Marketing Report

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 AgencyAnalytics
August 30 2018 to September 28 2018

Table of Contents

Marketing Performance Overview 3

All Channels 4
Conversions Overview 5
Organic Overview 6
PPC Overview 7
Social Overview 8
Backlinks 9
Call Tracking 10
Online Reviews 11
Email Campaign - MailChimp 12

Page 2 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

Marketing Performance Overview

Goal Completions
2,820

1,000
Display - 3,187
(Other) - 3,020
Social - 2,306 750

15,870 Email - 2,251

Referral - 1,592
Sessions 500
Paid Search - 1,538
Organic Search - 988
250
Direct - 988

Login Phone Contact Email Contact Order Signup

 20 300 $1,500.00 $15,000.00

Google Ranking Change New Links Facebook Ads Amount Spent Google Ads Cost

Google Ads Clicks

Facebook Unique Link Clicks
4,500

1,250 Female 2,824

1,000

Male 1,676
750

500

250

Service General Competition Product Retargeting Brand

Facebook Audience Growth

31,245

Organic Paid Lost 1,500 1,500

2,000 Instagram Followers LinkedIn Followers

1,500

1,000

500

0 1,500 1,500
Twitter Followers Youtube Subscribers
Sep 3 Sep 10 Sep 17 Sep 24

Page 3 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

All Channels
Sessions
15,870

1,000
Display - 559
(Other) - 485
750 Social - 402

2,820 Email - 385

Referral - 335
500 Goal Completions
Paid Search - 310

250
Organic Search - 218
Direct - 126

Sep 3 Sep 10 Sep 17 Sep 24

15,870 1.12 00:00:20 7.56% 49.57% 2,820

Sessions Pages/Session Avg. Session Duration % New Sessions Bounce Rate Goal Completions

Avg. Session
Channel Sessions  Pages/Session % New Sessions Bounce Rate Goal Completions
Duration

Display 3,187 1.93 00:00:34 12.31% 74.95% 559

(Other) 3,020 1.60 00:00:28 11.77% 68.70% 485

Social 2,306 1.50 00:00:24 9.74% 65.57% 402

Email 2,251 1.10 00:00:22 7.72% 54.12% 385

Referral 1,592 1.07 00:00:16 7.17% 42.67% 335

Paid Search 1,538 0.71 00:00:16 4.78% 39.55% 310

Direct 988 0.37 00:00:10 2.39% 24.98% 126

Organic Search 988 0.68 00:00:10 4.60% 26.02% 218

Page 4 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

Conversions Overview
Goal Completions
2,820
1,000
Display - 559
(Other) - 485
Social - 402 750

2,820 Email - 385

Referral - 335
Goal Completions 500
Paid Search - 310
Organic Search - 218
250
Direct - 126

Login Phone Contact Email Contact Order Signup

2,820 $236.07 K 17.77%

Goal Completions Goal Value Conversion Rate

Goal  Goal Completions Goal Value Conversion Rate

Signup 379 $40,469.00 12.55%

Phone Contact 614 $64,076.00 19.49%

Order 379 $22,483.00 11.89%

Login 860 $66,325.00 26.09%

Email Contact 588 $42,717.00 18.83%

Page 5 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

Organic Overview
Google Change
Search Console - Top Pages by Clicks
1
40 https://www.tesla.com/modelx/ 717

30

https://www.tesla.com/models/ 663
20

10
https://www.tesla.com/de_DE/event/erleben-sie-das-model-s-u… 641

https://www.tesla.com/autopilot/ 543
Sep 3 Sep 10 Sep 17 Sep 24

https://www.tesla.com/de_DE/ 457

New / Lost Links

Search Console Top Queries by Clicks
210

New Lost tesla road 717

30

tesla used canada 663

20

10
tesla supercharger network europe 641

tesla car play 543

Sep 3 Sep 10 Sep 17 Sep 24

tesla motors batteries 457

 15 1 25.5 15,870
Google Mobile Change Google Change Avg Position Organic Sessions

Keyword Google Google Change Bing Bing Change Volume



 tesla 13th 5 99th 1 5,990

 tesla model x 20th 7 57th 18 11,620

 tesla model 3 35th 4 21st 7 10,220

 tesla road 35th 4 72nd 8 22,540

 tesla model s 48th — 35th 4 7,050

 tesla used car price 56th 18 92nd 2 15,150

 tesla supercharger network europe 63rd 20 50th 16 19,720

 tesla car play 78th 9 14th 5 19,720

 tesla motors batteries 92nd 14 29th 6 17,960

 tesla used canada 99th 1 86th 12 20,070

Page 6 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

PPC Overview

$15,000.00 $30.00 $1,500.00 300

Google Ads Cost Google Ads Cost Per Conversion Facebook Ads Amount Spent FB Ads Website Conversions

Google Ads Conversions

FB Ads Website Conversions
300

100 Service 70

75
General 56

50

Competition 55
25

Product 47
Service General Competition Product Retargeting Brand

Retargeting 43

Google Ads Clicks FB Link Clicks

4,500 4,500

300 300

225 225

150 150

75 75

Sep 3 Sep 10 Sep 17 Sep 24 Sep 3 Sep 10 Sep 17 Sep 24

Page 7 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

Social Overview
Facebook Audience Growth
Facebook Likes by Country
31,245

Organic Paid Lost Spain 290

1,500 2,000

1,500
Australia

France
220

210
Facebook Likes 1,000

500 United Kingdom 190

0
Japan 160

Sep 3 Sep 10 Sep 17 Sep 24 Italy 150

Twitter Followers Tweets

1,500 90

2,000 10

1,500 1,500 8

Twitter Followers 1,000 5

500 3

Sep 3 Sep 10 Sep 17 Sep 24 Sep 3 Sep 10 Sep 17 Sep 24

Instagram Followers Instagram Posts

1,500 90

2,000 10

1,500 1,500 8

Instagram Followers 1,000 5

500 3

Sep 3 Sep 10 Sep 17 Sep 24 Sep 3 Sep 10 Sep 17 Sep 24

Followers Followers by Country

1,500

Organic Followers Paid Followers

1,500 2,000

1,500 CH - 505
US - 375
LinkedIn Followers
1,000
1,500 CA - 342
Followers GB - 245
JP - 33
500

Sep 3 Sep 10 Sep 17 Sep 24

Page 8 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

Backlinks

13,796 909 14 56 6,012 6,012

Backlinks Referring Domains Trust Flow Citation Flow Follow Links Text Links

New / Lost Links

Top Anchors by Domain
210

New Lost tesla used canada 971

25

20 tesla model s 967

15

tesla road 909

10

5
tesla supercharger network europe 826
0

5 tesla 825

Sep 3 Sep 10 Sep 17 Sep 24

tesla used car price 795

Page 9 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

Call Tracking
Answered vs Missed Calls Calls
Top Sources
300 300

Twitter 92 40

30
Facebook 65
210 Answered 20
90 Missed
Direct 63
10

Google 40
Sep 3 Sep 10 Sep 17 Sep 24

Bing 40

300 210 90 120

Calls Answered Missed First Time Calls

Date  Name Source Source Type Phone Number Answered First Call

Sep 28, 2018 11:38 a… Mr. Jeremy Kemmer Local Google 5556414087 NO YES

Sep 27, 2018 10:24 a… Dawn Sipes Keyword Pool Facebook 5557719614 YES YES

Sep 26, 2018 4:39 am … Vallie Marks Local Bing 5553788981 YES YES

Sep 13, 2018 12:18 p… Prof. Maude Zulauf P… Keyword Pool Google 5555291905 NO NO

Sep 10, 2018 3:58 am … Dr. Zander Stracke M… Keyword Pool Facebook 5559353808 NO YES

Sep 7, 2018 8:52 am Katrina Schumm Keyword Pool Direct 5556778072 YES YES

Sep 5, 2018 2:15 am Krystal Aufderhar Keyword Pool Bing 5558496243 NO YES

Sep 3, 2018 7:35 am Amparo Hills Local Direct 5551228007 YES NO

Sep 1, 2018 12:52 pm … Porter Hettinger Local Facebook 5557487154 NO NO

Aug 30, 2018 6:02 am … Mohamed Monahan Local Twitter 5559298816 YES YES

Aug 29, 2018 5:12 am … Dr. Raven Gorczany Keyword Pool Bing 5551428431 NO YES

Page 10 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

Online Reviews
Reviews by source

40

5 Stars - 21
30

4
4 Stars - 9
60 3 Stars - 18
Reviews 20
Rating 2 Stars - 1
1 Stars - 11

10

FACEBOOK YELPGOOGLEMYBUSINESS
GOOGLEMAP

Average Rating Sentiments

3.20

10 Positive Neutral Negative

15
8

10
5

3 5

Sep 3 Sep 10 Sep 17 Sep 24 Sep 3 Sep 10 Sep 17 Sep 24

Page 11 / 12
 AgencyAnalytics
August 30 2018 to September 28 2018

Email Campaign - MailChimp

731 30.60% 19.11% 0.97%

Recipients Open Rate Click Rate Unsubscribed

Opens (24-Hour Period) Clicks (24-Hour Period)

302 123

80 30

60
20

40

10
20

Sep 20 Sep 21 Sep 22 Sep 23 Sep 24 Sep 25 Sep 26 Sep 27 Sep 20 Sep 21 Sep 22 Sep 23 Sep 24 Sep 25 Sep 26 Sep 27

Top Locations

80

60
Unique Open - 302
377 Not Open - 52
Activity 40
Bounced - 23

20

US CA JP CH GB DE FR IT AU ES

Email Address Status Open Count

[email protected] SENT 0

[email protected] SENT 26

[email protected] SENT 12

[email protected] SENT 31

[email protected] SENT 17

[email protected] SENT 34

[email protected] SENT 24

[email protected] SENT 36

[email protected] SENT 48

[email protected] SENT 38

[email protected] SENT 36

Page 12 / 12
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