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Employee Motivation

Britannia Industries Limited is an Indian food products corporation founded in 1892 in Kolkata. It is one of India's oldest existing companies and is now part of the Wadia Group. Britannia Industries produces and sells biscuits, breads, dairy products, and other bakery items under brands like Britannia and Tiger throughout India and other countries. The company enjoys a large market share and profitability, though it has also been involved in some management controversies over the years.

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184 views

Employee Motivation

Britannia Industries Limited is an Indian food products corporation founded in 1892 in Kolkata. It is one of India's oldest existing companies and is now part of the Wadia Group. Britannia Industries produces and sells biscuits, breads, dairy products, and other bakery items under brands like Britannia and Tiger throughout India and other countries. The company enjoys a large market share and profitability, though it has also been involved in some management controversies over the years.

Uploaded by

Ragul Raja
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Britannia Industries

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Britannia Industries Limited is an Indian food-products corporation. Founded in 1892 and headquartered
in Kolkata, it is one of India's oldest existing companies. It is now part of the Wadia Group headed by
Nusli Wadia. The company sells its Britannia and Tiger brands of biscuits, breads and dairy products
throughout India and in more than 60 countries across the world.[2] Beginning with the circumstances
of its takeover by the Wadia group in the early 1990s, the company has been mired in several
controversies connected to its management. However, it enjoys a large market share and is exceedingly
profitable.

Britannia Industries Limited

Formerly

Britannia Biscuit Company Limited

Type

Public

Traded as

BSE: 500825

NSE: BRITANNIA

Industry

Food processing

Founded

1892; 128 years ago in Calcutta

1918; 102 years ago as Britannia Biscuit Company Limited

Headquarters

Kolkata, West Bengal, India

Area served

Worldwide

Key people
Nusli Wadia (Chairman)

Products

Bakery products, including biscuits, bread, cakes and rusk, and dairy products, including milk, butter,
cheese, ghee and dahi

Revenue

₹8,684.39 crore (US$1.2 billion) (2017)[1]

Operating income

₹1,251.16 crore (US$180 million) (2017)[1]

Net income

₹843.69 crore (US$120 million) (2017)[1]

Total assets

₹3,696.14 crore (US$520 million) (2017)[1]

Number of employees

3,206 (as on 31 March 2017)[1]

Parent

Wadia Group

Website

www.britannia.co.in

History Edit

The company was established in 1892 by a group of British businessmen with an investment of ₹295.[2]
Initially, biscuits were manufactured in a small house in central Kolkata. Later, the enterprise was
acquired by the Gupta brothers, mainly Nalin Chandra Gupta, an attorney, and operated under the
name "V.S. Brothers." In 1918, C.H. Holmes, an English businessman based in Kolkata, was taken on as a
partner and The Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai factory was set
up in 1924 and Peek Freans UK, acquired a controlling interest in BBCo. Biscuits were in high demand
during World War II, which gave a boost to the company’s sales. The company name was changed to the
current "Britannia Industries Limited" in 1979. In 1982, the American company Nabisco Brands, Inc.
acquired the parent of Peek Freans and became a major foreign shareholder.

A few years later, control moved through a complicated process, which is still not fully understood, to
Rajan Pillai, a Kerala-based businessman and a crony of Nusli Wadia. The two cronies fell out with each
other and an uproarious corporate drama unfolded. It ended after the death of Rajan Pillai in police
custody and the confirmed takeover of control by Nusli Wadia. Its subsequent corporate history has also
had a full share of controversies.

Businesses Edit

Britannia Little Hearts

The company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy
products.

Biscuits Edit

Biscuits account for 90% of Britannia's annual revenue. The company's factories have an annual capacity
of 433,000 tonnes.[3] The brand names of Britannia's biscuits include VitaMarieGold, Tiger, Nutrichoice,
Good day, 50 50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time and Little Hearts among others.

In 2006, Tiger, the mass market brand, realised $150.75 million in sales, including exports to the U.S. and
Australia. This amounts to 20% of Britannia revenues for that year.

Dairy products Edit

Dairy products contribute close to 10% to Britannia's revenue.[4] The company not only markets dairy
products to the public but also trades dairy commodities business-to-business. Its dairy portfolio grew to
47% in 2000-01 and by 30% in 2001-02. Its main competitors are Nestlé India, the National Dairy
Development Board (NDDB), and Amul (GCMMF).[5]

Britannia holds an equity stake in Dynamix Dairy and outsources the bulk of its dairy products from its
associate.

On 27 Octobe, r 2001, Britannia announced a joint venture w

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