BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

MAJOR IN MARKETING MANAGEMENT

BOR Resolution No. __, Series of 2017

First Year, First Semester

Course No. Courses Title Units Grade Prerequisite(s)
GEC101 Understanding the Self 3 None
GEC102 Purposive Communication 3 None
GEC104 Mathematics in the Modern World 3 None
GEC105 Readings in Philippine History 3 None
ECN101 Basic Microeconomics 3 None
MKT101 Marketing Management 3 None
HIS003 History of the Muslim Filipinos & the Indigenous 3 None
Peoples of MINSUPALA
PED001 Exercise Prescription and Management 2 None
NST001 National Service Training Program I (3) None
Total 23

First Year, Second Semester

Course No. Courses Title Units Grade Prerequisite(s)
GEC103 The Contemporary World 3 None
GEC106 Art Appreciation 3 None
GEC108 Science, Technology, and Society 3 None
GEC109 Rizal’s Life and Works 3 None
MKT102 Product Management 3 MKT101
MKT103 Pricing Strategy 3 MKT101
PED002 Dance/Martial Arts 2 PED001
FPE101 Fundamentals of Peace Education 3 None
NST002 National Service Training Program II (3) None
Total 23

Second Year, First Semester

Course No. Courses Title Units Grade Prerequisite(s)
GEC106 Ethics 3 None
ACT102 Managerial Accounting 3 None
MGT103 Human Resource Management 3 None
MKT104 Retail Management 3 MKT102, MKT103
MKT105 Salesmanship 3 MKT102, MKT103
PED003 Individual/Dual Sports/Traditional/Recreational 2 PED001
Games
FIL101 Wika at Kultura sa Mapayapang Lipunan 3 None
Total 20

Second Year, Second Semester

Course No. Courses Title Units Grade Prerequisite(s)
MGT108 Strategic Management 3 None
MKT106 Advertising 3 MKT102, MKT103
MKT107 Distribution Management 3 MKT102, MKT103
MKT108 Halal Marketing 3 MKT102, MKT103
BIT103 Computer Applications in Business 3 None
PED004 Team Sports 2 PED001
FIL103 Inobasyon sa Wikang Filipino 3 None
Total 20
 Third Year, First Semester
Course No. Courses Title Units Grade Prerequisite(s)
MGT104 Operations Management & TQM 3 None
ACT103 Fundamentals of Income Taxation 3 None
MKT109 Business Research 3 None
Elective 1 3 MKT102, MKT103
Elective 2 3 MKT102, MKT103
MKT131/ Media Laws and Ethics/
3 MKT106
MKT141 Introduction to E-Commerce
IBA101 Introduction to Business Analytics 3 None
Total 21

Third Year, Second Semester

Course No. Courses Title Units Grade Prerequisite(s)
ACT180 Business Law (Obligations & Contracts) 3 None
MGT109 Good Governance & Social Responsibility 3 None
MKT198 Marketing Research 3 IBA101, MKT109
Elective 3 3 MKT102, MKT103
Elective 4 3 MKT102, MKT103
MKT132/ Graphics Design and Print Advertising/
3 MKT106
MKT142 E-Commerce Development and Management
MKT133/ Broadcast Advertising/Social Media Marketing
3 MKT106
MKT143
Total 21

Fourth Year, First Semester

Course No. Courses Title Units Grade Prerequisite(s)

ECN138 International Business and Trade 3 None
MKT199 Thesis 3 MKT198
MKT134/ Content Marketing/
3 MKT106
MKT144 Influencer Marketing
Total 9

Fourth, Second Semester

Course
Courses Title Units Grade Prerequisite(s)
No.
MKT101, MKT102,
MKT103, MKT104,
MKT197 Internship (600hrs) 6
MKT105, MKT106,
MKT107, MKT108
Total 6

Electives:
Sales Management
International Marketing
Service Marketing, Franchising
Entrepreneurial Marketing
Industrial/Agricultural Marketing
Cooperative Marketing
Special Topics in Marketing
E-commerce & Internet Marketing
Consumer Behavior
Strategic Marketing Management
Integrated Marketing Communication
Islamic Finance
Real Estate Marketing
Islamic Finance