Designing for Habit

Formation
Summit takes the user on a journey of developing new habits
by building a habit mindset and retaining the same through
conversative journaling.
Lokesh Guided by: Asst. Prof. Pankaj Upadhyay
Fulfagar The concept is based on the metaphor of climbing a Summit. The user embarks on the journey
starting off with a 5-day training where he builds his habit mindset through Tiny Habits. He then
B.Des. details out the itinerary of the whole Summit, chooses his co-travellers and then the whole group
embarks on the journey together. The Trek Guide with whom the user has daily campfire talk is
+91 7086073008 selected based on the competitive or easy-going attitude of the user analysed through an initial
Type A-B personality test. The solution was delivered in the form an app and a functional chatbot.
[email protected]
Two hypotheses - Conversative Journaling and Building Habit Mindset were proposed as part of
behance.net/lokeshfulfagar
the solution. To test these hypotheses, two rounds of testing was conducted with 30 participants
categorised in two groups. The overall outcomes of the testing direct positively towards the
hypotheses, but there is still scope for testing with a larger audience.

Self-Efficacy Model Planned Behaviour Model

ORANGE YELLOW PINK BLUE BLACK An extensive

Performance
Accomplishments Do Do Increase Decrease Stop
literature research
Attitude new familiar behaviour behaviour existing covering different habit
behaviour behaviour intensity intensity behaviour
Vicarious
Experience
models proposed in various
Self-Efficacy
Behaviour
Subjective Intention Behaviour
domains like Design, Human
Science, Behavioural Economics,
Judgements Norm

Social
Persuasion

Perceived
etc.
Behaviour Control DOT ORANGE DOT YELLOW DOT PINK DOT BLUE DOT BLACK DOT
Physiological & Do a new Do familiar Increase Decrease Stop
Emotional States One time behaviour behaviour behaviour behaviour behaviour Qualitative Survey conducted with
51 participants studying about
one time one time one time one time one time

present habit trends and patterns

High
B = MAP
among Indian millennials and
forming a data set of 103 habits
at the same moment
Cue
External SPAN ORANGE SPAN YELLOW SPAN PINK SPAN BLUE SPAN BLACK SPAN
classified over 3x5 matrix inspired
Internal
Period Do behaviour Maintain Increase Decrease Stop behaviour

from Behaviour Wizard proposed

for a period behaviour for a behaviour for a behaviour for a for a period
Trigger Action of time of time period of time period of time period of time of time
Motivation

Prompts
Succeed
by BJ Fogg’s Persuasive Lab.
Reward Routine
Investment Variable Reward Prompts
Action Line
Fail
PATH ORANGE PATH YELLOW PATH PINK PATH BLUE PATH BLACK PATH

RESEARCH
Low

Hard to Do Easy to Do From Do new Maintain Increase Decrease Stop

behaviour from behaviour from behaviour from behaviour from behaviour from
Ability
time on now on now on now on now on now on

Habit Loop Hooked Model Fogg Behaviour Model Behaviour Wizard

Conversative Building
CHATBOT
Summit Wiz
Journaling Habit Mindset 32 yrs old
Empathetic, Trustworthy
We propose the use of conversations in Establishing habit loops help, but people tend to Knowledgable,
journaling and making people loose habits even after that. We propose that Enthusiastic and Funny
self-acknowledge their progress, evaluate and bringing people in the correct Habit Mindset Lingos, Emoticons, GIFs
recover from mistakes, all by just asking right before actually starting their habit formation can
questions in the right way in the conversation. We help us tackle this problem. For achieving the
call it Conversative Journaling, and propose that habit mindset, we plan to use the concept of Tiny
if done daily over a period of time, can Habits for a period of 5 days along with providing
significantly contribute in forming new habits. some basic knowledge of how habits work.

Space 3
Selecting Summit Personality Test Chatbot Intro Campfire Talk
SUMMIT

An app designed to
translate the metaphor
of a journey of climbing
a Summit. Onboarding
spans over personality
test, training, itinerary
planning, grouping &
gearing. Conversative
Scan to Chat!
Journaling is done
through daily campfire
talks with the Trek

CHATBOT
Guide controlled by
chatbot.

Design Innovation Centre

Department of Design