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RLT Bus Pre Anskey 09

Учебник английского языка

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66 views

RLT Bus Pre Anskey 09

Учебник английского языка

Uploaded by

Dasha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Result Pre-intermediate

Student’s Book Answer Key

9 │ Selling

Working with words

1
1 True 2 False 3 False 4 True 5 True

2
1 h (a and g are also possible) 5g
2d 6c
3b 7e
4f 8a

a 3b b 2d c 7e d 1h, 5g, 8a e 4f

4
1 an advertising campaign 3 a discount
2 range 4 market share

1 enter 2 boost 3 attract 4 expanded 5 launch

1 In 1995
2 It put live fish in its supermarkets.
3 By putting frozen fish in supermarkets away from the sea.
4 It has introduced loyalty cards and provided credit.
5 An advertising campaign for online shopping.

1 Outdoor advertising 2 Direct mailing 3 Word-of-mouth

Possible answers

Because it is seen as more credible by customers, it costs the company very little and doesn’t
depend on activity by the company to keep it going.
It is not true if a company artificially tries to start a word-of-mouth campaign, and gets found
out. If you get bad word-of-mouth, it spreads more quickly than good.

© Oxford University Press 2009


Language at work

1
1 There is no billboard advertising. 2 Students’ own answers

2/3
It’s necessary need to have to
It’s not necessary don’t need to don’t have to
It’s possible / permitted can are allowed to
It’s not possible / permitted can’t aren’t allowed to

a3 b4 c1 d2

5
1 have to 4 have to 7 don’t have to
2 don’t need to 5 aren’t allowed to 8 can
3 need to 6 are allowed to, can’t 9 don’t have to

Suggested answers

2 You have to pay by card. / You can only pay by card. / You aren’t allowed to pay by cash.
3 You need / have to reply before 31st October to benefit … / If you reply before … you can
benefit …
4 You can’t / are not allowed to change or cancel this ticket.
5 You can / are allowed to pay by credit card. / You don’t have / need to pay by cash.
6 You can’t / aren’t allowed to advertise here.

Practically speaking

Answers

1 Relocating to low-cost countries such as China


2 No

The correct order is 5 - 4 - 3 - 1 - 2.

1 Can I just say something here? / Sorry, but …


2 Please let me finish. / Can I just finish?
3 Sorry, go ahead.

© Oxford University Press 2009


Business communication

Advertising:
Money spent last year: €28.6 million
Budget this year: €37.5 million
Extra money to be used for: a big outdoor advertising campaign

Sales:
This year + 7-10 %
Next two years: + 7-10 %
Key markets: the Czech Republic, Poland, Hungary

2
1f 2c 3e 4d 5b 6a

1 1f 2 2c 3 5b 4 3e 5 4d 6 6a

Case study

Discussion

1 To reach the youth market


2/3 Students’ own answers

© Oxford University Press 2009

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