TOYOTA

 INTRODUCTON:
Toyota Motor Corporation (TMC), is a multinational automaker. In 2010, Toyota
employed 317,734 people worldwide, and was the world's largest automobile
manufacturer by production.

Toyota is headquartered in Toyota City, Aichi. Its Tokyo office is located in

Bunkyo, Tokyo. Its Nagoya office is located in Nakamura-ku, Nagoya. In addition to
manufacturing automobiles, Toyota provides financial services through its Toyota
Financial Services division and also builds robots.

 HISTORY:
Toyota company was founded by Kiichiro Toyoda on august 28, 1937. Kiichiro
Toyoda made the decisions for Toyota Loom Works to branch into automobiles,
considered a risky business at that time. Launched their first car (SA model) in 1947

From September 1947, Toyota's small-sized vehicles were sold under the name
"Toyopet”. The first vehicle sold under this name was the Toyopet SA but it also
included vehicles such as the Toyopet SB light truck, Toyopet Stout light truck, Toyopet
Crown and the Toyopet Corona. However, when Toyota eventually entered the American
market in 1957 with the Crown, the name was not well received due to connotations of
toys and pets. The name was soon dropped for the American market but continued in
other markets until the mid 1960s.

By the early sixties, the US had begun placing stiff import tariffs on certain vehicles.
The Chicken tax of 1964 placed a 25% tax on imported light trucks. In response to the
tariff, Toyota, Nissan Motor Co. and Honda Motor Co. began building plants in the US
by the early eighties.With over 30 million sold, the Corolla is one of the most popular and
best selling cars in the world.
 Toyota received its first Japanese Quality Control Award at the start of the 1980s
and began participating in a wide variety of motorsports. Due to the 1973 oil crisis,
consumers in the lucrative US market began turning to small cars with better fuel
economy. American car manufacturers had considered small economy cars to be an
"entry level" product, and their small vehicles employed a low level of quality in order to
keep the price low.

In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one
company, the Toyota Motor Corporation. Two years later, Toyota entered into a joint
venture with General Motors called NUMMI, the New United Motor Manufacturing, Inc,
operating an automobile-manufacturing plant in Fremont, California. The factory was an
old General Motors plant that had been closed for two years. Toyota then started to
establish new brands at the end of the 1980s, with the launch of their luxury division
Lexus in 1989.

In the 1990s, Toyota began to branch out from producing mostly compact cars by
adding many larger and more luxurious vehicles to its lineup, including a full-sized
pickup, the T100 (and later the Tundra); several lines of SUVs; a sport version of the
Camry, known as the Camry Solara; and the Scion brand, a group of several affordable,
yet sporty, automobiles targeted specifically to young adults. Toyota also began
production of the world's best-selling hybrid car, the Prius, in 1997.

With a major presence in Europe, due to the success of Toyota Team Europe, the
corporation decided to set up TMME, Toyota Motor Europe Marketing & Engineering, to
help market vehicles in the continent. Two years later, Toyota set up a base in the United
Kingdom, TMUK, as the company's cars had become very popular among British drivers.
Bases in Indiana, Virginia and Tianjin were also set up. In 1999, the company decided to
list itself on the New York and London Stock Exchanges.

 SLOGAN:
The official slogan of Toyota is
MOVING FORWARD
This tagline embodies the spirit of constant innovation on the part of Toyota. It
lends the associations of quality and technological capability to the brand.
  MISSION STATEMENTS:

Some mission statements of Toyota are as under

a) To attract and attain customers with high-valued products and services and
the most satisfying ownership experience in America."

b) People all over the world recognize Toyota as the premium brand within the
automobile industry. Beyond the quality that consumers have come to
expect of Toyota, undoubtedly, Toyota is also perceived as the global leader
in bringing a more intelligent relationship between the environment and the
automobile. Downtown Toyota is proud to be a part of the global Toyota
family. Our mission is to deliver to you, the consumer, the level of service
that mirrors the quality and characteristics of our brand.

c) We hope that the Toyota Mission Statement together with our definitions,
hints and tips will provide you with inspiration to develop your own
successful explanatory paragraph which will prove to be suitable for both
your associates, customers and employees.

 AUTOMOTIVES:

As of 2009, Toyota officially lists approximately 70 different models sold under its
namesake brand, including sedans, coupes, vans, trucks, hybrids, and crossovers. Many
of these models are produced as passenger sedans, which range from the
subcompact Toyota Yaris, to compact Corolla, to mid-size Camry, and full-
size Avalon. Vans include the Previa/Estima, Sienna, and others. Several small cars, such
as the xB and tC, are sold under the Scion brand.
a) SUVs and crossovers
Toyota crossovers range from the compact Matrix and RAV4, to
midsize Venza and Kluger/Highlander. Toyota SUVs range from the midsize 4Runner to
full-size Land Cruiser. Other SUVs include the Land Cruiser Prado and FJ Cruiser.
Toyota first entered the pickup truck market in 1947 with the SB that was only sold
in Japan and limited Asian markets. It was followed in 1954 by the RK (renamed in 1959
as the Stout) and in 1968 by the compact Hilux. With continued refinement, the Hilux
 became famous for being extremely durable and reliable, and many of these trucks
from as early as the late 1970s are still on the road today, some with over 300,000 miles.
Extended and crew cab versions of these small haulers would eventually be added, and
Toyota continues to produce them today under various names depending on the market.
Outside the United States, Toyota produces the Hilux in Standard and double cab,
gasoline and diesel engine, 2WD and 4WD versions. The BBC's Top Gear TV show
featured 2 episodes of a Hilux that was deemed "virtually indestructible".
b) Luxury-type vehicles
As of 2009, the company sells nine luxury-branded models under its Lexus division,
ranging from the LS sedan to RX crossover and LXSUV. Luxury-type sedans produced
under the Toyota brand include the Century, Crown Royal, and Crown Athlete. A
limited-edition model produced for the Emperor of Japan is the Century Royal.
c) Beside this Toyota have Camry,Corolla,4Runner,Land
Cruiser,Sienna,Lexus,Yaris mainly for the Pakistan and Asia.

 PRICING:

Prices of Toyota vehicles Varies Car by Car

However In Pakistan, the price range of Toyota vehicles are
1. CARS:
i. Minimum 10 lacs to 20 lacs
2. SUVs:
i. Minimum 50 lacs to 2 Crore

Some vehicles which we saw in Toyota website are

1. Corolla 1.3L GLi Rs. 1,621,300
2. Corolla 1.3L XLi Rs. 1,491,300
3. Corolla 1.6 GLi A/T Rs. 1,786,300
4. Altis 1.6 M/T Rs. 1,859,500
5. Altis 1.6L M/T SR Rs. 1,949,500
6. Camry (Auto) Rs.7,999,000
7. Camry(Manual) Rs. 7,799,000
8. Land Cruiser Prado Rs.16,899,000
  PLACE:
Toyota have an international presence of over more than 160 countries
worldwide.however , here we are talking about Pakistan so in Pakistan , Toyota have
Many Large showrooms in big cities i.e.Peshawar, Karachi, Lahore ,Islamabad,
Quetta,Multan,Faisalabad etc

 PROMOTIONS:
TOYOTA promotes its products through;
Ads, billboards, TVs ,Sponsor in sports events, Customer service and Through their
websites.

1. PARTS AND SERVICE PROMOTION:

I. EARLY BIRD SERVICE:

This allows their customers to park their car in Toyota’s
compound for maintenance even though at Night where
customer can feel safe along with reference number allotted
by robotic guard for customer car.

II. 60MINS SERVICE:

Makes maintenance in a single hour whatever the problem
is,expert team and robotic machines will sort it out.

2. SALES PROMOTIONS:
1. Toyota have excelled in public demand and mainly in price
issues.

 TARGET MARKET:
The target market of Toyota contains:

1. SCOIN and CAMRY for young adults

2. LEXUS and SUVs for elite class
3. Hybrid Car PRIUS for economy class
4. COROLLA and CORONA for upper middle class
5. CROWN for upper class
 SWOT ANALYSIS:

STRENGTHS
Strengths of Toyota are as under:
1. A Motivated and extremely productive work force.
2. Low cost, high quality factory operations guided by just in time.
3. Long-term partnerships with suppliers.
4. Careful market research and short design to show room cycles so
as to keep models closely aligned with market demand.
5. Having outstanding labor relations.
6. Strong employment relationship.
7. Long-term relationship with supplier.

WEAKNESSES
Weaknesses of Toyota are as under:
i. Customers are not segmented
ii. Production operation not very good as the product needs to be
reworked
iii. Limited Research and Development done as compare to
competitors
iv. High level of responsibility on employees shoulders
v. Lack of flexibility in the company
vi. Continuous stress on employees due to Continuous improvement.

OPPORTUNITIES:
Opportunities of Toyota are:
1. Lexus and Toyota now have a reputation for manufacturing environmentally
friendly vehicles. Lexus has RX 400h hybrid, and Toyota has it Prius. Both
are based upon advance technologies developed by the organization.
Rocketing oil prices have seen sales of the new hybrid vehicles increase.
Toyota has also sold on its technology to other motor manufacturers, for
example Ford has bought into the technology for its new Explorer SUV
Hybrid. Such moves can only firm up Toyota's interest and investment in
hybrid R&D.
 2. Toyota is to target the 'urban youth' market. The company has launched its
new Aygo, which is targeted at the streetwise youth market and captures (or
attempts to) the nature of dance and DJ culture in a very competitive
segment. The vehicle itself is a unique convertible, with models extending at
their rear! The narrow segment is notorious for it narrow margins and
difficulties for branding.
3. Producing high quality, small and fuel efficient cars that can attract the
consumers.

THREATS
Threats of Toyota are as under:
1. Rising gasoline prices triggered by decisions of the OPEC oil cartel to hike
crude oil prices substantially.
2. Continuing appreciation of the yen.
3. Expanding demand in the Japanese auto market.
4. Escalating competition in the low priced car market by the entrance of
several newly industrialized countries.
5. Increasing sales of imports.
 COMPETITIVE STRATEGIES:
Honda and Toyota have become two of the best known and well respected vehicle
manufacturers in the world. Both have been producing quality vehicles since the 1970's.
Both have there hands in the racing market, Honda with the Indy Car Series, and Toyota
in the NASCAR circuit. They have been recognized worldwide for being reliable and fuel
efficient. In fact, 5 of EPA's Top Ten Most Fuel Efficient Cars List from 1984-2010 have
come from Honda and Toyota.
Here we’ll talk about competitive strategies of both automobiles companies.
The table shows some main comparisons between these two companies.
HONDA TOYOTA
INDUSTRY AUTOMOTIVES, ROBOTICS AUTOMOTIVES, AVIATIONS

REVENUE US$ 107.82 billion US$235.89 billion

OPERATING
US$ 6.87 billion US$5.82 billion
INCOME
TOTAL
US$ 139.61 billion US$370.3 billion
ASSETS
TOTAL
US$ 53.69 billion US$128.32 billion
EQUITY
EMPLOYEES 179,060 317,734
 Hino Motors, Ltd.
 Acura  Daihatsu Motor Co., Ltd.
 Li Nian (Everus)  Toyota Financial Services
SUBSIDIARIES
 Honda Aircraft  DENSO
Company  Toyota Industries
 Fuji Heavy Industries
 Sales per employee ($ hundreds)

A workplace with high morale and job satisfaction is more likely to produce
reliable, high-quality products at affordable prices. Toyota and Honda have
institutionalised many successful workforce practices.
Toyota in particular has done so not only in its own plants but also in supplier
plants that were experiencing problems. The Toyota Production System transcends
physical and cultural barriers; it can be effective in other countries and cultures, if there is
a will to implement it and if necessary conditions are fulfilled.The true judges of a
product and the philosophical system that produced it are its consumers. Two the most
important factors influencing consumer choices are quality and affordability. The latest
data from
consumer reports show how the big three US car makers have ceded market share
to foreign brands. The domestic producer’s share of the market has fallen below 60 per
cent; Toyota, Honda, Nissan and Volkswagen dominate the remaining 40 per cent.
Clearly, other companies in the global car manufacturing sector need to consider
rethinking their approach to human resource management, supply chain management and
the philosophy of production.