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DBL

DBL Co. is a cosmetics company that offers dual-applicator makeup products to simplify women's routines. The company was founded in 2019 in Quezon City by Jaizeen Ynot to address her observation of the hassles of traditional makeup application. DBL Co. launched their first product, a cheek and lip tint with a spray-and-pump dual applicator, to allow hygienic application without using fingers on both areas. The company envisions becoming a premier global player through quality, innovative products at affordable prices.

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Leafe Mendoza
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74 views

DBL

DBL Co. is a cosmetics company that offers dual-applicator makeup products to simplify women's routines. The company was founded in 2019 in Quezon City by Jaizeen Ynot to address her observation of the hassles of traditional makeup application. DBL Co. launched their first product, a cheek and lip tint with a spray-and-pump dual applicator, to allow hygienic application without using fingers on both areas. The company envisions becoming a premier global player through quality, innovative products at affordable prices.

Uploaded by

Leafe Mendoza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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*insert company logo*

Company Profile

DBL Co. is the first cosmetic company in the world offering makeup products that come in a
dual-applicator container. With its on-trend innovations, DBL Co. promises women to achieve an
easy-breezy beauty.

The company's inception was due to the perceived problem of its Chairman, Jaizeen Ynot, in
most women's hasslesome makeup routine. From this, she saw an opportunity to create a
cosmetic line that would cut down the usual and time-consuming makeup process to just about
a snap. So, to bring this passion project to life, Ynot partnered with her business friends and
built the first DBL Co. company in Ortigas, Quezon City on January 24, 2019. (Ibahin lang ang
dates and place)

To answer the needs of every woman for an achievably hassle-free beauty, DBL Co. launched
their first makeup line which is the DBL cheek and lip tint. Unlike the usual tints, DBL tints are
hygienically designed to immobilize the use of fingertips on cheeks and lips in succession.
Alongside, as it comes in a spray-and-pump container, it also ends the fortuitously uneven
application of the tint on your face.

In the following years, DBL Co. will release the next stop on their product line under eye
makeup – eyebrows, mascara and eye shadow. They will be also releasing a set of powder
makeups in foundation, contour and highlighter. Since their launching product is under lip
makeup, they will soon release a different variety of lipsticks to choose from.

The company's name, DBL Co., addresses the functional and emotional benefit of the brand. It
stands for "DOUBLE" as our products have double applicators in just a single container, which
is our unique selling proposition. But, DBL doesn't end in just a simple disemvowelment, it is
also an acronym that stands for Dashing Beauty Look. In other words, making your desired
beauty look be achievably easier and faster. Most make-up, nowadays, take much of women's
time, but with DBL's double applicator products, they can now make their makeup process
dashing, making it fast but is definitely not rushed.
DBL Co. envisions itself to become a premiere cosmetic player across the world with strong
market position. By maintaining quality at par with nothing but the best in the industry, DBL Co.
will stay true to its commitment of offering best-value and innovative products.

Mission
To simplify women's routine with less hassle, travel-friendly and quality cosmetics. Beauty has
never been this simple.
Vision
Easy-breezy beauty through high performance
products at affordable prices.

CSR
Here in DBL Co., we were built with a purpose on creating senseful beauty cosmetics with
ethical commitments.

Commitment for Animal Welfare


Animals are part of the nature’s beauty and must consider their welfare by ending animal
testing. Honoring this, DBL Co. supports the Rescue, Rehab, Adoption of PAWS in which
rescued animals are put up in rehabilitation centers and make them ready for adoption.

Commitment for the Community


Supporting charities and coming up of new ways in contributing to our community is also part of
our word. Therefore, we support women’s health issues through our employee volunteering
efforts and in-kind.

Commitment for the Employees


Our team should earn more than just a paycheck. Hence, DBL Co. offers a paid beauty day off
for our double-effort team members. As we value their hard work, we will giving them beauty
vouchers to get the beauty rest they deserve from our in-house beauty experts.
Achieving a lifelong senseful beauty should not be merely focused on the outside but also
within.

Our Team
Jaizeen Ynot (Chairman)
The founder and director of DBL Cosmetics. Her aspiration to end women's makeup problems
paved the way into the creation of DBL that intends to expedite woman's makeup routine. With
the help of her business partners and her immense innovativeness, she envisions DBL as the
first cosmetic company in the Philippines that creates more than just products but intimate
relationship with every consumer and the people of the community that it supports.

Justine Cagalingan (Chief Operations Officer)


He may be new in the industry but his ideas seemed to have been molded by decades. His
propositions always suit with the demands of the fast-changing world. He also has a large
contribution on making BDL Co. became feasible. As a COO, BDL Co. largely depend on him
as he handles and manages the daily operations of the organization. He also takes
responsibility on organizational strategy, objectives and plan of actions to be followed.

Nandelle Castillejos (Chief Financial Officer)


Her expertise in marketing greatly contributed to the company's success. She's also one of the
brains behind the development of the BDL Co. Her ideas and objectives has been used
extensively to make BDL Co. creation became possible. Now, she focuses on managing
different marketing activities in the corporation.

Diane Mae Duran (Chief Marketing Officer)


As chief financial officer of BDL Co., she holds the responsibility of managing finances for the
organization. But before, Duran worked as a creative director at a well-known advertising
agency in the country. Her background in this field has been a great help in making BDL Co.
attain its appealing image.

Eduardo Elloran (Production VP)


A hard working man who established his position from being an employee to a Production VP.
His excellence on this field has opened a door to both his and the company's success. Elloran
continues to exhibit preeminence in prospering BDL Co.

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