Social Media Engagement Research

Twitter
1. Tweet more often.
● ​According to data by CoSchedule, the “sweet spot” is anywhere between ​three
and seven tweets per day​ to maximize engagement.
● Filling up your Twitter feed with ​fresh content​ lets potential followers know that
you’re active, engaging, and well worth following.
● With the help of ​social scheduling​ software, you can regularly queue up content
without having to constantly tweet in real-time. This effectively allows you to
attract new followers around the clock.
2. Create a posting time.
● Posting when your target audience is sleep, will not help you gain followers or
engagement.
● According to Sprout’s own research on the ​best times to post on social media,
brands typically see the most engagement during weekdays in the early and late
afternoons.
● Brands should schedule tweets to hit the times where users are more active and
tweet in real-time at intervals throughout the day as well.
3. Use more visuals.
● Tweets containing visual content receive more likes, shares and retweets than
those without them.
● Infographics are ​shared three times more often​ than any other type of image on
Twitter.
● Whether you’re looking to inform or entertain your audience (or both), filling your
feed with visual content can help bring new followers.
4. Use more hashtags.
● Think of hashtags as a way to make your posts searchable, almost as a form of
SEO for your Twitter account.
● Tweets with at least one hashtag receive 12.6% more engagement than those
without them.
● The only issue with hashtags is that you don’t want to go overboard. Posts with a
lot of hashtags look spammy at a glance and are distracting.
5. Tag, Retweet and Reply.
● Regularly engaging with other users via tagging, retweeting and replying
immediately lets new followers that you’re human (not a robot account) and gets
more eyes on your brand.
● Being tagged in a tweet can help you tap into new audiences by understanding
who else is sharing your content. If you want to be tagged by others, you should
do the same yourself.
● Any combination of tagging, retweeting and replying don’t have to take long but
are essential to letting those potential followers know you’re active.
Instagram
1. Use your bio effectively.
● Tell about your organization in a nice short and sweet way.
● List all other social media handles.
● Have an updated link, that leads to a place that they can learn more about you/
your organization.
2. Use appealing images.
● Use top quality pictures.
● Use filters and tools to enhance images to blend in well with Instagram.
● Use a variety of images (behind the scenes, tips and advice, promotions and
discounts, celebrations, etc.) to showcase your business.
3. Use creative videos.
● Show the real side of your business and your personality through videos.
● You can use how-to videos, answer frequently asked questions, offer greetings
or show celebrations.
● Use these videos to connect with your audience and recommend they visit your
website for more details or information.
4. Use hashtags.
● The best way to generate exposure and get more engagement is to use
hashtags.
● Find hashtags relevant to your business or industry. Don’t use too many, 5-10
per post are recommended.
● Mix in a variety of popular hashtags as well as less popular hashtags.
5. Have exclusive content.
● You want to make sure that the images and offers you showcase on Instagram
aren’t the same things you always promote on other social media sites.
● Share images and videos that followers can only see on Instagram.
● Offer Instagram exclusive promotions and discounts.
6. Be active and engaging.
● You have to be open, engaging, and active with your audience.
● You want to like and comment on a lot of other people’s posts. You want to share
content regularly to show your commitment to your audience.
● When people respond to or comment on your posts, make sure you are engaging
with and responding to them.
● Make sure to @mention them so they see your response.
● To increase engagement, ask questions and invite conversation through your
image captions.
● Follow people! If you have hundreds or thousands of followers but only follow 10
people, you don’t look very social.
Facebook
1. Post less.
● Focus on quality instead of quantity.
● Being able to share the best content every day when you post only once or twice
a day is better than posting four to five times a day, but struggle to find great
content to share.
● Finding great content takes time, and you don’t always have the time to do that.
2. Find the best time to post.
● Every brand has its own perfect time(s) to post. That’s because the best time to
post depends on several factors that are specific to each brand.
● What industry are you in? Where is your audience based? When do your
followers use Facebook?
● In your Facebook Page Insights, under the Post tab, you get data about when
your Facebook Page fans are online for each day of the week.
3. Create just for Facebook.
● What works on Instagram or Twitter might not always work on Facebook.
● For example, hashtags are great on Instagram and GIFs are great on Twitter but
both less so on Facebook.
● It’s best to create your Facebook posts specifically for your Facebook Page.
4. Upload videos.
● Videos perform best on Facebook in terms of reach and engagement.
● Videos uploaded onto Facebook have, on average, 110 percent higher
engagement rate and 478 percent higher share rate than YouTube links,
according to ​a quintly study of six million Facebook posts​.
● When ​studying over 500 Facebook Pages and 12,000 Facebook videos​,
Locowise found that 93 percent of video views happened without sound.
5. Go Live.
● People spend more than 3x more time watching a Facebook Live video on
average compared to a video that’s no longer live.
● People comment more than 10 times more on Facebook Live videos than on
regular videos.
● Here are some ideas you can try: share behind-the-scenes of an event, your
work processes, your office, host a question-and-answer or ask-me-anything
session,Interview industry experts, explain or demonstrate how to do something,
discuss breaking news, or share weekly tips.
6. Recycle top post.
● This will help you get more value out of your content. When you repost a piece of
high-quality content, it can often generate as much reach and engagement as the
original post (sometimes more), essentially doubling the value of that content.
 ● Instead of reposting the top-performing post as it is, change the post a little.
There are several ways you can make it look fresh again: add a video, add an
image or ask a question.
● Generally, for Facebook, you would want to wait several weeks before reposting
the same post if you are posting only once or two a day. This will prevent your
followers from seeing the same post too often and getting bored of your
Facebook posts.

LinkedIn
1. Make sure your profile is personal.
● The presence of company pages is growing on LinkedIn but personal profiles still
dominate the platform.
● Personal profiles get more views, and greater engagement.
● People are more likely to follow a personal profile than a brand. People want to
engage with other people, not companies.
2. Update your information.
● It’s an easy thing to forget to update your LinkedIn profile when you’ve mastered
a new skill or started a new position at work. However, outdated information
doesn’t leave a good impression.
● People can easily assume you’re not active and will not be worth engaging with.
● People often search based on key criteria. If you don’t keep your information
updated, you'll be left out of relevant search results.
3. Professional photos.
● This is the image people will see every time you show up in someone’s news
feed or interact with them, so it’s important that you invest in a high-quality and
professional-looking photo.
● Of course, professional doesn’t mean formal and buttoned-down. If you’re in a
creative industry, a suit and tie could seem out of place. According to LinkedIn,
having a profile photo will result in up to 21x more views of your profile and 9x
more connection requests.
● If you’re still using the default LinkedIn background photo, you’re missing out on
an opportunity. Background images can help you communicate your brand and
showcase valuable information.Select a quality image that demonstrates your
standing within the industry, your location or your brand to maximize this
element.
4. Compelling content.
● The most important content on your LinkedIn profile is your headline and
summary. Your headline acts as an instant elevator pitch, helping to provide
context and a “hook” to keep them on your profile.
● Your summary should clearly state what you do, and how you can help your
target market.
● Clearly communicating your brand story and value, use keywords to show up in
relevant search results, provide value for people who find it.
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