Value Engineering Notes
Value Engineering Notes
VE History
During World War II, many manufacturers were forced to use substitute materials and designs as
a result of critical material shortages. When the General Electric Company found that many of
the substitutes were providing equal or better performance at less cost, it launched an effort (in
1947) to improve product efficiency by intentionally and systematically developing less costly
alternatives.
Lawrence D. Miles, a staff engineer for General Electric, led this effort. Miles combined a
number of ideas and techniques to develop a successful methodological approach for ensuring
value in a product. The concept quickly spread through private industry as the possibilities for
large returns from relatively modest investments were recognized. This methodology was
originally termed value analysis or value control.
This latter component is extremely important. The mandatory VE provisions in most DoD
contracts encourage contractor participation and thereby realize the full benefits from cost
reduction opportunities and innovations. These contract provisions provide the basis for the
contractor to obtain a share of the savings that result from an approved VE effort. Before this
development, submitting a cost-reduction change led to a commensurate decrease in the size of
the contract and usually reduced profit by a proportional amount. The VE provisions changed
this paradigm by providing the contractor with an incentive to submit proposals to reduce cost.
VE Terminology
Value Engineering Project: A preplanned effort to study a specific area or task, the primary
objective being to improve value using VE methodology while maintaining required functions.
• Function: The purpose or use of an item or process. The VE approach first concerns itself with
what the item or process is supposed to do. The consideration of function is the fundamental
basis of the VE method.
• Worth: The lowest cost to reliably achieve the required function. Worth is established by
comparing various alternatives to accomplish that function and selecting the lowest cost
alternative.
• Value Engineering Proposal: A specific proposal developed internally by DoD personnel for
total value improvement from the use of VE techniques. Since Value Engineering Proposals are
developed and implemented by Government personnel, all resulting savings accrue to the
Government. A Value Engineering Proposal can also be the result of a technical support
contractor effort if it is funded by the Government specifically to conduct a VE study on a
contract to which it is not a party.
• Value Engineering Change Proposal (VECP): A proposal submitted to the Government by
the contractor in accordance with the VE clause in the contract. A VECP proposes a change that,
if accepted and implemented, provides an eventual, overall cost savings to the Government and a
substantial share in the savings accrued as a result of implementation of the change for the
contractor. It provides a vehicle through which acquisition and operating costs can be reduced
while the contractor’s rate of return is increased.
What is value?
The relationship between the worth or utility of an item (expressed in monetary terms) and the
actual monetary cost of the item. The highest value is represented by an item with the essential
quality available at the lowest possible overall cost that will reliably perform the required
function at the desired time and place.
Value is the required or needed performance at minimum cost. Value in general is the ratio of
function and cost.
Types of value
Use Value: It is defined as the qualities and prosperities needed to accomplish a service, product
or work.
Esteem Value: It provides properties, features and attractiveness to a service, product or work
which make the ownership desirable.
Scrap Value: It is the money which can be recovered when the item is not needed. It is the scrap
value.
Cost Value: It is the total cost of material, labour, overhead and services to produce an item.
Exchange Value: It is the property and qualities which enables to exchange a product for
something else, which is needed by the exchange.
So to increase value we many increase Function taking cost constant and may decrease cost
without affecting function.
The majority of the information here is geared towards New Product Development and New
Product Introduction. In contrast to this, as stated above, VA is based upon products you already
sell. On the face of it, the reasons for value analysing existing products may seem obvious.
However you may find yourself in a situation where you need to convince others and make the
case for undertaking a VA exercise. Senior managers may require justification as to why it’s
• VA reduces costs (in all areas such as materials, parts and production), as well as
improving product function. Therefore, the value of the product is increased to the
customer.
• Reducing the cost of products increases revenue and profit per product. Therefore,
giving your company the option of reducing price to sell more or investing in R&D.
• For many manufacturing businesses their product range has evolved over time, as a
collection of solutions to meet new customer needs, rather than being the result of
strategic planning. Often products have been developed under tight time constraints and
as a result, a wide variety of parts and materials have been sourced and used. This leaves
lots of scope for component rationalisation across the range. In-turn this opens the door
to cost reduction negotiations based on ordering greater quantities and economies of
scale. A value analysis exercise can deliver this.
• The above factors all increase perceived value of the product by all those who interact
with it, throughout its product life (including of course, the customer).
• The prestige value of the product increases, therefore making ownership more desirable,
which should help product sales (and indeed the process of marketing and selling it).
• A customer who perceives the value of the product as being more prestigious is more
willing to pay a premium for it or choose it over rival products if it is priced the same.
• An all-round better quality product is easier and less costly to produce, assemble, ship,
install, use, service and recycle. The result is to reduce all associated costs throughout the
product lifecycle (importantly, including ownership costs for the customer).
• VA, in conjunction with other world class manufacturing techniques, can help realise
substantial company-wide improvements, thereby delivering significant competitive
advantage.
VE BENEFITS
As depicted in Figure 1, the Government and its contractors depend upon each other to improve
their joint value proposition.
Benefits to Contractors
From the contractor’s perspective, the benefits of using VE are also substantial. The Contractor:
• Shares in the savings that accrue from implementation in that VECPs provide a source of
profit not available under other provisions of the contract and excluded from profit
limitations on Government contracts;
• May increase the work to be performed on the contract if the Government share is placed
back on the contract for previously unfunded efforts;
• May secure a price advantage during system re-procurement after implementing a
successful VECP on a previously completed system/item;
• Establishes a reputation as a cost-conscious supplier (the Defense Department presents
VE Achievement Awards to contractors);
• Improves communication with the customer; Receives reimbursement of development
cost on approved VECPs to the extent that such costs are reasonable, allowable, and
allocable;
• May obtain usable technology for other product lines; and
• Enhances the retention and growth of corporate technical expertise through advanced
technology insertion and fostering a positive working environment
AREAS OF APPLICATION
Value Analysis has been successful in several domains:
o Defense
o Automotive
Cost information There is little doubt that engineers, designers and draughts men are well
aware of the need to minimize cost, and in most instances they are anxious to receive and use
better cost information. However, there are other reasons why unnecessary cost occurs in the
products they are specifying.
User’s Needs For example the needs of the user are not always clear. Where there is a lack of
information, then it is inevitable that the exact requirements of the customer or user will be
exceeded.
New processes New lower cost products, processes and materials become available at a
confusing rate, and quickly render existing design concepts obsolete.
Time Many designs evolve over a period of years, and the lack of time which persists in most
engineering organizations encourages these design approaches to be perpetuated even if in
modified form. Clearly, whilst it is not practicable to question every design, if those areas of
significantly high cost likely to be repeated in the future are not regularly reviewed, the amount
of unnecessary cost contained in them will increase as the design approach, materials and
methods used, become out of date.
Ideas Lack of time also can lead to a lack of ideas and adoption of the first solution which will
satisfy technical requirements, irrespective of its ultimate cost.
Wrong beliefs Proposed solutions to problems and new ideas are frequently rejected because of
erroneous but sincerely held beliefs. For example, a material can be dismissed as unsuitable or a
tool cost assumed to be too high to justify a suggested change. Good ideas arc often discarded
without proper consideration and examination of today's facts. (The use of a notched belt to drive
the valve gear of an internal combustion engine has been considered and rejected many times as
impracticable although today it is commonly used.)
Emergencies Most companies are faced with emergency measures at some time when a material,
machine or supplier readily available is accepted as a temporary solution regardless of cost and
continues in use after the emergency has been overcome.
Change Circumstances Circurnstances can also change. The fact that a feature is no longer
required is frequently not known or overlooked. Costs are incurred in providing these features
which are due to historical requirements of test, development, manufacture or procurement, but
which are no longer relevant.
Attitudes In all aspects of life, mental attitudes affect the speed at which change can take place.
Fear of failure resulting in a loss of status or ridicule, and a subconscious reaction to change in
favor of well-established practices will restrain people from thinking and from proposing or
Clearly, a procedure which will meet these requirements must provide cost information and other
facts, must question everything of significant cost and must encourage new ideas to be put
forward and considered in a positive way by all those involved with the product and its cost.
Of course, there is nothing new in the suggestion of people of differing disciplines, meeting to
examine and reduce the cost of the products and systems around them, but cost reduction alone is
likely to be insufficient in the future.
Experience has shown that technical and marketing requirements (functions) must be defined and
examined at the same time as cost. In addition, if the time of the team or group involved is not to
be wasted, systematic procedures and disciplines are necessary which will isolate significant
areas of cost or poor value and concentrate attention upon them in such a way that lower cost
alternatives can be generated, evaluated and put into effect quickly and without excessive risk.
Value engineering is a convenient name to identify the systematic disciplines and procedures
which can effectively provide this form of product cost control.
POTENTIAL VE APPLICATIONS
VE is applicable at any point in the life cycle, but the savings potential decreases as the program
ages. VE should therefore be applied as early as possible in the program life cycle. Early VE
tends to produce greater savings (or cost avoidance) because that is where most of the costs are
committed—there are greater opportunities for change, and the changes cost less to implement.
However, if early opportunities are missed, VE can still be applied. Late in a program VE is
precluded only in those rare instances where the cost of the VE effort and subsequent
implementation would be greater than the savings potential. Many systems remain in inventory
for a substantial amount of time, often longer than originally planned. While later VE normally
adds implementation costs and affects smaller quantities, such deterrents can be offset by
improved performance and reliability through advances in technology and by savings generated
from increased product life. Some opportunities offer net savings at any stage of a program.
VALUE METHODOLOGY
A. The Value Methodology can be applied wherever cost and/or performance improvement is
desired. That improvement can be measured in terms of monetary; aspects and/or other critical
factors such as productivity, quality, time, energy, environmental impact, and durability. VM can
beneficially be applied to virtually all areas of human endeavor
C. For civil, commercial, and military engineering works such as buildings highways, factory
construction and water / sewage treatment plants, which tend to be one time applications, VM is
applied on a project-to-project basis. Since these are one – time capital projects, VM must be
applied as early in the design cycle as feasible to achieve maximum benefits. Changes or
redirection of design can be accomplished without extensive redesign, large implementation cost,
schedule impacts Typically for large construction projects, specific value studies are conducted
during the schematic stage, and then again at the design development (up to 45%) stage.
Additional value studies may be conducted during the construction or build phase.
D. For large or unique Products and systems such as military electronics or specially designed
capital equipment, VM is applied during the design cycle to assure meeting of goals and
objectives. Typically a formalized value study is performed after preliminary design approval but
E. VM can also be applied during planning stages and for project / program management control
by developing function models with assigned cost and performance parameters. If Specific
functions show trends toward beyond control limits, value studies are performed to assure the
function’s performance remains within the control limits.
E. Build Models
“The determination of function(s) is a requisite for all Value studies". “All cost is for function”.
Thus after the steps in the Information Phase have been completed, the next task is to investigate
the project thoroughly using function analysis. Function analysis is concerned with locating
unnecessary costs and specific requirements and determining the value of the project selected for
study.
Function Definition
Preliminary attempts to define the functions of an item or process often involve several concepts
that seem to need extensive description. Although this could conceivably describe the functions
satisfactorily, it is neither concise nor workable enough for successful analysis. The longer the
description the more confusing it becomes.
A function is always expressed by a verb and noun. This two-word description has several
advantages.
(i) The description pinpoints the functions and is not cluttered with superfluous information,
thereby forcing the planner to decide what data is fundamental and should be retained and what
is unimportant and should be rejected.
(ii) Possible alternative solutions for providing the functions are not restricted.
(iii) Functions that repeat in the design can easily be identified and often combined or even
eliminated.
(iv) And very important, the definitions promote full understanding by all team members
regardless of their knowledge, educational and technical backgrounds.
A function must be expressed in a measurable parameter in order to obtain a value for it later in
the analysis.
Nouns can be either measurable or non-measurable. Non-measurable nouns must be explained so
that they can be translated into a measurable element and later evaluated.
Step 2—Identify the primary basic functions: Select the basic functions that directly answer the
question “How does (the product or process) perform the task function?” If all direct answers are
not among the existing basic functions, create a new one. All of these “primary” basic functions
are grouped at the top of the first column to the right of the task function.
Step 3—Identify the primary supporting functions: All customer-oriented FAST diagrams
contain primary supporting functions that assure dependability, assure convenience, satisfy the
user, or attract the user. In the FAST diagram, place all of the primary support functions to the
right of the task function, below the primary basic functions.
Step 4—Expand the FAST diagram to the right: Keep asking how (the product or process) does
this from the viewpoint of a user. Most answers will be found among the existing functions. Add
second, third level, and lesser functions as needed, but don’t expand a function unless the “how”
question is answered by two or more functions. Both primary basic and primary supporting
functions should be expanded in this way. Repeating the “how” question in this way is
sometimes called the ladder of abstraction method. It is a thought-forcing process. Because using
more than one definition can generate more creative ideas, this approach leads to greater fluency
(more ideas), greater flexibility (variety of ideas), and improved function understanding of the
problem.
Step 5—Verify the FAST diagram: The FAST diagram (see Figure 6) is verified by driving one’s
thinking up the ladder of abstraction. Asking “why” raises the level, making the function
description more general. In practice, the desired level is one that makes possible the largest
number of feasible alternatives.
Since the higher levels are more inclusive, affording more opportunities, what is desired is the
highest level that includes applicable, achievable alternatives. A practical limit to the “why”
direction is the highest level at which the practitioner is able to make changes. If the level
Examples
FUNCTION WORTH
The Function–cost–worth analysis is an excellent tool to identify the value improvement
potential in any function. This tool will not only help to identify the potential but will also give
some creative ideas as to how to achieve that. This may also be considered the first step towards
creativity.
C. Creative Phase
The objective of the Creative Phase (sometimes referred to as Speculation Phase) is to develop a
large quantity of ideas for performing each function selected for study. This is a Creative type of
effort, totally unconstrained by habit, tradition, negative attitudes, assumed restrictions, and
specific criteria. No judgment or discussion occurs during this activity. The quality of each idea
will be developed in the next phase, from the quantity generated in this phase.
D. Evaluation Phase
The objectives of the Evaluation Phase are to synthesize ideas and concepts generated in the
Creative Phase and to select feasible ideas for development into specific value improvement.
Using the evaluation criteria established during the Pre-Study effort, ideas are sorted and rated as
to how well they meet those criteria. The process typically involves several steps:
1. Eliminate nonsense or "thought- provoker" ideas.
2. Group similar ideas by category within long term and short term implications. Examples of
groupings are electrical, mechanical, structural, materials, special processes, etc.
3. Have one team member agree to "champion" each idea during further discussions and
evaluations. If no team member so volunteers, the idea, or concept is dropped.
4. List the advantages and disadvantages of each idea.
5. Rank the ideas within each category' according to the prioritized evaluation criteria using such
techniques as indexing, numerical evaluation, and team consensus.
E. Development Phase
The objective of the Development Phase is to select and prepare the "best" alternative(s) for
improving value. The data package prepared by the champion of each of the alternatives should
provide as much technical, cost, and schedule information as practical so the designer and project
sponsor(s) may make an initial assessment concerning their feasibility for implementation. The
following steps are included:
1. Beginning with the highest ranked value alternatives, develop a benefit analysis and
implementation requirements, including estimated initial costs, life cycle costs, and
implementation costs taking into account risk and uncertainty.
2. Conduct performance benefit analysis.
3. Compile technical data package for each proposed alternative.
a. written descriptions of original design and proposed alternative(s).
b. sketches of original design and proposed alternative (s)
c. cost and performance data, clearly showing the differences between the original design and
proposed alternative (s).
d. any technical back-up data such as information sources, calculations, and literature
e. schedule impact
4. Prepare an implementation Plan, including proposed schedule of all implementation activities,
team assignments and management requirements ز
5. Complete recommendations including any unique conditions to the project under study such as
emerging technology. Political concerns, impact on other ongoing projects, marketing plans, etc.
F. Presentation Phase
The objective of the Presentation Phase is to obtain concurrence and a commitment from the
designer, project sponsor, and other management to proceed with implementation of the
recommendations. This involves an initial oral presentation followed by a complete written
report. As the last task within a value study, the VM study team presents its recommendations to
the decision making body. Through the presentation and its interactive discussions, the team
obtains either approval to proceed with implementation, or direction for additional information
needed. The written report documents the alternatives proposed with supporting data and
confirms the implementation plan accepted by management. Specific organization of the report
is unique to each study and organization requirements.
3. POST STUDY
The objective during Post-Study activities is to assure the implementation of the approved value
study change recommendations. Assignments are made either to individuals within the VM study
team, or by management to other individuals, to complete the tasks associated with the approved
implementation plan. While the VM Team Leader may track the progress of implementation, in
all cases the design professional is responsible for the implementation. Each alternative must be
independently designed and confirmed, including contractual changes if required, before its
implementation into the product, project, process, or procedure. Further, it is recommended that
CASE STUDIES
1. Cost-function analysis-I
CAUSES OF FAILURES
The specific causes of failures of components and equipments in a system can be many. Some
are known and others are unknown due to the complexity of the system and its environment. A
few of them are listed below:
1. Poor Design, Production and Use
Poor design and incorrect manufacturing techniques are obvious reasons of the low reliability.
Some manufacturers hesitate to invest more money on an improved design and modern
techniques of manufacturing and testing. Improper selection of materials is another cause for
poor design. Components and equipments do not operate in the same manner in all conditions. A
complete knowledge of their characteristics, applications, and limitations will avoid their misuse
and minimize the occurrence of failures. All failures have a cause and the lack of understanding
these causes is the primary cause of the unreliability of a given system.
2. System Complexity
In many cases a complex and sophisticated system is used to accomplish a task which could have
been done by other simple schemes. The implications of complexity are costly. First it employs
more components thereby decreasing overall reliability of the system. Second, a complex scheme
presents problems in terms of users' understanding and maintenance. On the other hand,
simplicity costs less, causes less problems, and has more reliability. A basic rule of reliability
with respect to complexity is: Keep the system as simple as is compatible with the performance
requirements.
3. Poor Maintenance
The important period in the life cycle of a product or a system is its operating period. Since no
product is perfect, it is likely to fail. However its life time can be increased if it can be repaired
and put into operation again. In many cases preventive-measures are possible and a judiciously
designed preventive-maintenance policy can help eliminate failures to a large extent.
The adage Prevention is better than cure applies to products and equipments as well.
5. Human Reliability
In spite of increased application of automation techniques in industries and other organisations, it
is impossible to completely eliminate the human involvement in the operation and maintenance
of systems. The contribution of human-errors to the unreliability may be at various stages of the
product cycle. Failures due to the human- error can be due to:
* Lack of understanding of the equipment
* Lack of understanding of the process
* Carelessness
* Forgetfulness
* poor judgmental skills
* Absence of correct operating procedures and instructions
* Physical inability
In this formula A is a constant called the failure rate, and t is the operating time. The failure rate
must be expressed in the same time units as time, t usually in hours. However, it may be better to
use cycles or miles in same cases. The reliability R is then the probability that the device, which
has a constant failure rate A will not fail in the given operating time t.
Mean Time Between Failure (MTBF) is a reliability term used to provide the amount of
failures per million hours for a product. This is the most common inquiry about a product’s life
span, and is important in the decision-making process of the end user. MTBF is more important
for industries and integrators than for consumers. Most consumers are price driven and will not
take MTBF into consideration, nor is the data often readily available. On the other hand, when
equipment such as media converters or switches must be installed into mission critical
applications, MTBF becomes very important. In addition, MTBF may be an expected line item
in an RFQ (Request For Quote). Without the proper data, a manufacturer’s piece of equipment
would be immediately disqualified.
Mean Time To Repair (MTTR) is the time needed to repair a failed hardware module. In an
operational system, repair generally means replacing a failed hardware part. Thus, hardware
MTTR could be viewed as mean time to replace a failed hardware module. Taking too long to
repair a product drives up the cost of the installation in the long run, due to down time until the
new part arrives and the possible window of time required scheduling the installation. To avoid
MTTR, many companies purchase spare products so that a replacement can be installed quickly.
Generally, however, customers will inquire about the turn-around time of repairing a product,
and indirectly, that can fall into the MTTR category.
Mean Time To Failure (MTTF) is a basic measure of reliability for non-repairable systems. It
is the mean time expected until the first failure of a piece of equipment. MTTF is a statistical
value and is meant to be the mean over a long period of time and a large number of units.
Technically, MTBF should be used only in reference to a repairable item, while MTTF should be
used for non-repairable items. However, MTBF is commonly used for both repairable and non-
repairable items.
Series Systems
Series systems Series systems function properly only when all their components function
properly. Examples are chains made out of links, highways that may be closed to traffic due to
accidents at different locations, the food chains of certain animal species, and layered company
organizations in which information is passed from one hierarchical level to the next.
If the components fail or survive independently of one another, then this probability becomes n
n
P[system failure] = 1 −∏(1 − Pi) (2)
i =1
In the even more special case when the component reliabilities are all the same, Pi = P and Eq. 2
gives
Parallel systems
In this case, the system fails only if all its components fail. For example, if an office has n copy
machines, it is possible to copy a document if at least one machine is in good working
conditions.
1. A duplicate path is provided for the entire system itself which is known as system or unit
redundancy.
2. A redundant path is provided for each component individually which is called component
redundancy.
3. In the third approach, the weak components should be identified and strengthened for
reliability.
4. In the last approach, a mix of the above techniques is used depending upon the reliability
requirements and configuration of the system which is known as mixed redundancy.
Ru=1-(1-p1p2)(1- p1p2)
Where the reliabilities of components C1 and C2 are p1 and p2. In case of component
redundancy, the reliability is
RU = 2 p2- p4
Rc = p2 (2-p2)
Then,
Rc- RU = p2 [(2- p) 2 (2- p2)]
= p2 (2-4p+2p2)
=2p2 (1-P) 2
It is obvious from Equation (6.1) that Rc - Ru > 0 for 0 < p < 1 and Rc - Ru = 0 for p =1 which
proves that the redundancy at the component level is more enhanced than redundancy at the unit
level to the level as far as reliability is concerned. This is also correct even if the primary
components of the system are non-identical.