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Task20

This document provides guidance and materials for IELTS Speaking exam preparation. It focuses on Part 2, which requires test takers to speak for 2 minutes on a given topic. This week's topic asks students to describe an effective advertisement they have seen, including where, when and why it was effective. The document provides vocabulary related to advertising and questions to help generate ideas. It instructs students to practice the long turn response and time themselves. Part 3 discussion questions focus on what makes ads effective, advantages of online vs TV advertising, and potential criticisms of advertising companies.

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Nat Shatt
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47 views

Task20

This document provides guidance and materials for IELTS Speaking exam preparation. It focuses on Part 2, which requires test takers to speak for 2 minutes on a given topic. This week's topic asks students to describe an effective advertisement they have seen, including where, when and why it was effective. The document provides vocabulary related to advertising and questions to help generate ideas. It instructs students to practice the long turn response and time themselves. Part 3 discussion questions focus on what makes ads effective, advantages of online vs TV advertising, and potential criticisms of advertising companies.

Uploaded by

Nat Shatt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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IELTS Speaking Task Sheets

”Face the IELTS Speaking Exam with confidence”

IELTS Speaking: Advanced



Unit 4: Get Ready for Part 2

Unit 5: Structuring your long turn


Week 20: Advertising


Task: Part 2 Long Turn
Here’s this week’s Part 2 task

Topic vocabulary Describe an advert you once saw that was very effective. You should say
advertising agency - where this advert appeared
advertising budget
brand awareness
- when you saw it
brand loyalty - what it was advertising
buy and sell and say why you thought it was so effective.
call to action
celebrity endorsement 1. Find the vocabulary you need

classified ads Look through the vocabulary on the left and decide which expressions
to cold call could be used in your talk. If necessary, use the vocabulary listed to help
commercial break
commercial channel you come up with ideas for your talk. 

to go viral
junk mail 2. Task focus: generating ideas
to launch a product To help yourself come up with ideas for a talk like this, experiment by
mailing list asking yourself lots of questions beginning ‘Do/Did …?’, ‘Is/Are/Were …?’,
mass media
niche product ‘What …?’, ‘Where …?’, ‘Why …?’ etc. 

to place an advert For example:

press release What kind of advert was it? (TV, Radio, Newspaper, Magazine, Poster)
prime time Who was it aimed at? (younger/older people, men/women,
product placement Who featured in the advert, if it was a video/TV ad?
sales page
to show adverts Did the advert follow a familiar format for the product or service being
social media advertised?
spam email Where was the advert set?
target audience What happened in the advert?
word of mouth Did it have a surprise element?


Is the advert still available?
Definitions
 Why was it persuasive?
http://www.ieltsspeaking.co.uk/ Were you persuaded to buy the product or service?

ielts-advertising-vocabulary/
3. Make your long turn

Record yourself trying the long turn. Listen back and pay attention to your 

timing and how close you were to talking for two minutes. If you find that 

you spoke for significantly less than two minutes go back to the task focus 

activity and try generating more ideas and try again.


Task: Part 3 Discussion


Work with other students and discuss the following questions:
• What is it that makes an advert effective?
Listen to the students who have
recorded themselves trying
• What are the advantages to companies of advertising on the Internet
these tasks. Look for Test 20
 rather than TV?
• What things do advertising companies do that might give it a bad name?

http://www.ieltsspeaking.co.uk/
ielts-speaking-practice-tests/ Listen to other students answering these questions. See the link on the left.

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