Digital

Marketing
Proposal
Date 18-November-2019

Created by Prepared for

[Sender.FirstName] [Sender.LastName] [Client.FirstName] [Client.LastName]
[Sender.Company] [Client.Company]
Introduction
The purpose of this digital marketing proposal is to give you a bit of information about Lambda Solutions
and the various digital marketing services we offer, along with information and pricing for a custom digital
marketing solution based on your needs. Based on our previous discussion, I feel like we are a good fit for
one another. I've spoken with my team, and they're excited to get to work helping you reach your
marketing goals.

At the end of this document, you'll find a pricing table that includes the services we've discussed
previously. If after reviewing our full list of services you feel like the items in the pricing table don't fit your
needs appropriately, just send me a comment (to the right) and I'll make any necessary changes.

Once you're happy with the services and prices for your custom digital marketing solution, go ahead and e-
sign at the bottom of this proposal and we'll move forward from there!
About us

Lambda Solutions is a full-service digital marketing agency

In today's digital business world, you need a partner who can

help you take advantage of marketing opportunities across a
variety of channels in real-
time. Lambda Solutions combines a data-driven approach
with knowledge gained from years in digital marketing to
deliver outstanding results to our clients.
Our Services
[Sender.Company] is an end-to-end provider of digital
marketing services. Whether you're looking for a turnkey
managed strategy, an independent audit, or services specific
to a short-term campaign, our experience and approach are
sure to prove to be a valuable asset.

Our in-house services include:

Web Design & Development

Social Media

Search Engine Optimization

Digital Content & Video

Our Services

WEB DESIGN & DEVELOPMENT

Your website is the center of your digital presence. It's one of the few places on the internet where you can
deliver your brand's message free of distortion or distraction. Lambda Solution's web development
services are perfect for brands at any stage.

Our web development team can help you build your brand's website from the ground up. We specialize in
building websites that tell a unique brand story while meeting the expectations of today's most discerning
consumers.

If your website is already built but isn't performing to expectations, we can perform a detailed audit and
work with you to improve site architecture, design, and responsiveness.
Business
Development
Proposal

Prepared by: Prepared for:

Waleed Bin Shadab Anta Sports
Introduction
Thank you for your interest in partnering with Lambda Solutions for your website
development project. With well over 100,000 firms offering website development
services, we know how challenging it can be to find the right agency for your web
development needs.

At Lambda Solutions, we hold one goal above all others: 100% client satisfaction.
Our in-house team of web designers, copywriters, graphic designers, and developers
uphold the highest standards for project planning and execution, and we're dedicated
to building the perfect website for your company on-time and on-budget.

We've built websites for several brands around the world with great success, and are
quite excited to get to work on yours.

In this proposal, you'll find examples of our past work along with what we feel is the
optimal solution for your website development needs, along with the associated
delivery timeline, costs, and project terms. Once you've reviewed this proposal
thoroughly, simply electronically sign it at the bottom to indicate your approval.

Thanks again for the opportunity to earn your business!

Waleed Shadab
Lambda Solutions
[email protected]
Executive Summary
Anta Sports requires a full website build to support your digital growth strategy. This
website will allow you expose your brand to organic audiences via search engines,
leverage digital advertising to boost lead generation, and deploy content marketing to
build brand awareness and authority.

Lambda Solutions is uniquely qualified to build the website that you desire, due to
our in-house team of designers, writers, and developers, and our experience working
with clients.

Our past work includes:

Project 1

https://panamaskateboards.com.au/

Project 2

https://magneq.com.au/

Project 3

https://beauplan.mu/

Project 4

https://pulselocating.com.au/

Project 5

https://aptis.mu/

Project 6

https://scaledepot.com/
Solution Outline
Lambda Solution will build your website using the content management system
(CMS). CMS is used by more than a million brands around the world, and is
known for it's ease of use, security, and scalability. CMS will allow you to do the
following once your website is launched:

• Easily update page content and images

• Integrate with analytics software to track page and site performance
• Post new content to your company blog
Site Structure
Your website will have the following
pages:

• Home
• About
• Contact
• Shop Now
• Check Out

Site Integrations
Lambda Solutions will integrate your site with the following
tools:

• Analytics:
• CRM:
• Marketing Automation:

These integrations will allow you to use your website as a profitable marketing tool
which helps you generate new revenue for your business.

Additional Features
Based on previous discussions regarding your goals and expectations, your
website will have the following additional features:

• Feature 1
• Feature 2
• Feature 3
Execution Timeline
The following table details our projected execution timeline for your website development project.

Stage Completion Date

Project Kickoff Meeting

Initial Design Wireframe

Page Mockups

Site Copy & Images

Functional Prototype

Website Development Complete

Testing

Website Launch

Disclaimer: The dates in the table above are estimates based on our experience with similar website development projects. While we

strive to accurately estimate project timelines in every proposal, we reserve the right to move delivery dates in response to unforeseen

delays or changes to project requirements.

Project Costs
The table below details the costs associated with this project. Invoices will be sent to
[Client.Company] on the dates indicated below, are payable via credit card or wire transfer,
and are due on a net-30 basis. Its a one time payment because the website will be created
for one time.

Name Price QTY Subtotal

Initial Invoice 27000 1 27000

Second Invoice 27000 1 27000

Final Invoice 54000 1 54000

Subtotal 54000

Total 54000
Ongoing Fees
The table below details monthly fees which will begin once the website is successfully launched.

Name Price QTY Subtotal

Hosting Rs 12000 1 Rs 12000

Domain Rs 3000 1 Rs 3000

Phone & Email Support During
Business Hours

Subtotal Rs 15000

Total Rs 15000
Terms of Agreement
1. Authorization 5. Revision During Execution
Anta Sports is engaging lambda solutions, as an Anta Sports may be charged additional fees if
independent< contractor for the Anta Sports it decides to make changes to the agreed<
website development, deployment, hosting, & upon project scope and objectives.
support.
6. Legal & License
2. Payment Lambda Solutions warrants that the
Fees to Lambda Solutions are due in< functionality contained in this project will meet
accordance with the above listed pricing table.< Anta Sports requirements and that the
Fees for monthly services will be invoices on the< operation will be reasonably error-free.
1st business day of each calendar month, and<
are due on a net-30 basis. All payments will be< The entire risk as to the quality and
made in advance. performance of the project is with Anta Sports.
In no event will Lambda Solutions be liable
3. Completion to Anta Sports or any third party for any
Lambda Solutions,and Anta Sports must damages, including any lost profits, lost savings
work together to complete the project in a timely or other incidental, consequential or special
manner. Lambda Solutions agrees to work damages arising out of the operation of or
expeditiously to complete the project no later inability to operate the website, even
than ( Launch.Date) (depending on date of if Lambda Solutions has been advised of the
acceptance of agreement). possibility of such damages.

4. Assignment of Project If any provision of this agreement shall be

Lambda Solutions reserves the right to assign< unlawful, void, or for any reason unenforceable,
subcontractors to this project to insure the right< then that provision shall be deemed severable
fit for the job as well as on-time completion. from this agreement and shall not affect the
validity and enforceability of any remaining
provisions.
7. Copyrights & Trademarks 9. Sole Agreement
Anta Sports represents to Lambda Solutions and The agreement contained in this Contract<
unconditionally< guarantees that any elements constitutes the sole agreement between Lambda
furnished to Lambda Solutions. for inclusion in Solutions and Anta Sports regarding this project.
the< project are owned by Anta Sports, or< that Any additional work not< specified in this contract
Lambda Solutions has permission from the< must be authorized by< a written change order. All
rightful owner to use each of these elements,< prices specified in< this contract will be honored for
and will hold harmless, protect, and defend three (3)< months after both parties sign this
L ambda contract.< Continued services after that time will
Solutions and its< subcontractors from any claim require a< new agreement.
or suit arising< from the use of such elements
furnished by Anta Sports . 10. Initial Payment & Refund Policy
If Anta Sports halts work and applies for a< refund
8. Copyright to Project within 4 days, work completed shall be< billed at the
[Sender.Company] guarantees that all aspects< hourly rate of [Hourly.Rate] , and< deducted from
of design and construction of the project will be< the initial payment, the balance< of which shall be
disclosed to [Client.Company] upon completion,< returned to A n t a S p o r t s .< If, at the time of the
and full code, copyrights and ownership will be< request for refund, work has< been completed
the sole property beyond the amount covered by< the initial
of [Client.Company] . [Sender.Company] payment, Anta Sports shall be< liable to pay for all
retains< the right to display graphics and other work completed at the hourly< rate stated above.
design< elements as examples of its work in its
portfolio.

[Sender.Company] [Client.Company]

[Sender.FirstName] [Sender.LastName] [Client.FirstName] [Client.LastName]

INTRODUCTION
HOW WE MARKET ON FACEBOOK
Identify audience
Figure out the right approach
Scaling your campaign Twice
as nice
Reporting and monitoring
SCHEDULE
BILLING AND AGREEMENT

INTRODUCTION
Facebook and Instagram is one of the most popular social media platforms in the world,
with more than 1.6 billion users. And people like to spend a lot of time on it, whether all at once
or periodically throughout the day. This means there are billions and billions of eyes constantly
scrolling through posts, videos, photos, status updates, and, yes, advertisements.

And when it comes to advertising, there is no company in the world that has more information
about its users than Facebook . And includes much more than just your age, gender, and alma
mater. While those things are valuable for marketing purposes, Facebook also knows which
websites you visit and how often, how much time you spend doing various things online, and
what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s
right there for the taking, if you know where to find it and how to use it. That’s where
Lambda Solutions comes into play.

We are compact and bright team of marketing professionals, with an emphasis on social media
campaigns. For the past 4 years, we’ve helped startups, mom-and-pop shops, and big
corporations realize the potential in Facebook marketing to grow a customer base, retain
those customers, and bring new ones on board.

HOW WE MARKET ON FACEBOOK

Facebook is much more than a social media platform. In fact, it can be a huge resource for
Anta Sports if used properly. Let us show how we can do that.

IDENTIFY AUDIENCE
First and foremost,Lambda Solutions needs to know everything we can about your existing
customer base. This includes what kind of habits they have in social media and elsewhere
online. This information will also inform our approach to attracting new customers.

FIGURE OUT THE RIGHT APPROACH

After identifying your audience, we will figure out how to most effectively communicate with
them. What do they respond to and why? This will also inform future marketing ideas.

SCALING YOUR CAMPAIGN

There are many ways we will approach your Facebook Marketing campaign, but unless we are
targeting the right audience then it will be a disaster. Here is a rundown of how we can scale
your marketing on Facebook to optimize results:

Custom: Using your customer database, we will upload phone numbers, email addresses,
Facebook user IDs, and app user IDs. That information will then be matched to as many
user profiles as possible.
Lookalike: Now that we have a picture of your customer database, Facebook can find
similar users to open up a whole new set of potential customers.
Location, Location, Location: This is important, especially for a local business. Ads will
specifically target a region, city, state, or country that can purchase your products.
Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right
age, gender, and native language of users is important to effective marketing. Luckily, this is
easy to do on Facebook.
Detailed Targeting: This approach is used to target new customers or people who’ve
never heard of your business before. It involves demographics, interests, behaviors, and
other categories.

TWICE AS NICE

If we find that one advertisement did better than others, we will take note. That ad can be
repackaged with a few modifications to look new again, and thus attract just as much attention
as the first time.

REPORTING AND MONITORING

There is must to be gleaned from your Facebook marketing campaign.Lambda Solutions
will measure analytics data such as advertising metrics, page-level metrics, engagement rate,
total page “likes,” and other metrics. We will compile reports and present them to
Anta Sports on a monthly basis.

SCHEDULE
Facebook and instagram marketing campaigns are an ongoing process. We respond to
what works and move on fast from what doesn’t work. Therefore, we anticipate at minimum of
two months from the start to the date your campaign is launched. After that, we monitor and
adjust, presenting reports to Anta Sports on a monthly basis. Here’s how the process will look:

TASK TIME EST. COMPLETION

Research and development 3 days

Campaign creation 1 week

Launch after the creation and revision

Monitoring, analytics, adjustments ongoing

BILLING AND AGREEMENT

Much goes into the cost of a Facebook marketing campaign. First and foremost, Facebook
charges for ads two different ways: cost per click or cost per 1,000 ad views. And the rate
depends on the size of your company. Please select which method you prefer:

Cost per click (average rate: $0.24 per click)

Cost per 1,000 ad views (average rate: $0.66)

These rates will be billed separately from the Lambda Solutions invoice, but
Lambda Solutions will set up this account for Anta Sports.

Lambda Solutions charges the following for its services:

 Name Price Subtotal
Campaign creation for 9 posts 20000 include (Rs 3000 ads) 25000

Campaign creation for 18 posts 30000 include (Rs 5000 ads) 30000

Campaign creation for 30 posts 40000 include (Rs 7000 ads) 40000

Please select your preferred method of payment:

Upon signing this agreement,Anta Sports must pay half the total to begin work
immediately. The other half is due after the campaign launches, and monthly costs will be
invoiced accordingly.

Monitoring, analytics, adjustments, and reports is a flat rate of: 6000/Month

Signed By: Signed By:

Waleed Bin Shadab

__________________________________ __________________________________

Date: Date: