Chapter 2

COMPANY PROFILE
TRIWITS TECHNOLOGIES PVT LTD.
Nalband Garden, Opposite Taha School,
Plot no 4, Vijayapura 586101
Karnataka, INDIA
www.triwits.com
Phone : +919620030308, +919620030302
E-mail: [email protected]

TRI-WITS TECHNOLOGIES PVT LTD

Triwits is an experienced 'Research Work Application Development Organization'
which has successfully completed a wide range of development projects based on
Image Processing and Signal Processing since the year 2013, triwits have stepped in the
V commercial market in the year 2015 to provide a range of services that includes
Application outsourcing, Mobile Apps, Web applications, Research and
Development, Business software solutions, Consultant & Advisor, Business Process
Outsourcing Services, etc.
triwits have provided premium software development, Maintenance and strategy
expertise to our E-commerce based partner company from United States. We have
Tie-Ups with clients from 7 different countries. With a unique focus on building
strong, collaborative relationships with clients, Triwits has created a solid
reputation for exceeding our client expectations with quality work and fast delivery
turnaround. When you partner with Triwits , you will work with the highest-quality
development talent and project managers.
Skilled knowledge, Industry experience, combination of smart and hard workers,
latest technologies, enables us to successfully adapt to our clients' diverse needs
and makes Triwits the best choice for offshore outsourcing company.

Founder’s Profiles
Naveed Nagthan, Founder B.sc., MCA

Naveed graduated with a B.Sc. degree in Computer Science in 2010, completed Masters
Degree in Computer Applications in 2013. He soon joined as an Assistant professor and had
been in a work of research in Image processing and Signal processing. He started developing
projects as a freelancer. This work was so successful that he decided to quit his job and start a
business of his own. After around 2-3 years of dedicated work on research and development,
he expanded his business by establishing Triwits.
Ms. Veena Deshpande, Co - Founder BCA, PGDCA, MSc.

Veena was born at Hubli, in the State of Karnataka, India, on 07th may, 1987. Taking a step
ahead as the hardest working bee, she soon began to display her entrepreneurial skills. In the
early days the division of work at Triwits was quite simple. Naveed looked after the technical
bits and pieces and Veena handled administrative needs of the company. As Triwits grew she
was a leading player in all aspects of Triwits - business affairs, setting up and developing the
human resources, financial and administrative operations needed for a new high tech company.

VISION
Our Vision is to be a leading Web Solution company in IT sector and progress in our current
position in market. We know that Customer’s growth is our growth, so we commit our customers
to help in achieving their business goals. We believe in work with the accuracy and best quality.
We want to be known as the reliable, innovative and user friendly software service provider in IT
industry.

MISSION
Exceed client's expectations by going beyond software to provide best Web solutions that
transform data into knowledge, enabling them to solve their problems.

GOAL
Triwits inspires its employees to accomplish goal. To grow current position and get a larger
market as well as to provide the simple IT solutions to client leaving them with a jaw dropping
"WOW" experience.

OBJECTIVE
To carry on in India and abroad the business to develop, improve, design, analyse, licence,
implement, support, invent, import, export, buy, sell, distribute, market, operate, franchise,
fabricate, construct, develop, assemble, outsource, record, maintain, repair, service, convert,
improve, procure, install, modify and or otherwise to deal in maintain and implement on
commercial basis, a range of technologies and products including development of specialized
system software and application software, state-of-the-art product development tools
methodologies and processes and all kinds computer software, commercial packages, project
devoted to E-Business and E-Commerce applications and standard business packages,
developing and managing web-enabled IT infrastructure and implementation and support for
client server applications and data processing and or otherwise to provide complete hardware
and software solutions for information and technology industry and render software professional
services, consultancy service and technical assistance and to provide business process
outsourcing services for industries and corporate communications.
The organization in terms of investment:
 As per the company timeline in 2015 patnered up with mansion grovve house,USA
 In 2017 500+ projects has been completed and trivu launched in SFU Canada
 The global scholarship launched in india 2019
 Many employments and winner awards

As per above timeline of the company I estimated that the company had investment more
than 10 million in (rs).
It is undisclosed information, company is not interested to reveal the investment .

Triwits market share:

Triwits is information technology service provider . so mostly triwits persue the customer online
but as per geographical area triwits cover vijayapura district 60% market share.

growth potential of triwits :

Approach: To us, it's not just work - we take pride in the solutions we deliver. We encourage
each other to achieve excellence in all endeavors and aren't satisfied until projects meet our
own personal high standards and we find a smile on our clients face.

Attitude: triwits have team of creative designers and developers who always love to work on
stream of innovative ideas and are interested in making spectacular websites using the best
suitable technology. We won't throw buzzwords at you and we stand by our Code of Ethics.

Quality: Quality is a word triwits use often. But here, we mean it. At Triwits , each project, large
or small, is assigned a quality controller who is typically another application developer who has
not worked directly on the project. Before any project is deployed, the quality controller will
review the website or application and will ensure the project conforms to all agreed standards.

Our Support: triwits technical support teams stand ready to assist you with all your technical
questions regarding your product. Whether it is installation and configuration assistance or help
resolving a product failure we are here to help.

Product And Services :

Triwits provide a wide range of services that includes:
•Mobile Apps
• Web applications
• E-Commerce
• CRM's
•Research and Development
• Custom software Development
• E-Learning
•Consultant & Advisor
• Digital Marketing Solutions
• Game Development
•Game Testing
• Testing and Quality Analysis
• SaaS / Cloud services
•Business Process Outsourcing Services,

• Php Perl Java Javascript MySQL HTML CSS Platforms Dot Net Code igniter Wordpress
Android Studio Eclipse
•Matlab etc,.
triwits have the potential to do a lot more things than mentioned above.

Balance Score card of triwits

Training resources of triwits

• Induction training:

Also known as orientation training given for the new recruits in order to make them familiarize
with the internal environment of an organization. It helps the employees to understand the
procedures, code of conduct, policies existing in that organization.

• Job instruction training:

This training provides an overview about the job and experienced trainers demonstrates the
entire job. Addition training is offered to employees after evaluating their performance if
necessary. Etc

Various types of knowledge can be given to the employees such as

• Organizational complexity:
With modern inventions, technological upgradation, and diversification most of the organizations
have become very complex. This has aggravated the problems of coordination. So, in order to
cope up with the complexities, training has become mandatory.

•Human relations:
Every management has to maintain very good human relations, and this has made training as
one of the basic conditions to deal with human problems.

Competitive advantages:
There is no one answer about what is competitive advantage or one way to measure it, and for
the right reason. Nearly everything can be considered as competitive edge

triwits higher profit margin, greater return on assets, valuable resource such as brand reputation
or unique competence in producing jet engines. Every company must have at least one
advantage to successfully compete in the market.
Well are the products manufactured? Is there a system in place to analyze or track any gaps,
delays, bottlenecks, shortages, or waste?
  Triwits keep cost and margins under the control
 Training the staff
 Be responsive
 Ask for feedback
 Use feedback you receive

The mechanism to gauge customer perspectives or satisfaction:

The major drawback of direct methods is that it turns out to be very costly and requires a lot of
pre compiled preparations to implement. For getting the valuable feedbacks the supplier totally
depends on the customer due to which they looses options and chances to take corrective
measure at correct time. Hence there are other following indirect methods of getting feedback
regarding customer satisfaction.

Customer’s complaints are the issues and problems reported by the customer to supplier with
regards to any specific product or related service. These complaints can be classified under
different segments according to the severity and department. If the complaints under a
particular segment go high in a specific period of time then the performance of the organization
is degrading in that specific area or segment. But if the complaints diminish in a specific period
of time then that means the organization is performing well and customer satisfaction level is
also higher.

Is financial data, such as sales, expenditures, and income used to understand financial
performance? YES
Below is trend analysis of profit and loss statement of triwits .
TTM
3/30/2019
3/30/2018
3/30/2017
3/30/2016
Total Revenue
1,28,621
1,17,991
1,09,391
1,02,081
9,50,100
Cost of Revenue
8,24,600
7,68,700
7,00,100
6,44,600
5,95,000
Gross Profit
4,14,000
4,11,200
3,93,800
3,76,200
3,55,100
Operating Expenses
Research Development
-
 -
-

Total Operating Expenses

1,44,300
1,38,100
1,27,900
1,18,700
1,17,600
Operating Income or LosS
2,69,700
2,73,100
2,65,900
2,57,500
2,37,500
Total Other Income/Expenses Net
38,000
-21,000
48,400
19,000
47,600
Income Before Tax
2,98,800
3,00,300
3,14,300
2,97,400
2,85,100
Income Tax Expense
78,600
80,300
65,700
83,400
79,900
Income from Continuing Operations
2,20,200
2,20,000
2,48,600
2,14,000
2,05,200
Net Income
2,19,802
2,19,900
2,48,600
2,14,000
-

This trend analysis of the year ending of triwits as per company record 3/30/2019
3/30/2018
3/30/2017
3/30/2016

Triwits financial performance utilization

 Reduce operational costs while improving quality of your services
 Identify changes in your firm's financial positioning
 Study changes, shifts, and trends in customer needs, behavior, and perceptions
 Address price changes and cost drivers related to specific segments
 Analyze new entrants, existing competition, threat of substitutes, and relationship
with buyers and suppliers
 Understand upcoming business models and shifting industry best practices to
specific emerging sectors

McKinsey 7s model on triwits LIMITED

1. Strategies Client-Focused Strategy to Achieve Growth ◦ Focuses on Limited number of
large organizations ◦ Commands Premium Margins Favours Expansions into new
Developing and Globally-Connected Geographies Develops Deep Industry Knowledge
Invests on Brand-Building Believes in Organic Growth Through Risk Averse Strategy

2. Staff Focuses on Quality of Human Resources 90% of the Workforce are Engineers At
the Entry Level, Infosys Hires Candidates with Superior Academic Record, Technical
Skills and High Learnability Spends 3% of revenue on Up gradation of Empoyee’s skills

3. Skills Focus on continuous Skill Improvement Mandatory Certification for Domain and
Technology Projects at Capability Maturity Model Integration (CMMi) level 5 Knowledge
Management given special focus

4. Style Emphasis on Developing Leadership Qualities Established Infosys Leadership

Institute (ILI) for the same Open Door Policy & Continuous Sharing of Information Inputs
from the Employee in Decision Making

5. Shared Values ( C-LIFE ) Client value: To surpass client expectations consistently

Leadership by example: To set standards in our business and transactions, and be an
exemplar for the industry and ourselves Integrity and transparency: To be ethical,
sincere, and open in all our transactions Fairness: To be objective and transaction-
oriented, and thereby earn trust and respect Excellence: To strive relentlessly, constantly
improve ourselves, our teams,

6. Structure Follows: Free Form Organizational Structure Industry Business Unit (IBU)
Concept o Features a large no of Small Business Units o IBU operates Independently

7. Systems Triwits has always been keen on the quality systems. Internal K-Shop portal to
share knowledge and latest technologies is one of the biggest advantages for Triwits.
Triwits has recently developed a performance portal to bring the transparency and the
evaluation criteria visible to manage the large no. of human resources.
 SWOT ANALYSIS
Strengths Of Triwits:
 Strong dealer community – It has built a culture among distributor & dealers where the dealers
not only promote company’s products but also invest in training the sales team to explain to the
customer how he/she can extract the maximum benefits out of the products.
 Strong distribution network – Over the years Triwits has built a reliable distribution network that
can reach majority of its potential market.
 Good Returns on Capital Expenditure – Triwits is relatively successful at execution of new
projects and generated good returns on capital expenditure by building new revenue streams.
 High level of customer satisfaction – the company with its dedicated customer relationship
management department has able to achieve a high level of customer satisfaction among
present customers and good brand equity among the potential customers.
Highly skilled workforce through successful training and learning programs. Infosys is investing
huge resources in training and development of its employees resulting in a workforce that is not
only highly skilled but also motivated to achieve more.

Weakness Of Triwits:
The company has not being able to tackle the challenges present by the new entrants in the
segment and has lost small market share in the niche categories. Triwits has to build internal
feedback mechanism directly from sales team on ground to counter these challenges.

High attrition rate in work force – compare to other organizations in the industry Triwits has a
higher attrition rate and have to spend a lot more compare to its competitors on training and
development of its employees.

The profitability ratio and Net Contribution % of Triwits are below the industry average.

Opportunities for Triwits:

 Lower inflation rate – The low inflation rate bring more stability in the market, enable credit at
lower interest rate to the customers of triwits .
 Economic uptick and increase in customer spending, after years of recession and slow growth
rate in the industry, is an opportunity for triwits to capture new customers and increase its
market share.
 The market development will lead to dilution of competitor’s advantage and enable triwits to
increase its competitiveness compare to the other competitors.

Threats for triwits

 Liability laws in different countries are different and triwits may be exposed to various liability
claims given change in policies in those markets.
 New technologies developed by the competitor or market disruptor could be a serious threat to
the industry in medium to long term future.
 The company can face lawsuits in various markets given - different laws and continuous
fluctuations regarding product standards in those markets.
 No regular supply of innovative products – Over the years the company has developed
numerous products but those are often response to the development by other players. Secondly
the supply of new products is not regular thus leading to high and low swings in the sales
number over period of time.

PESTEL Analysis

Political Factors that Impact triwits Limited

 Legal framework for contract enforcement

 Intellectual property protection
 Trade regulations & tariffs related to Technology
 Favored trading partners
 Anti-trust laws related to Technical & System Software
 Pricing regulations – Are there any pricing regulatory mechanism for Technology

Economic Factors that Impact triwits Limited

 Infrastructure quality in Technical & System Software industry

 Comparative advantages of host country and Technology sector in the particular country.
 Skill level of workforce in Technical & System Software industry.
 Education level in the economy

Social Factors that Impact triwits Limited

 Demographics and skill level of the population

 Class structure, hierarchy and power structure in the society.
 Education level as well as education standard in the triwits Limited ’s industry
 Culture (gender roles, social conventions etc.)
Technological Factors that Impact triwits Limited

 Recent technological developments by triwits Limited competitors

 Technology's impact on product offering
 Impact on cost structure in Technical & System Software industry
 Impact on value chain structure in Technology sector

Environmental Factors that Impact triwits Limited

 Waste management in Technology sector

 Attitudes toward “green” or ecological products
 Endangered species
 Attitudes toward and support for renewable energy

Legal Factors that Impact triwits Limited

 Consumer protection and e-commerce
 Employment law
 Health and safety law
 Data Protection

Porter's Five Forces Analysis

Threats of New Entrants

 By innovating new products and services. New products not only brings new customers to the
fold but also give old customer a reason to buy triwits Limited ‘s products.
 By building economies of scale so that it can lower the fixed cost per unit.
 Building capacities and spending money on research and development. New entrants are less
likely to enter a dynamic industry where the established players such as triwits Limited keep
defining the standards regularly. It significantly reduces the window of extraordinary profits for
the new firms thus discourage new players in the industry.

Bargaining Power of Suppliers

 By building efficient supply chain with multiple suppliers.

 By experimenting with product designs using different materials so that if the prices go up of
one raw material then company can shift to another.

Bargaining Power of Buyers

 By building a large base of customers. This will be helpful in two ways. It will reduce the
bargaining power of the buyers plus it will provide an opportunity to the firm to streamline its
sales and production process.
 By rapidly innovating new products. Customers often seek discounts and offerings on
established products so if triwits Limited keep on coming up with new products then it can limit
the bargaining power of buyers.

Threats of Substitute Products or Services

 By being service oriented rather than just product oriented.

 By understanding the core need of the customer rather than what the customer is buying.
 By increasing the switching cost for the customers.

Rivalry among the Existing Competitors

 By building a sustainable differentiation

 By building scale so that it can compete better
 Collaborating with competitors to increase the market size rather than just competing for small
market.

Growth strategy of the organization

Increase Market Penetration

In the professional services world we think of this approach as offering more services to the
same client. It’s a relatively easy, low-risk strategy that doesn’t require introducing anything
new. If you serve a relatively small number of clients, losing just one of them could put your firm
in dire straits. There is also the challenge of getting a client to understand the full range of
services your firm offers. Research we conducted for our book, inside the buyer brain, shows
that most clients are not aware of the full range of services a provider offers. This means that
cross-selling your other services may not be a straightforward task. Many firms watch in dismay
as their clients select other providers to carry out services their own firm could have handled
with ease. Clients have a tendency to place their service providers in narrow mental buckets. So
while there’s plenty of room for services providers to increase business and revenue from their
existing client bases, they have to figure out how to educate their clients about their full range of
capabilities.

Develop New Markets

Triwits this strategy involves offering existing services to a new market this leads to roll out their
services to any and every type of client. After all, more potential buyers means more sales .

Develop Alternative Distribution Channels

Develop New Service.