Scribd
Upload
48 views

Consumer Analysis

SWOT analysis is a strategic planning technique used to identify internal strengths and weaknesses as well as external opportunities and threats related to business competition. The SWOT analysis examines Vita bread and identifies its strengths as offering variety, availability, innovation, lower price than competitors, and approved quality. Weaknesses include lack of brand recognition, insufficient financing, and new product status. Opportunities exist in the need for low-cost, high-quality products and potential for grain innovations to attract customers. Threats include difficulty competing against established brands, potential copying by competitors, and challenges building retailer relationships.

Uploaded by

ammar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
48 views

Consumer Analysis

SWOT analysis is a strategic planning technique used to identify internal strengths and weaknesses as well as external opportunities and threats related to business competition. The SWOT analysis examines Vita bread and identifies its strengths as offering variety, availability, innovation, lower price than competitors, and approved quality. Weaknesses include lack of brand recognition, insufficient financing, and new product status. Opportunities exist in the need for low-cost, high-quality products and potential for grain innovations to attract customers. Threats include difficulty competing against established brands, potential copying by competitors, and challenges building retailer relationships.

Uploaded by

ammar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

SWOT Analysis

SWOT analysis is a strategic planning technique used to help a person or organization


identify strengths, weaknesses, opportunities and threats related to business competition or
project planning. SWOT analysis helps in determining internal and external factors of
businesses. The SWOT analysis of our chosen product Vita bread is explained thoroughly in
this report. Firstly, we will discuss the strength of Vita bread, that it is offering a variety of
bread that is easily available in the market. It is available in kiosks, general, utility stores and
also big super stores like Metro cash and carry and Punjab cash and carry. Vita bread is
offering innovation so that customer equity is captured. Vita bread is relatively cheaper than
its competitor( Dawn Bread) that is a major product in the bakery industry. The other major
strength of our product is that we are offering Vita bread to lower income groups and low per
capita income at a reasonable price. The quality of our product is approved by international as
well as national food authorities.
With strength, comes the weaknesses. The weakness of Vita bread is that there is no brand
recognition of the product because our name in baking industry is new so most of the people
are not aware. We don’t have enough finance to construct our own separate outlet. The
customer is not completely oriented in the brand as we are relaunching the product and also,
it’s a new product. Consumers hesitate in trying newly launched products just because of the
new things, behavior and taste.
Opportunities in the baking industry is that we are relaunching our product at a time when
there is a need of products with low price and high-quality standard. Innovations like oats
grains on top of the Vita bread will increase the quality and hence it will increase the
performance of the product. We are at an advantage that no other company is offering grain
breads as we have introduced this type of bread. The number of consumers with us will be
more than any other competitor in oat-grain bread baking industry over time. Our new
production technology will enable us to mass production of our product efficiently and
quickly than other companies. Taste changer consumers will be attracted towards our oats-
grain bread.
Threats are anything that could cause severe damage to your product or organization. The
new concept of relaunching Vita bread might not be successful because of a completely new
taste. Competitors might be able to copy the products, and the competitors working in major
cities of Pakistan may enter in the local market that would ordinarily decrease the sales of our
products. Competing with the companies with high brand loyalty customers is very difficult.
Another threat to our product is that there is an open market everywhere that means any new
company or existing companies can start producing the product that may have more
experience or more qualified staff. Copying of our idea of the bread might be copied by the
competitors that will harmful for our product. Building good and profitable relationships with
retailers and suppliers to promote the product might be difficult.
PEST Analysis
PEST analysis describes a framework of macro environmental factors that are used in the
environmental scanning component of the strategic management. It is a part of an external
analysis when conducting a strategic analysis or doing market research. It consists of
political, economic, social and technological factors.
Political Conditions:
Political factors play a significant role in determining the factors that can impact Vita bread
company’s long-term profitability in a certain market. The political conditions are not very
stable in the country, but this does not directly influence the trends and spending patterns of
the customers. Due to high rate of taxes our process costs us more. Tax evaders sell product
on much less prices and the retailers blackmail for better profit. So, the political conditions
are favorable because it is a consumer product and they have to purchase it in any condition.
Economic Conditions:
As Pakistan’s economy is facing problems and major setbacks, the economic conditions are
not very favorable, but it is not directly influencing buying power of consumers. If the
country is out of its current problems, it will further boost up the growth and increase the sale
of this bread industry. When the economic problem will be solved people will feel more
secure economically and it will further increase the attractiveness of the market. People will
consume product more because of the nutritionist facts.
Social Conditions:
The social patterns as well as consumption patterns are changing in Pakistan, people are
becoming more attractive towards branded products. Consumption of bread among youth and
old age consumers increased. It is becoming fashion and young generation as well as the
children are getting more attracted towards this bread industry because people are moving
towards banded food due to hygienic reason. In the last 5-10 years there is an increase in the
growth of the bread use, because the per capita income increased due to which family
orientation changed. Increase in the per capita income resulted high consumption.

You might also like