CHAPTER 6 electronic mail, etc.

)
COMMUNICATING - Proper transmission is very important so the message
sent will reach and hold the attention of the receiver. To
COMMUNICATION
achieve this, the communication channel must be free of
- Morris Philip Wolf & Shirley Kuiper, “a process of barriers, or interference (noise)
sharing information through symbols, including
*Receive – the next step is the actual receiving of the
words and message.”
message by the intended receiver. The requirement is for the
Communication may happen between: receiver to be ready to receive at the precise moment the
- superior and subordinate message relayed by the sender.
- peers
*Decode – the next step, decoding, means translating the
- manager and a client or customer
message from the sender into a form that will have meaning
- an employee and a government representative
to the recipient. If the receiver understands the purpose and
Communication may be done through: the background situation of the sender, decoding will be
- face-to-face greatly improved.
- printed materials
*Accept – the next step is for the receiver to accept or reject
- an electronic devices
the message. Sometimes, acceptance (or rejection) is partial.
In management, communication must be made for a purpose, The factors that will affect the acceptance or rejection of a
and because it had a cost attached to it, it must be use message are as follows:
effectively. 1. The accuracy of the message;
2. Whether or not the sender has the authority to send
FUNCTIONS OF COMMUNICATION the message and/or require action;
3. The behavioral implications for the receiver.
1. Information Function – information provided through
communication may be used for decision-making at *Use – the next step for the receiver is to use the
various work levels in the organization. information. If the message provides information of
2. Motivation Function – communication used as a importance to a relevant activity, then the receiver could
means to motivated employees to commit store it and retrieve it when required.
themselves to the organization’s objectives.
3. Control Function – when properly communicated, *Provide Feedback – the last step in the communication is for
reports, policies, and plans define roles, clarify duties, the receiver to provide feedback to the sender. Depending on
authorities, and responsibilities. Effective control is, the perception of the receiver, however, this important step
then, facilitated. may not be made.
4. Emotive Function – when feelings are repressed in
FORMS OF COMMUNICATION
the organization, employees are affected by anxiety,
which in turn, affects performance. Whatever types 1. Verbal Communication – transmitted through hearing
of emotions are involved; communication provides a or sight.
means to decrease the internal pressure affecting the - Oral Communication involves hearing the words of
individual. the sender, although sometimes, opportunities are
provided for seeing the sender’s body movements,
THE COMMUNICATION PROCESS
facial expression, gestures, and eye contact.
*Develop an Idea – the most important step in effective Sometimes, feeling, smelling, tasting, and touching
communication. It is important that the idea to be conveyed are involved.
must be useful or of some value. - Written Communication preferred over the oral
communication because of time and cost constraints.
*Encode – the next step is to encode the idea into words, 2. Nonverbal Communication – a means of conveying
illustrations, figures, or whether symbols suitable for message through body language, as well as the use of
transmission. The method of transmission may be encoded to time, space, touch, clothing, appearance, and
conform with the specific requirements of the identified aesthetic elements. Body language consist of
method. gestures, bodily movement, posture, facial
expression, and mannerisms of all kinds.
*Transmit – after encoding, the message is now ready for
transmission through the use of an appropriate
communication channel. (Spoken word, body movements,
written word, television, telephone, radio, an artist’s paint,
THE BARRIES TO COMMUNICATION

1. Personal Barriers – hindrances to effective

communication arising from a communicator’s
characteristics as a person, such as emotions, values,
poor listening habits, sex, age, race, socioeconomic
status, religion, education, etc.
- Emotions cloud the communicator’s ability to judge
correctly the real meaning of messages received.
2. Physical Barriers – interferences to effective
communication occurring in the environment where
the communication is under taken. A communication
channel that is overload may also prevent important
information to reach intended user.
3. Semantic Barriers – study of meaning as expressed in
symbols, words, pictures, or actions are symbols that
suggest certain meanings.
- “interference with the reception of a message that
occurs when the message is misunderstood even
though it is received exactly as transmitted.”