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The document discusses different types of non-probability sampling techniques: 1. Convenience sampling selects easily available samples and is the most common due to its speed, low cost, and ease. An example is using student volunteers. 2. Consecutive sampling is similar but the researcher analyzes results from one subject or group before moving to the next over time. 3. Quota sampling divides a population into strata or groups to ensure proportionate representation, such as having equal numbers of male and female employees in a study. 4. Judgmental sampling relies on a researcher's knowledge to select samples they feel best represent the population, but results can be influenced by researcher bias. 5. Snow

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Liwart Robsten
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98 views

BRM

The document discusses different types of non-probability sampling techniques: 1. Convenience sampling selects easily available samples and is the most common due to its speed, low cost, and ease. An example is using student volunteers. 2. Consecutive sampling is similar but the researcher analyzes results from one subject or group before moving to the next over time. 3. Quota sampling divides a population into strata or groups to ensure proportionate representation, such as having equal numbers of male and female employees in a study. 4. Judgmental sampling relies on a researcher's knowledge to select samples they feel best represent the population, but results can be influenced by researcher bias. 5. Snow

Uploaded by

Liwart Robsten
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1.

Convenience Sampling: Convenience sampling is a non-probability sampling technique


where samples are selected from the population only because they are conveniently available to
researcher. These samples are selected only because they are easy to recruit and researcher
did not consider selecting sample that represents the entire population.

Ideally, in research, it is good to test sample that represents the population. But, in some
research, the population is too large to test and consider the entire population. This is one of the
reasons, why researchers rely on convenience sampling, which is the most common non-
probability sampling technique, because of its speed, cost-effectiveness, and ease of availability
of the sample.

An example of convenience sampling would be using student volunteers known to researcher.


Researcher can send the survey to students and they would act as sample in this situation.

2. Consecutive Sampling: This non-probability sampling technique is very similar to


convenience sampling, with a slight variation. Here, the researcher picks a single person or a
group of sample, conducts research over a period of time, analyzes the results and then moves
on to another subject or group of subject if needed.

Consecutive sampling gives the researcher a chance to work with many subjects and fine tune
his/her research by collecting results that have vital insights.

3. Quota Sampling: Hypothetically consider, a researcher wants to study the career goals of
male and female employees in an organization. There are 500 employees in the organization.
These 500 employees are known as population. In order to understand better about a
population, researcher will need only a sample, not the entire population. Further, researcher is
interested in particular strata within the population. Here is where quota sampling helps in
dividing the population into strata or groups.

For studying the career goals of 500 employees, technically the sample selected should have
proportionate numbers of males and females. Which means there should be 250 males and 250
females. Since, this is unlikely, the groups or strata is selected using quota sampling.

4. Judgmental or Purposive Sampling: In judgmental sampling, the samples are selected


based purely on researcher’s knowledge and credibility. In other words, researchers choose
only those who he feels are a right fit (with respect to attributes and representation of a
population) to participate in research study.

This is not a scientific method of sampling and the downside to this sampling technique is that
the results can be influenced by the preconceived notions of a researcher. Thus, there is a high
amount of ambiguity involved in this research technique.

For example, this type of sampling method can be used in pilot studies.

5. Snowball Sampling: Snowball sampling helps researchers find sample when they are
difficult to locate. Researchers use this technique when the sample size is small and not easily
available. This sampling system works like the referral program. Once the researchers find
suitable subjects, they are asked for assistance to seek similar subjects to form a considerably
good size sample.

For example, this type of sampling can be used to conduct research involving a particular illness
in patients or a rare disease. Researchers can seek help from subjects to refer other subjects
suffering from the same ailment to form a subjective sample to carry out the study.

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