Chumbak Asssignment

The document provides an analysis of the Chumbak.com website. It includes: 1) An analysis of the website's navigation, call to action elements, SEO and social media results, freshness of content, target market segmentation, and clarity of messaging. 2) Notes are provided on each analysis item, noting things like the navigation having highlighted main tabs and normal sub-tabs, lack of a clear call to action, average social media presence, and frequent content updates. 3) A final assessment is given that the website is clean and clear, appealing its target hobby/casual buyers, and has smooth navigation through multiple home screen segments. Suggestions could help communicate the company's

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Chumbak Asssignment

Uploaded by

Rajat

We take content rights seriously. If you suspect this is your content, claim it here.

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Download as DOCX, PDF, TXT or read online on Scribd

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Assignment - Website Analysis

You have been appointed as a digital consultant and were asked to improve the digital presence of
your clients’ website. So, you started noting down the features of the website and conducted an
analysis (You can use web services like dareboost, seoptimizer or site-analyzer etc.)

Each student needs to take up a website and analyze based on the following worksheet. In
conclusion, you have to provide an assessment of the website with your suggestions to the client.
Attach the relevant statistics / information along with the analysis

Name: Darshan V M

Website URL: https://www.chumbak.com/

Name of Company/Organization: CHUBAK

Analysis Item Notes

The site is maintained in very decent way and doesn’t looks
cluttered as other e-commerce sites. Three main areas
1. How is the navigation on the website?
have highlighted tabs whereas the sub ordinate tabs are
What are the first navigational items that
written in normal font. The side bar has filter option easily
people notice?
accessible which is not the case with many e-commerce
giants
Call to action is not visible at the instance. The visitor is not
2. Is there a clear call to action? Are there
compelled to buy or take any action to move further, but
several? How are they highlighted? Do
being a hobby website not having a immediate call to
they use call-to-action text or a button? If
action can be afforded as the interested ones will
so, how big and what color?
themselves hunt the buy option
The website is highly dependent on internal links that
3. Note your observations of SEO Results means there presence is not widely known. The company
for the website? (Check from the report) can work to make themselves aware to the customers at
large
The website has got an average social media presence/
4. What are the Social Results for the
People are aware of the brand and would like to explore
website? (Check from the report)
more.
The website is very active in terms of the content that they
upload on there website. Using the data from archive.org
5. Does the content look fresh or stale?
we can say that frequent updates are rolled out in the
website which makes sure that site remains freshed.
6. Does the website segment the home The website targets mostly hobby and casual buyers and
page to appeal to the desired target there is a huge chance that a well-organized and clutter
market(s)? free website will make it look relevant.
The website hasn’t spent much in telling people who they
7. Is the website messaging clear? Is value
are and what they do. Rather they have left it on the users
clearly communicated? Does marketing
to derive out. The images used to represent the product are
messaging convey value clearly?
very bright and clear and thus appeals to the market.
Your Final Assessment: Chumbak.com is a hobby based website where people go to buy mainly
hobby and casual purchase items. The website has kept itself clean and clear which may look
appealing to the visitors at large. Also due to multiple segmentations in the home screen regarding
the highlighted tabs we can say that navigation is smooth because the customer can easily direct
himself to the required area. The “store” tab talks about various places where the company is having
there outlet and how they can be reached.