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Portfolio

The document provides a summary and details of a digital marketing manager's experience, skills, certifications and education. It includes over 8 years experience in digital marketing, expertise in social media advertising and business management, and proficiency in managing client relationships and developing marketing strategies.

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Dharmishtha Mehta
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96 views

Portfolio

The document provides a summary and details of a digital marketing manager's experience, skills, certifications and education. It includes over 8 years experience in digital marketing, expertise in social media advertising and business management, and proficiency in managing client relationships and developing marketing strategies.

Uploaded by

Dharmishtha Mehta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DHARMISHTHA MEHTA

: +91 9405351601 : [email protected]


LinkedIn: linkedin.com/in/dharmishtha-mehta-54a33329/  Skype: dharmistha.mehta

Digital Marketing Manager

SUMMARY
 Highly skilled and dynamic professional with over 8 years of experience in Digital Marketing
 Expertise in social media advertising and business management with a documented record of success in
increasing online presence, brand awareness, and exceeding sales objectives
 Proficient in managing and developing client relationships to lead business growth to the next level
 Skilled in exploring the product in market through client acquisition and develop creative solutions to surpass
the highest deadlines
 Effective communicator with a wide spectrum of sales and marketing knowledge devise marketing strategies in
real time sales environment

SKILL SET
 Market Research  Customer Retention  Content Management
 Team Management  Product Marketing  Social Media Marketing
 Sales Management  Competitive Analysis  Search Engine Optimization
 Vendor Management  Planning and Execution  Customer Relationship Management

CERTIFICATIONS
 Online Entrepreneurship certification program in 2016 from UpGrad
 Certified Digital Marketing Master from Digital Vidya
 Online Marketing Fundamentals from Lynda.com

EDUCATION
 Bachelor's Degree, Botany/Plant Biology, Poona college of Arts, Science and Commerce - 2009

EXPERIENCE
Marketing Manager Jul 2016 -Present
Tulips Ambbience Pvt. Ltd. Pune, India
 Collaborate with various departmental personnel in planning marketing strategies
 Increase social media ROI to the maximum extent with a limited budget
 Enhance digital marketing lead generation by 120%
 Launch first concerted e-mail marketing strategy and grew contact database by 50%
 Build marketing team to generate revenue within 7 months through social media and email marketing
 Establish in-house marketing team resulting in annual saving of more than 10 lakhs
 Launch company’s first social media presence and build awareness by creating/sharing engaging content and
building a sense of community
 Direct creative development and production of all marketing collaterals, PR articles etc.
 Implement loyalty programs for channel partners resulting in average transaction increase of 15-20%
 Lead marketing department and build internal team to replace reliance on expensive external agency
 Provide strategic and tactical guidance to team of 4 with accountability for social media channels along with
company blog, email marketing campaigns, and SEO/SEM strategies

Digital Marketing Manager Nov 2015 - Jul 2016


Seagull Advertising Pune, India
 Designed and customized brand strategies, marketing campaigns for healthcare and real estate clients
 Managed existing accounts by upgrading promotional campaigns with modern solutions to exceed client
expectations
 Presented key findings to clients and the internal account teams
 Identified and qualified leads while building and maintaining pipeline of prospects and new clients
 Functioned as a main point of contact for all Digital media accounts
 Led the development of the agency's comprehensive approach to digital marketing
 Managed digital advertising accounts and grew several key accounts by 30%

BombayHues Apr 2015 - Oct 2015


Group Head (Digital) Pune, India
 Led a team of 5 personnel for business development, content writing, graphic designing\, and digital marketing
 Developed and implemented plans for digital marketing and content management solutions
 Launched new brand for intercity logistics
 Managed digital marketing campaigns and diverse social media strategies
 Implemented modern innovative techniques to identify potential clients through networking, events
 Managed digital ad sales by acquiring new clients and upgrading advertising portfolio with existing clients

Business Development Manager Oct 2010 - Apr 2013


BrainBees Solutions Pvt. Ltd. FirstCry.com Pune, India
 Headed product inventory and content supervision
 Collaborated with the founder & cofounder in establishing brand presence across India
 Organized website launch and site redesign to increase brand awareness and improve conversion
 Reviewed competitive websites on product range, marketing functionality and customer offerings
 Conceptualized customer service model and managed online orders from vendors
 Planned and executed tie ups with diverse institutes related to schools and hospitals across the country
 Interviewed 50+ mothers in Pune and devised exclusive loyalty program for mom’s
 Trained 25+ customer service representatives on products and deliverables
 Reduced complaint rate by 15% by resolving customer queries

Senior Customer Service Representative Nov 2008 - Sep 2010


HOV Services Ltd. Pune, India
 Outbound Predictive Dialer for Bay Area Credit Services Ca USA
 Managed 500 to 600 inbound and outbound calls per day on debt collections and payment handling
 Compliant with Fair Debt Collections Practice ACT USA

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