Embedded Analytics

Unleashing Insights Everywhere

Fern Halper
VP and Senior Director, TDWI Advanced
Analytics
SPONSOR
 FERN HALPER
VP and Senior Director
for Advanced Analytics,
TDWI
Today’s panelists
David Menninger
Senior VP and Research Director, Ventana
Research

Catherine Frye
Director of Global Product Marketing, Qlik
AGENDA
• Overview of embedded
analytics
Analytics
• Panel session
Everywhere!
• Audience Q&A
OVERVIEW
What is it? application

• Embedding analytics takes one analytics

application and puts it into another application or
process.
• It brings the results of analysis to the decision
maker and to applications that run the business.
• It opens analytics up to more users and hence
makes analytics actionable and more valuable.
Many use cases for embedded analytics

• Embedded dashboards and

visualizations
– E.g., in customer facing applications or business
applications
• Embedded analytics in systems,
databases
– E.g. fraud detection, next best offer,
recommendation engines
• Embedded analytics in devices
– Predictive maintenance
Operationalizing analytics is a top priority
A top 3 reason in two areas:

65% Technology success strategy: 65% believe that operationalizing analytics is

a top technology strategy for success with analytics

38% Area for improvement: 38% cite operationalizing analytics as a top area for
improvement, from an organizational perspective

WHY? Because it makes analytics actionable and more pervasive

A majority of respondents embed analytics

66% of respondents use some

sort of embedded analytics

From TDWI 2017 BPR – What it takes to be data-driven

Use Case: Embedded in an app

Users interacts with

site, and can drill down
into financial data

Analytics in
app
ROUNDTABLE
Today’s panel
David Menninger
Sr. VP and Research Director,
Ventana Research

Catherine Frye
Moderated by Director of Global Product
Fern Halper Marketing, Qlik
VP and Sr. Research Director
for Advanced Analytics, TDWI
QUESTION 1: Why do you see companies
embedding analytics? What makes it so valuable?
Why is it so important?
 Importance of Embedded Analytics
• Organizations recognize the
importance of embedded
analytics.
• Similar results for:
- Big-data analytics
- Predictive analytics.
• Ultimate objective is to help
people do their jobs better.

15 © 2019 Ventana Research

 Embedded Analytics Enables Self-Service
• More than half (53%) report
users can’t perform their
own analyses without IT
involvement.
• Those that can report
greater satisfaction.
• Embedded analytics makes
self-service more attainable.

16 © 2019 Ventana Research

Insight to Action
Why? Importance/value

• Analytics adoption • Must have, table • Empowerment in • Adoption,

in the workspace stakes digital age stickiness
• Accuracy, speed, • Monetization, • Moving to the non- • Enabler for
quality, context market share analyst community ‘insight to action’
• Moving to the non- • Competitive – available, • Driving better
analyst community differentiator comfortable outcomes
– available, • Delivering more
comfortable • Processes
operational
• Delivering more efficiencies
operational • Internal processes
efficiencies

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 Embedding as door
opener for new business
models

Information
Providers

Telecom Service
Providers

Data as a Service
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QUESTION 2: What trends do you see in of
embedded analytics? For instance, how is
analytics being embedded in applications? Are
APIs becoming more popular?
20 © 2019 Ventana Research
 Embedded is The Only Option at The Edge
• IoT is creating more
demand for analytics at the
edge.
• Majority (53%) consider
processing at the edge
important.
• Unlikely to do ad hoc
analytics at the edge.

21 © 2019 Ventana Research

Trends – embedding everywhere
Reshaping processes and ‘at the edge’

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Build On Open Enterprise-Class Technology

Designed for Direct

Embedding into Apps The Platform Advantage
Embed Into
Decision-Making
Processes

Extensible thru Transparent, Multi-Site /

Open APIs Multi-Cloud Operations

Partners

Customers
Scalable to 10s of Governance
1000s of Users Suppliers Controls

Extend Embed Expand Turning Insights

into Action

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APIs

Qlik Sense Qlik Core

APIs

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QUESTION 3: How do organizations get started
embedding analytics? What are some best
practices for designing embedded analytics apps?
 How to Get Started with Embedded Analytics
• Prebuilt dashboards and reports are the easiest way to start.
- Build the data models .
- Integrate data sources.
- Consider external data sources.
- Ensure they are parameterized /customizable.
• Next step: offer recommended actions.
- Use AI/ML to determine next best action.
- Offer it as a recommendation before automation.
- Once trust is established can automate.
• Design from the outside in, rather than inside out.

26 © 2019 Ventana Research

Best practices – getting started
• Healthcare ISV

• User • Visualizations
Experience

• Workflow • Medical • Seamless 27

outcomes integration
QUESTION 4: Automation is becoming important
across the whole analytics life cycle. How do you
see automation playing into embedded analytics?
29 © 2019 Ventana Research
 Automation Requires AI/ML and Embedded Analytics
• AI/ML provides the brains
behind automation.
• Can’t automate if it’s not
embedded into business
processes.
• Organizations prefer
embedded solutions.

30 © 2019 Ventana Research

 Ventana Research
Trends in Embedded Analytics

David Menninger
SVP & Research Director

blog.ventanaresearch.com @ventanaresearch In/ventanaresearch

© 2019 Ventana Research

What is Augmented Intelligence?

• Augmented Intelligence is a
combination of machine and
High

Statistical /
Algorithmic
Augmented
Intelligence
human centric approaches
Analytics
• We are building a number of
Machine Driven Intelligence

augmented capabilities to
enhance Qlik Sense®, driven by a
new cognitive engine
• Pure-play AI vendors will need to
support the human element in
Traditional BI Visual
Analytics order to offer the full power of AI
Low

Few Collective Human Intelligence Many

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Augmenting the user
Capabilities we offer today

Associative exploration Insight Advisor – with Qlik Insight Bot™

and search Machine Learning Conversational Analytics
(June 2018) (NLP & NLG)

Smart Visualizations and Accelerated Self-Service Platform Solutions

Analytics Chart Suggestions Embedded Analytics &
Extensions
(April 2018)

Self-Service Data Accelerated Self-Service Advanced Analytics

Preparation Association integration
Recommendations

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For more information…
qlik.com/embedded

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Audience Q&A
 CONTACT INFORMATION
If you have further questions or comments:

Fern Halper, TDWI

[email protected], @fhalper

David Menninger, Ventana Research

[email protected]

Catherine Frye, Qlik

[email protected]

tdwi.org
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