ILOILO CITY COMMUNITY COLLEGE

Corner Tiolas - M.H. Del Pilar Streets, Molo, Iloilo City

Tel. No. 337-2760

ACTIVITY PROPOSAL

TITLE : MURAL PAINTING

THEME : BRING ILOILO CITY TO THE NEXT LEVEL

(this is aligned to the tagline of the present administration of City Mayor Jerry P. Trenas)

I. RATIONALE

A mural is defined as any piece of artwork painted or applied directly on a wall or

any permanent surface. A distinguishing characteristic is that the architectural elements
of the given space are harmoniously incorporated into the picture. Murals are also
important in that it brings art to the public sphere. Murals create a tangible sense of
place and destination, resulting in increased foot traffic while adding color, vibrancy and
character to urban environment.

Mural is a public art and can also be an advertising medium in which it can draw
attention of the public. Often the intent is to instil to local people about their culture and
heritage. Murals can create important conversations and expand thought. They can
create dialogue around a subject or community issue through what they depict.

II. OBJECTIVES

Based on the above premises, it is the intent of the proponents to have a mural
painting activity. The activity will be conducted as one of the community outreach
programs of the NSTP-CWTS classes composed of freshmen students across all degree
courses of ICCC. It hopes to achieve a political and cultural statement through art that
is brought to the public arena.

For Iloilo City Community College, being the academic arm of the Iloilo City
Government, the activity explicitly hopes to achieve the following :

 mural art can be a relatively effective tool for achieving a political goal, thus, the theme
of the paintings shall be aligned to the tagline of the present administration, BRING
ILOILO CITY TO THE NEXT LEVEL

 anent to the above objective, the paintings shall convey the vision-mission of ICCC as
an integral part of the LGU
 the paintings shall serve to be a medium in promoting the upcoming degree course
offerings of the College

 heightened public awareness on the thrust of the present LGU administration

 increased public knowledge that ICCC is the academic sector of the City Government

 symbolizes business identity of ICCC as a member of the Iloilo academic community

 increased involvement of ICCC students on the attainment of the goals of the City
Government
 instil among ICCC students the significant role of the College as a member of the LGU
and the education sector of Iloilo

 reflective of community values that add dynamism and beautification to the city of Iloilo
 colourful and inspiring for Iloilo residents, visitors and tourists
 deter vandalism and graffiti specially to our youth population
 encourages students’ creative expression in collaborative painting
III. PROPONENTS Prof. Ronnie B. Emmanuel, NSTP-CWTS Coordinator
Micah E. Banggay / Anna Maria N. Valencia

IV. TIME FRAME Friday, October 11,2019

NSTP-CWTS regular class schedule

VENUE Iloilo City Community College grounds

Molo, Iloilo City

PARTICIPANTS NSTP-CWTS
BS Office Administration and BS Tourism Management

V. NEEDED RESOURCES

Quantity Description
6 gallons Flat latex (white) “Boysen” 481 485 480
8 gallons Gloss latex (white) “Boysen” 568 570 568
10 pieces Baby roller(cotton) 60 50 50
5 pieces Paint roller 8”
5 pieces Drawing brush ¼ / 1/2 p.club
25 pieces Paint brush 1” 20 25 20
25 pieces Paint brush 2” 40 40 40
10 pieces Paint brush 3” 65 85 70
5 pieces Paint brush 4” 75 120 90
10 pieces Masking tape 1” 34 35 35
1 gallon Red latex 612 X 600
1 gallon Yellow latex 612 X 600
1 gallon Blue latex 497 X 500
1 liter Latex lamblack 81 90 80
½ liter Hanza 143 145 145
½ liter Burn siena 110 120 110
½ liter Thalo green 106 120 115
½ liter Thalo blue 106 115
2 pieces Abbrassive paper #120 9 20 10
10 pieces Steel brush 20 50 45
3 Rolls causion tape
3 pieces Cotton/ Disposable gloves
1 gallon Metal primer 391 395 375
2 gallons Q.D.E white 597 600 597
3 gallons Paint thinner 354 320 270 (lord)
½ liter Ting-ting color Thalo green oil 90 110 95

VI. SCHEDULE OF ACTIVITIES and MECHANICS

 Students shall be divided by 6-7 students per group; at least 3 males in a group
 Each group shall submit a preliminary concept drawing, including a list of needed
resources and corresponding volume e.g. white paint ¼ gal
 Concept drawing shall be in ¼ construction board using any medium such as paint
brush 2 pcs. crayons, colored pens and pencils and the like
 Concept drawing shall incorporate and revolve around the following themes:
 Level Up Iloilo City
 ICCC Vision-Mission
 ICCC future course offerings BS Criminology and BS Early Childhood
Education
 Preliminary concept drawing shall be evaluated based on the following criteria :
 merit of the design
 originality of the design
 appropriateness of the design based on location, scale, color and content
 All drawings shall be pre-approved prior to the actual activity
  This output shall form a major part of the final grade of the students

VII. BUDGET

Budget Source: Student Development Fund

Quantity Description Amount Total

GRAND TOTAL

PREPARED BY :

RONNIE B. EMMANUEL MICAH E. BENGGAY ANNA MARIA N. VALENCIA

NSTP/CWTS COORDINATORS COMMUNITY OUTREACH

NOTED BY :

PROF. LENY V. GAINTANO PROF. SAMUEL PAMA

Program Head - BSTM Program Head - BSOA

DR. HAROLD F. CARTAGENA

Academic Director – General Education

RECOMMENDING APPROVAL :

PROF. MARY JUNE MAYORDOMO ENGR. RENAN B. ESCOTO

Quality Assurance Head Assistant College Administrator

MARIA MATHILDE T. OCTAVIO

College Administrator

APPROVED BY :

HON. JERRY P. TRENAS

Iloilo City Mayor
Public Art
 offer accessibility to art and creative expression without cost as well as
architectural integration into the physical environment.
 public art initiatives have been identified as an equity-advancement strategy for
economic development of populations at risk of displacement

Aesthetics
 through the visual aesthetic, murals promote a sense of identity, belonging,
attachment, welcoming and openness, and strengthen community identification
to place
 in creative placemaking, public, private, not-for-profit and community sectors
partner to strategically shape the physical and social character of a
neighbourhood around arts and cultural activities
 creative placemaking initiatives revolve around public art, and murals in particular
are highly effective tools because of their physical integration intro their
environment, and their many aesthetic benefits
 murals create a tangible sense of place, destination, resulting in increased foot
traffic while adding color, vibrancy and character to urban environment. Murals
contrast the negative mental health effects of concrete and asphalt
 while some placemaking initiative have raised concerns about advancing
gentrification, by centering equity as a core value and integrating community
stakeholder input and participation into the process, the opposite outcome can be
emphasized and achieved. Recent studies, in fact, have linked arts and culture
to equitable development.

Public Safety
 murals are examples of the controversial “broken windows” theory in reverse --
enhancing public safety by creating a feeling that a location is cared for, which in
turn makes crimes of opportunity -- such as vandalism, illegal dumping, drug
use, an robbery -- less likely
 for example, murals which address gun violence humanize, rather than
dehumanize, victims, creating emotional resonance rather than numbing
emotions

Abatement
 murals can affect tag mitigation, and deter tag recidivism. In addition to a
beautification advantage over simple abatement --- murals are simply more
attractive to look at than blank walls – they can also offer significant long-term
cost savings in vandalism hotspots and generally require only minor maintenance
when best practice methods (such as clear-coating) are employed

Uphold public art objectives and goals

 public art programs are intended to increase the quality of life for all residents of
a city, celebrating diversity and life enrichment. Murals are definitive example of
public art which can perfectly align with these goals and values.

Youth development
 mural initiatives have been used in many cities to promote youth development
and youth-led programs
 murals have also been used in the development of youth-oriented curricula in
education

Facilitate public-private partnerships and collaborations

 murals can connect artists, community organizations, non-profits, small business,
BIDS, community development corporations, developers, government agencies,
educational and cultural institutions in collaborative creative engagement projects

Messaging/Social Consciousness/Equity
  murals can also promote equitable outcomes for historically-underserved or
disadvantaged populations

Blight Mitigation

 murals transform blighted areas in urban cities, and are relatively inexpensive
method of urban redevelopment which are particularly effective in blighted areas,
especially those in the inner city. This, in turn, helps maintain property values
while also deterring crime, such as illegal dumping and drug use. Murals can
also be combined with streetscaping projects

Sustainability/Resilience

 murals add a creative aesthetic to the built environment, which energizes

neglected or blighted neighbourhoods, and enhance districts where new
development is taking place by creating a sense of destination
 when linked to cultural preservation efforts, murals can also highlight diversity
and resilience initiatives