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Sample Survey

The document is a market research survey from ABM students at Notre Dame of Makilala regarding the feasibility of opening a cinema house in Makilala. It contains a 4 part survey asking respondents about their movie preferences, preferences for cinema environment, factors that may discourage watching movies at cinemas, and questions to help ensure the potential profitability of a cinema house in Makilala. The survey collects information like preferred movie types and genres, opinions on cinema surroundings and attributes, transportation costs and accessibility issues, current cinema visiting habits, and willingness to refer others and post reviews online.

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Ricomar Pableo
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46 views

Sample Survey

The document is a market research survey from ABM students at Notre Dame of Makilala regarding the feasibility of opening a cinema house in Makilala. It contains a 4 part survey asking respondents about their movie preferences, preferences for cinema environment, factors that may discourage watching movies at cinemas, and questions to help ensure the potential profitability of a cinema house in Makilala. The survey collects information like preferred movie types and genres, opinions on cinema surroundings and attributes, transportation costs and accessibility issues, current cinema visiting habits, and willingness to refer others and post reviews online.

Uploaded by

Ricomar Pableo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

NOTRE DAME OF MAKILALA, INC.

Poblacion, Makilala 9401, North Cotabato


S.Y. 2018-2019

Dear Respondent,
Praised be Jesus and Mary!

We, the ABM students of Notre Dame of Makilala, Inc. are currently working on our
Market Research entitled “CINEMA HOUSE IN MAKILALA: A FEASIBILITY STUDY”.
To make this research possible, we would like to ask your precious time to answer the following
questions listed below. Rest assured that your answers remain confidential.

Thank you so much and More Power!


Sincerely in Christ,

The Researchers
Name (Optional): __________________________________ Age: ____________

Gender: ____

PART I. COSTUMER’S PREFERENCES IN MOVIE SELECTION

Direction: Below are the lists of types and genres of movies that you like to watch. Please
check the box of your desired answer

A. Types of Movies:

Local Movies

International Movies (Hollywood, Bollywood, etc.)

B. Genres:

Comedy Science Horror Romance Action Thriller Drama Mystery


Fiction

Crime Animation Adventure Fantasy Romantic- Action- Superhero


Comedy Comedy
PART II. CUSTOMER’S PREFERENCES ON CINEMA ENVIRONMENT

Directions: The following are items that describe your Customer’s preferences on cinema
environment. Identify your preferences using the scale below:

1= strongly disagree 3= agree

2= disagree 4= strongly agree

Put a check mark that corresponds to your answer. Rest assured that your answers are
kept confidential.

A. Surroundings

Statements 4 3 2 1
1. I prefer cinemas with proper garbage disposal
2. I like to watch a movie in a clean and silent cinemas
3. I prefer cinemas with accessible comfort room
4. I prefer cinemas with pleasant odor and atmosphere
5. I prefer cinemas that are maintained well
6. I prefer cinemas with positive ambience

B. Attributes

Statements 4 3 2 1
1. I like cinemas who have proper employee
assistance and great customer service
2. I prefer cinemas which offers other products such
as foods and beverages.
3. I prefer cinemas which showcases different types of
movies.
4. I prefer cinemas that are budget-friendly
5. I prefer cinemas that are well audio modulated
6. I prefer cinemas with suitable and comfortable
setting
7. I prefer cinemas with appropriate room shape and
layout
8. I like cinemas with themed decorations
PART III. FACTORS AFFECTING THE DISCOURAGEMENT OF WATCHING
MOVIES IN CINEMAS

Direction: Please put a check mark to the choices that corresponds to your answer. You
may check one or more answers. Rest assured that your answers will be kept confidential.

1. What are the factors that makes you doubt watching movies in cinema?
Movie Ticket Price Time Availability
Fare cBudget
Accessibility of the Establishment vcOthers (Please Specify):
Location v____________________
Streaming Options ____________________

PART IV. ENSURING PROFITABILITY

Direction: Please put a check mark to the choices that corresponds to your answer. Rest
assured that your answers will be kept confidential.

1. How often do you visit a cinema?


Never Often
Sometimes Always
2. If there is a cinema house in Makilala, how often would you visit it?
Never Often
Sometimes Always
3. Would you refer the cinema house to your friends and relatives?
Yes Maybe
No Never
4. Would you post reviews about the cinema house in different media platforms?
Yes Maybe
No Never
5. A cinema house in Makilala will help boost the tourism of the place and somehow,
provide employment.
Agree Disagree
Strongly Agree Strongly Disagree

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