Tracer Studyonthe Graduatesofthe BSBAProgram An Inputto Curricular Development
Tracer Studyonthe Graduatesofthe BSBAProgram An Inputto Curricular Development
June 2010
Anne J. Orejana
Pamela F. Resurreccion
Abstract
OREJANA. is a faculty of the Department of Economics of MSU-IIT since 1978. She finished a
BSC in Economics from Far Eastern University, Manila. She completed her MA in Economics
from Ateneo de Manila University, Manila. She earned her Doctor in Management from the
University of San Jose Recoletos, Cebu City. RESURRECCION is an Assistant Professor IV
and currently the Assistant Dean of the College of Business Administration and Accountancy.
She graduated with a Masters degree in Business Management, major in Human Resource
Management from MSU-IIT.
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Rationale
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Review of Literature
Procedure / Methodology
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The study was undertaken with the BSBA graduates from 2002 to
2006 as respondents. The distribution of graduates per year and the
actual turnout of respondents are shown in Table 1.
BSBA –
Marketing/
BSBA – Business Economics
Entrepreneurial
Year
Marketing
No. of Actual No. of No. of Actual No. of
% %
Graduates Respondents Graduates Respondents
Respondents
2002 27 2 7% 33 5 15%
2003 33 6 18% 35 8 23%
2004 17 4 24% 28 3 11%
2005 23 5 22% 35 11 31%
2006 19 8 42% 37 21 57%
Total 119 25 21% 168 48 29%
Research Design
A. Instrumentation
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C. Statistical Treatment
The data generated from the instruments was analyzed using the
frequency distribution, proportions and percentages, and mean.
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Entrepreneurial Business
Total
Gender Marketing Economics
No. %age No. %age No. %age
Male 26 54% 2 7% 28 37%
Female 22 46% 25 93% 47 63%
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Entrepreneurial Business
Educational Total
Marketing Economics
Attainment
No. %age No. %age No. %age
College 48 100% 27 100% 75 100%
Masters (with
partial number of 0 0 0 0 0 0
units taken)
Others 2 4% 3 11% 5 7%
This may be due to the fact that the respondents have not pursued
a teaching career in the academe, hence getting a Masters degree is not
their priority. It must be noted however, that there are 5 or 7% of the
respondents who took short-term courses such as Computer Technician,
Hotel and Restaurant Management, and Caregiver courses.
Table 5 presents the respondents’ work-related profile in terms of
highest position held. Results of the study indicate that a large number of
the respondents or 67% occupy a rank and file position. Despite the more
recent reckoning period of 2002 to 2006, it was found out that of the 75
respondents, 20% holds a supervisory position and 4% holds a managerial
position. It is worthy to note that 67% of those who occupy managerial
positions had undergone training with Medium and Small Scale
Industries Coordinated Action Program (MASICAP). The MASICAP II
Program is being implemented in partnership with cooperating LGUs in
Mindanao since 2002, assisting micro and small enterprises in accessing
financial assistance through the preparation of Project Feasibility Studies
and other pertinent loan documents (MASICAP, 2008). This may be
indicative of better chances to higher positions when our graduates have
been exposed to actual fieldwork experience. Furthermore, despite their
relatively young age, our graduates may be getting supervisory and
managerial positions because of the industries’ trend of hiring more
idealistic, dynamic and more open to change workplace leaders that are
embodied by younger individuals. The BSBA curriculum could also be a
contributory factor in molding them to become executives.
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Entrepreneuri Business
Variable Total
al Marketing Economics
Average Monthly Income P 11,203 P 11,174 P 11,189
Average Number of
14.4 14.29 14.345
Months Employed
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The Mindanao Forum Vol. XXIII, No. 1 Orejana, et al. June 2010
In terms of the length of work experience, it was found out that the
average number of months the graduate respondents are employed is 14.4
months or 1 year and 2 months for Entrepreneurial Marketing graduates
and 14.29 months or 1 year and 2 months for Business Economics
graduates. This indicates that there are graduates who did not find work
at once upon graduation.
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Entrepreneurial Business
Total
Strengths Marketing Economics
No. % No. % No. %
Curriculum
Content 24 44% 27 46% 51 45%
Personality
9 16% 7 12% 16 14%
Development
Career Options/
1 2% 10 17% 11 10%
Opportunities
Values-based 2 4% 3 5% 5 4%
Activity-based
2 4% 2 2%
Approach
Entrepreneur-
Ship Develop- 5 8% 5 4%
Ment
Sub-
Sub-total 38 69% 52 88% 90 79%
Facilities
Building 1 2% 1 1%
Rooms 1 2% 1 1%
Sub-
Sub-total 1 2% 1 2% 2 2%
Faculty
Competence 11 20% 6 10% 17 15%
Interpersonal
5 9% 5 4%
Skills
Sub-
Sub-total 16 29% 6 10% 22 19%
Grand Total 55 100% 59 100% 114 100%
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Entrepreneurial Business
Total
Weaknesses
Weaknesses Marketing Economics
No. % No. % No. %
Curriculum
Lack of Applications/
15 38% 3 13% 18 29%
Exposures
Lack of enhancement
2 5% 3 13% 5 8%
Activities
Lack of time given
3 8% 1 4% 4 6%
for Projects
Content – Insufficient/
Inappropriate 6 26% 6 10%
topic coverage
Lack of extra-curricular
2 9% 2 3%
Involvement
Weak linkage with GOs/
2 9% 2 3%
NGOs and Industries
Image of course 2 9% 2 3%
Lack of Promotion
1 4% 1 1.5%
Of Course
Reused Exams 1 4% 1 1.5%
Outdated 1 2% 1 1.5%
Sub--total
Sub 21 53% 21 91% 42 66.5%
Facilities
Outdated books 4 10% 2 9% 6 10%
Lack of classroom/lab
8 20% 8 13%
Equipment
Lack of laboratory 2 5% 2 3%
Old building 1 2% 1 1.5%
Outdated
2 5% 2 3%
Computers
Lack of seats 1 2% 1 1.5%
Sub--total
Sub 18 45% 2 9% 20 32%
Faculty
Limited number 1 2% 1 1.5%
Sub--total
Sub 1 2% 1 1.5%
Grand Total 40 100% 23 100% 63 100%
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The Mindanao Forum Vol. XXIII, No. 1 Orejana, et al. June 2010
Entrepreneurial Business
Recommendations for Total
Marketing Economics
the Curricula
No. % No. % No. %
More exposures/
19 45% 14 45% 33 45%
applications
Add/Update
10 24% 5 16% 15 21%
subjects
More
enhancement 4 10% 4 13% 8 11%
activities
More time for
projects and 3 7% 1 3% 4 5.4%
OJT
More extra-
curricular 1 2.3% 1 3% 2 3%
involvement
Benchmark other
schools’ 1 2.3% 1 1.2%
programs
Deeper
discussion on 3 7% 3 4%
select topics
Use English in
classroom 1 2.3% 1 1.2%
instruction
Improve linkages
with GOs/NGOs 2 7% 2 3%
and industries
More promotion
3 10% 3 4%
of the course
Provide manuals 1 3% 1 1.2%
Grand Total 100
42 100% 31 73 100%
%
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The Mindanao Forum Vol. XXIII, No. 1 Orejana, et al. June 2010
Entrepreneurial Business
Recommendations for Total
Marketing Economics
the Facilities
No. % No. % No. %
Update books 1 3 4 40%
Add facilities 4 4 40%
Provide business
center cum
1 1 10%
business
incubator
Update/add
computer 1 1 10%
applications
Grand Total 6 100% 4 100% 10 100%
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Entrepreneuria Business
Recommendations for Total
l Marketing Economics
the Faculty
No. % No. % No. %
Hire business-
experienced 1 1 33.3%
teachers
Be more
1 1 33.3%
approachable
Add teachers 1 1 33.3%
Grand Total 1 100% 2 100% 3 100%
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Entrepreneuria Business
General Total
l Marketing Economics
Recommendations
Recommendations
No. % No. % No. %
Students should
wear business
1 1 100%
uniforms in their
major subjects.
Grand Total 1 100% 0 0% 1 100%
Summary of Findings
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Recommendations
Acknowledgment
References
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The Mindanao Forum Vol. XXIII, No. 1 Orejana, et al. June 2010
Hilot, R. A., & al., e. (2006). Tracer Study on CBA Alumni of SY 2001 -
2002 to SY 2005 - 2006 Vis-a-vis Potential Membership to the CBA
Alumni Association. MSU-IIT, Iligan City: Unpublished
Undergraduate Applied Research.
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