PHOTOGRAPHER’S PLANNER

by Grafika Studio

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


Dear friend,

Thank you for choosing Grafika Studio photographer’s planner, as

your organisational tool for your photographer business this year.
This sleek planner is designed to be a complete organisation solution
with everything that you need to manage your photographer
business.

I have designed this planner with a minimalistic, simple and stylish

look, so that you can add your personal touch. Its undated pages will
allow you to use it for many years to come.

If you like this planner you can complete the look with other matching
planners from my collection, as every planner has been designed with
a consistent uniform look.

Feel free to give me any feedback on this planner that can help me
improve at [email protected]

Work smarter and achieve each of your goals.

Regards,

Grafika Studio

FACEBOOK.COM/GRAFIKASTUDIO @GRAFIKASTUDIOAU INSTAGRAM.COM/GRAFIKASTUDIO

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


HOW TO USE THIS PLANNER

µ This planner has been designed for A4 or letter size binders.

However you can print this document in other paper sizes by
adjusting your printer settings to the desired size.

µ You can punch the pages and incorporate them into an A4/letter
size binder or wire bind them.

µ This planner doesn’t have colours or excessive graphic elements,

as it has been designed to be functional and professional. It’s also
a blank canvas where you can add your own personal touch with
stickers, washi-tape or any other decorative element of your
choice.

µ This planner has been designed mainly undated. You can add
dates, months or any other information before printing directly
from your computer. The latest Adobe Acrobat version allows you
to write on pdf files.

µ For best results change your printer setting to high quality and
borderless printing.

µ This file is for personal use only. Commercial use is strictly

prohibited. You may not forward, share, sell or distribute the file in
physical or digital form.

µ Do not repurpose the included material, including republishing or

reusing any graphics, layouts, or image and/or text based content
contained within. Derivative works of any kind are prohibited.

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


1
PHOTOGRAPHY BUSINESS
Is your business ready for 2020?

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


MY BUSINESS CHECKLIST

BUSINESS & FINANCE MARKETING & COMMUNICATIONS

™ BUSINESS PLAN ™ MARKETING PLAN

™ BUSINESS NAME ™ LOGO & STYLE GUIDE

™ BUSINESS LICENCE ™ TAG LINE

™ INQUIRY POLICIES ™ DOMAIN & HOSTING

™ AGREEMENTS ™ WEBSITE

™ SOFTWARE ™ BLOG

™ PRODUCT & PRICING LIST ™ FACEBOOK FAN PAGE

™ BANK ACCOUNT SET UP ™ TWITTER PAGE

™ MERCHANT ACCOUNT FOR CREDIT CARDS ™ INSTAGRAM PAGE

™ ORDERING POLICIES ™ PINTEREST PROFILE

™ CANCELLATION POLICIES ™ GOOGLE + BUSINESS PAGE

™ DIGITAL IMAGE POLICY AND AGREEMENTS ™ GOOGLE MAP REGISTRATION

™ PROPS AND SUPPLIES INVENTORY ™ EMAIL MARKETING DATABASE AND SOFTWARE

™ ™ BUSINESS CARDS

™ ™ SOCIAL MEDIA COVERS AND AVATARS

™ ™ NEWSLETTER

™ ™ BRANDED LABELS & PACKAGE

™ ™ PRINTED PORTFOLIO OR BROCHURE

™ ™ CLIENT FEEDBACK FORM

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™ ™

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


MY BUSINESS PRIORITIES

PRIORITY 1
GOAL ACHIEVED

WHY IS IT IMPORTANT: ACTION STEPS

1. ™
2. ™
3. ™
TIMEFRAME: DEADLINE:
4. ™
POSSIBLE COSTS:
5. ™

PRIORITY 2
GOAL ACHIEVED

WHY IS IT IMPORTANT: ACTION STEPS

1. ™
2. ™
3. ™
TIMEFRAME: DEADLINE:
4. ™
POSSIBLE COSTS:
5. ™

PRIORITY 3
GOAL ACHIEVED

WHY IS IT IMPORTANT: ACTION STEPS

1. ™
2. ™
3. ™
TIMEFRAME: DEADLINE:
4. ™
POSSIBLE COSTS:
5. ™

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


2
TIME MANAGEMENT
Monthly, weekly and daily planners

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


MONTHLY PLANNER

MONDAY TUESDAY WEDNESDAY THURSDAY

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


MONTH:

FRIDAY SATURDAY SUNDAY MONTHLY ACTION PLAN

PRIORITIES

1. ™
2. ™
3. ™

TO DO

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© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


WEEKLY PLANNER

MON TUE WED THU

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TO DO

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TO SHOOT

TO EDIT

TO ORDER

TO DELIVER

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


WEEK:

FRI SAT SUN NOTES

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TO DO

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TO SHOOT

TO EDIT

TO ORDER

TO DELIVER

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


DAILY PLANNER

Today is: TOP PRIORITIES

00 1 ™
6
30 2 ™
00 3 ™
7
30
00 TO DO LIST
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© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


3
FINANCES
Track your expenses and income

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


FINANCE LOG

DATE COMPANY DESCRIPTION EARNINGS EXPENSES BALANCE

TOTAL $

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


EXPENSE TRACKER

DATE VENDOR ITEM INVOICE # TOTAL

TOTAL $

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


MILEAGE LOG

ODOMETER READING

DATE STARTING FROM DESTINATION TOTAL MILES/KMS
START END

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


INCOME REPORT

CLIENT NAME DEPOSIT DATE TOTAL PAYMENT DATE

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$ $

$
$

$
$

$ $

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


REVENUE & GROWTH AT A GLANCE

INCOME EXPENSES BALANCE NOTES

$ $ $
JAN
$ $ $
FEB
$ $ $
MAR
$ $ $
APR
$ $ $
MAY
$ $ $
JUN
$ $ $
JUL
$ $ $
AUG
$ $ $
SEP
$ $ $
OCT
$ $ $
NOV
$ $ $
DEC

$ $ $
TOTAL

INCOME EXPENSES BALANCE NOTES
EXPENDITURE NEW CLIENTS

BUDGET ACTUALS OBJECTIVES ACTUALS
$ $
JAN JAN
$ $
FEB FEB
$ $
MAR MAR
$ $
APR APR
$ $
MAY MAY
$ $
JUN JUN
$ $
JUL JUL
$ $
AUG AUG
$ $
SEP SEP
$ $
OCT OCT
$ $
NOV NOV
$ $
DEC DEC

$ $
TOTAL TOTAL

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


4
PROJECT MANAGEMENT
Plan your sessions & manage your workflow

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


PROJECT WORKFLOW

PROJECT/CLIENT:

TASKS:
1. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
2. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
3. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
4. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
5. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
6. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
7. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
8. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
9. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
10. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
11. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
12. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
13. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
14. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
15. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
16. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
17. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
18. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
19. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
20. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
21. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
22. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
23. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
24. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜
25. ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜ ˜

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


MINI-SESSION PLANNING

SESSION DETAILS

LOCATION:
ADDRESS: # CLIENTS: PRICE:

WHAT TO BRING (PROPS, ETC) NOTES

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TIME CLIENT CONF. PAID COST

$
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$
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$
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$
TOTAL

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


LOCATION SCOUTING

LOCATION DETAILS

ADDRESS: PERMIT:

COST:

DESCRIPTION: HIGHLIGHTS:

CONTACT:
@

LOCATION DETAILS

ADDRESS: PERMIT:

COST:

DESCRIPTION: HIGHLIGHTS:

CONTACT:
@

LOCATION DETAILS

ADDRESS: PERMIT:

COST:

DESCRIPTION: HIGHLIGHTS:

CONTACT:
@

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


SESSION CHECKLIST

CLIENT DETAILS SESSION DETAILS

NAME: LOCATION:

PRE-SESSION NOTES

™ SEND INFORMATION, QUESTIONNAIRE & CONTRACT TO CLIENT /

™ RECEIVE QUESTIONNAIRE, SIGNED CONTRACT & FORMS /

™ RECEIVED DEPOSIT /

™ CHOOSE LOCATION /

™ SCHEDULE SESSION /

™ CONFIRM LOCATION & TIME TO CLIENT /

™ PREPARE SESSION SPACE & EQUIPMENT /

SHOOT SESSION

™ BACK-UP FILES /

™ EDIT AND RETOUCH IMAGES /

™ SNEAK PEEK AFTER SESSION /

™ LAUNCH GALLERIES AND EMAIL CLIENT LINK & INSTRUCTIONS /

™ RECEIVE CLIENT’S PRINTS AND PRODUCT ORDER /

™ INVOICE CLIENT AND PLACE PRINT ORDER /

™ BURN IMAGES TO A DISC /

™ PACKAGE AND DELIVER ORDER /

™ SEND THANK YOU NOTE / GIFT /

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


WEDDING SESSION

CLIENT DETAILS EVENT DETAILS

BRIDE’S NAME:
CEREMONY:

@
GROOM’S NAME: RECEPTION:

@ # OF GUESTS:

BEFORE THE WEDDING NOTES

™ ENGAGEMENT PARTY

VENUE:


™ BRIDAL SHOWER

VENUE:


™ BACHELOR PARTY

VENUE:


™ BACHELORETTE PARTY

VENUE:


™ REHEARSAL DINNER

VENUE:

TOTAL COST DEPOSIT DATE PAYMENT METHOD

™ ™ ™ CASH ™ CARD ™ CHEQUE

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


WEDDING SESSION CHECKLIST
BEFORE THE CEREMONY WEDDING CEREMONY AFTER THE CEREMONY

The Bride ™ LOCATION EXTERIORS Family Portraits

™ HAIR & MAKE-UP SESSION ™ GUESTS ENTERING ™ BRIDE FULL LENGTH

™ GOWN HANGING AND DETAILS ™ PARENTS ™ BRIDE FROM THE BACK
™ BRIDE IN FRONT OF MIRROR ™ GRAND PARENTS ™ BRIDE & GROOM
™ BRIDESMAIDS FASTENING DRESS ™ CELEBRANT ™ BRIDE & GROOM WITH FLOWER GIRL
™ BRIDE & PARENTS ™ MUSICIANS ™ BRIDE WITH BRIDESMAIDS
™ BRIDE ADJUSTING CORSAGE ™ INTERIOR ™ GROOM WITH GROOMSMEN
™ NECKLACE AND OTHER DETAILS ™ DECORATIONS AND DETAILS ™ BRIDE & GROOM WITH BRIDE’S PARENTS
™ SHOES PEEKING OUT FROM UNDER DRESS ™ GROOM WAITING ™ BRIDE & GROOM WITH GROOM’S PARENTS
™ BOUQUET CLOSE-UP ™ GROOMSMEN WAITING ™ BRIDE & GROOM WITH FAMILY
™ HAIR & MAKE-UP SESSION ™ FLOWER GIRL & RING BEARER ™ BRIDE & GROOM WITH ALL PARENTS
™ GOWN HANGING AND DETAILS ™ BRIDESMAIDS ™ ALL FAMILY AND GROUP PHOTOS
™ BRIDE IN FRONT OF MIRROR ™ BRIDE WALKING DOWN AISLE ™
™ ™ PARENTS EMBRACING BRIDE ™
™ ™ VOWS & RINGS EXCHANGE ™
™ ™ UNITY CEREMONY ™
™ ™ KISS ™
™ ™ SIGNING OF REGISTER ™
™ ™ BRIDE & GROOM EXITING ™
™ ™ THROWING OF RICE, CONFETTI, ETC ™
™
The Groom ™ Reception

™ GROOM GETTING READY ™ ™ BRIDE & GROOM ENTRANCE

™ GROOM & GROOMSMEN ™ ™ VENUE, TABLE SETTING & DECOR
™ GROOM ADJUSTING BOUTONNIERE ™ ™ SPEECHES AND TOASTS
™ GROOM ADJUSTING TIE ™ ™ FIRST DANCE
™ GROOM & PARENTS ™ ™ CAKE CUTTING
™ ™ ™ BOUQUET TOSS
™ ™ ™ BRIDE & GROOM LEAVING IN CAR
™ ™ ™
™ ™ ™
™ ™ ™

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


PROP LIST (I)
BACKGROUNDS TEXTURES SURFACES

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© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


PROP LIST (II)
CRAFT THEMED CONTAINERS MISCELLANEOUS

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© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


5
CLIENTS & VENDORS
All in the same place

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


CLIENT PROFILE

CLIENT NAME

ADDRESS:
@
REFERRED BY:

SESSION DETAILS COST

LOCATION: TOTAL:

PRODUCT: DEPOSIT:

STYLE: DATE:

PROPS: SPECIAL REQUESTS: PAYMENT METHOD:

™ ™ ™ CASH
™ ™ ™ CARD
™ ™ ™ CHEQUE
FOLDER NAME:

GALLERY NAME: PASSWORD: INVOICE No.

IMAGE SIZE MOUNT FINISH PRICE QUANTITY TOTAL

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


VENDOR LIST

@ @

@ @

@ @

@ @

@ @



© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


6
MARKETING
Promote your business

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


MARKETING PLAN

ADVERTISING MARKETING SOCIAL MEDIA

™ PLACE AD ON FACEBOOK ™ SUBMIT SESSION TO BLOGS ™ SNEAK PEEK POST ON FACEBOOK

™ PLACE AD ON GOOGLE ™ WHITE A GUEST BLOG POST ™ PROMOTIONAL POST ON FACEBOOK
™ PLACE AD ON LOCAL PAPER ™ RUN A GIVEAWAY ™ SHARE SHOT ON INSTAGRAM
™ BUY BANNER ON RELEVANT BLOG ™ SEND MONTHLY NEWSLETTER ™ ASK ENGAGING QUESTION ON TWITTER
™ ™ ™
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NOTES NOTES NOTES

BUDGET: BUDGET: BUDGET:

© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


ADVERTISING TRACKER

CAMPAIGN MEDIA START DATE END DATE COST

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$
TOTAL

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


BLOG PLANNER

POST TITLE:

TOPIC: ™ POST FORMATTING

CATEGORY: ™ CHECK SPELLING

KEYWORDS: ™ TEST LINKS

™ SCHEDULED ™ PUBLISHED PUBLISHING DATE: ™ RENAME IMAGES

KEY POINTS: ™ ADD ALT TEXT FOR IMAGES

™ OPTIMISE IMAGE SIZES

™ CATEGORISE

™ SCHEDULE OR PUBLISH

™ PROMOTE

POST TITLE:

TOPIC: ™ POST FORMATTING

CATEGORY: ™ CHECK SPELLING

KEYWORDS: ™ TEST LINKS

™ SCHEDULED ™ PUBLISHED PUBLISHING DATE: ™ RENAME IMAGES

KEY POINTS: ™ ADD ALT TEXT FOR IMAGES

™ OPTIMISE IMAGE SIZES

™ CATEGORISE

™ SCHEDULE OR PUBLISH

™ PROMOTE

POST TITLE:

TOPIC: ™ POST FORMATTING

CATEGORY: ™ CHECK SPELLING

KEYWORDS: ™ TEST LINKS

™ SCHEDULED ™ PUBLISHED PUBLISHING DATE: ™ RENAME IMAGES

KEY POINTS: ™ ADD ALT TEXT FOR IMAGES

™ OPTIMISE IMAGE SIZES

™ CATEGORISE

™ SCHEDULE OR PUBLISH

™ PROMOTE

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


ONLINE RESOURCES

Websites & Blogs e-Stores

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© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au


NOTES

© 2020 Grafika Studio. All Rights Reserved.
www.grafikastudio.com.au


© 2020 Grafika Studio. All Rights Reserved.

www.grafikastudio.com.au