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Characteristics of Big Data

(i) Volume, variety, and velocity are three key characteristics of big data. Volume refers to the enormous size of data. Variety means data comes from both structured and unstructured sources like emails, photos, and videos. Velocity is the speed at which data is generated and processed from various sources. (ii) Processing big data provides multiple benefits to businesses. It allows access to social media data to improve business strategies. Customer service is enhanced through new feedback systems using big data technologies. Early risk identification of products and services is possible. Operational efficiency is increased by using big data technologies to stage and integrate new data.

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55 views

Characteristics of Big Data

(i) Volume, variety, and velocity are three key characteristics of big data. Volume refers to the enormous size of data. Variety means data comes from both structured and unstructured sources like emails, photos, and videos. Velocity is the speed at which data is generated and processed from various sources. (ii) Processing big data provides multiple benefits to businesses. It allows access to social media data to improve business strategies. Customer service is enhanced through new feedback systems using big data technologies. Early risk identification of products and services is possible. Operational efficiency is increased by using big data technologies to stage and integrate new data.

Uploaded by

devika mca
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Characteristics Of Big Data

(i) Volume – The name Big Data itself is related to a size which is enormous. Size
of data plays a very crucial role in determining value out of data. Also, whether a
particular data can actually be considered as a Big Data or not, is dependent upon
the volume of data. Hence, 'Volume' is one characteristic which needs to be
considered while dealing with Big Data.

(ii) Variety – The next aspect of Big Data is its variety.

Variety refers to heterogeneous sources and the nature of data, both structured and
unstructured. During earlier days, spreadsheets and databases were the only sources
of data considered by most of the applications. Nowadays, data in the form of
emails, photos, videos, monitoring devices, PDFs, audio, etc. are also being
considered in the analysis applications. This variety of unstructured data poses
certain issues for storage, mining and analyzing data.

(iii) Velocity – The term 'velocity' refers to the speed of generation of data. How
fast the data is generated and processed to meet the demands, determines real
potential in the data.

Big Data Velocity deals with the speed at which data flows in from sources like
business processes, application logs, networks, and social media sites, sensors,
Mobile devices, etc. The flow of data is massive and continuous.

(iv) Variability – This refers to the inconsistency which can be shown by the data
at times, thus hampering the process of being able to handle and manage the data
effectively.

Benefits of Big Data Processing


Ability to process Big Data brings in multiple benefits, such as-

Businesses can utilize outside intelligence while taking decisions


Access to social data from search engines and sites like facebook, twitter are
enabling organizations to fine tune their business strategies.

Improved customer service


Traditional customer feedback systems are getting replaced by new systems designed
with Big Data technologies. In these new systems, Big Data and natural language
processing technologies are being used to read and evaluate consumer responses.

Early identification of risk to the product/services, if any


Better operational efficiency
Big Data technologies can be used for creating a staging area or landing zone for
new data before identifying what data should be moved to the data warehouse. In
addition, such integration of Big Data technologies and data warehouse helps an
organization to offload infrequently accessed data.

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