindia.in/journal/ijcesr/vol5iss2part4/34-42.pdf
3. https://shodhganga.inflibnet.ac.in/bitstream/10603/208621/12/12_chapter%204.pdf
4. https://www.tatamotors.com/wp-content/uploads/2018/09/05090438/sustainability-report-
2017-18.pdf

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