SUMMER TRAINING

ON
SALES PROMOTION STRATERY OF BHARTI
AXA LIFE INSURANCE

FOR THE PARTIAL FULFILMENT OF THE REQUIREMENT

FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION A.K.T.U, LUCKNOW
ACADEMIC SESSION (2018-2020)

SUBMITTED TO- SUBMITTED BY-

MR. RAVI VERMA ANUJ KUMAR
HOD- AJEET VERMA MBA (MARKETING & HR)
KCMT Roll No.:1814270039

KHANDELWAL COLLEGE OF MANAGEMENT AND TECHNOLOGY,

APPROVED BY AICTE, MINISTRY OF GOVT. OF INDIA)
 CERTIFICATE

This is to certify that the project work done on (Title) is a bonafide work
carried out by Mr./Ms.--------------- under my supervision and guidance. The
project report is submitted towards the partial fulfillment of 2 – year, full
time Degree in Masters in Business Administration.

This work has not been submitted anywhere else for any other
degree/diploma. The original work was carried during -------- to ----- in
(Name of the organization).

Name & Sign of Industry Guide Name & Sign of

Faculty

Date:

Student’s Name and Sign

Roll No.
 ACKNOWLEDGEMENT

I am very much thankful to the management of the Bharti AXA life

insurance Company Ltd. for giving me an opportunity to do this project as a
part of my MBA program. The completion of this project is a successful and
satisfactory outcome of so many helping hands. I think it proper to express
my deep obligation to my advisers.

I am highly obliged to Mr. Ravinder Kumar (Business Manager, Bharti AXA

life insurance co. Ltd., Bareilly) for his active co-operation and help for the
completion of my project at Bareilly. I also thankful to staff member of the
organization for providing various information for my purpose. Their
suggestions are helping me in various stages.

I would also like to thank Mr. Ravi Verma, my faculty guide, who has been
constant source of help and inspiration to me and for his guidance without
which the work could not has been possible. Above all my regards and
thanks are due to my parents, family members and friends for their
continuous support during the project.
 STUDENT DECLARATION

I Anuj Kumar, bearing University Roll No. 1814270007 of AKTU Lucknow,

enrolled as student of MBA at Khandelwal College of Management Science
& Technology, Bareilly hereby declare that all the information, facts and
figures in this report are based on my own findings and experience during
my summer training in BHARTI AXA LIFE INSURANCE Co. Ltd.

I hereby also declare that the work done by me has not been copied, it is my
original work.

ANUJ KUMAR

MBA – MARKETING & HR

( 2018-2020 )
 PREFACE

In colloquial scenario everywhere Mobilization is there but most of the

students are only degree oriented and not action oriented. Therefore, MBA
becomes only & only fashion statement. 21st century is considered as
knowledge based century. Nowadays in corporate world without
knowledge of practical aspects one can not sustain and survive successfully.
The purpose of such research report is to make some research related with
particular aspects to know what is reality and how every single thing is
going on.

I would like to make research on performance of public and private life

insurance companies and in this regard I have selected the Bharti Axa Life
Insurance Company.

This report contains all the essential information related with it.
 PROJECT INFORMATION

1) Project Duration : (45 Days)

a) Date of Summer Internship commencement (24/06/2019)

a) Date of Summer Internship Completion (09/08/2019)

2) Topic:

Sales Promotion Strategy of Bharti Axa Life Insurance .

3) Project Objective:
P-Promotions
T- Trainings
D- Development
A- Achievements

I – Increasing

4) Methodology to be adopted:
Tool of data collection;
Questionnaire Sample size-100, Sampling Area- Bareilly. Sampling
Technique- simple random sampling Data analysis- Bar graph & pie
charts.

5) Brief Summary of project (to be duly certified by the

industry guide):
For the fulfillment of the project objective I would
primarily study about the company and the insurance industry to gain a
strong understanding of the market then, I would develop my
questionnaire and would further proceed with my project proceedings for
the fulfillment of my project objective.
 TABLE OF CONTENT

1 Project Information
2 Chapter-I
2.1 Introduction
3 Chapter-II
3.1 Introduction of the Company
3.2 Aims & Establishment of the company
3.3 Vision, Mission, Values, Goals & Policies
3.4 Types of Services & Products
3.5 Departments of Company
3.6 Objectives & Hypothesis
4 Chapter-III
4.1 The Pomoters
4.2 The Company and its Product line
4.3 Features of the Product
4.4 List of Insurance Companies In India
4.5 Competitors of Bharti Axa Life Insurance
4.6 Swot Analysis
4.7 Achievements & Rewards
4.8 Share Market Positions
4.9 Future Prospects
5. Chapter- IV
5.1 Research Methodology
5.2 Research Design
5.3 Sample Design
5.4 Method of sample selection
5.5 Responses to The Questions
Chapter- V
6
Findings
6.1
6.2 Conclusion
6.3 Recommendation
Chapter- VI
7
7.1 Limitations
Bibliography
7.2
Annexure
7.3
 CHAPTER 1
INTRODUCTION
THEORETICAL PRESENTATION
OF THE TOPIC

INTRODUCTION
As a part of Master of Business Administration course of KCMT Bareilly ,
and for the fulfillment of this course, I had to go through a six to eight
weeks of summer training in a reputed organization, which would lead to
the development of my managerial skills and gives me a glimpse of
practical knowledge and market dynamics.

I joined Bharti AXA Life Insurance Co. Ltd. Bareilly Branch for the
successful fulfillment of my summer training program, and my tenure of
summer internship program was from 24/June/2019 to 09/Aug/2019.

Bharti AXA Life Insurance Co. Ltd. is one of the big insurance providers and
project specialists. Founded in India in 2006, Bharti AXA Life Insurance Co.
Limited offers insurance policies such as individual plans and group plan
for the customer.

Bharti AXA Life Insurance Co. Ltd. operations have been organized into
three independent business-specific clusters. Each of these has its own
facilities for market coverage and service to customers. These different
business specific clusters are:

Individual Plans :
  Bharti AXA Life Guarantee Builder
 Bharti AXA Life Bright Stars
 Bharti AXA Life Spot Suraksha

 Bharti AXA Dream Life Pension

 Bharti AXA Life Aspire Life
 Bharti AXA Life Invest Confident

 Bharti AXA Life Wealth Confident

 Bharti AXA Life Future Confident II
 Bharti AXA Life Save Confident
 Bharti AXA Life Secure Confident

Group Plans:

 Bharti AXA Life – Credit Secure

 Bharti AXA Life - Sanjeevani
 Bharti AXA Life - Swasthya Sanjeevani
 Bharti AXA Life - Sanjeevani
 Bharti AXA Life Mortgage Credit Shield

I was associated with the Bharti AXA Life Insurance Co. Ltd. which provides
insurance policies for customers. The research work topic assigned to me
i.e. the subject matter of study was “Consumer Perception towards Bharti
AXA Life Insurance Co. Ltd.
This topic was assigned to me to judge that what people do think and feel
about Bharti AXA Life Insurance Co.
Ltd. as a brand in market in respect to its competitive brands.
 CHAPTER II
ORGANIZATIONAL PROFILE OF THE
COMPANY
 HISTORY OF THE COMPANY

Founded in 1976, by Sunil Bharti Mittal, Bharti has grown from being a
manufacturer of bicycle parts to one of the largest and most respected
business groups in India.
With its entrepreneurial spirit and passion to undertake business projects that are
transformational in nature, Bharti has created world-class businesses in telecom,
insurance, and foods.
Bharti started its telecom services business by launching mobile services in Delhi
(India) in 1995. Since then there has been no looking back and Bharti Airtel, the
group's flagship company, has emerged as one of the top telecom companies in the
world and is amongst the top three wireless operators in the world.
Bharti Airtel has operations in 18 countries across Asia and Africa– India, Sri
Lanka, Seychelles, Chad, Congo Brazzaville, Democratic Republic of Congo, Gabon,
Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda, and Zambia.
Over the past few years, Bharti has diversified into emerging business areas in the
fast expanding Indian economy. The group offers – life insurance and general
insurance to customers across India. Bharti also serves customers through its fresh
and processed foods business. The group has growing interests in other areas such
as mobile internet, real estate, training and capacity building, and distribution of
telecom / IT products.
What sets Bharti apart from the rest is its ability to forge strong partnerships. Over
the years some of biggest names in international business have partnered Bharti.
Currently, Singtel, IBM, Ericsson, Nokia Siemens and Alcatel-Lucent are key
partners in telecom. AXA Group is the partner for the insurance business and Del
Monte Pacific for the processed foods division.
Bharti strongly believes in giving back to the society. Its philanthropic arm, the
Bharti Foundation is reaching out to approx. 3,50,000 students, engaging over
14,000 teachers across 15 Indian states through its initiatives in the education
sector. The Foundation is also involved in supporting sanitation and hygiene
awareness initiative. Its sanitation initiative, the ‘Satya Bharti Abhiyan’ is
benefitting over 93,000 individuals in Punjab’s Ludhiana and Amritsar District.
BRIEF HISTORY OF INSURANCE SECTOR IN INDIA
The business of life insurance in India in its existing form started in India in the
year 1818 with the establishment of the Oriental Life Insurance Company in
Calcutta. The story of insurance is probably as old as the story of mankind. The
same instinct that prompts modern businessmen today to secure themselves
against loss and disaster existed in primitive men also. They too sought to avert the
evil consequences of fire and flood and loss of life and were willing to make some
sort of sacrifice in order to achieve security. Though the concept of insurance is
largely a development of the recent past, particularly after the industrial era – past
few centuries
– yet its beginnings date back almost 6000 years.

Life Insurance in its modern form came to India from England in the year 1818.
Oriental Life Insurance Company started by Europeans in Calcutta was the first life
insurance company on Indian Soil. All the insurance companies established during
that period were brought up with the purpose of looking after the needs of
European community and these companies were not insuring Indian natives.
 Bombay Mutual Life Assurance Society heralded the birth of first Indian life
insurance company in the year 1870, and covered Indian lives at normal rates.

 Bharat Insurance Company (1896) was also one of such companies inspired
by nationalism. The Swedish movement of 1905-1907 gave rise to more
insurance companies.

 The United India in Madras, National Indian and National Insurance in

Calcutta and the Co-operative Assurance at Lahore were established in
1906.

 In 1907, Hindustan Co-operative Insurance Company took its birth in one of

the rooms of the Jorasanko, house of the great poet Rabindra Nath Tagore, in
Calcutta.

 The Parliament of India passed the Life Insurance Corporation Act on the
19th of June 1956, and the Life Insurance Corporation of India was created
on 1st September, 1956, with the objective of spreading life insurance much
more widely and in particular to the rural areas with a view to reach all
insurable persons in the country, providing them adequate financial cover at
a reasonable cost.
 AIM OF THE COMPANY

This company aims to offer immense focus on its customers and become
the most trusted insurer by 2020. This company offers various types
of insurance products at a wide scale. Right from traditional products to
different investment plans Bharti AXA Life Insurance Company assures
you higher coverage at a lower cost.

ESTABLISHMENT OF THE COMPANY

Bharti AXA General Insurance Company Ltd. is a joint venture between Bharti
Enterprices and Axa business Group that operates in India. Bharti Enterprises
shares 51% stake in the venture while AXA Group shares 49% stake. The company
offers general insurance products to retail and commercial clients.
Bharti AXA General Insurance started its operations in India from August 2008.
Currently, it has 104 branches around the country. It is headed by Sanjeev
Srinivasan, who is CEO and the Managing Director.

Vision, Mission, Values, Goals & Policies

developed
of Bharti Axa life Insurance

Vision:
"To be the Preferred General Insurance Company for our Customers,
Employees, Shareholders, Business Partners & Society"

At Bharti AXA GI, we live by the simple truth; insurance plays an important role in
protecting organizations and individual aspirations. Through comprehensive and
innovative insurance solutions, we seek to redefine industry standards by offering
unparalleled and empathetic service to every Indian. This ropes in our collective
vision “to be the preferred General Insurance Company for our Customers,
Employees, Shareholders, Business partners & Society”.

Backed by our constant endeavor to find new and improved ways to add value to
our customers through our innovative product and service offerings, we always
seek to make a difference through our professional and pragmatic approach.
Working as a team with utmost integrity, we strive to maintain best in class
standards. We assure you to be by your side in your hour of need. We do this on the
strengths of our vision, purpose and values:

Mission:
"Bharti AXA General Insurance believes that insurance plays an
important role in protecting organizations and individual aspirations. Through our
comprehensive and innovative insurance solutions, we seek to redefine industry
standards by offering unparalleled and empathetic service to every Indian.

Values :
Bharti AXA Life offers its ULIP policyholders a quick and easy way
of knowing the Fund Value of their policies. All you have to do is give a missed call
from your registered mobile number on 09289204444 and your latest Fund
Value will be delivered to you through SMS.
• Professionalism

• Innovation

• Team Spirit

• Pragmatism

• Integrity

Goals:
All of us have goals, what we need is a good savings plan to help us
achieve them in a systematic planned manner. Savings can help protect your loved
ones in their times of need. At Bharti AXA Life we understand your needs and
offer a range of saving and protection plans to help you meet your short and long-
term goals.

Policies:
'Invest Once' a new insurance Plan launched by Bharti AXA Life
Insurance. ... The tenure of the plan is flexible and a policyholder can pay single
premium by choosing the term of insurance in between 5 years to 10 years. A
policyholder gets guaranteed add-ons at 7% for 5 years term and 9% for 10 years
term.

Life insurance policies are a great way of safeguarding

your loved ones’ future.
That’s why you need to stay protected with the best insurance policy. Our world
revolves around the wellbeing of our family, it is up to us to protect them in the
best possible way that we can. Life insurance plans help you do that at an
affordable cost and with a complete peace of mind.

 Protection Plans
 Savings Plans
 Investment Plans
 Health Plans
 Group Plans
  Yoddha Plans

STRATEGY

 To achieve a top 5 market in India through a multi-distribution, product

platform

 To adapt AXA‟s best practice blueprints as a sound platform for

 Profitable growth.

 To leverage Bharti‟s local knowledge, infrastructure and customer base

 To deliver high levels of shareholder return

 To build long term value with business partners by enhancing the

proposition to their customers

 To be the employer of choice to attract and retain the best talent

Types of Services & Products

Bharti AXA General Insurance Company Ltd is a general insurance company that
offers various products catering to retail, rural, and commercial clients. Broadly, it
offers insurance for motor and two-wheeler, health and critical illness, property,
student and individual & family travel, crop insurance and commercial lines.

In India, the most common investment made by people is buying a Life Insurance
Plan. Today, Insurance companies have evolved plans such, that apart from the
simple aim of only providing death benefit to the policy holder, a policy has now
multiplied to add in several features that offer growth in investment, opportunity
to invest in the market, goal-oriented investments and much more

Term insurance plans: Term insurance policies are the simplest form of life
insurance policies. The plan is purely designed to offer financial security to your
family in case of an eventuality. Under this plan you can only avail death benefits
i.e. if the life insured dies, then the entire sum assured is handed to the nominee of
the policy.

Endowment plans: This is considered to be one of the best savings plans by

investors as it offers excellent growth on your savings. Under this plan you are
liable to avail death benefit as well as maturity benefit. This ensures your loved
ones are financially secure even when you are not around. You also get maturity
benefits in case you outlive the tenure. The maturity pay-out of the plan also offers
bonuses on the investment as accrued over the investment period. This plan can be
availed for a period of 10, 15 and 20 years or up to a certain age limit.

ULIP plans: ULIPs or Unit Linked Plans are life insurance plans that give you the
benefit of investing in securities. In this plan, the premium you pay is invested in
equities or debt funds and the remaining amount is used for life coverage. Hence,
this plan offers death benefit in case of the life insured's demise and it also gives
you a good maturity benefit with the growth in the equities market. However, there
may be some stock related risks in case you plan to invest in this policy.

Pension plans: Also known as retirement plans, this life insurance plan is the
best means of building a corpus for your retirement years. The investor has to pay
a particular amount of premium regularly towards the plans for a definite period of
time. At maturity the plan offers a particular sum to the insured either on monthly
basis or annual basis.

B) Departments of Company

1.MARKETING DEPARTMENT

ACCORDING TO KOTLER,

” Marketing is a social and managerial process by which individuals and groups

obtain what they need; want through creating, offering and exchanging of products
of value through other. This definition of marketing rests on the core concepts like:
needs, wants, and demands, products (good, services and ideas); value, cost and
satisfaction; exchanger and transactions; relationships and networks; markets;
marketers and prospects. NATURE OF GOOD MARKETING THAT IS WHAT BHARTI
AXA INSURANCE BELIEVES IN, a good marketing.

It adopts different methods for the marketing:- Bharti AXA has positioned itself in
terms of BRAND POSITIONING as:-FINANCIAL FREEDOM: “life‟s full of fabulous
choices ”.

Bharti AXA always expressed itself as always close to Customers with the help of:-

• Ads
• Merchandising

• Corporate Stationery

MARKETING STRATEGIES

A very common way to promote a Life insurance company through Life Insurance
Marketing is to make the name of the company familiar to others by means of
television commercials, handling out pamphlets, hanging banners in populated
areas and by providing exciting offers.

Telephone marketing is another way of Life Insurance Marketing. One can see the
telephone companies send messages about various offers and they even make
phone calls.

2.RECOMMENDATIONS
• Some more motivation to the employees over there is needed.

• Infrastructure has to be built properly because an office is the face of the

company.

• Tele marketing need to be focused much.

• Networking is needed to be made broad as the number of branches with Bharti

Axa is only 77 have been touched by the company so there is a huge untapped
market available for the Bharti Axa Life Insurance.

. • Marketing in terms of the media via advertisements on Televisions to small

commercials on FM has to be made because there were respondents in our survey .

who even haven‟t heard the name of Bharti Axa Life Insurance. FM is suggested
here because the people who can drive the private life insurance is the youth, and
Fumes something on which youngsters look upon too

. • Awareness Camp to the sub urban area should be focussed by Bharti Axa.

• Apart from the Brand Positioning in urban area, a strategy should be adopted by
Bharti Axa to make its brand also near to middle level, or high aspirant people
because they are the main source of the business in India.
 3.KEY STRATEGY

Bharti-Axa‟s key strategy is to leverage on the wide reach of Bharti Operations by

aligning with Bharti Airtel distribution points, corporate agents and brokers.
Bharti Axa has set-up virtual branches to distribute policies using the retail and
telecom outlets of the Bharti Group.

Bharti-Axa envisions virtual branches as a key strategy and has currently 25

percent revenues from the same.

However, despite the capital constraints, Bharti-Axa is all set to infuse another 100
Crore in the fourth quarter. Apart from this, the company is on an aggressive hiring
spree with its plansto beef up the sales force to 45,000 from the present 30,000.

CURENT PRODUCT PORTFOLIO

The current product portfolio of Bharti-Axa is that of eight life insurance products.
This includes six ULIP products. The company CEO, Srinivasan, commented that
Bharti-Axa‟s key strategy would be to focus strongly on ULIP products .

4.FINANCE DEPARTMENT
Financial department of Bharti Axa Life Insurance Company contains basically all
the financial matters dealt with. Various financial plans and policies of Bharti Axa
Life Insurance Company can be included in it.

V Srinivasan is currently the Chief Financial Officer of Bharti AXA Life Insurance
Company. He started his career as a Chartered Accountant in 1989 and over the
past two decades has emerged as a stalwart in the financial sector. Withover 8
years of rich experience in the Life Insurance industry, today, he stands as a
storehouse of financial knowledge and expertise. His portfolio also boasts of
extensive experience in diverse industrial segments like manufacturing and oil
&gas.

5. SERVICE DEPARTMENT
Service department basically includes various services provided by Bharti AxaLife
Insurance. Here various plans and policies can be considered by considering their
different methods of providing different services.

6. HUMAN RESOURCE DEPARTMENT OF BHARTI AXA

LIFE INSURANCE COMPANY

Today the success of any business is widely dependent upon its human resource. In
present era where all companies have enough amounts of resources at that time,
human resource plays main role to pull an organization towards success.

Today in any financial institution right person at the right place becomes
necessary. So Bharti Axa Group has decided different strategies for recruitment,
training & development, promotion or any kind of transfer or demotion.
Everything is predecided and accordingly any decision is taken

Up till now recruitment training was given to employees according to their

designations. But now it has been decided that each and every employee before
recruited, should have to clear all the examination related to different areas like DP,
capital market, derivatives related exam etc. and further it has been decided that
no new employment will be done without passing all the examination so on the
basis of score placement will be done.
 OBJECTIVES

P-Promotion
D- Development
C- Coding and Licensing
I- Increase in Sales

 To analysis insurance as an investment Plan.

 To Analysis the pricing of different unit linked investment plans and

handling lindges with other P's of marketing.

 To study the consumer perception preference and behavior

product of Bharti AXA Life Insurance.

Individual objective: To interview prospective candidates to be

recruited as LA, assist Managers of Agency in selecting the candidates, make
arrangements for BOP‘s and to assist in their training, coding and licensing
thereby increasing the sales of the company.

HYPOTHESIS

The data presented below is collected through and the respondents, according to
their responses, they are classified according to the following:
From the demographics covered in the questionnaire, the test was conducted
mainly on 2 demographics.
 CHAPTER III

LITERATURE REVIEW

Highlights of Bharti AXA Life Insurance

 The collaboration of the Bharti AXA Life Insurance Company has a
contribution of 74% stake from Bharti and 26% stake from AXA

 This company continues to carry an excellent claim settlement ratio each

year. 96.85% was recorded as a claim settlement ratio for the year 2017-
2018.

 This company holds a record of 100% grievances settlement in the year

2015-2016

 The CEO of Bharti AXA Life Insurance Company is Mr. Sandeep Ghosh

 It has a strong presence in India with 187 branches.

 Bharti AXA has received multiple awards. For the 2nd year in a row, it had
been the most trusted brand in the country, as well as grabbed the 3rd
spot in the customer loyalty, according to customer satisfaction.

Benefits of Bharti AXA Life Insurance

Life insurance is a complex concept. You buy a policy that provides a compensation
in the form of lump sum amount to your beneficiaries when you are gone. Bharti
AXA Life insurance provides a financial shield to you and your dependents after
your demise. Let's have a look at the benefits offered by this company:

 Variety: This company offers variety of online as well as offline plans

 Customer Service: This Company has an excellent team of customer

service that offers good and hassle-free pre-sales as well as post-sales
services.

 Tax benefits: Section 80C and 10(10D) of the Income Tax Act, 1961
provides tax benefits for premiums paid regularly.

 Cost: Bharti AXA Life insurance plans are quite cheap.

 Flexibility: Offers flexibility by providing options to make the premium

payment
 Documentation needed to apply for a

Bharti AXA Life Insurance Policy

 Age Proof: Pan Card, Voter’s ID, Passport, Driving License, School/
College Certificate, Birth Certificate.

 Address Proof: Utility Bill, Passport, Voter’s ID, Telephone bill, Ration
Card, Electricity Bill, Bank A/C Statement, Letter from Recognized Public
Authority.

 Photo Identity proof: Driving License, Voter’s ID Card, Passport, Pan

Card, Letter from Recognized Public Authority or Public Servant with
Photograph verifying the identity and residence, Aadhar Card.

 Recent passport size photograph

 Income Proof: Salary Slip, Form 16, ITR/ Assessment Order/

 Employers Certificate.

 Medical Reports – When required

THE PROMOTERS
Promoters of Bharti AXA Life Insurance plan to infuse an additional Rs 100 crore
into the life company in the July-September quarter of this fiscal to fund its
expansion plans. The expansion plans include an increase in the number of agents
to 50,000 from 33,000 coupled with scaling up of distribution through 7000 Bharti
outlets as against 3000 such outlets last year. The company is also targeting new
business premium of Rs 1,000 crore this fiscal as against Rs 293 crore last year.

"The company is taking a series of measures focusing on profitable growth, and we

expect to break even by 2020-2021. The current capital base of the life insurer
stands at Rs 850 crore," said Bharti AXA Life Insurance chief executive officer,
Sanjeev Srinivasan. The joint venture company has a 51% stake from Bharti
Enterprises and 49% stake of AXA.

Bharti AXA Life Insurance Company Ltd.

Bharti AXA Life Insurance Company Ltd is a joint venture between Bharti, one of
India’s leading business groups with interests in telecom, Agri business and retail,
and AXA, world leader in financial protection and wealth management. The joint
venture company has a 51% stake from Bharti and 49% stake of AXA. The
company launched national operations in December 2006. Today, we have over
10000+ employees across over states in the country. Our business philosophy is
built around the promise of making people "Life Confident". As we expand our
presence across the country to cater to your insurance and wealth management
needs with our product and service offerings, we continue to bring 'life confidence'
to customers spread across India. Whatever your plans in life, you can be confident
that Bharti AXA Life will offer the right financial solutions to help you achieve
them.

Bharti Enterprises

Bharti Enterprises is one of India’s leading business groups with interests in

telecom, Agri business, insurance and retail. Bharti has been a pioneering force in
the telecom sector with many firsts and innovations to its credit. Bharti Airtel
Limited, a group company, is one of India’s leading private sector providers of
telecommunications services with an aggregate of 60 million customers, spanning
mobile, fixed line, broadband and enterprise services.

Bharti Airtel was ranked amongst the best performing companies in the world in
the Business week IT 100 list 2007. Bharti Teletech is the country’s largest
manufacturer and exporter of telephone terminals. Bharti has a joint venture with
ELRO Holdings India Ltd. – ‘Field Fresh Foods Pvt. Ltd’ - for global distribution of
fresh fruits and vegetables. Bharti also has a joint venture - ‘Bharti AXA Life
Insurance Company Ltd.’ - with AXA, world leader in financial protection and
wealth management. Bharti has recently forayed into the retail business under a
company called Bharti Retail Pvt. Ltd. It also has a joint venture – ‘Bharti Wal-Mart
Private Limited’ – with Wal-Mart, for wholesale cash-and-carry and back-end
supply chain management operations.

AXA

AXA Group is a worldwide leader in Financial Protection. AXA's operations are

diverse geographically, with major operations in Western Europe, North America
and the Asia/Pacific area. AXA had Euro 1,315 billion in assets under management
as of December 31, 2006. For full year 2006, IFRS revenues amounted to Euro 79
billion, IFRS underlying earnings amounted to Euro 4,010 million and IFRS
adjusted earnings to Euro 5,140 million. The AXA ordinary share is listed and
trades under the symbol AXA on the Paris Stock Exchange. The AXA American
Depository Share is also listed on the NYSE under the ticker symbol AXA.

AXA Asia Pacific Holdings Ltd

AXA Asia Pacific Holdings Ltd (AXA APH) is listed on the Australian stock exchange
and is 52.3% owned by AXA SA. AXA APH is responsible for AXA SA’s life insurance
and wealth management businesses in the Asia-Pacific region. It has operations in
Australia, New Zealand, Hong Kong, Singapore, Indonesia, Philippines, Thailand,
China, India and Malaysia.

THEORY ON SALES PROMOTION

By their very nature, Bharti AXA Life Insurance require higher
advertisement and sales promotion expenses than any
consumer product offering measurable performance. Different
kinds of advertising and sales promotion exercises are required
to serve the needs of different classes of investors. For instance,
an aggressive ‗push‘ marketing strategy is required for retail
markets, where investors are not adequately aware of the
product and do not have specialized skill in financial market, in
contrast with ‗pull‘ marketing strategies for the wholesale
market.

There are certain issues with reference to advertisement,

publicity literature and offer documents, which deserve
attention. Most of the Life Insurance advertisements look similar,
focusing on scheme features, returns and incentives. An investor
exposed to the increasing number of Life Insurance products
finds that all the available brands are rather identical, and
cannot appreciate any distinction.

QUALITY OF SERVICE

This industry primarily sells quality of services, given that the

performance cannot be promised. It is with this attribute along
with procedural simplicity, that the fund gradually builds its
brand and its class of loyal investors. The qualities of services
are broadly categorized as:

 Timely services after the sale of the units; and

 Continuous reporting of investment performance.

Life Insurance managers must give due attention and evaluate

their performance on each front. They may also consider an
option of conducting a service audit for controlling and
improving the quality of service.
 Insurance Products Line of Bharti
AXA

Life insurance products for individuals:

 Bharti AXA Dream Life Pension

A Unit Linked Pension Product

Dream Life Pension, Bharti AXA Life Insurance‘s

unique pension product ensures that your retirement
life is your Dream Life.

 Bharti AXA Life Aspire Life

Unit Linked Endowment Product.

Aspire Life helps you create a pool of wealth to meet

your long-term needs, while also providing you
adequate protection in case the need arises.

 Bharti AXA Life Invest Confident

Unit Linked Single Premium Product.

You have always strived hard to achieve the best for you
and your loved ones, so when it comes to making an
investment decision, we know that you would expect the
best from it too.

 Bharti AXA Life Wealth Confident

A unit-linked investment cum protection policy.

Your wealth, your status ensures that you get preferential
status wherever you go. So why shouldn't your money get
the same?
 Bharti AXA Life Future Confident

A unit-linked policy which offers comprehensive

protection along with wealth creation in the long term.

 Bharti AXA Life Future Confident II

A unit-linked product which offers enhanced

protection along with wealth creation in the long
term.

 Bharti AXA Life Save Confident

Traditional money back insurance product for long term

savings.

Your changing lifestages decide your financial milestone

planning. When you foresee intermittent financial
requirements in the years to come, like regular expenses
related to your child‘s education, liquidity becomes a key
aspect of your planning along with long term savings, and
protection for your family.

 Bharti AXA Life Secure Confident

A Long Term Life Insurance.

All of us desire to maximise the happiness for our family

at all times, irrespective of the circumstances. The
thought of unfortunate events befalling us may cause us
anxiety about providing a secured happiness to our loved
ones.
 Life insurance products for Group Insurance:

 Bharti AXA Life Mortgage Credit Shield

Mortgage Credit Shield is a Group Product that provides coverage

to people who have availed of a Mortgage\ Home loan\ Home
equity loan from an Institution/Bank.

 Bharti AXA Life Credit Shield

Credit Shield is a Group Product that provides coverage to people

who have availed of a loan for 1 to 5 years from Group Policy
holder.
Bharti AXA Life Secure Confident | Features | Benefits
 A simple Life Insurance product features.
 You want comprehensive protection for your loved ones
 You want a single product that can take care of all your Life Insurance needs

Minimum & Maximum Insurance Cover –

The minimum Sum Assured in this plan is Rs 5, 00,000/. The maximum Sum
Assured that you can opt for in this plan is 24, 99,999

Here are some premiums with sample Sum Assured and age –

5 10 15 20 25
Age last birthday/ Policy Benefit Period years years years years years

25 2440 2450 2600 2620 2660

30 2490 2580 2790 2850 2940
35 2820 3040 3350 3490 3640
40 3680 3960 4450 4980 -
45 4860 5580 6320 - -
50 7220 8300 - - -

Tax Benefits –
You receive tax benefits under section 80C and 10(10D)

Riders –
Bharti AXA Life Insurance gives you enhanced protection in this plan with the option
to add any of the 4 protection enhancers by paying a nominal amount towards this
additional protection:
  Critical Illness Benefit Rider: In case you are diagnosed of any one of the 6
Critical Illnesses at any time throughout the term for which the Rider is in force,
you will receive a lump sum amount equal to the Critical Illness Benefit Sum
Assured as opted by you.

 Accidental Death and Disability Benefit Rider: In the event of an ill-timed

death of Life Insured due to an accident or an accidental disability, the Sum
Assured under the Rider will be paid to the Policyholder / nominee.

KEY PERSONS OF BHARTI AXA LIFE INSURANCE CO. LTD

Senior Management Team

 CEO: Sanjeev Srinivasan

 Vice President & Head - Compliance & Legal: Amit Raheja
 Head -IT: Arif Sayed

Fund Management Team

 Chief Financial Officer : Nilesh Kambli

 Chief Investment Officer: Manoj Jaju

Management Team

 Chief Distribution Officer-Retail : Saurav Jaiswal

 Head-Operations : Rohit Kohli
 Head-HR : Sandeep Kumar Sarkar
LIST OF LIFE INSURANCE COMPANIES IN INDIA

 Bajaj Allianz Life Insurance Company Limited

 Birla Sun Life Insurance Co. Ltd
 HDFC Standard Life Insurance Co. Ltd
 ICICI Prudential Life Insurance Co. Ltd
 ING Vysya Life Insurance Company Ltd.
 Life Insurance Corporation of India
 Max New York Life Insurance Co. Ltd
 Met Life India Insurance Company Ltd.
 Kotak Mahindra Old Mutual Life Insurance Limited
 SBI Life Insurance Co. Ltd
 Tata AIG Life Insurance Company Limited
 Reliance Life Insurance Company Limited.
 Aviva Life Insurance Company India Limited
 Sahara India Life Insurance Co, Ltd.
 Shriram Life Insurance Co, Ltd.
 Bharti AXA Life Insurance Company Ltd.
 Future Generali India Life Insurance Company Limited
 IDBI Fortis Life Insurance Company Ltd.
 Canara HSBC Oriental Bank of Commerce Life Insurance Company Ltd.
 AEGON Religare Life Insurance Company Limited
 DLF Pramerica Life Insurance Company Limited
 Star Union Dai-Ichi Life Insurance Company Limited
COMPETITORS OF BHARTI AXA LIFE INSURANCE

HDFC Standard Life Insurance Company Ltd.

HDFC Standard Life Insurance Company Ltd. is one of India’s leading private life
insurance companies, which offers a range of individual and group insurance
solutions. It is a joint venture between Housing Development Finance Corporation
Limited (HDFC Ltd.), India’s leading housing finance institution and The Standard Life
Assurance Company, a leading provider of financial services from the United Kingdom.
Their cumulative premium income, including the first year premiums and renewal
premiums is Rs. 672.3 for the financial year, Apr-Nov 2019. They have managed to
cover over 11, 00,000 individuals out of which over 3, 40,000 live have been covered
through our group business tie-ups.

Max New York Life Insurance Co. Ltd.

Max New York Life Insurance Company Limited is a joint venture that brings together
two large forces - Max India Limited, a multi-business corporate, together with New
York Life International, a global expert in life insurance. With their various Products
and Riders, there are more than 400 product combinations to choose from. They have
a national presence with a network of 57 offices in 37 cities across India.

ICICI Prudential Life Insurance Company Ltd.

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a
premier financial powerhouse and prudential plc, a leading international financial
services group headquartered in the United Kingdom.

ICICI Prudential was amongst the first private sector insurance companies to begin
operations in December 2000 after receiving approval from Insurance Regulatory
Development Authority (IRDA). The company has a network of about 56,000 advisors;
as well as 7 banc assurance and 150 corporate agent tie-ups.

Allianz Bajaj Life Insurance Company Ltd.

Bajaj Allianz Life Insurance Company Limited is a Union between Allianz SE, one of
the world’s largest Life Insurance companies and Bajaj Auto, one of the biggest 2- &- 3
wheeler manufacturers in the world.
Allianz SE is a leading insurance conglomerate globally and one of the largest asset
managers in the world, managing assets worth over a Trillion Euros (Over R. 55,
00,000 crores). Allianz SE has over 115 years of financial experience in over 70
countries.

SBI Life Insurance

SBI Life Insurance is a joint venture between the State Bank of India and BNP Paribas
Assurance. SBI Life Insurance is registered with an authorized capital of Rs 2000
crores and a Paid-up capital of Rs 1000 Crores. SBI owns 74% of the total capital and
BNP Paribas Assurance the remaining 26%.
State Bank of India enjoys the largest banking franchise in India. Along with its 7
Associate Banks, SBI Group has the unrivalled strength of over 14,500 branches across
the country, arguably the largest in the world. BNP Paribas Assurance is the insurance
arm of BNP Paribas - Euro Zone’s leading Bank.

SWOT ANALYSIS

Strengths:

 Use of brand affinity of Airtel to promote insurance sales.

 Bharti brought its strong local market knowledge, reputation and India.
 Associated with AXA world leader in financial protection and wealth
management, ranked No 13 in the Fortune 500 list of global companies and has
enabled the company to have access to AXA’s global life insurance and asset
management expertise.
 Strong partner Bharti - provides access to customer base of more than 20
million.

Weakness:
 Late entrant in the insurance sector
 Thin distribution network all over the nation
 Very less number of product offering in comparison to its competitors
 Lack of confidence among the customers as parent company does not have a
financial
 Background.

Opportunities
 Strong growth of unit linked market at the mass affluent end.
  Potentially with 20% insurance cross sale only to new telecom customers, this
network can yield 48 Lakh policies per year with sum assured of nearly Rs
58000 corers.

Threats
 Many more companies are lining up to enter into Indian Insurance Industry.
 Consumer’s preference is still more towards public sector insurance companies.
 ACHIEVMENT AND AWARD
Bharti AXA General Insurance wins "General Insurance
Company of The Year - Large (Private Sector) at ET Now
presents BFSI Awards, 2019
Consistent and strong growth in volumes, revenues and client base for
3 years

Bharti AXA General Insurance was presented ‘General Insurance Company

of The Year – Large (Private Sector) at ET Now presents BFSI Awards, 2019.
The award is in recognition of the company’s growth and profitability,
significant distribution scale, technological advancements, product
portfolio expansion, innovations in underwriting, operational excellence
and claims efficiency.

The jury of the awards commented that, "Bharti AXA General Insurance
Company, has demonstrated strong and balanced overall growth in the
personal lines category. The company's strong focus on the retail segment
has secured it a leading position amongst personal lines insurers. The
company provides a comprehensive array of motor, health, personal
accident, home and shop insurance products in this space."

Commenting on this joyful occasion Sanjeev Srinivasan, MD & CEO, Bharti

AXA General Insurance said, "This is a very proud moment for the Bharti
AXA GI team who has put their best foot forward in order to maintain
consistency in terms of service and growth. This award in- deed reflects our
employees' dedication and commitment to the organization. I take this
opportunity to thank Bharti AXA GI Team as well as our partners as this
wouldn't have been possible without their continued hard work, diligence
and never-say-die attitude. We look forward to providing customer &
partner centric insurance solutions by redefining general insurance
industry standards."
 MARKET SHARE

If we look at the status of Bharti AXA Life Insurance‟s market share is

comparison of other private company in comparison of premium earned .

NO. COMPANY SHARE ( IN %)

1. Bajaj Allianz 7.56

2. ICICI Prudential 7.35
3. Bharti AXA 4.10
4. HDFC Standard Life 2.87
5. SBI Life 2.31
6. Birla Sun Life 1.89
7. Tata AIG 1.29
8. Max New York 1.23
9. Aviva 1.14
10. Kotak Mahindra OLD Mutual 1.11
11. ING Vysya 0.79
12. Reliance Life 0.54
13. MetLife 0.40
14. Sahara Life 0.06
15 Shriram Life 0.03
 FUTURE PROSPECTS

Expansion

Bharti AXA is one of the insurance companies in India showing

competitive plans to expand and start enterprises throughout the country
in a short time. The company is setting a robust architecture to suit various
segments of the Indian population. Bharti AXA plans to roll and expand as it
has other connected products such as future confident and wealth
confident products. Bharti AXA is trying to prove its sales effectively
emphasizing its telecommunications experience. Bharti is planning to get
partnership in global insurance.

Benefits

Bharti AXA came into limelight in 2006 November and revealed its
interest in insurance. The company is gaining popularity and being a
joint business venture of Bharti and AXA it is working and already
becoming famous in India for various avenues.

The tie up of companies came up with new prospects and the success
graph is commendable of Bharti AXA as within the short time period it
has made its mark in the life insurance company and has spread its name
in the Indian market. It globally has 4000 main branches that reveal fast
growth.

Plan Coverage
Bharti AXA Sanjeevani covers from natural calamities. Bharti AXA Aspire
Life is apt to save money for future prospects. Bharti AXA Secure Confident
offers high returns on low premiums. Bharti AXA Future confident comes
with less premium offering higher returns and many more plan covers.
CHAPTER IV
Research
Methodology
 RESEARCH DESIGN

Exploratory type of research designs adopted because sources of

information are relatively few and the purpose is merely to find and to
understand the possible actions. The major purposes of exploratory
study are:

 Identification of problem.

 The precise formulation of problems including the identification of

variables.

 Formulation of alternative course of action

An exploratory research is often the first in the series of projects that

culminates in one concerned with the drawing of inferences that are
used as a basis of monetary action. Exploratory study is often used as a
introductory phase of a larger study and results are used in developing
specific technique for larger study. Of the study the relevant
questionnaire was prepared and circulated among a stratified sample of
50 employees of BHARTI AXA LIFE INSURANCE Limited. This
questionnaire formed the basis for the views on each of the points raised
in the questionnaire. The data thus obtained formed the basis of
information regarding the existing recruitment and selection processes
at BHARTI AXA LIFE INSURANCE. and the same is analyzed and
interference is drawn regarding the various aspects of recruitment
and the entire process of selection at BHARTI AXA LIFE
INSURANCE.
 SAMPLING DESING

Sampling Technique:
Stratified sampling technique is adopted to conduct the research. Stratified
purposive sapling is a selection method for achieving a greater degree of
representatives, therefore decreasing the probable sampling error. It is based
on the concept that a homogeneous population produces samples with
smaller sampling errors than does a heterogeneous population. Stratified
sampling is accomplished by placing all the members of the population into
groups according to some characteristics that is common among them, that is
homogeneous subsets of the population. Then specified number of unit is
chosen from each of the groups or strata by purposive means.

Sampling Plans:
The sampling plan consists of sampling units, e.g. from functional departments
namely Marketing, Commercial, Technical and Human Resource. These
employees constitute the manpower in the company who are engaged in the
day to day functioning of the company, thus it is very important for them to
understand the various aspects of the entire selection process and also the
importance of performance appraisal system. Therefore, they had been selected
for the project sampling.
 RESEARCH METHODOLOGY

To proceed with the research work in a structured way certain methodology is used so as
to yield exact and correct results from the study. The methodology adopted by me is as
follows.

Type of research design used:

Research designs are concerned with turning the research questions into a testing
project. The best design depends on research questions. Every design has its positive and
negative sides. The research design has been considered as a "blueprint" for research,
dealing with at least four problems: what questions to study, what data are relevant, what
data to collect, and how to analyze the results.

For my study I have used Descriptive Research design because Descriptive Research
Design is a method in which involves observing and describing the behavior of a subject
without influencing it anyway.

Method of Data Collection:

For completing my study I needed both primary and secondary data.

Source of Primary data: Primary data is to be collected through survey and the tool
used for survey is questionnaire which consisted of closed-ended questions and
questions based on Likert Scale. Personal interviews of some respondents would be also
conducted to know their perception towards the company.

Source of Secondary data: The data which has been collected by someone else and
already passed through statistical process. This data was collected from the Internet. The
company’s broachers were of a great help, and other sources were also used.
 Method of sample selection:
Typically, the population is very large, making a census or a complete enumeration
of all the values in the population impractical or impossible. The sample represents
a subset of manageable size. Samples are collected and statistics are calculated
from the samples so that one can make inferences or extrapolations from the
sample to the population. This process of collecting information from a sample is
referred to as sampling.

The method of sample selection from population adopted by me is Stratified

Random Sampling because for my survey results to be successful I needed
respondents from upper middle income group and higher income group who
already are owner of air-conditioners and have a strong understanding about
different companies and their product.

Sample size and area of study:

The survey is being conducted in the city of Bareilly. The sample size of hundred
(100) has been selected.

The places being visited are banks, few market places, colleges and
corporate offices.

Analytical tools used:

The tools used for summarizing the data collected and to interpret the results are:

 Bar Graphs

 Pie Charts

These tools helped in easy understanding of the data and are useful to the
company for taking the desired decisions on various aspects.
 RESPONSES TO THE QUESTIONS

HOW MANY PEOPLES ARE INTERESTED IN POLICIES OF BHARTI AXA LIFE

INSURANCE?

Interested

1st Yes
2nd No

Figure 4.1

This shows that people are interested for policies 30%.

 DO YOU HAVE ANY LIFE INSURANCE POLICY?

POLICIES

1st yes
2nd no

Figure 4.2

This graphical presentation shows that most of people not have an insurance plan.
 POSITIONS OF BHARTI AXA LIFE INSURANCE COMPANY ?

POSITIONS
8

5 Column2

0
Bajaj 1 ICICI 2 Bharti 3 HDFC 4

Figure 4.3

In this graph showing of companies positions.

ONE PERSON HOW MANY POLICIES ARE TAKING?

5
4.5
4
3.5
3
2.5
2 .
1.5
1
0.5
0
One
Two
Three
More

Figure 4.4

In this figure showing mostly people are taking one policies.

BIGGEST CONCERN FOR FUTURE?

40
36
35

30 28

25
20
20
16
15

10

0
Child Education Retirement Chid's Marriage Medical Illness
 Figure 4.5

This shows that people’s future concern towards retirement rather than child
education, medical and child marriage.

WHICH PRODUCT?

35
32

30 28 28

25

20

15
12

10

0
General Plan Medical Child Other
 Figure 4.6

This shows that at the present scenario people want to purchase child plan than
other plan.

GIVEN A CHANCE WOULD YOU LIKE TO MAKE EXTRA MONEY?

 EXTRA MONEY

1st Yes
2nd No

Figure 4.7

In this figure showing mostly peoples are taking policies for makeing extra
money.
 WHAT WAS YOUR EXPERIENCE REGARDING YOUR INVESTMENT?

EXPERIENCE

3 EXPERIENCE

0
Good Experience Faith Negative
-1

Figure 4.8

In this figure showing mostly peoples of experience is good.

WHAT IS THE DURATION OF MOSTLY PURCHASED INVESTMENT PLANS?

 Chart Title

5
Series 3
4

0
2 Yrs 2-5 Yrs 5-10 Yrs 10 Yrs Above

Figure 4.9

In this figure showing maximum purchased plans is 10 Yrs above.

WHICH INSURANCE COMPANY HAS BETTER INSURANCE PLAN?

 Figure 4.10

When we talk about the best insurance policy provider then most of people
give his vote in favor of LIC hen ICICI and in favor of Bharti Just 8%.
 CHAPTER V
FINDINGS,
CONCLUSIONS

AND
RECOMMENDATIONS
 FINDINGS

Based on the data which is presented in Chapter III and the personal interviews of
few respondents from the whole sample size here are the results which are drawn
from the interpretation of data:

 Majority of people recognized the Bharti AXA Life Insurance and recalled its
advertisement but still there is a lot of scope of improvement, and the brand
name of BHARTI associated with Bharti AXA Life Insurance gives customers
more trust and I found out that many respondents were even not aware that
Bharti AXA Life Insurance is a BHARTI product.

 People perceive insurance as necessity and still a very large segment of

middle class segment customers is to be tapped i.e. there is a large scope of
expansion for companies.

 Among all the factors that initiate the customer to an insurance policy
respondents have given the top priority followed by features.

 Customers attach a very high level of significance with after sales service
and majority of companies provide free preventive service to its consumers.
 CONOLUSION

For the purpose of this report, it was found that the questionnaire and
interview questions, employee manual were sufficient to obtain the
information required to analyze the process of requirement and selection
within the organization. It has been found that the organization has a sound
understanding of what process need to be used in order to achieve effective
recruitment and selection of Life advisors. In addition to this, there are several
recommendations for the organization.
For any firm to be successful the main objectives should be:
 Sustainable long-term growth,
 Stable income and
 Asset preservation;
 Need to emphasize quality and diversification in both equity and
fixed income asset classes.
 Focus should be on long-term consistent investment
performance.
 Emphasis towards training and enhancing skills of recruits needs to be
more.
 Invest more in current staff than in Recruitment:
 Conduct internal audit.
 Be Creative
 Understand and manage salary:
 RECOMMENDATION

 The fee charged from candidates as application money should

be waved off. It should rather be paid by the Insurance
Company.

 The strict training schedule should be made flexible. For a person

who is Q4 or Q5 on score it is difficult for him/ her to be
able to come for training especially in case when he/ she is
already working.

 The incentive system should be more attractive to motivate more

and more people for becoming Life Advisors.

 More and more promotional activities should be held for

enhanced brand building which will facilitate revenue
generation and increased satisfaction leading to customer
retention in the long run.

 There is need to have in place a properly managed performance

appraisal system even for life advisors that would contribute to
effective retention of personnel.
CHAPTER VI
Limitations,
BIBLIOGRAPHY
&
annexure

LIMITATIONS
 Following are some reasons that demotivate and demoralize people from
becoming Life advisors. I came across the following obstacles that arose in
the process of recruitment:

Lack of awareness among the people – This Is the biggest limitation found in this
sector. Most of the people are not aware about the importance and the
necessity of the insurance in their life. They are not aware how useful life
insurance can be for their family members if something happens to them.
Perception of the people towards Insurance sector – People still consider
insurance just as a Tax saving device. So today also there is always a rush to
buy an Insurance Policy only at the end of the financial year like January,
February and March making the other 9 months dry for this business.

Insurance does not give good returns – Still today people think that
Insurance does not give good returns. They are not aware of the modern
Unit Linked Insurance Plans which are offered by most of the Private sector
players. They are still under the perception that if they take Insurance they
will get only 5-6% returns which is not true nowadays

Perception of the people towards Insurance sector – People still consider

insurance just as a Tax saving device. So today also there is always a rush to
buy an Insurance Policy only at the end of the financial year like january,
February and March making the other 9 months dry for this business.
Insurance does not give good returns – Still today people think that
Insurance does not give good returns. They are not aware of the modern
Unit Linked Insurance Plans which are offered by most of the Private sector
players. They are still under the perception that if they take Insurance they
will get only 5-6% returns which is not true nowadays.

Lack of awareness about the earning opportunity in the Insurance sector –

People still today are not aware about the earning opportunity that the
Insurance sector gives. After the privatization of the insurance sector many
private giants have entered the insurance sector. These private companies in
order to beat the competition and to increase their

Insurance Advisors to increase their reach to the customers are giving

very high commission rates but people are not aware of that.

Increased competition – Today the competition in the Insurance sector has

became very stiff. Currently there are 14 Life Insurance companies working
in India including the LIC (life insurance Corporation of India). Today each
and every company is trying to increase their Insurance Advisors so that
they can increase their reach in the market.

This situation has created a scenario in which to recruit Life insurance Advisors
and to sell life Insurance Policy has became very-very difficult.
 BIBLIOGRAPHY

Marketing Management-Philip Kotlor, edition-twelve edition….April 2006,

Publisher- Prentice Hall of India (p) Ltd, Analyzing Consumer
Markets & Buyer behavior & consumer behavior.

Research Methodology- C.R Kothari, edition-2004, reprint 2006

Publisher – New Age International (P) Ltd, publishers
Methods of Data Collection, page no- 95
Sampling Fundamentals, page no- 152

Arrow K. (1963), "Uncertainty and the Welfare Economics

of Medical Care", American Economic Review, 53(5):941-
973/// Dionne (1984), "Search and Insurance",
International Economic Review, Vol 25(2), 357-367 (From
a pdf file)

Broachers of Bharti AXA products.

WEBSITES
• www.irdaindia.org
• www.bharti-axalife.com
• www.wikipedia.org
• www.ibef.org Indian brand equity forum
• www.selling-well.com
• www.advisortoday.com
 Annexure

NAME: ……………………

AGE:

Below to 20 yrs [ ]

20-40 yrs [ ]

40-60 yrs [ ]

Above to 60 yrs [ ]

GENDER:

Male [ ]

Female [ ]

OCCUPATION:

Govt. Employees [ ]

Private Employees [ ]

Self Employees [ ]

Other [ ]
 QUESTIONNAIRE

HOW MANY PEOPLES ARE INTERESTED IN POLICIES OF BHARTI AXA

LIFE INSURANCE?

15% [ ]

30% [ ]

50% [ ]

75% [ ]

DO YOU HAVE ANY LIFE INSURANCE POLICY?

Yes [ ]

No [ ]

POSITIONS OF BHARTI AXA LIFE INSURANCE COMPANY ?

First [ ]

Second [ ]

Third [ ]

Fourth [ ]
ONE PERSON HOW MANY POLICIES ARE TAKING?

One [ ]

Two [ ]

Three [ ]

More [ ]

WHICH IS YOUR BIGGEST CONCERN FOR FUTURE?

Child education [ ]

Retirement [ ]

Child’s marriage [ ]

Medical illness [ ]

IF YES, IN WHICH COMPANY AND WHICH PRODUCT?

…………………………………………………..

GIVEN A CHANCE WOULD YOU LIKE TO MAKE EXTRA MONEY?

Yes [ ]

No [ ]
WHAT WAS YOUR EXPERIENCE REGARDING YOUR INVESTMENT?

Good Experience [ ]

Some Faith [ ]

Negative [ ]

WHAT IS THE DURATION OF MOSTLY PURCHASED INVESTMENT PLANS?

Than 2 yrs [ ]

2-5 yrs [ ]

5-10 yrs [ ]

10 yrs above [ ]

WHICH INSURANCE COMPANY HAS BETTER INSURANCE PLAN?

LIC [ ]

ICICI [ ]

BHARTI AXA [ ]

OTHERS [ ]

THANK YOU! FOR YOUR TIME