Fundamentals of

Web 
Design
Best website designing principles

Rajib Roy
 Royex : Best website designing principles

In this world of technology, people prefer to work and complete their daily tasks online. For
this, you need such a competitive and profit-oriented Website Design Dubai that boosts your
business by drawing the attention of your customers. A good Website Design Dubai is not only
one that looks good but also has a smooth user interface. A customer who wants to check your
services and goods will first examine your reputation online by judging the website of your
business before visiting the physical location. Therefore, a website is the reflection of your
business organization.

The design of a website is much crucial in setting a positive image/impression of your business
on the end-users. Good web design plays a significant role in end-user-conversions. Therefore,
overlooking any detail of your website may result in poor performance of your website, thus
losing potential customers.

So, how can you achieve such a Website Design Dubai? Don’t worry! You are at the right
place. Here, you will get to know eight principles of good Website Designing Dubai that helps
a Web Design Agency build not only an aesthetic Website Design Dubai that soothes the eyes
of end-users, but also an interactive and user-friendly one that engages them hence generating
conversions.

1.    Your Website Design Says Much About Your

Business Goals:
Not every website design may have seemed appealing to you. A user knows which kind of
website design attracts him/her.

We have included two website designs, as examples, to illustrate the importance of good
website design.

Royex : Best website designing principles

 Royex : Best website designing principles

If you look at the first website, what you will notice earliest is the colors. The colors used in
this website design have no contrast with each other and their combination looks horrible and
unpleasant to the human eye. The readability is very poor which is big. This design will leave
the user squeezing his/her eyelids together.

Now let’s have a look at this second example. As we know that colors and visuals do say much
about the information to be conveyed. However, extremism, in any case, may lead to the
discontent of the receiver. In the previous example, there were a lot of colors that left the
website to be uninteresting and useless. As you see this example, you will find it
unambiguous. This site seems dull and empty, which will leave a visitor wondering the
website’s purpose and what services it provides. This kind of design will leave a bad
impression of the organization on the user’s mind as if they are not sure about their business
goals.

If not these, then what kind of a Website Design will inspire your users to visit the site again
and again?

For this, you must attempt the following steps:

# Be clear about the objective of your website. It can be end-user-conversions, quality sales or
the initiation of consumer interests.
# Particularize the niche of your website that could be education, sports, fashion and beauty,
children, health and fitness, online shopping, or any other.
# Next, go for those visual designs and color that suit the niche. For example, fashion and
beauty, education, children kind of sites attract young and soft-minded people, therefore subtle
colors like blue, pink, yellow will do.
# While for any kind of warning websites such as health and fitness will require shades of
grays, blacks, and blues.
# For food-oriented sites, vibrant colors like red, orange, green will prove to be effective.
# Sequence your content paragraphs according to their priority to emphasize the objectives of
your organization on the user.

Royex : Best website designing principles

 Royex : Best website designing principles

These don’t need to be the only steps that you must follow to come up with a competitive
visual design of your website, however, these are some of the guidelines that may help you out
in doing so. You can play with multiple shapes and shades and try out new trends of
beautifying the looks of your website that align with the content of your Website Design
Dubai.

Here are some essential laws in the essence of the user's point of view that will help you solve
the challenge of presenting the content on your website in an effective way.

1. Visual hierarchy:

You must know at which detail the visitor’s eye will look at first and then the other parts of the
website. To place your website information in an order of the most important to the least one is
called Visual Hierarchy. For this purpose, you must know your organizational goals to help
prioritize the details. You can catch the attention of the end-user by using larger sizes, bold
colors and contrast for the parts you want to highlight on your website.

If you look at the website of Instagram, the part that catches your sight the earliest is the
brand-name “Instagram” in an eye-catching typeface, as the user first looks for the brand-name
after opening a website as a matter of surety. The second part that a user’s eye catches is the
big, elegant iPhone image on the left. Next, the blue “Log in with Facebook” button seeks a
user’s attention which is a shortcut to use Instagram as the user doesn’t have to fill in the
whole form and can easily log in using Facebook credentials.

Royex : Best website designing principles

 Royex : Best website designing principles

In this way, you can apply this law to your Web Design Dubai to prompt the user to interact
with the call-to-actions, hence generating conversions.

2. Golden ratio:

The present-day designers of a Web Design Agency follow the Golden Ratio rule that was
used in old times. The image below is achieved by some calculations (which we won’t look
at). Designers believe to get exquisite designs using this sound rule.

Royex : Best website designing principles

 Royex : Best website designing principles

Don’t worry. Don’t get hypnotized by this image. I have shown some properly-structured
websites below which present how this design relates to a fine Website Design Dubai.

Wondering why these websites align with the design of the golden ratio?

Well, everyone is very much attracted by the nature that exists around us. If I show you below,
you can see the image of some of the gifts of nature that are also based on this golden ratio
curly pattern.

Royex : Best website designing principles

 Royex : Best website designing principles

Things like tornadoes, shells, flowers, fem, and the galaxy tend to follow the same design.

So, if you want to play with the minds of the visitors of your website and manipulate their
interests, then you can try this golden ratio principle since some architects and psychologists
accept that such visuals attract the human eye most.

3. Rule of thirds:

Adding images to your site is not an option, but mandatory because images convey your
message to the viewers more effectively. At this time, follow the Rule of Thirds. To do so,
divide the panel where you want to place an image with two horizontal and 2 vertical lines, as
shown below. You will get nine equal parts. Place the crucial parts of your image on the
intersecting points of these lines. Doing so makes the image visually aesthetic. You may place
other important parts of your website content such as facts or keywords to using this method.

Royex : Best website designing principles

 Royex : Best website designing principles

Include less, but effective images.

4. Law of similarity:
Slack, a team collaboration software tool, applies this law as illustrated below:

Our mind finds it easier to look for desired information out of a bunch of data when the data
objects have been sorted into related groups of items. See the three Slacks of brands
highlighted by red horizontal lines that are properly formatted, hence making them stand out of
other parts of the site showing that these are portfolio blocks.

Royex : Best website designing principles

 Royex : Best website designing principles

2.    Minimize Loading Time of Your Website:

The more optimized your website performance is, the more visitors will prefer to stay longer
and surf through the website. Your site must work smoothly on all kinds of devices.

When a user clicks or types into the browser, your website information must load within a
maximum of 3 seconds.

According to Unbounce:

Royex : Best website designing principles

 Royex : Best website designing principles

# You will have a 7% decrement in the conversion rate if your site loads for 100 milliseconds
more time.
#Pages with 5s load time have about five times the bounce rate compared to those with a 2s
load time.
#73% of mobile users have gone through websites that have low performance.

So you see, your website needs to be fast to keep you in profit.

If you're wondering how you can attain such a high-performance website then this will require
another discussion on a whole.

You will have to keep up with the improving internet connection and telecom as the duration
of a visitor being attentive and patient to your website decreases with it. Unable to do so, you
will have to face certain profit loss.

3.    Make Your Website Easy To Locate:

It is important to rank high in the search engine results (such as Google) to help end-users
reach your website first. This is can also be hard to achieve due to powerful competitors.
However, if a user searches for something related to your niche, then your website must arrive
in the first five of Search Engine Result Pages (SERP).

In this way, you can get the most visitors, who can find your site easily hence leaving them
contented which may result in positive reviews and recommendations.

You can increase the visibility and hence visitors of your website by including social media
links, such as Facebook, Twitter, Instagram, LinkedIn, or others because people use social
media more than they surf on the web.

Royex : Best website designing principles

 Royex : Best website designing principles

4.    Include Users’ Honest Reviews and

Testimonials:
Adding testimonials to your website is a big trend nowadays. They also turn out to be
beneficial in improving your impact on the users’ minds. The true words from those who have
experienced your website themselves are worthy in proving your website better than the other
ones.

When including a testimonial slider in your website, make sure it reveals respected, honest and
genuine reviews of your valuable customers and also the slider itself must have a fine look that
is simple and easy to navigate. You won’t believe, but people judge your website and your
company through testimonials.

Royex : Best website designing principles

 Royex : Best website designing principles

5.    Ensure Accessibility:

We discussed in the first principle of the list that vibrant colors and large size images are likely
to attract users more. But beware! This may also result in losing them. Why? Such glimmering
and shining buttons or other features may be dangerous for people with photophobia or
improper vision.

This is approximately 1.03 billion people. As reported by the American Academy of

Ophthalmology, around 80% of migraine patients suffer from photophobia. That is not a less
figure to be ignored. Therefore, you must be careful about every aspect of your website design,
taking care of all kinds of users that might visit your website. Either they enjoy the appearance
of your website or do they get in torture. Of course, you want all of them to return happy.

6.    Focus On Usability:

Apart from the visual appearance of your website, your website needs to be functional, too.
However, people do prefer good looks but at the same time, a well-functioning website is
necessary for better user experience. All the pages included in your Web Design Dubai must
be properly linked to each other for flawless navigation so that user can reach the desired piece
of information without any discomfort. The elements of your website that you need to
prioritize such as call-to-action buttons should be able to be seen easily.

It doesn’t mean you need to add a lot of interactive elements in your site, such as buttons,
navigational bars, check-boxes or input fields. This depends on what kind of your website is
and how much engagement does it require the user to perform. Your website may contain
blogs which does not need much of these elements. However, a website like an online shop
will require lots of such interactions and pages.

I want you to go through the following particulars related to the usability of a website:

Royex : Best website designing principles

 Royex : Best website designing principles

#Is your website responsive? (The content does not dislocate on various devices).
#Have you presented the content according to its priority?
#Is the navigation instinctive? (Are users able to navigate through the website without any
hindrance and find the desired information easily?)
#Does the arrangement of website details include a single item within the attention time
duration of the user? (useful attribute)
#Does your site include chatbots?
#At what occasions does the search bar appear on your site?
#In the case of goods transactions, does your website support several other currencies?
#Do the colors of your website comfort the eyes of the viewer?
#Have you sensibly presented the content?
#Is white space being nicely utilized?
#Are the graphics and images high-resolution in quality?

In this era of technology, the trend of making life easier by accommodating almost every
feature of a computer on small devices, such as smartphones, has made responsiveness the key
to better usability of your website than all other points discussed above.

7.    Make Sure That Your Website Is Scalable:

You must be ready for this situation. If you have an e-commerce website and suppose it
becomes one of the top-selling ones. You have a flood of orders on your website which your
website is unable to cope with. The users, on the other hand, are facing certain disruptions and
errors because your site just stopped responding to their requests and simply crashes. What
would happen then? User experience will witness it all. People who would have faced issues
will leave negative reviews hence causing disrepute to your site. They will then prefer moving
on to some other sites, which may probably include your rivals.

To avoid such situations, make sure to test the performance of your website before launching
it. Optimize your website to handle mass traffic.

Royex : Best website designing principles

 Royex : Best website designing principles

8.    Ensure Ease Of Maintenance:

You never know what will change in the blink of an eye, since the trends and demands of user
keep changing with time (every second as you might guess). Make sure to keep maintaining
your website to let it not lose the position in the search engine results and retain a positive
reputation in the eyes of end-users.

This does not mean you have to modify your website from scratch. You may just need to
update facts and figures, latest images, or not letting the users get tired of your never-changing
Web Design Dubai.

It is easy to maintain a site that is designed on a Content Management System (CMS) for
instance WordPress or Joomla. In such cases, you will just need to log into your account to
make required changes to your site.

However, if you have a custom-built site that you may probably have to get it designed from a
web developer, then you must ask your Web Design Agency to provide you with three things
for your ease of management:

#Use comments in each section of the code so that you can easily recognize a particular piece
of code for modifications.
#Request them to keep the documentation and instruction notes in simple, plain text.
#Ask the Web Design Agency to solve any issue in the future that you might get stuck in.

Conclusion:
So here were all of the eight principles that you must consider while striving to achieve the
best Web Design Dubai, leaving every other site behind. These concepts aren’t absolute but are
useful to get that top-notch website for your brand to break all walls.

Royex : Best website designing principles

 Things to consider when designing a website

Living in a fast-paced world of technology, successful promotion of any business would

require a website. But to initiate a fresh website is a vital decision for any business whether it
is big or small. As the face is the index of heart, similarly, a website is the reflection of your
brand in the market The viewers find desired information through a website.

Once a website is correctly completed, it can boost your business to the sky. Turning the web
traffic into simplified funnels can market the business to the next level. But if you miss the
mark, it could turn into a never-ending cycle of bugs and tweaks that can kill your time and
money. Website designing have so much hassle that can only be prevented if the owner is a pro
at it or have a very efficient team. Though, we all are aware of the fact that the companies that
want to build a website only, end up with a final product that even doesn’t result as per the
expectations.

After knowing all reality checks of developing a website, how would you cope up for a breath-
taking website to represent an organization? And which tips would you go with to reach the
zenith of success?

Things to consider when designing a website

 Things to consider when designing a website

Keeping all the facts in mind, we have come up with some ideas and tips that separate the
finest business sites from terrible websites.

Are you ready to change the approaches you made to build a website before?

Below are nine fruitful ideas to consider while making a Website Design Dubai:

Mobile-Compatible:

Nowadays thinking an individual without a mobile is insanity. You should not make the
mistake of ignoring to keep your website consistent on all kinds of devices. The most popular
device, being the smartphone, is used by almost 51% people around the world.

Make sure to request your Web Designing Agency to build your website not only that looks
fine on desktops, but also accommodates itself in compliance with the mobile sizes.

Calls-To-Action:

Nothing accelerates the traffic at website more than CTA elements on every page. What is a
CTA? CTA may be the most significant part of your display ad since it tells consumers what
you want them to do. It could be a statement or a question that motivates your website visitors
to perform actions.

For example, including the statement, “Follow us on Facebook/Twitter/Instagram for more

updates” at the end of a blog post inspires readers to take action by following your business on
social media.

Every page of a website must include at least one CTA for better transit.

It is also critical to remember that when you include a CTA in your website design, your
visitors should immediately be able to complete the suggested action by clicking on the button.
It should not take more than 20 seconds to complete it.

Things to consider when designing a website

 Things to consider when designing a website

For instance, if you include a CTA that says “Download Our Brochure Here!” your visitors
should be able to click on the word “here” and instantly be taken to the download link. Not
like there should be a form asking for your biodata or things like that.

Complex CTAs or broken links will leave the users feeling frustrated and will likely result in
your visitors to return unhappy (not good!).

Target Consumers:

No business can be considered useful without target consumers. Target consumers are the
people who will use our services and products. So, our Website Design Dubai must be feasible
enough that our consumers do not face any hindrance while using it.

To create a Website Design Dubai that meets the needs of your crucial target consumers, you
have to first analyze that, which those people are, and for what reason they are visiting your
website.

It is not unusual for one business to have multiple target consumer groups.

For example, a website for a restaurant would likely select foodies as its target consumers. But
if the chefs who work at the restaurant also access the website to register themselves, then the
chefs should also be considered as target consumers.

Before consulting any Website Designing Agencies, it is necessary to list down your target
consumers. Consider how you change your site to better meet customers’ needs.

Determine the type of your website users.

Communication:

Communication between the customer and retailer is the key factor in the progress of any
business. There should always be a FAQ section on every page of a website. After all, the
visitors are the ones for whom you are creating your website for. So, be sure to ask yourself
the following questions:

Things to consider when designing a website

 Things to consider when designing a website

# How do I want my customers to be able to reach me? (Email, telephone, online chat, etc.)

# What hours do I want to be available to my customers via my chosen communication

methods?

# Who in my organization should be able to receive communications from clientele?

# What security measures should be in place when communicating with clients via my
website?

# Am I a good candidate for artificial intelligence or chatbots?

These questions will surely revolutionize the progress of your website along with good client
feedback.

Social Proof:

Social networking is a major aspect of online marketing. By including social evidence in your
website content, you can increase your trademark loyalty and give your visitors additional
reasons to support your business.

How do you do it?

# Include photos or logos of your authentications to highlight how qualified you are

# Incorporate links to your company social media pages where possible

# Incorporate photos and links to the social networking profiles of industry influencers who
use your product or support your brand

# Include a media page on your website where you link to articles and published content that
mentions your brand

# Add social sharing buttons to your blog that display how much your post is shared or liked.

Things to consider when designing a website

 Things to consider when designing a website

Extensibility:

Progress is not a one-time thing. It is an ongoing process. You cannot make a website which
does not need any updates with time. Always keep the structure of your website design enough
flexible. Relying on the current needs and not keeping the future prospective in mind is a big
mistake in the process of web development.

# Things like avoiding SPOF (single points of failure) are a must-do. Where will you keep
your website data, how will you access it, and how frequently will you back it up? Is your
database capable of handling more amounts of data with time?

CMS:

Wordpress is a top-rated CMS at this time. Almost half number of the total websites today on
the internet use WordPress for managing the maintenance of their websites. This also relies
upon the type of the business. But the fact of the matter is that always choose an appropriate
CMS for your website. We recommend researching each of the top CMS choices consulting
with your website design agency and making an informed choice using the information you
gather.

Resources and Funds:

Budget is the backbone of any business. So expecting a well designed and fully
operational website without a good amount is totally a myth at all. For a completely custom
website project you can expect to pay from 10 000 AED to 25 000 AED on average. The cost
can increase if your site project involves several pages. This can decrease if you decide to go
with a template design.

Dividing Work:

For the better use of time, always divide roles and responsibilities among the staff before the
work begins. By the word “work” here, it means:

Things to consider when designing a website

 Things to consider when designing a website

# Listing the material for website.

# Gathering of logos, images, and graphics for the website.

# Compiling of branding guidelines.

# Writing of website material.

# Privacy policy and legal text required for the site.

# Review and approval of pitched designs.

Website Appearance:

Does the logo you chose for your websites go well with the niche of your business? Do you
even follow the visual branding guidelines? These are some details that you must consider
while getting your website build from any of the Website Designing Agencies. These are few
things to consider when investing in building a website. The more genuine, consistent, and
contemporary your logo design is, the more visually appealing your website will be. The point
that should be kept in mind is your logo design is not the responsibility of the team you hire
for the development of the website. It should be you who guide them according to your idea
for how should the logo look.

Conclusion:

By following these ten tips in people from all industries can elevate all hindrances from the
route of a successful website project.

Things to consider when designing a website

 8 Quick Tips for UI/UX Design

UX Design stands for User Experience Design, while UI Design refers to the term User
Interface Design. This User interface (UI) and user experience (UX) design play a crucial role
in the success of a website or mobile app. This article will surely help you in UI/UX design
process.

1. Think like a user

Always be a good user. When you want to design a good UI and UX, it is important to
consider how the user will look at the website or mobile app. Choose the simple design so that
everyone can understand the design in easiest way. It’s not need to go with latest design trends.
You should stick with what works best for your user. Make balance in requirements that a user
wants to see.

2. Connect with your audience

A very important step in the whole process to identify the audience. Know with whom you are
trying to reach and what is important to them. Before starting design ideas, it is crucial step to
know who you are designing for. The way is that get insight into your audience. Take a look at
their blog and read their comments what their users are saying.

3. Stand out your content and features

Because of your products or features to share with other people, you want to create a new app
or a website. Your design should be action oriented and consider yourself to how users will
interact with them. Visitors or users only then use your website or app when they find it useful
and most importantly with simple and easy features.

4. Skip extreme scrolling

Usually, a user don't like to scroll in a website or a mobile app. So you should make your
screen or page short things up in an intuitive way. If you need, then you can add tabs or
navigation to move things to separate sections. If there is a lot of content, try to add buttons
with a catchy call to actions that users won’t be able to resist to take them to the next page.

8 Quick Tips for UI/UX Design

 8 Quick Tips for UI/UX Design

5. Make simple design

Always keep in mind that simplicity and clarity define more in design. Everyone loves
minimalist and simple design. Layout, forms and button should be simple. Leverage colors,
icons and images will definitely make your UI interesting to users.

6. Add options and shortcuts

Options are better way to simplify your design. Everyone wants to get things done quickly.
After confirming your layout, the next step is to add more options and create some shortcuts.
Let’s have an example : add “Show more” or “Hide” buttons to longer pieces of content that
give the user the option to bypass content they don’t need. When the user has experience with
shortcuts, they will feel comfortable with it.

8 Quick Tips for UI/UX Design

 8 Quick Tips for UI/UX Design

7. Test, Improve and Make the user feel safe

Always keep trying to improve the experience. Don’t allow any chance to make your users get
bored, worse, confused or frustrated. Always we have a goal is to make the user feel
comfortable with the program.

8. Review your app

This is the part of every design process. Ask friends or colleagues who aren’t familiar with the
app or program to test it out and provide a fresh perspective. Observe where they might have
questions or difficulties that can be even more beneficial to creating great UI/UX design.

8 Quick Tips for UI/UX Design

 8 Quick Tips for UI/UX Design

As a leading Mobile Apps Development Company in Dubai, We create highly performance

Android and iOS apps for startups and enterprise clients. We have also vast knowledge about
branding, user acquisition and websites. If you develop mobile app for your business please
feel free to contact with us at [email protected] or call us at +971-56-6027916

8 Quick Tips for UI/UX Design