MBA (Business Economics)

(2016-18)

Course Curriculum

School of Economics
(A Department under UGC-SAP Programme)
Devi Ahilya Vishwavidyalaya, Indore
 Revised Course Structure
Choice Based Credit System (CBCS)
Under Ordinance 31
Since 2015-2017
The department has choice based credit system (CBCS) in every course we
offer under ordinance 31, in which there are total 100 credits in which 84actual
credits and 16 virtual credits in the complete span of the course of two years.
From these 100 credits 42 credits should accrue from 14 Core subjects, 18
credits from Elective Discipline subjects, 6 credits from Elective Generic, 6
credits from soft skill development subjects, 6 credits from Ability
Enhancement subjects and 6 credits from project/ field based work. Elective
Generic subjects credits can be earned from the subjects offered by the
department or by other UTD’s. Virtual Credits are 16 which the student has to
earn through Comprehensive Viva Voce held after every Semester. Hence 4
virtual credits are given to each Comprehensive Viva Voce. From these 100
credits the credit for each subhead is as under:

S.No Type of Code Number of Subjects Credit/Subject Total Credit

Subject/Activity
1 Core C 16(15) 3 48(45)
2 Elective Discipline D 6 3 18
3 Elective Generic G 2 3 06
4 Soft Skill S 2 3 06
5 Ability Enhancement A 2 3 06(5)
Comprehensive Viva
6 Voce V 4 / Semester 16 16
7 Project Work P Summer Internship 2 2
Major Research Project 4 4
106(102)

**In () credits for M.A (Economics) course

 MBA (BE) I SEMESTER July 2016
Code Subjects Credits
811C Micro Economics ( Core) 3
812C Business Statistics (Core) 3
813C Business Finance & Accounting (Core) 3
814C Principles & Practices of Management (Core) 3
815C Marketing Management ( Core) 3
816A IT for Manager (Ability Enhancement) 3
817S Business Communication & Personality Development (Soft skill) 3
81V Comprehensive Viva Voce(Virtual credit) 4
Total credits 25
MBA (BE) II SEMESTER January 2017 3
821C Macro-Economic Analysis & Policy (Core)
822C Operations Research (Core) 3
823C Research Methodology(Core) 3
824C Organizational Behaviour (Core) 3
825G Entrepreneurship (Elective Generic) 3
826SF/SG French/German(Soft Skill) 3
827DA Industrial & Rural marketing (Elective Discipline ) 3
828DA Marketing Research & Consumer behaviour(Elective Discipline) 3
827DB Financial Management (Elective Discipline) 3
828DB Financial Markets & Environment(Elective Discipline) 3
82V Comprehensive Viva Voce(Virtual credit) 4
Total credits 28
MBA (BE) III SEMESTER July 2017
831C Strategic Management ( Core) 3
832C Econometrics ( Core) 3
833C International Economics ( Core) 3
824C Strategic HR & Development(Core ) 3
825C Supply Chain Management & Documentation ( Core) 3
836G Business Law(Elective generic) 3
837DA Integrated Marketing Communication(Elective Discipline) 3
838DA International Marketing(Elective Discipline ) 3
837DB Cost & Management Accounting (Elective Discipline) 3
838DB Security Analysis & Portfolio Management (Elective Discipline). 3
839P Summer Training Report Submission(Project Work) 2
83V Comprehensive Viva Voce(Virtual credit) 4
Total credits 30
MBA (BE) IV SEMESTER January 2018
841C Business Forecasting & Planning Techniques ( Core) 3
842C Service Marketing &CRM (Core) 3
843A Commodity Derivative & Price Risk Mgmt.(Ability Enhancement) 3
844DA Retail Marketing (Elective Discipline) 3
845DA Sales & Distribution Management (Elective Discipline) 3
844DB Business Taxation (Elective Discipline) 3
845DB Insurance and Bank Management (Elective Discipline) 3
846P MRP(Submission & viva voce) (Project Work) 4
84V Comprehensive Viva Voce(Virtual credit) 4
Total credits 23
 MBA (BE) I SEMESTER July 2016

811C Micro Economics ( Core) 3

812C Business Statistics (Core) 3
813C Business Finance & Accounting (Core) 3
814C Principles & Practices of Management (Core) 3
815C Marketing Management ( Core) 3
816A IT for Manager (Ability Enhancement)
817S Business Communication & Personality Development (Soft skill) 3
81V Comprehensive Viva Voce(Virtual credit) 3
Total credits 4
Total credits 25

811 C Micro Economics

Objective: The objective of this paper is to develop understanding in the students about
the
concepts and tools of economic analysis relevant for Business Decision Making.

1. Fundamental concepts of Economics, Micro & Macro Economics- basic concepts,

Types of Economic Analysis, Kinds of Economic Decisions, Application of Micro
Economics.
2. Consumer Behaviour, Utility Analysis – Cardinal & Ordinal approach, Indifference
curve- Concept and analysis, application of Indifference curve. Law of Demand, Elasticity
of Demand, types of elasticity of demand- price, income, cross and promotional.
Consumer Surplus.
3. Cost Curves and their Estimation, Costs in Long Run and Short Run, Break Even
Analysis, Rewards of Factor Pricing- Rent, Wages, Interest; Consumer choice under
Uncertainty.
4. Production Function- Law of Variable Proportions, Iso-Quants, Law of Returns to
Scale, Marginal rate of technical Substitution, Economies of Scale.
5. Price output decisions under different forms of market structure- Perfect and Imperfect
Competition, Discrimination Monopoly, Methods of controlling Monopoly Power.
Different models of Collusive and Non- Collusive Oligopoly. Monopolistic competition
and Advertising.
6. Product Pricing Policy – Cost based, Competition based, Cyclical, Multi-product and
Peak load pricing.
Note: At least five Cases should be discussed in the class.
Books recommended:
1. ―Modern Micro Economics‖, A. Koutsoyiannis, The Mac Millan Press, IInd Edition.
2. ―Price Theory and Uses‖, Watson, A. I. T. B. Publishers and Distributors, IInd Edition.
3. ―Foundation of Economics Analysis‖, Samuelsson, Harvard University Press, IInd
Edition
4. ―Managerial Economics‖, Dean Joel, Prentice Hall Publication, Latest edition
5. ‗Managerial Economics‗ Geetika, PiyaliGhosh and Purba Roy Choudhhury, Tata
McGraw-Hill Public Company Limited, Latest edition
6. ‗Managerial Economics‗ by Atmanand, Excel Books, Latest edition

812 C: Business Statistics

(Knowledge of basic concepts of statistics including measures of Central Tendency is a
prerequisite for this subject)
Objective: The objective of this paper is to understand the statistical tools and
techniques, Used in the business decision and analysis.

1. Introduction: Importance and Scope of Statistics in Managerial Decision Making,

Collection of Data - Primary Data and Secondary Data.
2. Measures of Central Tendency: Arithmetic Mean, Geometric Mean and Harmonic
Mean, Median and Mode, Quartiles and Percentiles.
3. Measures of Variation: Concepts, Range, Mean Deviation, Standard Deviation, Coefficient
of Variation, Skewness and kurtosis.
4. Correlation: Meaning , types of correlation- positive correlation, negative correlation,
perfect correlation, linear and non ‐linear correlation; scatter diagram, Karl Pearson’s ,
coefficient of correlation, properties of correlation coefficient, probable error of correlation
coefficient, meaning of multiple and partial correlations; multiple and partial correlation
coefficients.
5. Regression: Meaning, types of regression: ‐ simple and multiple regression, linear and non
linear regression, statement of regression lines, definition of regression
coefficients, properties of regression coefficients.
6. Index Numbers: Types and Methods of construction of Index Numbers.
Characteristics of a good Index Number. Test for perfection, Cost of living Index Numbers.
7. Probability: Basic concepts of Probability, Theories of Probability Addition and
Multiplication, Conditional Probability and their simple applications in business.
8. Random Variable and Probability Distributions – Binomial, Poisson and Normal and
Their Applications in Business.
9. Time Series: Time Series and its Components, Analysis, Models of Time Series, Methods
of Studying Components of Time Series: Measurement of trend (moving average and least
squares method), Measurement of seasonal variations (moving average method) Measurement
of cyclic variations (residual method).
Books recommended:
1. Fundamentals of Applied Statistics?, Gupta S.C., S.Chand& Sons, New Delhi, Latest
Edition
2. Statistical Methods?, S.P.Gupta , Sultanchand & Sons, 2003
3. Statistics for Management? Richard Levin. & David.S.Rubin, 7th Edition
4. Statistics for Business and Economics? JIT S. Chandan Vikas Publishing House Pvt.
Ltd., Latest Edition
5. Business Statistics?, R.S. Bhardwaj , Excel Books Latest Edition
6. Mathematics and Statistics for Economics?, Monga G.S., Vikas Publishing House, Latest
Edition

813 C - Business Finance and Accounting

Objective: The objective of this paper is to go through the financial concepts and
understand the techniques to manage the finance for the organization.

1. Introduction to Financial Accounting - Meaning & function of Accounting;

Generally accepted Accounting Concepts & Conventions; Nature of Accounts;
Rules for Debiting & Crediting; Journalizing the transactions; Posting from the
Journal to the Ledger & Preparation of Trial Balance.
2. Final Accounts - Preparation of financial Statements – Trading, Profit & Loss
Account, and Balance Sheet with the help of Adjustment Entries.
3. Depreciation – Meaning and Need, Methods of Charging depreciation – Straight
Line
Method; WDV Method; Accounting for depreciation in the Books of Account.
4. Analysis and Interpreting of the Financial Statements – Financial Ratio
Analysis-Liquidity Ratios- Current Ratio, Quick ratio, Profitability Ratios – GP
ratio, NP ratio, Operating Ratio, ROI, ROE, ROA, EPS, DPS, Dividend Pay Out
Ratio, Price Earnings Ratio, Earnings yield Ratio, Turnover Ratios – Stock
Turnover Ratio, Debtors Turnover Ratio, Creditors Turnover Ratio, Capital
Turnover Ratio, fixed assets turnover, current assets turnover. Solvency Ratio –
Debt-equity Ratio, Capital Gearing Ratio, Interest Coverage Ratio, Debt Service
Coverage Ratio, Building An Income Statement and Balance sheet.
5. Fund flow statement - Meaning, uses and preparation.
6. Cash Flow statement (AS-3) – Meaning, uses and preparation
7. Introduction to Cost Accounts – Meaning, Objectives, Difference between cost
Accounts and Financial Accounts, Elements of Cost.
8. Analysis of financial statements of any public limited company.

Note: At least five Cases should be discussed in the class.

Books recommended:
1. Advanced Accountancy- VolI , R.L. Gupta &M.Radhswamy, Sultan chand And Sons, 1999.
2. Double entry book – keeping and accountancy, T. S. Grewal, Sultan Chand & Sons, Latest
3. Comprehensive Financial Accounting , S.A Siddique, Laxmi Publications, Latest
4. Financial Management -- Khan & Jain, Tata McGraw Hill Publication, IVth Edition, 2004
5. Financial Management-- I.M. Pandey., Vikas Publishing House Pvt. Ltd.VIIIth Edition 1999.
6. Financial Management-- Prassanna Chandra, Tata McGraw Hill Publication, VIIth 2008
7. Financial Management -- Maheshwari, Sultanchand $ Sons, Edition, 2004.
Note: The above mentioned editions are available in the library. The students are
however
advised to also refer the latest editions of the books.

814 C – Principles and Practices of Management

Objective: The objective of this paper is to develop managerial skills in the students to cope
up with the changing business environment and becoming successful
entrepreneur.

1. Introductory: Concept of management including functions of management, functions

and responsibilities of managers, Fayol‗s principles of management. Management thought;
the classical school, the human relations school, Systems theory school, Contingency
theory school,
2. Planning: Nature and purpose of planning including strategic planning, principles of
planning, Types of Planning, Advantages and Limitations of planning.
3. Concept and nature of Objectives: Types of objectives, Importance of objectives,
setting objectives, Management by objectives
4. Strategies and Policies: Concept of corporate strategy, formulation of strategy, types of
strategies, TOWS matrix, the Portfolio matrix, three generic competitive strategies by
Porter, effective implementation of strategies, types of policies, principles of formulation
of policies, Decision making.
5. Organizing: Nature and purpose of organizing, Bases of Departmentation, Span of
management, Line and Staff relationship, Line-staff conflict, legation, kinds of delegation,
Delegation and Decentralization, Methods of Decentralization.
6. Control: Concept and process of control, Control techniques, human aspects of control,
control as a feedback system, Feed forward control, Preventive control.
At least five Cases should be discussed

Books Recommended :
a. David S. Decenzo and Stephen P. Robbins, ―Personnel/Human Resource
Management‖, New Delhi, Prentice Hall Publication, Latest Edition
b. Harold knootz‗Donnell and Heinz Weihrich, ―Essentials of management‖, New
Delhi, Tata McGraw Hill Publication, Latest Edition
c. R.D. Agrawal, ―Organization and Management ―New Delhi, Tata McGraw Hill
Publication, Latest Edition
d. Harold Koontz, O‗Donnell and Heinz Weihrich, ―Management: A global
Perspective‖, New Delhi, Tata McGraw Hill. Publication, Latest Edition.
e. Stephen P. Robbins and Merry Coulter, ―Management‖, New Delhi, Prentice Hall of
India, 2002.

815 C - Marketing Management

Objective: The objective of this paper is to develop creative skills in the students to
understand the dynamics of the competitive market and positioned distinctively.

1. Marketing Concepts: Customer Value and Satisfaction, Customers Delight. Value chain,
scanning the Marketing Environment. Marketing Philosophies
2. Market demand , structure and competition
3. Market Segmentation, targeting, positioning. Levels of market segmentations, patterns,
procedures, requirement for effective segmentation, evaluating the market segments,
selecting
the market segments, tool for competitive differentiation. Positioning.
4. Basics of Marketing Information System and Marketing Research Process.
5. Product Decision: Objectives, Product classification, New Product Development
Product-Mix, Product life cycle strategies, branding, introduction of packaging, &labeling.
6. Pricing Decisions: Factors affecting price, pricing methods and strategies.
7. Distribution Decisions: Importance and Functions of Distribution Channel, Distribution
Channel Decisions, Distribution Channel Members.
8. Promotion Decisions: A view of Communication Process, developing effective
communication, Promotion-Mix elements.
9. An introduction to Digital Marketing
Note: At least five Cases should be discussed in the class.

Books recommended:
1. Principle of Marketing Management – Philip Kotler , Pearson Education, Latest Edition
2. Marketing Management -S.A. Sheralkar , Himalaya Publishing House, Latest Edition
3. Fundamentals of Marketing- William .J.Stanton , McGrawhill Publication, Latest Edition
4. Marketing Management – South Asian Perspective, Kotlar ,Kelkar, Koshi, and Jha., Pearson
Education, Latest Edition
5. Marketing Management – S.H.H. Kazmi, Excel Books India, 2007

816 A- IT for Managers

Objective: The objective of this paper is to understand basic knowledge of computers,
applications of various information tools and basics of electronic-business to proceed with
IT adopted in the business.
1. Anatomy of Computer, Hardware & Software concepts, Types of Software – Operating
system, program language translator, Application software.

2. Networking – Definition, need, types & applications, networking hardware – hub,

router, bridge.

3. Data Base Management System: Introduction , Purpose of database management

system, Data abstraction, Instances and schemas, data-independence- physical data
independence, logical data independence, Data Model – Hierarchical, Network, Relational.
Concepts of Relational data model -Tupple, Attribute, Domain, Degree, relation.

4. System Concept: Definition, Types, characteristics and elements of system.

5. Introduction to MIS: Characteristics of MIS, Structure of MIS based on-management

activity, organizational functions, Conceptual structure.

6. System development life cycle – feasibility study, analysis, design, implementation,

maintenance, Approaches of MIS development programmed & non-programmed
decisions, Decision support system.

7. Securing Information System, Tools & technologies for security.

8. E-Business fundamentals, E-Business framework, E-Business markets and its

characteristics, online Advertisement and marketing on Internet, E-commerce payment
System.

9. Introduction to IT and its development – virtual reality, GPS, GIS, Mobile technology –
1G, 2G, 3G, 4G. Wi-Fi, Bluetooth.
PRACTICAL EXERCISE
Excel Exercise: Working in Excel, sheet Creation, Entering Data, Layout and Formatting
of Sheet Preview and Print, Working with Range, Rows, Columns, Total, Sorting, Using
Formatting, Toolbars, Format Cells, Cell Content Moving and Copying Worksheet, Chart,
Types of Chart, Formatting Charts, Formula Functions, Analysing Data with Excel.
Note: At least five Cases should be discussed in the class.
Books recommended:
1. Computer Fundamentals – P.K.Sinha, , BPB Publisher
2. A First Course in Computer – Sanjay Saxena, Vikas Publishing House Pvt. Ltd
3. Computer Systems & Applications – Rustam Shroff, Himalaya Publisher.
817 S- Business Communications and Personality Development

1: FRAMEWORK TO BUSINESS COMMUNICATION:

Defining Communication, Process of communication, Principles of effective communication,
importance and objectives of business communication, Physical, Mechanical and
Psychological barriers to communication
.
2: CHANNELS, TYPES AND FORMS OF COMMUNICATION:
Channels, Verbal, Non-verbal, Formal, Informal, Internal, External and communication
networks, Effective listening – types and Essentials of effective listening, Development of
intrapersonal and interpersonal skills for Personal effectiveness.

3: ARTICULATION AND DRAFTING:

Definition & how to articulate , techniques for better articulation, Speak clearly & distinctly,
Basic patterns of Business Letters & its drafting, notices , Resumes, Sales letter writing, letters
of bank correspondence, complaint letters & project reports, Dealing with print and electronic
media, writing a press release.

4: ENHANCEMENT SKILLS / EMPLOYABILITY SKILLS:

Effective presentation skills: body language, eye contact, gesticulation, use of audio visual
aids, Handling audience, conduct during presentation Interview skills: types of interview,
preparing for an interview, how to handle stress interview, attire for an interview, learn how to
say No, positive thinking tips & tricks, have an effective brain storming session.

. PRATICAL EXERCISES
Spoken exercises listen & repeat and tongue twister, Group discussions, Mock meetings &
interviews, Presentations on a technical topic, role plays, Confidence building exercises, and
submission of reports prepared.
Note: At least five cases should be discussed in the class.
Recommended Books:
1. Business Communication – K.K.Sinha, Galgotia Publishing Company, Latest Edition
2. Business Communication – Chhabra.T.N. , Sun India Publication, 2005
3. Business Communication – ParagDiwan, Excel Books, Latest Edition
4. Essentials of Business Communication – Rajendra Pal, Sultanchand Publication, 2000
5. Business Communication-- R.K.Madhurkar,Vikas Publishing House Pvt. Limited, Latest

**************************************************************
 MBA (BE) II SEMESTER January 2017
821C Macro-Economic Analysis & Policy (Core) 3
822C Operations Research (Core) 3
823C Research Methodology(Core) 3
824C Organizational Behaviour (Core) 3
825G Entrepreneurship (Elective Generic) 3
826SF/SG French/German(Soft Skill)
827DA Industrial & Rural marketing (Elective Discipline ) 3
828DA Marketing Research & Consumer behaviour(Elective 3
827DB Financial Management (Elective Discipline) 3
828DB Financial Markets & Environment(Elective Discipline) 3
82V Comprehensive Viva Voce(Virtual credit) 3
Total credits

821C Macro-Economic Analysis & Policy

Objective – The objective of this paper is to develop understanding about the Macro
Economic function of economy and its analysis.

1. Meaning, scope and application of Macro Economics. Concept of stock and flow
variables.
2. National Income-Meaning, Measurement and Relationship with Economic Welfare.
2. Classical Macro Economics; Keynesian System of General Equilibrium
3. Theory of Money Supply, components of Money Supply, Quantity theory of
money-Views of Fisher, Cambridge School and Friedman.
4. Classical Economics vs. Keynesian Economics. Neo-classical & Rationale
Expectation Theory.
6. Model of Income Determination- Two sector model with consumption and
Investment function, Govt. Sector, Foreign Sector multiplier and their policy
implications. Money Multiplier, Interest rate and Liquidity Preference Theory.
7. IS-LM analysis- Integration of Product and Money market Effects of shifting IS
and LM curves.
8. Business cycles - Meaning and Phases. Theory of Hicks, Henson and Keynes.
Meaning of Inflation, Recession and Stagflation. Measures to control Inflation.
9. Monetary Policy and Fiscal Policy – objectives, instruments and Relationship.

Note: At least five Cases should be discussed in the class

Books recommended:

1. Macro Economic Theory, E. Shapiro, Galgotia Publications, Vth Edition, 2007.

2. Macro Economic Theory and Practice, H.L. Ahuja, Sultan Chand and Sons, 10th
Edition 2004.
3. Macro Economics, Theory & Policies, Richard.T.Froyen, Pearson Education, 7th
Edition
4. Macro Economics, Errol D’Souza, Pearson Education,2009
5. Macro Economics, Dornbosch, Fisher, Stanley. TATA Mcgraw Hill, Ninth Edition
822C- Operation Research
Objective: The objective of this paper is to develop understanding about
different methods of economic and business analysis that provides solutions to a
business problem.
1. Quantitative Techniques and Operations Research: Meaning, Scope of
Quantitative
Techniques and Operations Research in Management, Advantages and
Limitations of Quantitative Techniques.
2. Linear Programming: Meaning of Linear Programming, General Mathematical
Formulation of LPP, Graphical Analysis, Simplex Method, Big-M Method,
Advantage and Limitations of LPP.
a. Transportation Model: Mathematical Formulation, Initial Basic Feasible
Solution,
Vogel’s Approximation Method, Optimization (Minimization and
Maximization) Using Modified Distribution Method.
b. Assignment Problem: Assignment Model as a Particular Case of Transportation,
Model, Formulation of Assignment Problems, Solution of Assignment Problems
Using Hungarian Method (Minimization and Maximization, Route Allocation).
3. Inventory Management – Meaning and Types of Inventories, Inventory Decision,
EOQ Model, Safety Stock, Selective Approaches to Inventory Management.
4. Dynamic Programming- Nature of Dynamic Programming Problems, Solutions
for
Knapsack, Travelling Sales man, Selection of Advertising Media, Cargo Loading
Problem.
5. Replacement Models: Introduction, Scope in Management, Single Equipment
Replacement Model and Group Replacement.
6. Game Theory: Introduction to Games Maximin and Minimax Principles, Pure
and Mixed Strategies, Solutions of Games Using –Algebraic and Graphical
Methods.
7. Network Analysis – CPM and PERT, concept of floats. Application of CPM
& PERT.
Note: At least five Cases should be discussed in the class

Books recommended:
1. ―Operations Research‖, S.D. Sharma, Meerut, KedarNath Ram Nath and Co., 8th
Edn., 2002.
2. ―Quantitative Techniques‖, N.D. Vohra. New Delhi, Tata McGraw Hill
Publications, 15th Ed., 2003.
3. ―Operations Research: An Introduction‖, Hamdy A. Taha, New Delhi, Prentice
Hall of India, 6th Edition 1998.
4 ―Principles of Operations Research with Application to Managerial Decisions‖,
Haruly M. Wagner, New Delhi, Prentice Hall of India Pvt. Ltd, 2nd Ed., 1996.
5. ―Problems and Solutions in Operations Research‖, V.K. Kapoor, New Delhi,
Sultan Chand and Sons, 2004, 7th Edition.
6 ―Operations Research‖, P.K. Gupta and D.S. Hira, New Delhi, Sultan Chand
Publications, 2000.
7. A.M Natarajan, P.Balasubramani, A.Tamilarasi Operations research –
Pearson education 2nd edition,2007
823C-Research Methodology (Core)
1. Introduction to Research Methods:
Role and objectives of business research, types of research and various research
designs (exploratory, descriptive, experimental and diagnostic research), research process:
Overview, Problems encountered by researcher.
2. Design
Data and their Collection: Collection, Organization, Presentation, Analysis and
Interrelation of Primary and Secondary Data. Measurement in research, measurement
scales, sources of errors in measurement, Techniques of developing measurement tools,
Designing questionnaires and interviews.
3. Sampling
Sampling Methods, Sampling Plans, Sampling Error, Sampling Distributions :
Theory and Design of Sample Survey, Census Vs Sample Enumerations, Objectives and
Principles of Sampling, Types of Sampling, Sampling and Non-Sampling Errors.
Review of statistical tools/methods for business research, for univariate and bivariate
analysis, Significance of correlation coefficient, significance of regression coefficient.
4. Hypothesis and Hypothesis testing
Parametric & non-parametric tests, introduction to sample tests for univariate and
bivariate analysis using normal distribution, f-test, t-test, z-test, chi square test.
5. Interpretations and Report Writing:
Meaning of interpretation, techniques of Interpretation, precautions in interpretation,
significance of report writing, steps in report writing, layout of report and precautions in
writing research reports.
Limitations of RM: Ethics in Research, Philosophical issues in Research.

Text books Recommended

1. R. Panneerselvam ― Research Methodology‖ 2nd edition,2014 published by PHI
Learning Pvt. Ltd , New Delhi,2016
2. Deepak Chawla & Neena Sandhi ―Research Methodology‖-Concept & Cases-
Reprinted 2014-Vikas Publishing House Pvt Ltd.
3. S.P. Gupta –―Statistical Methods‖ Sultan chand & sons, New Delhi -2008
4. Prahlad Mishra ― Business Research ― Oxford university press 2015, 1st edition
Reference books recommended
1. ― Business Research Methods- Donald R Cooper, Pamela s Schindler & J.k.
Sharma,11th edition, TATA Mc Graw Hill Education Pvt Ltd, New Delhi 2012
2. ― Business Research Methods‖ Alan Bryman & E.Bell , 3rd edition, Oxford
University 2015
824C- Organizational Behaviour
Objective: The objective of this paper is to understand the human behaviour to have
Efficiency, effectiveness with the total development of the organization.
1. Foundations of Individual and Organizational Behaviour: OB
Models, Personality Determinants and Attributes, Learning and
Learning Theories, Perception-Factors affecting Perception.
2. Motivation: Needs, Contents and Processes; Maslow’s Hierarchy of
Needs, Herzberg s Two Factor theory, ERG theory, Vroom’s Expectancy
theory, Reinforcement Theory.
3. Foundations of Group Behaviour: Defining and Classifying Groups,
Group Structure and Processes, Process of Group formation, Group
Decision Making, Group v/s Team, Team Effectiveness, and Decision
Making.
4. Leadership: Trait theories, Behavioural theories-- Ohio State Studies,
Michigan Studies, and Managerial Grid. Contingency theories—Fiedler’s
Model, Hersey and Blanchard's Situational theory, Leader-Member Exchange
theory, Path Goal theory, Charismatic Leadership.
5. Conflict & Organizational Change: Interpersonal Conflict, Inter
group Conflict, Organizational Conflict, forces of Change, Resistance to
Change
Note: The syllabus is divided into two sections A and B. At least two questions will be
asked from each section. At least five Cases should be discussed within the class
from each section.

Books Recommended:
1. ―Personnel/Human Resource Management‖, David S. Decenzo and Stephen P.
Robbins New Delhi, Prentice Hall Publication. Third Edition
2. ―Organizational Behaviour: Concepts, Controversies, and Applications‖, Stephen
P. Robbins, New Delhi, Prentice Hall Publication.,Latest Edition
3. ―Organizational Behaviour‖, Fred Luthans, New York, McGraw Hill, 2005
4. ―Essentials of management‖, Harold knootz, Donnell and Heinz Weihrich New
Delhi, Tata McGraw Hill Publication. 8th Edition
5. ―Organization and Management ―R.D. Agrawal, New Delhi, Tata McGraw Hill
Publication.
6. ―Management: A global Perspective‖, Harold Koontz, O‟Donnell and Heinz
Weihrich,
New Delhi, Tata McGraw Hill. Publication. Latest Edition
7. ―Management‖, Robert Krietner, Houghton miffin Co, 7th edition 1994.
8. ―Management‖, New Delhi, Stephen P. Robbins and Merry Coulter, Prentice Hall
of India, 2002.
825G -Entrepreneurship
Objective: The subject will help in understanding the nitty-gritty of entrepreneurship
and also to know about various institutions and programmes for promotion of
entrepreneurship activities by government and nongovernmental organizations.

1. Concept of Entrepreneurship – Meaning – Types – Qualities of an Entrepreneur –

Classification of Entrepreneurs – Factors influencing Entrepreneurship – Functions of
Entrepreneur – Role of entrepreneurship in economic development. Innovation, Creativity
and lateral Thinking
2. Forms of organization- Sole Proprietorship, Partnership and Company and their
features, advantages and disadvantages.
3. Methods and sources of raising Finance- Domestic and global, their features and merits
and demerits, Venture Capital
4. Project Management- Business idea generation techniques – Identification of Business
opportunities – Feasibility study – Technical, Marketing, Finance, Economic and Social
Appraisal– Preparation of Project Report.
5. Enterprise Marketing: Goals of Business-Goal setting, SMART goals, Marketing &
Sales Strategy, Branding, Promotion Strategy, Customer Relations, Employee and Vendor
Management
6. Enterprise Growth Strategies: Franchising, Mergers and Acquisitions, Moving up the
Value Chain and Value Addition
7. Reasons of Business Failure
8. Importance of small scale industries – Definition – Contribution to national economy –
Classification of small scale units – Cottage, tiny, village, ancillary – Concept,
Infrastructure for small business units. Procedures in setting of small scale units –
Licensing – Registration – Financing, Characteristics and Problems
9. Institution for the development of small scale industries – NSIC, SIDCO, SIDO, SISI ,
Development Commissioner – TANSI, SIDCO, DIC, Directorate of Industries and
Commerce. Concessions , rebates, incentives and subsides to small scale units – Prime
Minister’s Rojgar Yojna (PMPY) EPZ and 100% EQUs, Sickness of small scale units and
revival.
10. Industrial Estates – Meaning , types and necessity
11. New venture areas for Entrepreneurs
12. Social Entrepreneurship: Meaning and Concept and Characteristics
13. Case Studies

REFERENCE BOOKS:
1. Srinivasan N.P. – Entrepreneurial Development
2. Saravanavel – Entrepreneurial Development
3. Vasant Desai – Project Management
4. Jayashree Suresh – Entrepreneurial Development
5. Holt – Entrepreneurship – New Venture Creation
6. J.S. Saini & S.K. Dhameja – Entrepreneurship and Small Business
7. P.C. Jain – Handbook for New Entrepreneurs
8. Dr. C.B. Gupta & Dr. S.S.Khanka – Entrepreneurship and Small Business
9. Vasant Desai – Management of Small Business Himalaya Publishers
10. C.B. Gupta – Management of Small Business Sultan Chand and Sons
11. S.S. Kanka, S. Chand and Co – Entrepreneurial Development
826S- French/German
FRENCH
Objective: The objective of this paper is to impart working knowledge of one of
the foreign language in the changing perspective of the Global Economy.
1. Articles. Nouns & Pronouns –the definite article and contraction of the definite
articles, indefinite articles, nouns – regular plurals, irregular plurals, gender
identification by word ending, the portative article.
2. The Interrogation- formation of question by inversion, simple tense interrogative
forms, negation – formation of negative sentences, formation of negative
interrogative. Adjectives – qualifying adjective, possessive adjectives, demonstrative
adjectives, regular forms and irregular adjective, plurals of adjectives.
3. Prepositions – uses of certain prepositions, prepositions to indicate location or
direction, prepositions with geographical names, prepositions with modes of
transport, prepositions with expression of time, Prepositions of cause, Numbers –
cardinal and ordinal numbers.
4. Dates, Time and Seasons. Verbs – regular and irregular (I, II & III group of verbs),
conjugation of verbs in simple present tense.
5. General Conversation – to present oneself and others, to greet others, to tell- time,
date, seasons, days of the week, the months of the years

GERMAN
Objective: The objective of this paper is to impart working knowledge of one of
the foreign language in the changing perspective of the Global Economy.
1. Introduction to Germany, German, culture, People, a brief about its history and
geography.
2. Greetings, basic pleasantries, dialogues based on situations like personal
introduction, finding the way around town, ordering food, making reservations.
Vocabulary building for informal conversations.
3. Verbs - regular, irregular, helping, trennbar, modal verb konjugations.
4. Nouns with gender, articles and their usage in different cases. Personal and
possessive pronouns. Singular and plural forms.
5. Prepositions - temporal and local.
6. Reading comprehension and informal letter writing.
827DA- Industrial & Rural Marketing
Objective: The objective of this paper is to provide knowledge about the marketing
strategies followed by rural and industrial markets.

1. Rural Marketing- Definition, Need, Importance, Future prospects, Opportunities vs.

other markets. Economic Dynamics of Rural Marketing & Scanning of Industries
tapping the Rural Marketing.
2. Introduction to Demand & Marketing Research in Rural India, Consumer Behavior
& Attitude, Buying Behavior; Importance of Relationship, Ethical & value based
marketing.
3. A brief about Implementation & Execution of Marketing Strategies and programs
(viz. Segmentation, Differentiation, Positioning & Target Market), Managing &
Formulating Promotion Activities.
4. Selecting and Managing Marketing Channels (In consumables; Consumer Durable
& Agricultural Inputs) Managing Retailing (Dealer & Distributor N.W.)
Wholesaling and managing problems in Logistics.
5. Sales Force Management; Traits of (S/P Recruiting, Training Cord). Supervising,
Controlling & Motivating S/F. Case studies from agriculture inputs, C. Durable &
Consumables).
6. Industrial Marketing (Environment, Constituent, Nature &
Delineation). Organizations related with Industrial Marketing.
7. Organizational Buyers & Buying Behavior. Understanding Demand, buyer
motivation, characteristic and purchasing patterns.
8. Formulating & implementing strategies in Channel Management, Sales Force
Management and Personal Selling. A brief about Managing price
mechanism, Sales Promotion and Public Relations in Industrial Market.

Note: At least five Cases should be discussed in the class

Books recommended:

1. Industrial Marketing - Robert R Reeder, Edward G. Brity, Betty H. Reader

2. Industrial Marketing - Richard M. Hill, Ralph & Alexender, James S. Cross
3. Industrial Marketing - Krishna K Havalldar
4. Rural Marketing – T.P. Gopalswamy
5. Rural Marketing - Saval Kumar Velarjudhan
Rural Marketing Management – Sukhpar Singh

828DA- Marketing Research & Consumer behaviour

Objective: The objective of this paper is to know the significance of market research
before launching any new business proposal. This paper also provides knowledge about
the significance of consumer behaviour in marketing.
Marketing Research:
1. Nature & Scope of Marketing Research- Concept, Scope, Classification,
Challenges and Ethics in Marketing Research
2. Marketing Research process & Research Design- Marketing Research process.
Need for Research design, Features of a good research design and Typesof
research designs (Exploratory, descriptive, experimental and diagnostic research)

3. Sampling Theory and Design of Sample Survey- Census Vs Sample

Enumerations, Objectives and Principles of Sampling, Types of Sampling, Sampling and
Non- Sampling Errors.

4. Data Collection- Primary Data: Methods of Collecting, Scale development,

Questionnaire Design. Secondary Data: Sources&Presentation ,

5. Data Analysis: Descriptive & Inferential Analysis: Univariate, Bivariate and

Multivariate Analysis of data

6 Advanced Data Analysis- Correlation and RegressionAnalysis, Factor Analysis,

Principal Component Analysis,Discriminate Analysis;Cluster Analysis

7. Interpretations and Report Writing: Meaning of interpretation, Significance of

report writing, Steps in report writing, Layout of report and Precautions in
writing research reports.

Recommended Books

1. Marketing Research - S.L.Gupta , Excel Books 2006

2. Marketing Research - David J. Luck,Ronald S. Rubin , Printice hall Of India, 2006
3. Marketing Research - Harper W. Boyd Ralph Westfall, Stanley F. Stasch,D.D. Sharma,
AITBS Publishers & distributors, Latest Edition
4. Marketing Research-- G.C. Beri,Tata McGraw Hil Publication, Latest Edition
5. Research Methodology -D.K. Bhattacharya , Excel Books ,Latest Edition
6. Research Methods for Mgt – Dr. S. Shahjahan ,Jaico Publishing House ,Latest Edition
7. Research Methodology in Management—V. P. Michael, Himalaya Publishing House
Ltd., Latest Edition

Consumer Behaviour
1. Introduction – Defining consumer behaviour, Significance of consumer behavior in
daily life, Relation of consumer behaviour with marketing management, Application of
consumer behaviour in marketing strategy.
2. Consumer Decision making model
3. Influence of Culture, Subculture, Social class, Social groups, family
personal influence and innovation.
4. Determinants of Consumer Behaviour – Personality
5. Perception
6. Learning
7. Motivation
8. Attitudes
9. Consumer decision process, Search & evaluation
10. Purchasing process and Post purchase behaviour

Note: At least five Cases should be discussed in the class

Marketing Research - S.L.Gupta , Excel Books 2006
2. Marketing Research - David J. Luck,Ronald S. Rubin , Printice hall Of India, 2006
3. Marketing Research - Harper W. Boyd Ralph Westfall, Stanley F. Stasch,D.D. Sharma,
AITBS Publishers & distributors, Latest Edition
4. Marketing Research-- G.C. Beri,Tata McGraw Hil Publication, Latest Edition
5. Research Methodology -D.K. Bhattacharya, Excel Books, Latest Edition
6. Research Methods for Mgt – Dr. S. Shahjahan , Jaico Publishing House ,Latest Edition
7. Research Methodology in Management—V. P. Michael, Himalaya Publishing House
Ltd., Latest Edition
8. Consumer Behaviour - Hoyer Mac Innis, Wayne D. Hoyer, Deborah J. MacInnis,
Cengage Learning, 23-Dec-2008
9. Consumer Behaviour - David L. Laudon, Albert J. Della Bitta, McGraw, Hill
Book Company, 1988
10. Consumer Behaviour: Concepts and application- Loudon, Tata McGraw-Hill
Education, 01-Nov-2001
11. Consumer Behaviour - Leon G. Schiffman Leslie Lazar Kanuk, Pearson
Financial Times/Prentice Hall, 2012
12. Consumer Behaviour – Satish Kumar Batra, Excel Books India, Second edition,
01-Jan- 2009
13. Consumer Behaviour – SchiffmanLeon.G, Prentice Hall/Financial Times, 2008

827DB -Financial Management

Objective: The objective of this paper is to understand and evaluate the various types of
financial decisions to be taken by any corporate.

1. Introduction to Financial management – Meaning and evolution, significance and goals,

Functions of a financial manager.
2. Sources of finance-Domestic & International sources of finance & their features
3. Leverage analysis – Meaning, Types – Operating, Financial & Combined and their use
in decision making
4. Cost of capital – Meaning, Cost of Debt, Preference and Equity capital, weighted
average cost of capital.
5. Capital Budgeting – Meaning, Techniques of evaluation of proposals – payback period,
NPV, ARR, IRR, Accept/reject decisions.
6. Working capital management – Meaning and Concept, Operating cycle, Factors
affecting working capital, Sources of working capital, Determination of working capital.
7. Dividend policy – Meaning, determinants, Forms of dividend, Retention vs. Distribution
of profits.
Note: At least five Cases should be discussed in the class
Books recommended:
1. Financial Management, Theory & Practice: Prasanna Chandra , Tata McGraw Hill
Publication
2. Financial Management: I.M.Pandey, Vikas Publishing House.
3. Basic Financial Management: Khan and Jain, Tata McGraw Hill Publication
4. Financial Management -- Maheshwari, Sultanchand $ Sons Publication
828DB- Financial Markets & Environment
Objective: The objective of this paper is to understand various financial markets and
their Working in India.

Unit I: Introduction to Indian Financial System: Introduction, Functions of the

Financial System, Structure and Characteristics of Financial system, Players in the
Financial System, Types of Financial Products, Role of Financial markets.

Unit II: Introduction of Financial Markets Evolution of the Financial Markets,

Segments of Financial Markets, Financial market Instruments: Equity & Preference shares,
Debentures– meaning and features.

Unit III: Money Market: Introduction to Money Market, Evolution of Money Market in
India, Need for Money markets – Money Market Instruments, Call Money Market,
Treasury Bill Market, Commercial Paper, Certificate of Deposit Market, REPOS
(Repurchase Agreement). Role of Primary Dealers, Regulatory Framework
Unit IV: Capital Market:
Need for Capital Markets, Components of the Capital Markets, Players in Capital
Markets, Major Trends in Capital Market, objective & importance of Capital Markets.

Unit V: Bond Market:

Evolution of the Bond Market –Fixed Rate and Floating Rate, Bonds – Convertible Bonds
– Innovative Bond Issuance Structures – Secondary Market for Bonds. Gilt-Edged
Securities.

Unit VI: Non –Banking Finance Companies: Evolution of NBFCs – Industry Structure
Services Provided by NBFCs – Acceptance of Public Deposits – Regulating the NBFC
Sector– Registration and Classification –Prudential Norms, Size of Non –Banking Finance
Companies

Unit VI: Foreign Exchange Markets: Introduction, Players.

Books recommended:

1. H.R. Machiraju, Indian Financial System, Vikas Publishing House,

2. B.S. Bhatia and G.S. Batra, Management of Capital Markets, Financial Services
and Institutions.
3. L.M. Bhole, Financial Institutions and Markets – Structure, Growth and
Innovation. Tata Mcgraw Hill Publishing Company Ltd.
4. Meir Kohn – Financial Institutions & Markets Future & Regulations, Oxford
University Press, 2007.d
5. B.S.Bhatia, G.S.Batra, ―Management of Capital Markets, Financial Services and
Institutions‖, Deep and Deep Publications, 2000.

**************************************************************
 MBA (BE) III SEMESTER July 2016
831C Strategic Management ( Core) 3
832C Econometrics ( Core) 3
833C International Economics ( Core) 3
834C Strategic HR & Development(Core ) 3
835C Supply Chain Management & Documentation ( Core) 3
836G Business Law(Elective generic) 3
837DA Integrated Marketing Communication(Elective Discipline) 3
838DA International Marketing(Elective Discipline ) 3
837DB Cost & Management Accounting (Elective Discipline) 3
838DB Security Analysis & Portfolio Management (Elective 3
Discipline)
839P Summer Training Report Submission(Project Work) 2
83V Comprehensive Viva Voce(Virtual credit) 4
Total Credit

831C- Strategic Management (Core)

Objective: The objective of this paper is to understand the framing of various
strategies with related advantages in the different competitive
situations.

1. Meaning need and Process of strategic management; Approaches to Strategy

making: Rational, Analytical and Intuitive Levels of strategy: Corporate, SBU and
functional strategies. Decision Roles of a manager.
2. Mission and objectives: Definition, formulation and change Hierarchy of objectives

3. SWOT analysis – Analysis of external and internal environment. Environmental

Threat and opportunities profile (ETOP) Strategic Advantage Profile (SAP)
4. STRATEGY ALTERNATIVES Grand Strategies and their sub-strategies;
Stability, Expansion, Retrenchment and Combination; Internal and External
Alternatives; Related and Unrelated Alternatives; Horizontal and Vertical
Alternatives; Active and Passive Alternatives; International Strategy
Variations;
5. STRATEGY CHOICE
Narrowing the choices; Managerial Choice Factors, Choice Processes -
Gap Analysis, ETOP-SAP Matching, BCG Product; Portfolio Matrix, G E
Nine Cell Planning Grid; Contingency Strategies; Prescriptions for choice of
Business Strategy; Choosing International Strategies.
6. STRATEGY IMPLEMENTATION
Implementation Process; Resource Allocation; Organizational Implementation ;
Plan and Policy Implementation; Leadership Implementation; Implementing
Strategy in International Setting.
7. STRATEGY EVALUATION AND CONTROL
Control and Evaluation Process; Motivation to Evaluate; Criteria for Evaluation;
Measuring and Feedback; Evaluation and Corrective Action.
 8. CASE Analysis: To gain actual feeling of strategic management process from
mission development to strategy evaluation.
Note: At least five Cases should be discussed in the class

Books recommended:

1. Strategic Management Text & Cases -- Boseman G. and PhatakArvind:

John Wiley & Sons, Latest Edition
2. Strategic Management – V.S.Rao , Excel Books, Latest Edition
3. Business Policy and Strategic Management-- Lawrance , Jaush&
Gupta, TreniceBarota&Co. Ltd. Latest Edition
4. Business Policy ---,KazmiAzhar , Tata McGraw Hill, Latest Edition
5. Business Policy, Strategic Planning & Management --Ghosh P.K , Sultan
Chand & Sons, Latest Edition
6. Global Strategic Management -- Davidson,W.H., John Wiley & Sons, Latest Edition

832C- Econometrics (Core)

Objective: The objective of this paper is to understand the different economics
and mathematical tool that are applied to business problems to find
their solutions.

1. Differentiation of a function: Application of differentiation in Economics

Elasticity’s, Maxima and Minima, Profit Maximization.

2. Integration of a function: Application of Integration in Economic Problems,

Consumer’s and Producer’s Surplus.
3. Random Variable, Expectation of Random Variable. Basics of Hypothesis Testing;
Nature and Scope of Econometrics.
4. Types of data; Meaning and Methodology of Econometrics; Meaning of Causal
relationship; Nature of Regression Analysis; Properties of good Estimator; Gauss-
Markov Theorem.
5. Basics of Two-Variable Regression Analysis. Estimation and Hypothesis Testing;
interpretation of results and their application
6. Extensions of the Two-variable Linear Regression Model. Multiple Regression Model,
its Estimation and Inference; types of Non Linear Regression Models and their
applications.
7. Nature, Consequences, Detection and Remedial Measures of Specification Bias,
Heteroscedasticity, Autocorrelation and Multi Co linearity
8. Regression on Dummy Variables and their application.
9. Autoregressive and Distributed Lag Models; problems in estimation and their
application.
10. Systems of Equations, Identification(Rank and Order Conditions) and Estimation
Methods (ILS and 2SLS) of Simultaneous Equation Models.

Note: At least five Cases should be discussed in the class

Books Recommended:
1. Gujarati, D.N. Basic Econometrics (5thEdition) MC Graw Hill New Delhi.
2. Koutsoyiannis, A,Theory of Econometrics(2nd Edition), The Macmillan Press Ltd. London
3. Maddala, G.S,(3rdRdition) Introduction to Econometrics, McMillan, London
Suggested Readings
1. Gujrati D.N., Econometrics by Example, Palgrave Macmilan
2. J.Woolridge, Introductory Econometrics(5th Edition), South-Western Educational Publishing
3. Principles of Econometrics, N.Hatekar, Sage Publishing House
4. Krishna, K.L., Economic Application in India, Oxford University Press, Delhi.

833C-International Economics (Core)

Objective: The objective of this paper is to understand the theories of international
economics and its application in the field of trade and business

1. Distinct features of international trade. The classical theory of international trade

Concept of reciprocal demand in the theory of comparative costs. Modern theory of
international trade – relevance and applications.
2. Terms of trade. Factors affecting terms of trade. Free trade Vs protection.
Commercial policies – Tariffs, Dumping and Countervailing measures.
3. Balance of Payments – Composition and significance. Disequilibrium in BOP –
causes and measures for correcting. Marshall-Lerner Approach of devaluation.
Foreign trade multiplier.
4. Foreign Exchange determination – The purchasing power and BOP theory. Fixed
and flexible exchange rates. Exchange Control – meaning, objective and methods
of exchange control, Appreciation and Depreciation of currency, Spot and forward
exchange rates. Volatility of exchange rates and their effects. Volatility of
exchange rates in relation to dollar & Euro. Convertibility of Currency.
5. Directions and Trends in India’s balance of payment position since reform period.

Note: At least five Cases should be discussed in the class

Books recommended:

1. International Economics—B.O Sodersten, The Macmillan Press Ltd

London, IIIrdEdition , 1994.
2. International Economics-- Vrinda Publishing House Ltd, Latest Edition
3 International Economics—H.G.Mannur, Vikas publishing House Ltd, Latest
Edition
4.International Economics D.M.Mithani,Himalaya Publishing House, Latest
Edition
5. International Economics- Paul R. Krugman, Pearson Education India,8E, 2009
834C-Strategic Human resource & Development
Objective: The objective of the course is to develop the perspective of strategic human
resource management. Understand the strategic role of specific HR systems. Appreciate
SHRM in the context of changing forms of organization.

1. Strategic Management: The Field of HRM

Need and significance of HRM, HRM function, Role of HR in Organizations,

Understanding Strategic Human Resource Management, Building Competitive advantage
through people.

2. Acquisition & selection of Human Resources:

Human Resource Planning, Selection tools and their application, Job analysis, job Design
& Job Descriptions, job specification, employee welfare and quality of work life.

3. Human resource Development

Systems Approach to HRD, HRD Strategies, HRD Staffing: Role of Top Management in
HRD, HRD and Training Policy, Assessing Training Needs; Process of Training;
Designing and Evaluating Training and Development Program, types and Methods of
Training; Training within Industry (TWI); Transactional Analysis.

4. Strategic approach to HRM :

Integrating HR Strategies with corporate & functional strategies, Integrating Human
resource in strategic decisions, HRIS and its application.

5. Strategies for maximizing HR productivity:

Organizational restructuring, Turn around Management, Mergers, Acquisitions & joint
ventures.

6. Managing Employee Performance

Performance Management Systems & Processes Rewards, Compensation and Benefits
Multi -Rater Feedback Systems, Grievance Handling.
Recommended Books
1. ―Human Resource Management --Robert L. Mathis and John H. Jackson,‖ South
Western College Publishing, Latest Edition
2. ―Human Resource Management‖A strategic approach to employment,--S.K
Sharma
Global indiaPublicatio 01-dec-2009
3. Human Resource Management—C.B.Gupta, Sultancvhand and Sons, Latest
Edition
4. Human Resource & Personnel Management—K.Aswathapa, Tata McGraw-
Hill Publication Ltd, Latest Edition
5. Effective Human Resource Training and Development StrategyBy Dr B Rathan Reddy,
Latest Edition
6. Human Resource Management—S.P.Robbins, Printice Hall Publication,Human
Resource Planning—Bhattacharya, Excel, Latest Edition
835C- Supply Chain Management & Documentation
Objective: The objective of this paper is to understand how the chain involved in the
marketing and distribution is working and decide the routing andscheduling of the
products.

1. Analyzing & Understanding the Supply Chain - Decision phases in supply Chain;
Process view of supply chain, framework for supply chain solutions, Supply chain
relationships Outsourcing, 3 PLs, and 4PLs.

2. Elements of L & SCM, logistical information system, Introduction, Information

functionality and principles, Information architecture, Applications of new information
technologies in supply chain.

3. International Logistics Management and Importance of Documentation in Supply chain

System.

3. Planning Demand and Supply, through Ware housing & Distribution Centers– Break
Bulk, Cross Docking and Consolidation.

4. Inventory Management for International Business - Role of cycle inventory; uncertainly

/ Safety Stock; In transit and work in process stock; Managing, Inventory cost. ROP &
Optimal level of product availability - Importance and Factors affecting optimal level of
product availability; Managerial levels to improve supply chain profitability.

5. Transportation in an International supply chain - Role of transportation, Factors

affecting transportation decisions; Modes of transportation.

6. Importance of Packaging in International Supply Chain Management.

7. Role of Material Handling and its Effects on Supply Chain

Books recommended:
1. Purchasing & Supply Chain management – A.J.V.Weele
2. Supply Chain Management – Meindl& Chopra—Pearson Education Asia . Addison
Wesley Longman (Singapore) Pte Ltd. 482, F.I.E. Patparganj, Delhi 110 092, latest
edition
3. Logistics and Supply Chain Management By P Radhakrishnan, Allied publisher, 2001
4. Logistical Management – David Closs – Tata McGraw Hill , New Delhi, Latest edition
5. Supply Chain Management, Janat Shah, Pearson Education India, 2009
6. The Management of Business Logistics: A Supply Chain Perspective, John Joseph
Coyle, Edward J. Bardi, C. John Langley, Jr., South-Western/Thomson Learning, 2003

Note: At least five Cases should be discussed in the class

836G- Business Law

Objective: The objective of this paper is to understand the different laws , legal rules and
regulations through which the business world is governed.
Legal Frame work
1. The Customs 1962.
2. Foreign Exchange Management Act
3. The Money Laundering Act, 2002.(Penalties, contraventions and general features)
4. Information and technology Act 2000 (salient features and general aspects, DSC Mechanism)
5. Competitions Act 2002 including the types of the restrictive agreements (Salient Features)
6. Interpretation of law
Contractual Relations and company regulations
1. The Indian Contract Act. 1872.
2. The Companies Act 2013 ( types of companies, prospectus, MOA, AOA, Prospectus,
Shares, AGM, winding up of a company, Preferential Shares and Dividend, company audit)
3. The LLP Act, 2008 (Basic Provisions)
Property Rights: Intellectual Property
1. The Copyright Act, 1957.
2. The Patent Act.
3. The Designs Act & Trade Marks Act.
4. International Conventions & UNO specifications
Preferred Act
1. Security Contract act (It may be classified under the head contractual relations and company
regulations)
2. Product Liability Transfer of Technology, International Contracts, Licenses Joint
Ventures/ Consultations, Foreign Investment Laws, International Organizations,
United Nations World Trade Organization
Payments- Letters of Credit, Electronic Transfer, NEFT, ECS, RTGS, Bank Guarantee.

Recommended Books
1. Sakhlecha&Sakhlecha – Corporate Law
2. B.S. Moshal- Business Law, Anne Books Pvt. Ltd.
3. Tax man - Corporate laws
4. MohnishBhandari – Corporate Law
5. Bharat - Corporate laws
6. Bare Acts - Corporate laws
Note: At least five Cases should be discussed in the class

837DA- Integrated Marketing Communication (Elective Discipline)

Objective: The objective of this paper is to understand the concept and applications
of Integrated Marketing Communications and Design integrated marketing
communication strategies
Course Structure:
1. Foundations of IMC: An Overview of IMC, IMC and Marketing, Elements of
IMC, Role of IMC in the marketing process
2. IMC partners: Role of advertising agencies, media partners and other marketing
communications agencies
3. IMC planning process: Steps involved in IMC planning process
4. Establishing Objectives and Budgeting: Promotional Objectives, Communications
Objectives, DAGMAR, Budgeting Methods
 5. Advertising Campaign: Types of Advertising, Functions/Role/Benefits of
Advertising, Developing Advertising Campaign, Creative Appeals , Message
design, Copy Writing, Script, Story Board, Media Planning, Types and
Characteristics of Media, Media Mix Decisions
6. Direct Marketing: Database, Catalogue, Telemarketing, Mobile Marketing
7. Interactive Marketing: Internet and Interactive Media, Using social media for
promotion, Viral Marketing
8. Sales Promotion: Role of Sales Promotion, Trade Promotion and Consumer
Promotion, Sales Promotion and other IMC tools
9. Public Relations and Publicity: The PR process, Publics and PR tools, Corporate
communications
10. Personal Selling: The role of personal selling in IMC, Personal Selling Process
11. Event Marketing: Events, Sponsorships, Point of Purchase Promotion and
Designing Environment
12. Measuring IMC Effectiveness: Pre and Post launch effectiveness techniques,
quantitative and qualitative.

Text/References:
Belch, G. E., Belch, M. A., and Purani, Keyoor, Advertising and Promotion – An
Integrated Marketing Communications Perspective, Latest Edition, Tata McGraw Hill,
New Delhi
Clow, K. E. and Baack, D. (2007), Integrated Advertising, Promotion, and Marketing
Communications,Pearson, New Delhi.
Shimp, T. A. (2007), Advertising and Promotion – An IMC Approach, South Western
Cengage Learning, New Delhi.
Shah, K. and D’Souza, A. (2009), Advertising and Promotion – An IMC Perspective,
Tata McGraw Hill, New Delhi.

838DA- International Marketing (Elective Discipline)

Objective: The objective of this paper is to have knowledge of strategies,

adopted in the foreign markets to succeed with a suitable market plan.
1. International Marketing environment, economic, cultural, legal, technological and
political. EPRG Framework.
2. Process of entering international marketing management, Decision criteria for entry
methods in the international market and the various entry methods for the
international market
3. Product policy decisions, Product Standardization and Product Adaptation.
Packaging, Labeling and Positioning.
4. New product development, Adoption and Diffusion of new products, Product line
extensions, International product life cycle.
5. Managing Foreign Distribution--- through distributors and through firm’s presence
in the international market, Types of intermediaries ----Direct and Indirect
Channel, Channel Adaptation, Channel Development.
6. Physical distribution – Modes of transportation,
7. Export pricing-Objectives, Frame work of international pricing, Factors Gray
market, Price escalation, Foreign exchange risk, transfer pricing.
 8. International Promotion, Branding ,Role of Advertising, advertising decisions
taken for international market, Personal selling, Sales promotion, public relations
and trade shows.
Note: At least five Cases should be discussed in the class

Books recommended:

1. International Marketing Analysis and Strategy – OnkVisitSak John J. Shaw

Pearson Education, Latest Edition
2 International Marketing Management – Subhash Jain, CBS Publishing &
Distribution, Latest Edition
3. International Marketing-- P.K.Vasudeva, Excel Books, Latest Edition
4. International Marketing—F. Cherunilam, Himalaya Publishing House Ltd, Latest
Edition
5. International Marketing Management—M.N.Mishra, Oxford& IBH, Publication
Pvt, 6. International Marketing Management—R.L.Varshney and B.L.
Bhattacharya, Sultanchand& Sons, Latest Edition

837DB- Cost & Management accounting

Objective: The objective of this paper is to provide knowledge about cost &
management accounting, its techniques and cost control.
1. Meaning of Cost accounting, significance & importance, Difference in Cost
and Financial Accounting , Preparation of Cost Sheet
2. Process Accounts joint and bye product accounting, Normal and Abnormal
Losses.
3. Marginal costing and Break even analysis, Cost volume, Profit analysis.
4. Alternatives choice decisions.
Make or buy sell or process further operate or shutdown, Special orders.
5. Budgetary control:- Concept, Advantages and types, Sales budget, Production
Budget, Cash Budget.
6. Standard costing and variances analysis, meaning, concept and advantages
labour variances.
Note: At least five Cases should be discussed within the class

BOOKS FOR REFERENCE:

1. M.l. Singhai: Cost Accounts– Universal Publication, Agra latest edition

2. Sanjay Mehta & Prof. Mukesh Brahmbhatt Cost Accounting: - Devi
AhilyaPrakashan.
3. M.C. Shukla, T.S.Grewal and M.P.Gupta: Cost Accounting – Text and
Problems, S.Chand publication & Co, New Delhi.
4. Ravi M. Kishore: Cost Accounting and Financial Management, Taxman
Allied Services (P) Ltd., New Delhi.
5.Jawahar Lal and SeemaSrivastava: Cost Accounting – Tata McGraw Hill
Publication.
838DB- Security Analysis & Portfolio Management
Objective: The objective of this paper is to provide knowledge about the portfolio
management of a company and its security.
1. Introduction: Meaning & Concept of Investment, Investment verses Speculation verses
gambling, Financial and Economic Aspect of Investment, Types, Characteristics and
Objectives of Investment.
2. Risk Return: Concept of Risk and Return, Application of Statistics, Systematic and
Unsystematic Risk, Efficient capital markets, Concept of Beta, Capital Assets Pricing
Model, SML and CML Valuations.
3. Factor Models and Arbitrage Pricing Theory.
4. Valuation of Securities – An introduction to security valuation, Top Down and Bottom
Up approach. Tax Implications.
5. Valuation of Equity & analysis – Active equity Investment styles, Equity valuation
Models
6. Valuation of Bonds: PV Model, Bonds Yield, Measures Duration, Modified
Duration, Immunization Conversity, Bond Value Theorem, Yield to maturity, Tax
Implications.
7. Security Analysis: Fundamental Analysis and Technical Analysis, Dow Theory, Elliott
Wave Theory, Efficient Market Theories and Testing.
8. Portfolio Concepts: Portfolio and Security Returns, Diversification, Markowitz Model,
Sharp Index Model, Multiple Security Portfolio, Portfolio Investment Process.
9. Portfolio Evaluation: Measures of Returns, Formula, Plans, Sharpe and Treynor
Measures, Jenson model.

Note: At least five Cases should be discussed within the class

Books recommended:
1. V.K.Bhalla, Investment Management: Security Analysis and
Portfolio Management, New Delhi, S.Chand and Sons, Sixth
Edition, 1999
2. Donald E.Fisher and Ronald J.Jordan, Security Analysis and
Portfolio Management, New Delhi, PHI Publication, 1998.
3. V.A.Avadhani, Investment and Security Markets in India, Bombay,
Himalaya Publication, 1998.
4. Edwin J.Elton and Martin J.Gruber, Modern Portfolio Theory and
Investment, Singapore, John Wiley and Sons, 1996.
5. Preeti Singh, Investement Management, Bombay, Himalaya Publications, 9th
Edition, 2000.
839P- Summer Training
All the students are required to undergo six to eight week summer training, after
the completion of first two semesters in Industrial and Business organizations.
The institute prefers that an organization puts a student on a specific
project where a student will be expected to work and understand the working of
all aspects of the organization. The students are instructed to submit a
certificate of successful completion of their summer training. Each student
will be required to give a presentation of their summer project.
 MBA (BE) IV SEMESTER January 2017
841C Business Forecasting & Planning Techniques ( Core) 3
842C Service Marketing &CRM (Core) 3
843A Commodity Derivative & Price Risk Mgmt.(Ability Enhancement) 3
844DA Retail Marketing & RM (Elective Discipline) 3
845DA Sales & Distribution Management (Elective Discipline) 3
844DB Business Taxation (Elective Discipline) 3
845DB Insurance and Bank Management (Elective Discipline) 3
846P MRP(Submission & viva voce) (Project Work) 3
84V Comprehensive Viva Voce(Virtual credit) 4
Total Credits

841C-Business Forecasting & Planning Techniques (Core)

Objective: The objective of this paper is to teach the different forecasting techniques that are
helpful in trade and business.

1. Basic concepts of Business Forecasting and Planning, Fundamentals of Business &

Business Environment, Nature of business in 21st Century, Components of business
Environment, Stages and Techniques for Environmental Analysis.
2. Essentials of forecasting, Quantitative Forecasting; Criteria for Evaluation: ME,
MAD, MSE, RMSE (SDE), PE, MPE, MAPE, Theil –U - Statistic; Introduction
to Qualitative & Technological Forecasting.
3. Methods of Business Forecasting; Quantitative Approach-Naive Method,
Single and Double Moving Averages; Single exponential smoothing, ARRSES,
Double exp. smoothing (Brown's one parameter & Holt's two parameters
Methods).
Trend Analysis - Linear, Semi-Log, Exponential and Logistic Models.
4. Introduction to Box-Jenkins (ARIMA) Methods, types, interpretation and
application.
5. Qualitative & Technological Methods of Forecasting: Subjective Assessment
Methods - Jury of Executive Opinion, Sales force Composite Methods,
Formal Surveys & Market Research - Based Assessments, Subjective
Probability Assessments. Exploratory Methods - Scenario Development
Methods, Delphi, Cross-Impact Matrices, Curve Fitting, Analogy
Methods, Morphological Research, Catastrophe Theory, Normative Methods -
Relevance Trees, Introduction to Systems Dynamics.
6. Applications of Forecasting Techniques in predictions of Demand (Consumer
durable, Capital goods & new product), Sales, Cost, Price, Stock prices,
Profits, Inventory, Production, Cash flow, Foreign exchange rate, Import,
Investment, Labour requirements & macroeconomic leading indicators like
interest rate forecasting.
7. Business Forecasting & Planning: The role of forecasting in planning,
relating forecasting & planning in business organization, forecasting as
input to planning & decision making, contribution of forecasting to analysis
and Understanding (The variance as a Measure of Risk, Marginal Analysis,
Elasticity’s, Costing, Seasonal & Cyclical Considerations, Simulation &
Sensitivity Analysis).
Note: At least five Cases should be discussed in the class
 Books recommended:
1. Makridakis, Wheelwright and McGea (1983), Forecasting: Methods and Applications,
John Wiley & Sons.
2.Makridakis,Wheelwright and Hyndman(2003), Forecasting Methods and applications,
John Wiley & Sons.
3. Business Forecasting, John E.Hanke, Dean W. Wichern(8th Edition), Pearson Education.
4. Elements of forecasting, Francis. X. Diebold, Thomson Learning
5. Forecasting Application & Methods, Francis. X. Diebold, Cengage Learning
Journals
1. International Journal of Forecasting.
2. Journal of Forecasting.
3. Technological Forecasting and Social Change.

842C- Service Marketing and Customer Relationship Management

Objective: The objective of this paper is to understand various processes and
strategies for marketing of services and strategies for building lasting
customer relationship

1. Understanding Services: Service Sector & Economic Growth, Service Concept -

Service Characteristics-Classification of Services, -Challenges in Service
Marketing
2. Marketing mix in service marketing ( 7 ps) - Understanding service process, Service
offerings –core & supplementary product element -Price & other costs of services –
Place & time – Service Delivery system -Promotion & customer education -People
employees role in service – Productivity and Quality -Physical Evidence in Services
3. Customer Satisfaction- Service quality in service Marketing, Monitoring and
Measuring Customer Satisfaction, SERVQUAL& GAP Model, Handling
Complaints, Services Failures & Recovery.
4. Strategic Issues in Service Marketing -Service Positioning and Design-Service
Differentiation, Demand Management Strategies for Services.
5. Introduction to CRM: Evolution of CRM, Relationship Marketing, significance
and benefits of CRM to different business organizations and customers.
6. Concepts of CRM: Concept of Customer Lifecycle, Lifecycle stages, Customer
Lifecycle Management, Customer Lifetime Value assessment
7. CRM Process: Objectives, Customer segmentation, Customer database, Core
processes, Customer retention, recovering lost customers, Terminating
relationships.
8. Database Management: Information management for customer acquisition,
retention, attrition and defection, data warehousing, data mining.
9. Measuring CRM Effectiveness: CRM Metrics – Financial and non-financial
measures.

Text Readings
1. Christopher H. Lovelock, ―Services Marketing‖, New Delhi: Prentice Hall of India,
Latest edition
 2. Baran, Roger J., Galka, Robert J. and Strunk, Daniel P. (2008), Customer
Relationship Management, Cengage Learning, New Delhi
3. Sheth, J.N., Parvatiyar, A. and Shainesh, G., ―Customer Relationship
Management‖, TMH, Latest edition
4. Kumar, V. and Reinartz, Werner J. (2006), Customer Relationship Management: A
Databsed Approach, Wiley India, New Delhi

843A- Commodity, Derivative & Price Risk Management

1. Introduction to Derivatives – Introduction to Derivatives, Meaning of Forwards,

Futures, Options and Swaps, Difference between Sport and Futures Markets,
Difference between Futures and Forward contracts, types of orders.

2. History of commodity markets – Evolution of commodity markets, Commodity

markets of India

3. Commodity Futures – Meaning and Objective of Commodity Futures, Pricing

commodity Futures: Factors affecting Cost of Carry, Investment and Consumption
Commodities, Meaning of Basis and Spreads – Basis, Basis Risk, Spread,
Participants in Commodity Derivatives – Hedgers, Speculators, Arbitragers.

4. Advanced concept in Commodity Futures-Hedging, what is the concept of hedging

ratio, buying hedge or Long Hedge, Uses of buying hedge strategy, Buying hedge
with Basis Risk, Selling hedge or Short hedge ,uses of selling hedge strategy,
hedge with basic risk, Rolling over of Hedge position, advantage and limitations of
Hedging speculation.

5. Option Markets - Types of options, uses of options, Payoffs from options, Trading
strategies, Involving options Bull-bear, butter-Fly, calendar and diagonal spread,
Straddles, stir rip and straps, Options valuation and pricing, over the counter
exchange option, index options

6. Future contracts: Introduction to futures markets, future contract and future trading,
specification of the future contract, newspaper quotes, hedging using futures, Index
futures, basics of stock index futures, interest rate futures, foreign exchange and
currency futures, mechanism of future contracts, operations of margin,
convergence clearing process, clearing house and clearing margins, hedging,
difference between forward future

7. Swaps: Introduction to swaps, basic swap structure, interest rate swaps, currency
swaps, mechanics of swaps, transactions, swap options.

Recommended Books:
1 Redhead, Futures – Pearson education Asia Publications, 1999
2 Robert A. Strong, Derivatives: An Introduction – Thompson publications, New
Delhi, 2000
3 Robert W. Kolb, Understanding Futures – PHI Publications, New Delhi,2000
 4 Robert W. Kolb, Understanding Options – PHI Publications, New Delhi, 2000
5 John C. Hull Options, futures and other derivatives – Pearson education Asia, 4th
edition, 2001

844DA- Retail Marketing (Elective Discipline)

Objective:-The objective of this course is familiarizing with the concepts, techniques,
processes and strategies for retailing.
Course Content:

1. Introduction to Retailing: Retail Environment, Retail Industry, Theories and Retail

Formats, Retail Market - Global and India.
2. Retail Strategies: Introduction, simulation analysis, strategic plan, retail value
chain, acquisitions and mergers, franchising/licensing advantages and
disadvantages, retail brand, franchising in India, retail store locations, steps
involved in retail location
3. Retail Marketing: Retailing and Marketing, Consumer Behaviour and Retail
Operations. Strategic marketing planning for Retailing.
4. Retail Marketing Mix
 Retail Product: Merchandising, Store Design, Layout
 Pricing: Pricing objective, Policies and Strategies.
 Distribution: Location, Logistics, SCM, Channels.
 Communication & Promotion: Developing Promotion Mix for Retailing,
Managing Retail Brand.
5. Retail Service Quality: Quality audit.
6. Managing People Retail : HRM, CRM
7. IT in Retailing & Future trends
Text/References:

1. Newman, J, Andrew & Cullen, Peter, ―Retailing Environment & Operations‖,

Thomson, Latest edition.
2. Dunne, M. Prtrick, Lusch, F., Robert, Griffith, A., David, ―Retailing‖, Thomsan,
Latest edition
3. Berman, B. & Evans, J.R.; ―Retail Management‖, PHI, Latest edition
4. Pradhan, Swapna. ―Retailing Management‖, TMH, Latest edition
5. Gilbert, David, ―Retail Marketing Management‖, Pearson, Latest edition
845DA- Sales &Distribution Management

Objective: The objective of this paper is to provide knowledge about the

different dimensions of sales and marketing and their growing
challenges.

1. Introduction to sales management, growing challenges of sales & distribution in

marketing.
2. Personal selling - objectives, buyer - seller relationship, processes of selling.
3. Designing Sales force Strategies- Recruitment, Selection, and Training of Sales force
4. Designing Sales force Strategies- Motivation, Compensation and Controlling of Sales force
5. Buyer seller Dyad. Theories of selling.
6. Sales territories - coverage and administration.
7. Sales Budget & Quotas.
8. The marketing channel system, factors, effective choice of channel, channel integration.
9. Channel Members- Function, Selection, Motivation and Appraisal .
10. Physical Distribution - Transportation, storage, location of physical distribution
facilities.

Books recommended
1. Sales Management Decisions: Still Richard R. Pearson education 5th edition
2. Sales Management Decisions: Johnson Eugene M.McGraw-Hill International Editions
2. Sales Management Decisions: Dr. Mathew M.J. Rbsa Publishers latest edition

844DB- Business Taxation (Elective Discipline)

Objective: The objective of this paper is to have knowledge about the tax
procedure of India.

1. Income Tax Act: Important provisions

(i) Basic Concepts : Assessment year, Previous year, Person, Income, Gross Total
Income, Agricultural Income, Capital & Revenue - Receipts & Expenditure;
Residential Status and Incidence of tax; tax free income.
(ii) Income from Salaries: Meaning, Taxability of Allowances &Perquisites,
Permissible Deductions, Treatment of P.F., Gratuity.
(iii) Income from House Property: Computation of Annual Value &
Deductions. Income from Business & Profession: Basis of charge, scheme of
provisions, Deductions allowed, Expenses allowed under restriction,
Depreciation, double taxation.
(iv) Overview of Income from Capital Gains & Other Sources.
(v) Deductions allowed from Total Income, Rebates & Relief.
(vi) Tax deduction at source, Advance Payment of Tax, filing of returns.
2. Central Sales Tax Act - Important Provisions, Important definitions, Interstate Sale,
Liability to Pay CST, Registration, Forms of declaration, Offences and penalties.
3. Service Tax – Concept, services covered, rates of service tax, filing of service tax
returns.
4. Basics of VAT.
Note: At least five Cases should be discussed in the class
Books recommended:
1. Students Guide to Income Tax - Dr.V.K.Singhania, Taxmann Allied Services Pvt.
Ltd.
2. Systematic Approach to I.T. Act & Central Sales Tax - GirishAhuja –
Bharat Law House.

845DB- Insurance and Bank Management (Elective Discipline)

Objective: The objective of this paper is to have knowledge about the risk prevailing
in the insurance and banking industry.
Insurance

1. Risk and Insurance: Defining Risk, Nature and Types of Risk, Risk and Its Relation
with Insurance, Concept and Significance of Insurance, Classification of
Insurance – Life and Non life, General Principles of Insurance,
Insurance and Acceptance Procedure, Insurance Terminology.
2. Life Insurance Products: Term Insurance, Endowment Insurance, Pensions,
Annuities,
Underwriting, Reinsurance, Claim management.
3. General Insurance Products: Fire, Marine, Motor Vehicles, Third Party Insurance,
Miscellaneous – Med Claim and Health Policies, Group Insurance, Burglary
Insurance.
4. Role of IRDA.

BANK MANAGMENT

1. Overview of Banking Industry: Banking Structure in India – RBI, Commercial,

Rural and Co-operative Banks - their Role and Significance,
2. Banking Risks: Credit, Liquidity, Market, Operational, Interest Rate, ALM
by Banks: Classification of Assets. Capital Adequacy Norms for Banks.
3. Industrial Financing: Evaluating Commercial Loan Requests, modes of
creating charge, purchase and discounting of bills, letters of credit, guarantees.
4. Retail Banking: Overview of new areas in banking – Internet Banking,
Mobile Banking, Consumer Loans (Housing / Personal / Vehicle Loans).
Negotiable Instruments Act-Specific Provisions related to cheques, bills of exchange &
Promissory notes.
Note: At least five Cases should be discussed in the class
Books recommended:

1. O.S.Gupta, Life Insurance, Special Reference to LIC.

2. Insurance : Theory and Practice: NaliniPravaTripathy PHI (2005)
3. Fundamentals of Insurance: Dr. P. K. Gupta , Himalaya Publishing House, latest
edition
4. Vasant Joshi and Vinay Joshi, Managing Indian Banks, New Delhi SAGE
Response; Third edition
5. R.M.Shritastava, Management of Indian Financial Institutions, New Delhi,
Himalaya Publications.
6. Banking & Finance Sector Reforms In India, Banerjee Amalesh, Deep &
 Deep Publication, 2001Indian Banking System- Board of Editors

846P-MRP (Submission &Viva Voce) (Project Work)

The MRP shall comprise of individual & original research by a student under the guidance
of a faculty member on a topic which shall preferably relate to an area of his interest/
specialization. Research here construes either or both of the following:
1. Research based on Primary or Secondary data.
2. Study based Research, wherein a researcher must exhibit in depth knowledge of
the chosen topic.
The MRP shall carry a weight of four credits and shall be awarded grades A/ B/ C/ D/ F.
Prior to submission of final report, the students have to prepare their Synopsis with due
consultation of their respective guides. Topic or guide once finalized will not be changed.
Only those students would be allowed to submit their final MRP, who maintain regularity
in their attendance and remain in constant touch with their respective guides. The students
have to strictly follow the following pattern of their Synopsis and MRP.
Format of synopsis
1. Title
2. Introduction
3. Review of literature
4. Objectives
5. Methodology
Format of thesis
1. Title
2. Introduction
3. Review of literature
4. Objectives
5. Methodology
6. Analysis of data / text
7. Findings, suggestions and implication of the study
8. Bibliography

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