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Big Idea SwipeFile - Do Not Sell This

This document provides 20 examples of marketing "big ideas" that have generated millions in sales and customers. Each example lists the primary promise, unique mechanism, and intellectually interesting appeal of the idea. The purpose of this "swipe file" is to help marketers develop compelling big ideas for their own campaigns by learning from these real-world examples and thinking through why each one was effective. However, the document cautions against directly copying any of the ideas presented.

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Rafael Gomes
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4K views

Big Idea SwipeFile - Do Not Sell This

This document provides 20 examples of marketing "big ideas" that have generated millions in sales and customers. Each example lists the primary promise, unique mechanism, and intellectually interesting appeal of the idea. The purpose of this "swipe file" is to help marketers develop compelling big ideas for their own campaigns by learning from these real-world examples and thinking through why each one was effective. However, the document cautions against directly copying any of the ideas presented.

Uploaded by

Rafael Gomes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Welcome To The

Big Idea Swipe File


From: Todd Brown
Creator of the E5 Customer Acquisition Marketing Protocol
West Palm Beach, Florida

What you now hold in your hands is a simple, yet unique and
wildly powerful resource. Because it hands you several examples of
real-world Big Idea’s that have produced multiple millions
in sales and new customers.

For each example, I’ve gone ahead and listed out the three
different components behind the big idea: the primary promise, the
unique mechanism, and the intellectually interesting appeal.

The best way to use this Swipe File is as follows:


1. Refer to it when you’d like a surge of creativity for developing
your own Big Ideas.

2. Learn from it by spending time thinking through why each


example was effective as a Big Idea.

3. Use it to help push yourself to develop the most compelling


Big Ideas possible for your marketing campaigns.

Please keep in mind: All Big Ideas exist within a certain context
and time. A Big Idea a year ago is likely no longer a Big Idea today. So
don’t attempt to use any of the following examples within your own
marketing today. Not too mention… that would be unethical and not
the purpose of this Swipe File. :-)
Swipe #1: The Marijuana Package

• Primary Promise: Turn fifty-dollars into a massive fortune

• Unique Mechanism: The $50 Marijuana Blueprint

• Intellectually Interesting Appeal: What is happening within


the equity markets regarding cannibas on November 8th that
presents this unique opportunity?
Swipe #2: Canadian Social Security

• Primary Promise: Collect monthly checks of $400 - $4700.

• Unique Mechanism: Access to “Canadian Social Security”.

• Intellectually Interesting Appeal: What has happened that


there is now a new and unique opportunity for Americans to take
part in the Canadian Social Security system?
Swipe #3: The Fountain Of Youth

• Primary Promise: Slice twenty years off your age.

• Unique Mechanism: Medical science’s new “magic bullet”


discovery.

• Intellectually Interesting Appeal: Has the “fountain of youth”


really been discovered by medical science?
Swipe #4: The New Railroad

• Primary Promise: The chance to become very rich.

• Unique Mechanism: The new investment opportunity in “the


new rail road”.

• Intellectually Interesting Appeal: What is this “new rail road”


that allowed an ex-bond trader to make so much money, so
consistently… and how do I get in on it?
Swipe #5: Obamageddon

• Primary Promise: The chance to turn $10K into $474K in under


24 months.

• Unique Mechanism: A Swiss approach to capitalize on the


coming market shift.

• Intellectually Interesting Appeal: What the heck is


“Obamageddon, what’s it going to cause, and how does it provide
such a historic opportunity to multiply my investments?
Swipe #6: The Diabetes Mistake Doctors Make

• Primary Promise: Prevent debilitating physical trauma from


diabetes.

• Unique Mechanism: The new information about diabetes care.

• Intellectually Interesting Appeal: What mistake are good


doctors making with diabetes treatment… and is my doctor giving
me this bad advice?
Swipe #7: Dark Trades

• Primary Promise: Collect $80K in a matter of days.

• Unique Mechanism: The anonymous trades behind every major


stock move.

• Intellectually Interesting Appeal: Are there really “dark


trades” happening before every skyrocketing stock price… and is it
really possible for the little guy to get in on it?

!
Swipe #8: The Spanish Secret For Hearth Health

• Primary Promise: Gain robust heart health.

• Unique Mechanism: Spain’s military “secret weapon” for


superhuman health and wellness.

• Intellectually Interesting Appeal: What did Napoleon’s spies


discover about how Spain’s military was able to create such vibrant
and powerful soldiers?
Swipe #9: The “Secret Currency”

• Primary Promise: Gain wealth using the same method of the


wealthiest families.

• Unique Mechanism: The “secret currency”.

• Intellectually Interesting Appeal: Is there really a “secret


currency”… and how have the wealthiest families used it to make
money in even a bear market?
Swipe #10: The Secret Bankers’ Account

• Primary Promise: Earn 30-40 times more interest on your


money.

• Unique Mechanism: The bankers’ “secret account”.

• Intellectually Interesting Appeal: What is this “secret


account”… why has it been kept from the public… and how do I get
one for myself?
Swipe #11: The Golden Date Package

• Primary Promise: Earn 27 times more money.

• Unique Mechanism: The unknown gold trade to make now.

• Intellectually Interesting Appeal: What is happening on


March 31, 2017 that will cause gold to soar to $5K… and what is the
trade to get in on to make all that money?
Swipe #12: Read This Or Die!

• Primary Promise: Avoid dying from a disease that already has a


cure.

• Unique Mechanism: Uncommon information about disease


prevention.

• Intellectually Interesting Appeal: Are there really known


cures for the common diseases responsible for 95% of deaths?
Swipe #13: Retirement Plan B

• Primary Promise: Never run out of money when you retire.

• Unique Mechanism: Retirement “Plan B”

• Intellectually Interesting Appeal: What is “Retirement Plan


B”… and how does it work to ensure I will never run out of
my money?
Swipe #14: Trump’s Income Secret

• Primary Promise: Use the same secret income method Donald


Trump uses to start generating passive income for yourself.

• Unique Mechanism: Donald Trump’s “real income secret”.

• Intellectually Interesting Appeal: Does Donald Trump really


have an “income secret”… and if so, what is it… and how are these
other ordinary people making money from it?
Swipe #15: Social Security Loophole

• Primary Promise: Add anywhere from $400 - $4700 of


additional monthly income.

• Unique Mechanism: The social security website loophole.

• Intellectually Interesting Appeal: Is there really a loophole in


the social security website that will allow me to collect that much
extra money? How is that possible? And why can’t the government
ever take it away?
Swipe #16: 292-C Shares

• Primary Promise: Get rich from tech stocks with unusually high returns.

• Unique Mechanism: “292-C Shares”

• Intellectually Interesting Appeal: What are “292-C shares”…


why are tech companies giving a limited second-chance to get in on
them… and how do they work to give such high returns?
Swipe #17: The 1,000% Backdoor

• Primary Promise: Make money from start-ups with this guy’s


$80,000 a month approach.

• Unique Mechanism: “The 1,000% Backdoor”

• Intellectually Interesting Appeal: What the heck is the


“1,000% backdoor”… is it some secret method for making money
from startups… and how is it making this guy $80,000 a month?
Swipe #18: 1 Whitehall

• Primary Promise: Get a piece of what made the wealthy elite


so rich.

• Unique Mechanism: The “secret” of 1 Whitehall Place

• Intellectually Interesting Appeal: How have the 1% of the 1%


wealthiest made their money… and what’s the secret of 1 Whitehall Place?
Swipe #19: The $42 Billion Dollar Opportunity

• Primary Promise: Get a piece of this new $42 billion


opportunity.

• Unique Mechanism: A new & huge money-making opportunity


thanks to new federal legislation.

• Intellectually Interesting Appeal: What change to legislation


has the federal government made that has created this megaopportunity…
and what is it?
Swipe #20: The New Secret Currency

• Primary Promise: Protect yourself from the coming economic


event with something better than gold… and get your piece of what
was last time a 665% return.

• Unique Mechanism: The secret currency of America’s wealthy.

• Intellectually Interesting Appeal: What’s the coming “biggest


U.S. dollar event in 50+ years” that the wealthiest American’s are
preparing for… and what’s this “secret currency” that gave triple
digit returns?

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