Pranav K
Pranav K
[email protected]
+91-9946144989
EXECUTIVE SUMMARY
Broad Knowledge in building startups (cosmetics, construction and IT) making it
profitable and streamline its operations to the industry standards and experience
managing sales, marketing and product sourcing.
Created new brand awareness, through marketing, sales materials, and sales
replication and develop a relationship with existing client base at all levels of the
hierarchy, establishments.
EXPERIENCE
Head – Business Operations at Nu Care Marketing India (P) Ltd
June 2014 - Present
(2 years 4 months)
Launched Premium Professional Beauty Cosmetics (Skin and Hair) brands from Italy and
USA to India.
Work towards changing the attitude of consumers towards cosmetics and taking them to
a next level.
Setting up of new offices and appointment of distributors to increase the product
presence across India.
Develop and implement competitive selling programs/strategies to improve the
product awareness and enhance business growth pan India.
Conducting market research to analyze and assess market potential and the ongoing
trends, tracking competitor activities for providing valuable inputs to fine-tune selling
and marketing strategies.
Co-ordination with the production house at regular intervals for replenishment and
follow-ups, Shipment planning as well as getting customers feedback's on regular
intervals.
Coach, monitor and motivate sales team to achieve sales targets.
Plan and execute local marketing initiatives such as sales promotions, schemes,
Consumer campaigns and Local Tie ups.
Develop and execute overall Brand Activation, ATL and BTL Activation and Marketing
Communication.
Involved in planning and strategies, promotional activities such as awareness
seminars, workshops, Campaigns, New Product launching etc. for deeper market
reach/penetration.
Head - Marketing/Imports at Pali Builders and Developers (P) Ltd
March 2012 - May 2014 (2 years 3 months)
An organization dealing with import of building materials from China, Hong Kong and
Malaysia and marketing it in Kerala and abroad which includes branding of its own
products.
Created a new brand in the field of roof tiles and achieve a good turn over.
Extensive travel across China attending fairs/seminars to identify and source the best
quality product according to the industry standards.
Identifying distributors and channel partners resulting in deeper market penetration and
reach.
Marketing, Pre/Post Shipment Documentation, Export Banking, Shipping, Logistics &
Key Account Management.
Expert understanding of the cost elements in export with respect to margins, landing
costs.
Finding new area and developing customers.
Communicating with customers for developing new and customized designs.
Getting orders from overseas markets/buyer with new marketing & sales
strategies, applied in web marketing as well as international trade events.
Worked with the team on the Buy and Sales Plan.
Co-ordination with the production house at regular intervals for replenishment and
follow- ups, Shipment planning as well as updating customers on regular intervals
EDUCATION
BITS, Pilani
Master of Science (MS), Consultancy Management, 2013 – 2015 CGPA – 8.09
Velalar College of Engineering & Technology, Anna University, Chennai
Bachelor of Engineering (BE), Electronics and Communications Engineering, 2001 – 2005 Score - 64.3%
St. Alberts College, MG Univeristy
Pre-Degree, Science, 1999 – 2001, Score – 59%
PERSONAL DETAILS
Date of Birth : 12th June 1984
Marital Status : Married
Languages Known : English, Malayalam, Tamil and Hindi
Passport No : F 3140506, valid till 25/02/2025
Address : Myythry, Perandoor Road, Elamakkara, Kochi – 682026, INDIA
REFERENCE
Upon Request